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La Comunicacion De Los Territorios Los Destinos Y Sus Marcas
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Book Synopsis La comunicación de los territorios, los destinos y sus marcas by : Assumpció Huertas Roig
Download or read book La comunicación de los territorios, los destinos y sus marcas written by Assumpció Huertas Roig and published by . This book was released on 2000 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Information and Communication Technologies in Tourism 2015 by : Iis Tussyadiah
Download or read book Information and Communication Technologies in Tourism 2015 written by Iis Tussyadiah and published by Springer. This book was released on 2015-01-27 with total page 855 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers presented in this volume advance the state-of-the-art research on big data and analytics, social media, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality, wearable computing, smart tourism, electronic distribution for tourism and hospitality products and services, e-learning, responsive web design and management, and eTourism for development. This book covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.
Book Synopsis La Comunicación en el Turismo by : José Luis Feijoó
Download or read book La Comunicación en el Turismo written by José Luis Feijoó and published by Ugerman Editor . This book was released on 2015-12-31 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este libro nos focalizamos en la comunicación en el ámbito del turismo, desde las bases de la comunicación turística, donde la comunicación turística y la comunicación de marcas de destino son ámbitos profesionales y académicos que se encuentran en expansión; desde la comunicación con el equipo de trabajo donde se indaga sobre cómo se puede asegurar que el equipo de trabajo genere una experiencia memorable al cliente cada vez que hablan con ellos, los guían en un tour, o les sirven el desayuno: desde la comunicación externa, donde analizaremos cómo los cambios en el perfil del consumidor se ven reflejados en la forma de viajar; desde la comunicación turística en el ámbito público; que tiene características fundamentales que radican en el la multidimensionalidad y la transectorialidad de sus mensajes, tanto a nivel interno como a nivel externo; desde el impacto de las nuevas tecnologías, que proveen los formatos de difusión, cada vez más utilizados, para dar a conocer destinos turísticos y su capacidad de adaptación a las necesidades de entretenimiento que las demandas actuales requieren
Book Synopsis Teoría y métodos para marcas de territorio by : Jordi de San Eugenio Vela
Download or read book Teoría y métodos para marcas de territorio written by Jordi de San Eugenio Vela and published by Editorial UOC. This book was released on 2012-09 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: La competición de países, naciones, ciudades y regiones para captar recursos, talento, infraestructuras o eventos, entre otros aspectos, ha provocado el advenimiento de una lucha renovada por la singularidad, por el reconocimiento y por la diferenciación, por una hegemonía simbólica que cotiza al alza en el marco de una emergente economía de la identidad. En este contexto, los territorios ceden sus proyecciones habituales de identidad territorial a una recién llegada identidad simbólica gestionada, en parte, mediante la trasformación de territorios en marcas. La determinación de un estado de la cuestión con voluntad holística, que ordene y sistematice aquello que se ha dicho y se ha hecho sobre el tema, con la finalidad de situar en perspectiva las implicaciones inherentes a la construcción de marcas (branding) para espacios geográficos, se perfila como el objetivo principal de esta obra.
Book Synopsis Modelo de comunicación estratégica para la gestión de las marcas territorio by :
Download or read book Modelo de comunicación estratégica para la gestión de las marcas territorio written by and published by . This book was released on 2014 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Accessible Tourism by : Dimitrios Buhalis
Download or read book Accessible Tourism written by Dimitrios Buhalis and published by Channel View Publications. This book was released on 2011 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inclusion, disability, an ageing population and tourism are increasingly important areas of study due to their implications for both tourism demand and supply. This book therefore sets out to explore and document the current theoretical approaches, foundations and issues in the study of accessible tourism. In drawing together the contributions to this volume the editors have applied broader social constructionist approaches to understanding the accessible tourism phenomena. Accessible tourism, as with any area of academic study is an evolving field of academic research and industry practice. As with other areas of tourism, the field is multidisciplinary, and is influenced by various disciplines including geography, disability studies, economics, public policy, psychology and marketing. "As one would expect from two scholars at the height of their academic abilities, Dimitrios Buhalis and Simon Darcy have delivered a timely and much needed contribution to the under-served area of accessible tourism. Harnessing the best conceptual developments on the topic, Accessible Tourism is a scholarly yet hugely readable collection and readily communicates the various contributors' passion for and command of their subject. This collection is a must have text for anyone engaged in the theory, practice and policy of accessible tourism and will be essential reading on undergraduate and postgraduate courses across a range of disciplines and fields. I cannot speak highly enough of this endeavour and I'm sure it will take accessible tourism and universal design debates into the mainstream of academic enquiry and industry practice." Professor Nigel Morgan, The Welsh Centre for Tourism Research, University of Wales Institute, Cardiff, Wales
Book Synopsis Protestant 'Sects' and the Spirit of (Anti-)Imperialism by : Heinrich Wilhelm Schäfer
Download or read book Protestant 'Sects' and the Spirit of (Anti-)Imperialism written by Heinrich Wilhelm Schäfer and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis City Tourism Performance Research by :
Download or read book City Tourism Performance Research written by and published by . This book was released on 2018 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: For each city: An introduction with basic facts, infrastructure, transport and connectivity, tourism flows, tourism source markets and seasonality, economic impact, tourism enterprises, key performance areas, dDestination management, social and cultural perspective, environmental perspective, technology and new business models, success stories.Buenos Aires, Argentina: 'MiBarrio' project and The Big Data project. Linz, Austria : Ars Electronica and European Capital of Culture 2009: a success story. Antwerp , Belgium: The creation of a new city quarter, Het Eilandje and Crowd monitoring. Beijing, China: The Imperial Palace Museum. Hangzhou, China: West Lake: UNESCO heritage site and The Grand Canal: a destination to immerse with locals. Tianjin, China: Tianjin's foreign concessions and WuDaDao and Yangliuqing Ancient Town. Bogota, Colombia: La Candelaria certification as a sustainable destination and Developing sustainable natural, rural and community based tourism projects. Copenhagen, Denmark: Guldsmeden Hotel 66 Copenhagen and Crown Plaza Copenhagen Towers. Berlin, Germany: MEET+CHANGE and Fair.kiez. Turin, Italy: Slow Food and Turin's family businesses. Sapporo, Japan: Sapporo Snow Festival and Promotion of in-city round trip based on big data analysis. Tokyo, Japan: Beyond 2020 and "Mori no Nigiwai" events. Marrakech, Morocco: The rehabilitation of the Medina of Marrakech and Le 'Musée Mohammed VI pour la civilisation de l'eau au Maroc - Aman. Seoul, Republic of Korea: Seoul's Future Heritage Project and Shared City Seoul' Project. Cape Town, South Africa: Love Cape Town Neighbourhoods' campaign and The V&A Waterfront."
Book Synopsis Official Tourism Websites by : Richard W. Hallett
Download or read book Official Tourism Websites written by Richard W. Hallett and published by Channel View Publications. This book was released on 2010-03-24 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Official Tourism Websites: A Discourse Analysis Perspective investigates the construction and promotion of identity of tourist locales by the designers of the official websites for destinations such as Santiago de Compostela, Spain; the Baltic states of Latvia and Estonia; New Orleans, Louisiana and Gary, Indiana; Myanmar/Burma; US Sports Halls of Fame; and, in recognizing the influence and popularity of such sites, three websites parodying the imaginary nations of Phaic Tan, Molvania, and San Sombrero. Analysis addresses how tourism websites foster social action and, therefore, contribute to the (re)construction of nations and other communities by variably fostering re-imagination, rebirth, renaissance, promotion and caution, and patriotism. Recognizing that tourism texts can function to both construct and embody identity for their respective locales, this investigation employs critical discourse analysis, multimodal discourse analysis, and visual semiotic analysis in the investigation of web texts and images.
Author :Alfredo Félix Buenrostro Ceballos Publisher :Universidad Autonoma de Baja California ISBN 13 : Total Pages :400 pages Book Rating :4.A/5 ( download)
Book Synopsis Memoria del I Congreso Internacional sobre Fronteras en Iberoamérica Ayer y Hoy by : Alfredo Félix Buenrostro Ceballos
Download or read book Memoria del I Congreso Internacional sobre Fronteras en Iberoamérica Ayer y Hoy written by Alfredo Félix Buenrostro Ceballos and published by Universidad Autonoma de Baja California. This book was released on 1990 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Heritage and Rights of Indigenous Peoples by : Manuel May Castillo
Download or read book Heritage and Rights of Indigenous Peoples written by Manuel May Castillo and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2007, the United Nations adopted the UN Declaration on the Rights of Indigenous People, a landmark political recognition of indigenous rights. A decade later, this book looks at the status of those rights internationally. Written jointly by indigenous and non-indigenous scholars, the chapters feature case studies from four continents that explore the issues faced by Indigenous Peoples through three themes: land, spirituality, and self-determination.
Download or read book The Information written by James Gleick and published by Vintage. This book was released on 2011-03-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of the acclaimed Chaos and Genius comes a thoughtful and provocative exploration of the big ideas of the modern era: Information, communication, and information theory. Acclaimed science writer James Gleick presents an eye-opening vision of how our relationship to information has transformed the very nature of human consciousness. A fascinating intellectual journey through the history of communication and information, from the language of Africa’s talking drums to the invention of written alphabets; from the electronic transmission of code to the origins of information theory, into the new information age and the current deluge of news, tweets, images, and blogs. Along the way, Gleick profiles key innovators, including Charles Babbage, Ada Lovelace, Samuel Morse, and Claude Shannon, and reveals how our understanding of information is transforming not only how we look at the world, but how we live. A New York Times Notable Book A Los Angeles Times and Cleveland Plain Dealer Best Book of the Year Winner of the PEN/E. O. Wilson Literary Science Writing Award
Download or read book Overtourism written by Claudio Milano and published by CABI. This book was released on 2019-06-07 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the evolution of the phenomenon and explores the genesis of overtourism and the system dynamics underlining it. The 'overtourism' phenomenon is defined as the excessive growth of visitors leading to overcrowding and the consequential suffering of residents, due to temporary and often seasonal tourism peaks, that lead to permanent changes in lifestyles, amenities and well- being. Enormous tensions in overtourism affected destinations have driven the intensification of policy making and scholarly attention toward seeking antidotes to an issue that is considered paradoxical and problematic. Moving beyond the 'top 10 things you can do about overtourism', this book examines the evolution of the phenomenon and explores the genesis of overtourism as well as the system dynamics underpinning it. With a rigorous scientific approach, the book uses systems-thinking and contemporary paradigms around sustainable development, resilience planning and degrowth; while considering global economic, socio-political, environmental discourses. Researchers, analysts, policy makers and industry stakeholders working within tourism as well as those within the private sector, community groups, civil society groups and NGOs will find this book an essential source of information.
Book Synopsis The Future of Tourism by : Eduardo Fayos-Solà
Download or read book The Future of Tourism written by Eduardo Fayos-Solà and published by Springer. This book was released on 2018-08-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.
Book Synopsis The Spanish American Reader by : Ernesto Nelson
Download or read book The Spanish American Reader written by Ernesto Nelson and published by . This book was released on 1916 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Tourism, Technology and Systems by : António Abreu
Download or read book Advances in Tourism, Technology and Systems written by António Abreu and published by Springer Nature. This book was released on 2020-11-19 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.
Book Synopsis Global Perspectives on Religious Tourism and Pilgrimage by : El-Gohary, Hatem
Download or read book Global Perspectives on Religious Tourism and Pilgrimage written by El-Gohary, Hatem and published by IGI Global. This book was released on 2017-12-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religious studies and research has gained a lot of interest and considerable attention from researchers, policy makers, and practitioners during the last few years. Though interest has increased, religious tourism is vastly underrepresented in modern research and not much is known on the subject’s presence in most countries. Global Perspectives on Religious Tourism and Pilgrimage provides emerging research on religious tourism, the cultural impact of religion, and religiosity’s impact on new market products. Highlighting the prevalence of religiosity, readers will learn tourism’s impact on the world economy and the growing research in religious tourism, this book is an important resource for academic societies, entrepreneurs, policy makers, researchers, and educators.