Kunstliche Intelligenz Die Zukunft Des Marketing

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Künstliche Intelligenz – die Zukunft des Marketing

Author : Claudia Bünte
Publisher : Springer-Verlag
ISBN 13 : 3658233192
Total Pages : 50 pages
Book Rating : 4.6/5 (582 download)

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Book Synopsis Künstliche Intelligenz – die Zukunft des Marketing by : Claudia Bünte

Download or read book Künstliche Intelligenz – die Zukunft des Marketing written by Claudia Bünte and published by Springer-Verlag. This book was released on 2018-09-07 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Claudia Bünte gibt einen Überblick über die Bedeutung und den aktuellen Einsatz von Künstlicher Intelligenz (KI) im Marketing und zeigt im Ausblick, wie sich KI im Marketing weiterentwickeln wird. Anhand einer aktuellen Studie unter 208 Marketing-Managerinnen und -Managern wird ein umfassender Eindruck über heutige und aktuell geplante Einsatzgebiete von KI im Marketing gegeben. Das essential ist ein Leitfaden mit hohem Praxisbezug und konkrete Cases ordnen konkrete Einsatzgebiete von KI im Marketing ein. Die Autorin Prof. Dr. Claudia Bünte ist Professorin für Internationale BWL mit Schwerpunkt Marketing an der SRH Hochschule Berlin. Ihr Beratungsunternehmen begleitet Top-Unternehmen in Marketing und Markenführung. Davor verantwortete sie in weltweit führenden Unternehmen das internationale Marketing und die Markenführung. Vor dieser operativen Tätigkeit beriet sie internationale Klienten im Marketing – als Führungskraft bei einer global tätigen Unternehmensberatung.

Understanding Artificial Intelligence

Author : Ralf T. Kreutzer
Publisher : Springer Nature
ISBN 13 : 303025271X
Total Pages : 313 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Understanding Artificial Intelligence by : Ralf T. Kreutzer

Download or read book Understanding Artificial Intelligence written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2019-09-25 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI in an era of digitalization. It introduces the foundations of AI and explains its benefits and challenges for companies and entire industries. In this regard, AI is approached not just as yet another technology, but as a fundamental innovation, which will spread into all areas of the economy and life, and will disrupt business processes and business models in the years to come. In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI. In a series of best-practice cases, the book subsequently highlights a broad range of sectors and industries, from production to services; from customer service to marketing and sales; and in industries like retail, health care, energy, transportation and many more. In closing, a dedicated chapter outlines a roadmap for a specific corporate AI journey. No one can ignore intensive work with AI today - neither as a private person, let alone as a top performer in companies. This book offers a thorough, carefully crafted, and easy to understand entry into the field of AI. The central terms used in the AI context are given a very good explanation. In addition, a number of cases show what AI can do today and where the journey is heading. An important book that you should not miss! Professor Dr. Harley Krohmer University of Bern "Inspiring, thought provoking and comprehensive, this book is wittingly designed to be a catalyst for your individual and corporate AI journey.” Avo Schönbohm, Professor at the Berlin School of Economics and Law, Enterprise Game Designer at LUDEO and Business Punk

Marketing and Sales Automation

Author : Uwe Hannig
Publisher : Springer Nature
ISBN 13 : 3031200403
Total Pages : 466 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Marketing and Sales Automation by : Uwe Hannig

Download or read book Marketing and Sales Automation written by Uwe Hannig and published by Springer Nature. This book was released on 2023-05-02 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.

AI for Small Businesses: Competitive Strategies for the Digital Age

Author : LucieArt
Publisher : Selfpublishing
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4./5 ( download)

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Book Synopsis AI for Small Businesses: Competitive Strategies for the Digital Age by : LucieArt

Download or read book AI for Small Businesses: Competitive Strategies for the Digital Age written by LucieArt and published by Selfpublishing . This book was released on 2024-09-15 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: "AI for Small Businesses: Competitive Strategies for the Digital Age" offers an essential guide for small business owners seeking to leverage artificial intelligence to stay ahead in today’s competitive market. In a world where digital transformation is crucial, this book provides practical insights and actionable strategies to harness the power of AI. Explore how AI can revolutionize your operations, enhance customer experiences, and drive growth. From understanding the fundamentals of AI to implementing AI-driven marketing, customer service, and financial management strategies, this book covers it all. Learn how AI can automate routine tasks, optimize your marketing campaigns, and provide valuable data insights to make informed business decisions. With comprehensive chapters on customer engagement, operational efficiency, and the future of AI, this guide equips you with the knowledge to adapt and thrive in an AI-driven marketplace. Stay competitive and unlock new opportunities with the transformative power of AI.

The new online trade

Author : Gerrit Heinemann
Publisher : Springer Nature
ISBN 13 : 3658407573
Total Pages : 519 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis The new online trade by : Gerrit Heinemann

Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing

Artificial Intelligence in Value Creation

Author : Andrzej Wodecki
Publisher : Springer
ISBN 13 : 3319915967
Total Pages : 350 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Artificial Intelligence in Value Creation by : Andrzej Wodecki

Download or read book Artificial Intelligence in Value Creation written by Andrzej Wodecki and published by Springer. This book was released on 2018-07-18 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses various models of value creation in projects and businesses by applying different forms of Artificial Intelligence in their products and services. First presenting the main concepts and ideas behind AI, Wodecki assesses different models of technology-based value creation based upon the analysis of over 400 case studies. This framework shows how AI may influence both value creation and competitive advantage (efficiency, creativity and flexibility) within a modern organization. Finally, a conceptual model is formulated to evaluate AI-supported in-company projects and new ventures and identify the key managerial and technical competencies required.

The Triumph of Artificial Intelligence

Author : Günter Cisek
Publisher : Springer Nature
ISBN 13 : 3658348968
Total Pages : 157 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis The Triumph of Artificial Intelligence by : Günter Cisek

Download or read book The Triumph of Artificial Intelligence written by Günter Cisek and published by Springer Nature. This book was released on 2021-10-25 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book demonstrates to readers interested in social life in an understandable way how AI works and how it will dramatically change all areas of life. From the history of AI to its techniques and its diverse fields of application to its ethical-philosophical implications, all relevant aspects are presented in detail. The author does not remain descriptive, but also takes a critical stance on AI development in clear words. For the reader, the explanations are designed as a professional support corset, in order to be able to act as a knowledgeable counterpart to the AI experts. The last two chapters take the reader into the future of life with super AI. With daring scenarios, the author alerts the reader in an enjoyable way to the breathtaking and socially highly explosive perspectives associated with AI and the ethical and philosophical questions that arise from it. This book is a translation of the original German 1st edition Machtwechsel der Intelligenzen by Günter Cisek, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

AI in Healthcare: How Artificial Intelligence Is Transforming Medicine

Author : LucieArt
Publisher : Selfpublishing
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4./5 ( download)

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Book Synopsis AI in Healthcare: How Artificial Intelligence Is Transforming Medicine by : LucieArt

Download or read book AI in Healthcare: How Artificial Intelligence Is Transforming Medicine written by LucieArt and published by Selfpublishing . This book was released on 2024-09-15 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: "AI in Healthcare: How Artificial Intelligence Is Transforming Medicine" explores the revolutionary impact of AI on modern healthcare. This comprehensive guide examines how artificial intelligence is enhancing patient care, refining diagnostic accuracy, and accelerating medical research. From AI-driven diagnostic tools to personalized medicine and robotic surgery, discover how these technologies are reshaping the healthcare landscape. This book delves into practical applications, challenges, and future trends, offering valuable insights for healthcare professionals, researchers, and anyone interested in the cutting-edge advancements of AI in medicine. Learn how to leverage AI to improve patient outcomes, streamline healthcare operations, and stay ahead in a rapidly evolving field.

AI in Business and Economics

Author : Isabel Lausberg
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110790327
Total Pages : 278 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis AI in Business and Economics by : Isabel Lausberg

Download or read book AI in Business and Economics written by Isabel Lausberg and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-09-23 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid advances in artificial intelligence (AI) technologies have generated intense interest and debate about their potential to reshape industries, labour markets and socio-economic structures. This volume presents a collection of academic papers stemming from "The Economic Perspective of Artificial Intelligence" (EPEAI) conference held at the Ruhr West University of Applied Sciences in Mülheim an der Ruhr, Germany, in March 2023. AI in Business and Economics discusses topics as varied as marketing, accounting, reporting, business narratives, forecasting, generational differences in attitudes, economic policy - all in the context of exploring the multifaceted intersection of economics and artificial intelligence. It navigates through the fog caused by the heterogeneity of diverse AI applications and methodologies by examining artificial intelligence from an economic perspective. In doing so, it becomes clear that the implementation of a broad range of AI technologies in companies has just begun. Businesses, employees, and policy makers will soon have to adapt to the fast-paced advancements in artificial intelligence, ensuring they become and remain competitive, ethical, and forward-thinking in a changing global landscape. This book will serve as a valuable resource for scholars, practitioners, and students exploring the complexities of the economic implications of AI.

Artificial Intelligence, Business and Civilization

Author : Andreas Kaplan
Publisher : Routledge
ISBN 13 : 1000563332
Total Pages : 60 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Artificial Intelligence, Business and Civilization by : Andreas Kaplan

Download or read book Artificial Intelligence, Business and Civilization written by Andreas Kaplan and published by Routledge. This book was released on 2022-01-13 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence is shaking up economies around the world as well as society at large and is predicted to be either the best or worst thing to happen to humanity. This book looks at what exactly artificial intelligence is, how it can be classified, how it differentiates from other concepts such as machine learning, big data, blockchain, or the Internet-of-Things, and how it has evolved and might evolve over time. Providing a clear and unbiased picture of artificial intelligence, the book provides critical analyses of the advantages and disadvantages, opportunities and threats of AI progress for business and civilisation. Solutions and possible directions of how humanity might deal with rapid development and evolutions will be given and discussed, and consider regulation, employment, ethics, education and international cooperation. Unlike existing literature, this book provides a comprehensive overview of AI based on detailed analysis and insight. Finally, several real-life examples from various sectors and industries, including for profit organizations, higher education, and government, will substantiate and illustrate the presented concepts, classifications, and discussions. This book is of interest to researchers, educators, students, and practitioners alike who desire to understand AI in its broad lines and discover the latest research and studies within the field.

Scary Smart

Author : Mo Gawdat
Publisher : Bluebird
ISBN 13 : 9781529077650
Total Pages : 0 pages
Book Rating : 4.0/5 (776 download)

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Book Synopsis Scary Smart by : Mo Gawdat

Download or read book Scary Smart written by Mo Gawdat and published by Bluebird. This book was released on 2022-12-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Sunday Times Business Book of the Year. Scary Smart will teach you how to navigate the scary and inevitable intrusion of Artificial Intelligence, with an accessible blueprint for creating a harmonious future alongside AI. From Mo Gawdat, the former Chief Business Officer at Google [X] and bestselling author of Solve for Happy. Technology is putting our humanity at risk to an unprecedented degree. This book is not for engineers who write the code or the policy makers who claim they can regulate it. This is a book for you. Because, believe it or not, you are the only one that can fix it. - Mo Gawdat Artificial intelligence is smarter than humans. It can process information at lightning speed and remain focused on specific tasks without distraction. AI can see into the future, predict outcomes and even use sensors to see around physical and virtual corners. So why does AI frequently get it so wrong and cause harm? The answer is us: the human beings who write the code and teach AI to mimic our behaviour. Scary Smart explains how to fix the current trajectory now, to make sure that the AI of the future can preserve our species. This book offers a blueprint, pointing the way to what we can do to safeguard ourselves, those we love, and the planet itself. 'No one ever regrets reading anything Mo Gawdat has written.' - Emma Gannon, author of The Multi-Hyphen Method and host of the podcast Ctrl Alt Delete

Decisively Digital

Author : Alexander Loth
Publisher : John Wiley & Sons
ISBN 13 : 111973729X
Total Pages : 400 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Decisively Digital by : Alexander Loth

Download or read book Decisively Digital written by Alexander Loth and published by John Wiley & Sons. This book was released on 2021-05-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to survive and thrive in an increasingly digital world Digital strategy should consist of more than just updating your business’ desktop computers and buying the newest smartphones for your employees. It requires the reimagining of existing business processes and the implementation of the latest technologies into current business activity to enable new capabilities for your firm. In Decisively Digital: From Creating a Culture to Designing Strategy, digital strategy advisor and author Alexander Loth leverages his extensive experience working with Microsoft, CERN, and SAP to deliver a robust and accessible exploration of what it takes for a company to unlock the potential of new digital technologies. You’ll discover how to: Utilize new technologies to establish a digital culture and realize the benefits of modern work for your employees Unleash the abilities that come with processing big data and taking advantage of data democracy, analytics, and cloud computing Implement artificial intelligence, blockchain, process automation, and IoT in a way that goes beyond the hype and delivers real business results Packed with interviews with industry leaders and real-world customer examples, Decisively Digital is ideal for CIOs, CDOs, and other executives and professionals who need to know how technology can improve their businesses and power results today and tomorrow.

Künstliche Intelligenz – die Zukunft des Marketings

Author : Claudia Bünte
Publisher : Springer Gabler
ISBN 13 : 9783658377489
Total Pages : 39 pages
Book Rating : 4.3/5 (774 download)

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Book Synopsis Künstliche Intelligenz – die Zukunft des Marketings by : Claudia Bünte

Download or read book Künstliche Intelligenz – die Zukunft des Marketings written by Claudia Bünte and published by Springer Gabler. This book was released on 2022-05-30 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Claudia Bünte und Bernhard Wecke geben einen Überblick über die Bedeutung und den aktuellen Einsatz von Künstlicher Intelligenz (KI) im Marketing und zeigen im Ausblick, wie sich KI im Marketing weiterentwickeln wird. Die aktuelle Studie unter 158 Marketing-Managerinnen und -Managern sowie eine Vielzahl von Interviews mit ExpertInnen geben einen umfassenden Eindruck über heutige und aktuell geplante Einsatzgebiete von KI im Marketing. Ein Leitfaden erklärt Schritt für Schritt den Einsatz von KI in einem ersten Piloten. Konkrete Use Cases zeigen, welche SaaS-Tools unterstützen, die wichtigsten Aufgaben im Marketing mittels KI mit Impact zu erledigen.

Impact of New Technology on Next-Generation Leadership

Author : Agnihotri, Alka
Publisher : IGI Global
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Impact of New Technology on Next-Generation Leadership by : Agnihotri, Alka

Download or read book Impact of New Technology on Next-Generation Leadership written by Agnihotri, Alka and published by IGI Global. This book was released on 2024-06-03 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid advancement of technology is disrupting traditional leadership paradigms, challenging leaders to adapt to new ways of thinking and operating. Emerging technologies such as artificial intelligence, robotics, and the Internet of Things are revolutionizing industries, creating a pressing need for leaders who can navigate this digital landscape effectively. However, many leaders need to gain the knowledge and skills to harness these technologies to their full potential, leading to missed opportunities and ineffective leadership practices. Impact of New Technology on Next-Generation Leadership offers a comprehensive solution to this pressing challenge. This book provides a deep dive into how emerging technologies reshape leadership roles and responsibilities, offering practical insights and strategies for leaders to thrive in this new era. This book is essential reading for graduates, post-graduates, and professionals in management and related fields, as well as academics and researchers seeking to stay ahead in the ever-evolving leadership landscape.

The Feeling Economy

Author : Roland T. Rust
Publisher : Springer Nature
ISBN 13 : 3030529770
Total Pages : 185 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis The Feeling Economy by : Roland T. Rust

Download or read book The Feeling Economy written by Roland T. Rust and published by Springer Nature. This book was released on 2021-01-19 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: As machines are trained to “think,” many tasks that previously required human intelligence are becoming automated through artificial intelligence. However, it is more difficult to automate emotional intelligence, and this is where the human worker’s competitive advantage over machines currently lies. This book explores the impact of AI on everyday life, looking into workers’ adaptation to these changes, the ways in which managers can change the nature of jobs in light of AI developments, and the potential for humans and AI to continue working together. The book argues that AI is rapidly assuming a larger share of thinking tasks, leaving human intelligence to focus on feeling. The result is the “Feeling Economy,” in which both employees and consumers emphasize feeling to an unprecedented extent, with thinking tasks largely delegated to AI. The book shows both theoretical and empirical evidence that this shift is well underway. Further, it explores the effect of the Feeling Economy on our everyday lives in the areas such as shopping, politics, and education. Specifically, it argues that in this new economy, through empathy and people skills, women may gain an unprecedented degree of power and influence. This book will appeal to readers across disciplines interested in understanding the impact of AI on business and our daily lives. It represents a bold, potentially controversial attempt to gauge the direction in which society is heading.

The AI Advantage

Author : Thomas H. Davenport
Publisher : MIT Press
ISBN 13 : 0262538008
Total Pages : 243 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The AI Advantage by : Thomas H. Davenport

Download or read book The AI Advantage written by Thomas H. Davenport and published by MIT Press. This book was released on 2019-08-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

Work and AI 2030

Author : Inka Knappertsbusch
Publisher : Springer Nature
ISBN 13 : 3658402326
Total Pages : 369 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis Work and AI 2030 by : Inka Knappertsbusch

Download or read book Work and AI 2030 written by Inka Knappertsbusch and published by Springer Nature. This book was released on 2023-06-18 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In ten years, we will take working with artificial intelligence (AI) more for granted than using cell phones today. 78 recognized experts from practice and research provide deep insights and outlooks regarding the influence of AI on everyday working life in 2030, explaining with practical tips how you can prepare for this development. The 41 concise articles cover a broad spectrum in the area examined in each case. Thanks to a standardized structure, they include a summary of the status quo, concrete examples, future expectations, an overview of challenges and possible solutions, and practical tips. The volume begins with societal and ethical issues before discussing legal considerations for employers and HR professionals, as well as the administration of justice. The other chapters examine the impact of AI on the world of work in 2030 in the sectors of business, industry, mobility and logistics, medicine and pharmaceuticals, and (further) education.