La Gestion Del Marketing De Eventos El Caso De Los Eventos De Moda En Leon

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La gestión del marketing de eventos, el caso de los eventos de moda en León

Author : María Lapeña Reguero
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (96 download)

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Book Synopsis La gestión del marketing de eventos, el caso de los eventos de moda en León by : María Lapeña Reguero

Download or read book La gestión del marketing de eventos, el caso de los eventos de moda en León written by María Lapeña Reguero and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La organización de eventos ha alcanzado gran relevancia e importancia en la última década, convirtiéndose en una herramienta de marketing de gran rentabilidad. En los últimos años se ha podido apreciar una mejora en tres campos concretos del sector; marketing, comunicación y tecnología. En el siguiente trabajo se analizarán estos aspectos junto a los eventos de moda sirviendo de apoyo a la parte práctica del trabajo. En cuanto al marketing de eventos destacar la importancia del marketing experiencial y sensorial para la creación de experiencias y sentimientos positivos en el asistente. Para poder conocer con mayor exactitud el proceso de la organización de eventos y el marketing que éste requiere se ha desarrollado un showroom de manera virtual en la ciudad de León con datos reales y contrastados. Este evento busca impulsar la carrera profesional de los jóvenes diseñadores de la ciudad con el fin de fomentar las relaciones comerciales de éstos con empresas del mismo sector y el consumidor final. Palabras clave: Organización de eventos, marketing experiencial, marketing sensorial, experiencia, comunicación, eventos 2.0, eventos de moda, showrooms.

Media and Information Literacy and Intercultural Dialogue

Author : Ulla Carlsson
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)

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Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson

Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cities of Tomorrow

Author : Peter Hall
Publisher : Wiley-Blackwell
ISBN 13 : 9780631199434
Total Pages : 502 pages
Book Rating : 4.1/5 (994 download)

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Book Synopsis Cities of Tomorrow by : Peter Hall

Download or read book Cities of Tomorrow written by Peter Hall and published by Wiley-Blackwell. This book was released on 1997-02-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.

Governing the Metropolis

Author : Eduardo Rojas
Publisher : David Rockefeller Center for Latin American Studies
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Governing the Metropolis by : Eduardo Rojas

Download or read book Governing the Metropolis written by Eduardo Rojas and published by David Rockefeller Center for Latin American Studies. This book was released on 2008 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores key metropolitan management issues, presents practical principles of good governance as they apply to the metropolis, and unfolds cases of institutional and programmatic arrangements to tackle such issues.

The 15 Invaluable Laws of Growth

Author : John C. Maxwell
Publisher : Center Street
ISBN 13 : 1455518212
Total Pages : 288 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis The 15 Invaluable Laws of Growth by : John C. Maxwell

Download or read book The 15 Invaluable Laws of Growth written by John C. Maxwell and published by Center Street. This book was released on 2012-10-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspiring guide to successful leadership, New York Times bestselling author John C. Maxwell shares his tried and true principles for maximum personal growth. Are there tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has gleaned about what it takes to reach our potential. In the way that only he can communicate, John teaches . . . The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself The Law of Awareness: You Must Know Yourself to Grow Yourself The Law of Modeling: It's Hard to Improve When You Have No One But Yourself to Follow The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be The Law of Contribution: Developing Yourself Enables You to Develop Others This third book in John Maxwell's Laws series (following the 2-million seller The 21 Irrefutable Laws of Leadership and The 17 Indisputable Laws of Teamwork) will help you become a lifelong learner whose potential keeps increasing and never gets "used up."

Tourism Marketing and Management Handbook

Author : Stephen F. Witt
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Tourism Marketing and Management Handbook by : Stephen F. Witt

Download or read book Tourism Marketing and Management Handbook written by Stephen F. Witt and published by . This book was released on 1994 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and internationally applicable topics; and major revisions of all existing chapters. The contents have been reorganized by subject area for convenience. Designed to provide a user-friendly reference, the topics covered include cost-benefit analysis, hotel marketing, international tourism trends, financial analysis and planning, quality management and pricing and promotional strategy. This edition shows the application of marketing and mangement techniques within the tourism industry, and is appropriate for use in tourism businesses of any size.

ICGR 2018 - Proceedings of the International Conference on Gender Research

Author : Ana Azevedo
Publisher : Acpil
ISBN 13 : 9781911218777
Total Pages : 650 pages
Book Rating : 4.2/5 (187 download)

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Book Synopsis ICGR 2018 - Proceedings of the International Conference on Gender Research by : Ana Azevedo

Download or read book ICGR 2018 - Proceedings of the International Conference on Gender Research written by Ana Azevedo and published by Acpil. This book was released on 2018-03-22 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.

Cloud Computing, Big Data & Emerging Topics

Author : Marcelo Naiouf
Publisher : Springer
ISBN 13 : 9783030848248
Total Pages : 203 pages
Book Rating : 4.8/5 (482 download)

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Book Synopsis Cloud Computing, Big Data & Emerging Topics by : Marcelo Naiouf

Download or read book Cloud Computing, Big Data & Emerging Topics written by Marcelo Naiouf and published by Springer. This book was released on 2021-08-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the revised selected papers of the 9th International Conference on Cloud Computing, Big Data & Emerging Topics, JCC-BD&ET 2021, held in La Plata, Argentina*, in June 2021. The 12 full papers and 2 short papers presented were carefully reviewed and selected from a total of 37 submissions. The papers are organized in topical sections on parallel and distributed computing; machine and deep learning; big data; web and mobile computing; visualization.. *The conference was held virtually due to the COVID-19 pandemic.

Handbook on Tourism Product Development

Author : Peter MacNulty
Publisher :
ISBN 13 : 9789284413959
Total Pages : 0 pages
Book Rating : 4.4/5 (139 download)

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Book Synopsis Handbook on Tourism Product Development by : Peter MacNulty

Download or read book Handbook on Tourism Product Development written by Peter MacNulty and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism products are the basis for a destination's tourism sector operation: This Handbookoutlines the essential elements in the process of tourism product development planning and implementation. It illustrates successful approaches and case studies and sets out best practice examples and benchmarks."

'Mixed Race' Studies

Author : Jayne O. Ifekwunigwe
Publisher : Routledge
ISBN 13 : 1135170711
Total Pages : 362 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis 'Mixed Race' Studies by : Jayne O. Ifekwunigwe

Download or read book 'Mixed Race' Studies written by Jayne O. Ifekwunigwe and published by Routledge. This book was released on 2015-03-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.

Marketing Tourism

Author : Alan Jefferson
Publisher : Longman Publishing Group
ISBN 13 : 9780582033405
Total Pages : 303 pages
Book Rating : 4.0/5 (334 download)

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Book Synopsis Marketing Tourism by : Alan Jefferson

Download or read book Marketing Tourism written by Alan Jefferson and published by Longman Publishing Group. This book was released on 1988 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Political Marketing and British Political Parties

Author : Jennifer Lees-Marshment
Publisher : Manchester University Press
ISBN 13 : 9780719060175
Total Pages : 270 pages
Book Rating : 4.0/5 (61 download)

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Book Synopsis Political Marketing and British Political Parties by : Jennifer Lees-Marshment

Download or read book Political Marketing and British Political Parties written by Jennifer Lees-Marshment and published by Manchester University Press. This book was released on 2001 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...

Stewardship of Future Drylands and Climate Change in the Global South

Author : Simone Lucatello
Publisher : Springer Nature
ISBN 13 : 3030224643
Total Pages : 359 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Stewardship of Future Drylands and Climate Change in the Global South by : Simone Lucatello

Download or read book Stewardship of Future Drylands and Climate Change in the Global South written by Simone Lucatello and published by Springer Nature. This book was released on 2019-10-10 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume integrates a conceptual framework with participatory methodologies to understand the complexities of dryland socio-ecological systems, and to address challenges and opportunities for stewardship of future drylands and climate change in the global south. Through several case studies, the book offers a transdisciplinary and participatory approach to understand the complexity of socio-ecological systems, to co-produce accurate resource management plans for sustained stewardship, and to drive social learning and polycentric governance. This systemic framework permits the study of human-nature interrelationships through time and in particular contexts, with a focus on achieving progress in accordance with the 2030 United Nations Agenda for Sustainable Development. The book is divided into four main sections: 1) drylands and socio-ecological systems, 2) transdisciplinarity in drylands, 3) interculturality in drylands, and 4) the governance of drylands. Expert contributors address topics such as pastoralism and the characteristics of successful agricultural lands, the sustainable development goals and drylands, dryland modernization, and arid land governance with a focus on Mexico. The volume will be of interest to dryland researchers, sustainable development practitioners and policymakers.

Phosphorus in Environmental Technology

Author : E. Valsami-Jones
Publisher : IWA Publishing
ISBN 13 : 1843390019
Total Pages : 681 pages
Book Rating : 4.8/5 (433 download)

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Book Synopsis Phosphorus in Environmental Technology by : E. Valsami-Jones

Download or read book Phosphorus in Environmental Technology written by E. Valsami-Jones and published by IWA Publishing. This book was released on 2004-05-31 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: Phosphorus in Environmental Technology: Principles and Applications, provides a definitive and detailed presentation of state-of-the-art knowledge on the environmental behaviour of phosphorus and its applications to the treatment of waters and soils. Special attention is given to phosphorus removal for recovery technologies, a concept that has emerged over the past 5-6 years. The book features an all-encompassing approach: the fundamental science of phosphorus (chemistry, geochemistry, mineralogy, biology), key aspects of its environmental behaviour and mobility, industrial applications (treatment, removal, recovery) and the principles behind such applications, novel biotechnologies and, importantly, it also addresses socio-economic issues which often influence implementation and the ultimate success of any new technology. A detailed subject index helps the reader to find their way through the different scientific and technological aspects covered, making it an invaluable reference work for students, professionals and consultants dealing with phosphorus-related environmental technologies. State-of-the-art knowledge on the behaviour of phosphorus and its applications to environmental science and technology. Covers all aspects of phosphorus in the environment, engineered and biological systems; an interdisciplinary text.

Beyond the Green Economy

Author : Ricardo Abramovay
Publisher : Routledge
ISBN 13 : 131738203X
Total Pages : 162 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Beyond the Green Economy by : Ricardo Abramovay

Download or read book Beyond the Green Economy written by Ricardo Abramovay and published by Routledge. This book was released on 2015-09-07 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world needs a new economy. In spite of tremendous and growing material prosperity, inequality is on the rise and the current organization of the Earth’s natural resources has failed to address the basic human needs of billions of people. This book exposes the bottlenecks of the present path of economic growth and discusses the main path to alternatives. In spite of undeniable advances, all evidence points towards the growing depletion of the very ecosystems that societies depend on. By placing ethics squarely in the middle of economic life, this book demonstrates the need for a new economy, one that fosters unity between society, nature, economics and ethics. It questions the most important scientific and political pillar that forms the basis for evaluating social resource use: economic growth. Written in a non-specialist language, this book is an introduction to the main issues involving sustainable development. It will be essential reading for both students and professionals working in the field of socio-environmental responsibility.

Fundamentals of Marketing

Author : Miguel Santesmases Mestre
Publisher :
ISBN 13 : 9788436825435
Total Pages : 0 pages
Book Rating : 4.8/5 (254 download)

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Book Synopsis Fundamentals of Marketing by : Miguel Santesmases Mestre

Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.

The Routledge Companion to Media Disinformation and Populism

Author : Howard Tumber
Publisher : Routledge
ISBN 13 : 1000346781
Total Pages : 695 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The Routledge Companion to Media Disinformation and Populism by : Howard Tumber

Download or read book The Routledge Companion to Media Disinformation and Populism written by Howard Tumber and published by Routledge. This book was released on 2021-03-23 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: This companion brings together a diverse set of concepts used to analyse dimensions of media disinformation and populism globally. The Routledge Companion to Media Disinformation and Populism explores how recent transformations in the architecture of public communication and particular attributes of the digital media ecology are conducive to the kind of polarised, anti-rational, post-fact, post-truth communication championed by populism. It is both interdisciplinary and multidisciplinary, consisting of contributions from both leading and emerging scholars analysing aspects of misinformation, disinformation, and populism across countries, political systems, and media systems. A global, comparative approach to the study of misinformation and populism is important in identifying common elements and characteristics, and these individual chapters cover a wide range of topics and themes, including fake news, mediatisation, propaganda, alternative media, immigration, science, and law-making, to name a few. This companion is a key resource for academics, researchers, and policymakers as well as undergraduate and postgraduate students in the fields of political communication, journalism, law, sociology, cultural studies, international politics and international relations.