La Comunicacion En El Turismo

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La Comunicación en el Turismo

Author : José Luis Feijoó
Publisher : Ugerman Editor
ISBN 13 : 9879468503
Total Pages : 336 pages
Book Rating : 4.8/5 (794 download)

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Book Synopsis La Comunicación en el Turismo by : José Luis Feijoó

Download or read book La Comunicación en el Turismo written by José Luis Feijoó and published by Ugerman Editor . This book was released on 2015-12-31 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este libro nos focalizamos en la comunicación en el ámbito del turismo, desde las bases de la comunicación turística, donde la comunicación turística y la comunicación de marcas de destino son ámbitos profesionales y académicos que se encuentran en expansión; desde la comunicación con el equipo de trabajo donde se indaga sobre cómo se puede asegurar que el equipo de trabajo genere una experiencia memorable al cliente cada vez que hablan con ellos, los guían en un tour, o les sirven el desayuno: desde la comunicación externa, donde analizaremos cómo los cambios en el perfil del consumidor se ven reflejados en la forma de viajar; desde la comunicación turística en el ámbito público; que tiene características fundamentales que radican en el la multidimensionalidad y la transectorialidad de sus mensajes, tanto a nivel interno como a nivel externo; desde el impacto de las nuevas tecnologías, que proveen los formatos de difusión, cada vez más utilizados, para dar a conocer destinos turísticos y su capacidad de adaptación a las necesidades de entretenimiento que las demandas actuales requieren

Communication: Innovation & Quality

Author : Miguel Túñez-López
Publisher : Springer
ISBN 13 : 3319918605
Total Pages : 507 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Communication: Innovation & Quality by : Miguel Túñez-López

Download or read book Communication: Innovation & Quality written by Miguel Túñez-López and published by Springer. This book was released on 2018-07-10 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.

The Discourse of Tourism and National Heritage

Author : Claudia Elena Stoian
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443886629
Total Pages : 435 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis The Discourse of Tourism and National Heritage by : Claudia Elena Stoian

Download or read book The Discourse of Tourism and National Heritage written by Claudia Elena Stoian and published by Cambridge Scholars Publishing. This book was released on 2015-11-25 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites – institutional and commercial – from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this, it studies the organization of the websites and their webpages, as well as the lexico-grammatical and visual features of their promotional messages. The theoretical framework used is Systemic Functional Linguistics (Halliday 1985, 1994; Kress and van Leeuwen 1996, 2006; Halliday and Matthiessen 2004). The results are compared in relation to the types of websites and to the countries in which they were produced. These are further interpreted from a cultural perspective, showing that the findings can be accounted for by cultural variability, in particular the dimension of context (Hall 1976, 1990, 2000).

Case Based Research in Tourism, Travel, Hospitality and Events

Author : Marianna Sigala
Publisher : Springer Nature
ISBN 13 : 9811646716
Total Pages : 503 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Case Based Research in Tourism, Travel, Hospitality and Events by : Marianna Sigala

Download or read book Case Based Research in Tourism, Travel, Hospitality and Events written by Marianna Sigala and published by Springer Nature. This book was released on 2022-01-05 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.

Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals

Author : Brandão, Filipa
Publisher : IGI Global
ISBN 13 : 1799856933
Total Pages : 385 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals by : Brandão, Filipa

Download or read book Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals written by Brandão, Filipa and published by IGI Global. This book was released on 2020-09-25 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism, one of the world’s leading industries, has propelled countries into recovery from economic recession. As a multi-disciplinary, multi-sectoral, holistic, and systemic industry, tourism also uniquely placed to address the concerns of the United Nations’ Sustainable Development Goals (SDGs). While the relationships between tourism, sustainability, and sustainable development are the subjects of deep study, the direct positive effects of tourism on SDGs remain underdiscussed. The Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals is a collection of innovative research that explores sustainable practices within the tourism industry. While highlighting a broad range of topics including economic growth, education, and production patterns, this book is ideally designed for engineers, entrepreneurs, policymakers, executives, advocates, researchers, academicians, and students.

ICTR 2023 6th International Conference on Tourism Research

Author : Dr Eirini Vlassi
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1914587685
Total Pages : 549 pages
Book Rating : 4.9/5 (145 download)

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Book Synopsis ICTR 2023 6th International Conference on Tourism Research by : Dr Eirini Vlassi

Download or read book ICTR 2023 6th International Conference on Tourism Research written by Dr Eirini Vlassi and published by Academic Conferences and publishing limited. This book was released on 2023-06-08 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Technologies and Trends in the Halal Industry

Author : Nor Aida Abdul Rahman
Publisher : Taylor & Francis
ISBN 13 : 1000929981
Total Pages : 274 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Technologies and Trends in the Halal Industry by : Nor Aida Abdul Rahman

Download or read book Technologies and Trends in the Halal Industry written by Nor Aida Abdul Rahman and published by Taylor & Francis. This book was released on 2023-11-22 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: With recent technological developments, touted also as Industry 4.0, numerous articles published over the years have emphasized the need to investigate the role of technology across all sectors including the halal industry. This book provides a greater understanding of the technologies, trends, and debates associated with the halal industry from different sectors such as food, logistics, pharmaceutical, tourism, medical, cosmetic, and the retail sector. The book adds substantial discussion to the issues and trends of technology applications in the halal industry as well as the theories underpinning halal technology studies. It is in four sections: an overview of the halal industry, selected theories, technology, and recent issues. The contributors explore how technology has evolved and been applied in industry, and also look at how Industry 4.0 technologies like blockchain, Internet of Things (IoT), automation, machine learning, and augmented reality are being integrated in the halal supply chain process. Written by well- regarded scholars and international academics from Africa, Europe, Middle East, and Asia, this book provides expert contributions from research, regulatory, and industry perspectives. This book will interest upper level students, scholars, academics, and practitioners in the various discipline of tourism and travel, hospitality, food studies, marketing, pharmaceutical and medical, logistics, management, Islamic studies and information technology in the halal industry.

Advances in Tourism, Technology and Systems

Author : António Abreu
Publisher : Springer Nature
ISBN 13 : 9819997658
Total Pages : 539 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Advances in Tourism, Technology and Systems by : António Abreu

Download or read book Advances in Tourism, Technology and Systems written by António Abreu and published by Springer Nature. This book was released on with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas

Author : Passarelli, Brasilina
Publisher : IGI Global
ISBN 13 : 146668741X
Total Pages : 561 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas by : Passarelli, Brasilina

Download or read book Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas written by Passarelli, Brasilina and published by IGI Global. This book was released on 2015-09-21 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way we talk, work, learn, and think has been greatly shaped by modern technology. These lifestyle changes have made digital literacy the new written literacy, where those who are not able to use computers are unable to function and perform everyday tasks. The Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas explores the new ways that technology is shaping our society and the advances it is bringing, along with potential drawbacks, such as human jobs being replaced by computers. This expansive handbook is an essential reference source for students, academics, and professionals in the fields of communication, information technology, sociology, social policy, and education; it will also prove of interest to policymakers, funding-agencies, and digital inclusion program developers. This handbook features a broad scope of research-based articles on topics including, but not limited to, computational thinking, e-portfolios, e-citizenship, digital inclusion policies, and information literacy as a form of community empowerment.

Spanish Tourism Geographies

Author : Asunción Blanco-Romero
Publisher : Springer Nature
ISBN 13 : 3031397800
Total Pages : 481 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Spanish Tourism Geographies by : Asunción Blanco-Romero

Download or read book Spanish Tourism Geographies written by Asunción Blanco-Romero and published by Springer Nature. This book was released on 2023-09-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the progress in Spanish tourism geography, particularly after the overlay of financial, pandemic and climate crisis, by the scrutiny of the different geographical areas and variables of analysis. It shows the diversity of geographical environments and their varied relationship with tourism, from the emptied inland regions to urban heritage in historic centres to coastal resorts. The book also introduces the analysis of the most important variables when studying the implications of Spanish tourist specialization. How are the beaches with intensive tourist use managed? What socio-spatial processes do leisure-rooted migrations involve? What are the labour conditions in the Spanish tourism industry? How does saving water boost tourism growth? The book offers answers through a methodological specificity of Spanish geography, which is highly oriented towards the analysis of public policies and even the proposal of new planning and methodology formulas that go beyond diagnostic studies. The domestic perspective, or that of insiders, of these scientists residing in Spain bestows them with special codes for conducting interpretations and analyses based on their everyday proximity to a territory characterised by its intense touristification. The tourism and real estate specialisation that Spanish society, together with its territory and institutions, have forged since the beginning of “developmentalism” permeates this scientific analysis. By providing a strong conceptual and empirical portrait, this book is a great resource for students and scholars in geography of tourism, as well as for social scientists and policy makers.

Comunicación política y gobierno de coalición

Author : Ridao i Martín, Joan
Publisher : Editorial UOC
ISBN 13 : 8491161619
Total Pages : 328 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Comunicación política y gobierno de coalición by : Ridao i Martín, Joan

Download or read book Comunicación política y gobierno de coalición written by Ridao i Martín, Joan and published by Editorial UOC. This book was released on 2016-09-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.

Tourism

Author : Venezuela
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Tourism by : Venezuela

Download or read book Tourism written by Venezuela and published by . This book was released on 1998 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Entrepreneurial Trends in the Tourism and Hospitality Industry

Author : Batabyal, Debasish
Publisher : IGI Global
ISBN 13 : 1799826058
Total Pages : 309 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Global Entrepreneurial Trends in the Tourism and Hospitality Industry by : Batabyal, Debasish

Download or read book Global Entrepreneurial Trends in the Tourism and Hospitality Industry written by Batabyal, Debasish and published by IGI Global. This book was released on 2020-03-13 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has been gaining importance in recent decades with its increasing socio-economic, geo-political, and ecological contributions, including its potential contribution to GDP, foreign exchange, and international business. At this juncture, an assessment and analysis of the scope, opportunities, and challenges of tourism and hospitality entrepreneurship is essential to the economic development of numerous countries. Global Entrepreneurial Trends in the Tourism and Hospitality Industry is a pivotal reference source that provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. While highlighting topics such as destination tourism, multigenerational travel, and social entrepreneurship, this publication explores the relationship among tourism, hotel management, transportations, international trade, cargo and supply chain management, as well as the inter-linkages among various sectors and sub-sectors of the tourism industry. This book is ideally designed for entrepreneurs, directors, restaurateurs, travel agents, hotel management, industry professionals, academics, professors, and students.

Power, Media, Culture

Author : Luis Albornoz
Publisher : Springer
ISBN 13 : 1137540087
Total Pages : 220 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Power, Media, Culture by : Luis Albornoz

Download or read book Power, Media, Culture written by Luis Albornoz and published by Springer. This book was released on 2015-07-06 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book updates and revalidates critical political economy of communication approaches. It is destined to become a work of reference for those interested in delving into debates arising from the performance of traditional and new media, cultural and communication policy-making or sociocultural practices in the new digital landscape.

From Franco to Freedom

Author : Miguel Angel Ruiz Carnicer
Publisher : Liverpool University Press
ISBN 13 : 1782845429
Total Pages : 263 pages
Book Rating : 4.7/5 (828 download)

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Book Synopsis From Franco to Freedom by : Miguel Angel Ruiz Carnicer

Download or read book From Franco to Freedom written by Miguel Angel Ruiz Carnicer and published by Liverpool University Press. This book was released on 2018-11-01 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together recent research by a group of specialists in history and sociology to provide a new reading of the late Franco dictatorship, especially in relation to its political culture. The authors focus on the election of local, trade union and national representatives, the work of the first Spanish sociologists, the struggle over administrative reform, the role of the media and the intellectuals, as well as the evolution of the dictatorships political class and its response to the regimes decline. Not only are the politics of the late dictatorship scrutinised, but also the mechanisms that were deployed to control the fast-changing society of the 1960s and 1970s. In examining the late Franco period, the contributors do not believe that it contained the seeds of Spains later democratisation, but maintain that certain sectorial regime initiatives -- electoral and political changes, an evolving discourse and an interest in political processes outside Spain -- made many Spaniards aware of the dictatorships contradictions and limitations, thereby encouraging its subsequent political and social evolution. This transformation is compared with the latter stages of the parallel dictatorship in Portugal. The great majority of Spaniards felt that the embrace of democratic freedoms and integration into the European Community was the only way forward during the Transition. But the shift from dictatorship to democracy from the 1960s onwards in Spain needs to be understood in relation to the multitude of political and social changes that took place -- despite the opposition of Franco and the bunker mentality of the regime. These changes manifested in a complex interaction between internal and external factors, which eventually resulted in the transformation of Spanish society itself.

Studies in Contrastive Linguistics

Author : Cristina Mourón Figueroa
Publisher : Univ Santiago de Compostela
ISBN 13 : 9788497506489
Total Pages : 1112 pages
Book Rating : 4.5/5 (64 download)

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Book Synopsis Studies in Contrastive Linguistics by : Cristina Mourón Figueroa

Download or read book Studies in Contrastive Linguistics written by Cristina Mourón Figueroa and published by Univ Santiago de Compostela. This book was released on 2006 with total page 1112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tourism Development

Author : P. Burns
Publisher : CABI
ISBN 13 : 1845934261
Total Pages : 335 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis Tourism Development by : P. Burns

Download or read book Tourism Development written by P. Burns and published by CABI. This book was released on 2008 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of essays from scholars evaluating tourism as a means of simulating economic growth and fighting economic inequalities in poor countries. It takes a look at the successes and failures of tourism in this role, and considers why tourism as a catalyst for economic development can be a controversial device.