La Generacion Interactiva En Madrid

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Niños y jóvenes ante las redes y pantallas

Author : Ma. Amor Pérez Rodríguez
Publisher : Editorial GEDISA
ISBN 13 : 8416572070
Total Pages : 150 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Niños y jóvenes ante las redes y pantallas by : Ma. Amor Pérez Rodríguez

Download or read book Niños y jóvenes ante las redes y pantallas written by Ma. Amor Pérez Rodríguez and published by Editorial GEDISA. This book was released on 2016-01-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los niños y jóvenes crecen rodeados de los medios y las tecnologías, de pantallas a través de las cuales cuentan y muestran su vida y miran la de otros. Los docentes deben asumir, como parte de su responsabilidad profesional, el dominio de la competencia mediática para poder implementar estrategias didácticas y recursos pedagógicos adecuados al desarrollo tecnológico y mediático más actual. La educación en medios sigue siendo algo anecdótico o instrumental. Plantear cómo funcionan sus lenguajes, cómo se producen sus mensajes, la retórica y técnicas que emplean para construir el significado, de qué manera seleccionan y manipulan la información y la comunicación, puede contribuir a disminuir su autoridad y su consideración de mitos y a fomentar la conciencia crítica ante ellos.

Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution

Author : Guerra Guerra, Alicia
Publisher : IGI Global
ISBN 13 : 1522570756
Total Pages : 396 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution by : Guerra Guerra, Alicia

Download or read book Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution written by Guerra Guerra, Alicia and published by IGI Global. This book was released on 2018-11-16 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the growth and advancement of business and industry, there is a growing need for the advancement of the strategies that manage these modernizations. Adaptation to advancement is essential for the success of these organizations and using the proper methods to accomplish this essential adaptation is paramount. Organizational Transformation and Managing Innovation in the Fourth Industrial Revolution provides innovative insights into the management of advancements and the implementation of strategies to accommodate these changes. The content within this publication examines social engagement, cyber-journalism, and educational innovation. It is designed for managers, consultants, academicians, researchers, and professionals, and covers topics centered on the growth of businesses and how they change alongside the economy and infrastructure.

Active Citizen Participation in E-Government: A Global Perspective

Author : Manoharan, Aroon
Publisher : IGI Global
ISBN 13 : 1466601175
Total Pages : 650 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Active Citizen Participation in E-Government: A Global Perspective by : Manoharan, Aroon

Download or read book Active Citizen Participation in E-Government: A Global Perspective written by Manoharan, Aroon and published by IGI Global. This book was released on 2012-02-29 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on the issues and challenges involving adoption and implementation of online civic engagement initiatives globally and will serve as a valuable guide to governments in their efforts to enable active citizen participation"--Provided by publisher.

¡Sonríe, te están puntuando!

Author : Roberto Aparici
Publisher : Editorial GEDISA
ISBN 13 : 8416919747
Total Pages : 237 pages
Book Rating : 4.4/5 (169 download)

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Book Synopsis ¡Sonríe, te están puntuando! by : Roberto Aparici

Download or read book ¡Sonríe, te están puntuando! written by Roberto Aparici and published by Editorial GEDISA. This book was released on 2017-11 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt:

One Show Interactive

Author :
Publisher :
ISBN 13 : 9781610597050
Total Pages : 296 pages
Book Rating : 4.5/5 (97 download)

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Book Synopsis One Show Interactive by :

Download or read book One Show Interactive written by and published by . This book was released on with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: One Show Interactive, Volume IX features all the winners from the 2006 One Show Interactive ceremony. Here you'll find images from the best websites, banner ads, gaming, integrated, and interactive sites from all over the world. The book also includes in-depth text and interviews with the creatives and producers behind the Gold, Silver, and Bronze winning work. With four-color throughout, the One Show Interactive, Volume IX is a must-have for creatives in interactive advertising, students, and Web enthusiasts.

Publicidad 360º

Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)

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Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell

Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Global Marketing and Advertising

Author : Marieke de Mooij
Publisher : SAGE Publications
ISBN 13 : 1483315452
Total Pages : 416 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Global Marketing and Advertising by : Marieke de Mooij

Download or read book Global Marketing and Advertising written by Marieke de Mooij and published by SAGE Publications. This book was released on 2013-08-27 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

Handbook of Media Management and Economics

Author : Alan Albarran
Publisher : Routledge
ISBN 13 : 1351747533
Total Pages : 476 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Handbook of Media Management and Economics by : Alan Albarran

Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2018-04-27 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

La educación mediática en la universidad española

Author : Joan Ferrés Prats
Publisher : Editorial GEDISA
ISBN 13 : 8416572097
Total Pages : 129 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis La educación mediática en la universidad española by : Joan Ferrés Prats

Download or read book La educación mediática en la universidad española written by Joan Ferrés Prats and published by Editorial GEDISA. This book was released on 2016-01-15 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un entorno social y cultural en el que la mayor parte de las comunicaciones son mediadas por tecnologías la educación mediática se convierte en un requisito indispensable para el desarrollo de la autonomía personal de los ciudadanos y la plena implementación de una cultura democrática. Por ello, el mundo académico debería conceder una importancia capital a la educación mediática. En el libro se parte de esta premisa y se recogen los resultados y conclusiones de una investigación I+D+i sobre la situación de la educación mediática en la universidad española, tanto en los grados de educación como en los de comunicación. Del análisis de toda la información obtenida se extraen conclusiones sobre fuerzas y flaquezas, carencias y retos de la educación mediática en el marco de la Cultura Digital.

Monsters, ghosts, and aliens

Author : César Alierta
Publisher : Fundacion Telefonica
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Monsters, ghosts, and aliens by : César Alierta

Download or read book Monsters, ghosts, and aliens written by César Alierta and published by Fundacion Telefonica. This book was released on 2004 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: La muestra presenta, en forma de "gabinete de maravillas", piezas artísticas que representan lo monstruoso en el arte a lo largo de la historia y que constituyen un referente del arte del siglo XXI, remitiéndonos a la problemática de las sociedades actuales respecto a la identidad, la soledad, la incomunicación, etc., reflejada en numerosos ejemplos que alteran las imágenes y la representación de la figura humana, con técnicas y herramientas electrónicas de gran eficacia, al tiempo que surgen las prácticas de manipulación del cuerpo mediante la intervención de la ingeniería genética y las técnicas de transplante de órganos, clonación y cirugía estética.

Information Technology and Systems

Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 3031542568
Total Pages : 485 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Information Technology and Systems by : Álvaro Rocha

Download or read book Information Technology and Systems written by Álvaro Rocha and published by Springer Nature. This book was released on with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Cambridge Companion to Latin American Poetry

Author : Stephen M. Hart
Publisher : Cambridge University Press
ISBN 13 : 1108195628
Total Pages : 340 pages
Book Rating : 4.1/5 (81 download)

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Book Synopsis The Cambridge Companion to Latin American Poetry by : Stephen M. Hart

Download or read book The Cambridge Companion to Latin American Poetry written by Stephen M. Hart and published by Cambridge University Press. This book was released on 2018-03-15 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cambridge Companion to Latin American Poetry provides historical context on the evolution of the Latin American poetic tradition from the sixteenth century to the present day. It is organized into three parts. Part I provides a comprehensive, chronological survey of Latin American poetry and includes separate chapters on Colonial poetry, Romanticism/modernism, the avant-garde, conversational poetry, and contemporary poetry. Part II contains six succinct essays on the major figures Sor Juana Inés de la Cruz, Gabriela Mistral, César Vallejo, Pablo Neruda, Carlos Drummond de Andrade, and Octavio Paz. Part III analyses specific and distinctive trends within the poetic canon, including women's, LGBT, Quechua, Afro-Hispanic, Latino/a and New Media poetry. This Companion also contains a guide to further reading as well as an essay on the best English translations of Latin American poetry. It will be a key resource for students and instructors of Latin American literature and poetry.

LEV

Author :
Publisher :
ISBN 13 :
Total Pages : 2142 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis LEV by :

Download or read book LEV written by and published by . This book was released on 1998 with total page 2142 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communication: Innovation & Quality

Author : Miguel Túñez-López
Publisher : Springer
ISBN 13 : 3319918605
Total Pages : 507 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Communication: Innovation & Quality by : Miguel Túñez-López

Download or read book Communication: Innovation & Quality written by Miguel Túñez-López and published by Springer. This book was released on 2018-07-10 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.

Youth and changing realities: rethinking secondary education in Latin America

Author : López, Néstor
Publisher : UNESCO Publishing
ISBN 13 : 923100204X
Total Pages : 75 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Youth and changing realities: rethinking secondary education in Latin America by : López, Néstor

Download or read book Youth and changing realities: rethinking secondary education in Latin America written by López, Néstor and published by UNESCO Publishing. This book was released on 2017-03-27 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The ABC of XYZ

Author : Mark McCrindle
Publisher : The ABC of XYZ
ISBN 13 :
Total Pages : 11 pages
Book Rating : 4./5 ( download)

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Book Synopsis The ABC of XYZ by : Mark McCrindle

Download or read book The ABC of XYZ written by Mark McCrindle and published by The ABC of XYZ. This book was released on 2011 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Based on more than a decade of research, The ABC of XYZ is designed for educators, business managers and parents who want a short and lively introduction to Australia's living generations. The book explores what a generation is, how its definition has changed over the years, and the trends that are emerging for the future. It examines generational conflicts in the school, home and workplace, and the ways in which they can be understood and resolved, and what might be beyond Z. Written by one of Australia's foremost social researchers, this revised edition of The ABC of XYZ reveals the truth behind the labels and is essential reading for anyone interested in how our current generations live, learn and work."--Cover.

La Generación Interactiva en España

Author : Fundación Telefónica
Publisher : Fundación Telefónica
ISBN 13 : 8408091115
Total Pages : 354 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis La Generación Interactiva en España by : Fundación Telefónica

Download or read book La Generación Interactiva en España written by Fundación Telefónica and published by Fundación Telefónica. This book was released on 2009-11-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: En el escenario de un milenio recién estrenado, las Tecnologías de la Información y la Comunicación se convierten en actores principales de importantes cambios en ámbitos como la educación, el ocio, la comunicación o las relaciones sociales. Todas ellas destacan por su juventud y comparten este rasgo con el público que mejor adapta e incorpora a sus vidas todas sus posibilidades: ha nacido una nueva Generación Interactiva.