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Kids Marketing
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Download or read book Consuming Kids written by Susan Linn and published by Anchor. This book was released on 2005 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.
Book Synopsis The Kids Market by : James U. McNeal
Download or read book The Kids Market written by James U. McNeal and published by Paramount Market Publishing. This book was released on 1999 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.
Book Synopsis What Kids Buy and Why by : Daniel Acuff
Download or read book What Kids Buy and Why written by Daniel Acuff and published by Simon and Schuster. This book was released on 2010-06-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.
Book Synopsis Marketing to the New Super Consumer by : Timothy J. Coffey
Download or read book Marketing to the New Super Consumer written by Timothy J. Coffey and published by Paramount Market Publishing. This book was released on 2006 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Kids as Customers by : James U. McNeal
Download or read book Kids as Customers written by James U. McNeal and published by . This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable guide for companies marketing to four-to twelve-year-olds.
Book Synopsis Advertising to Children by : M. Carole Macklin
Download or read book Advertising to Children written by M. Carole Macklin and published by SAGE Publications. This book was released on 1999-07-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
Book Synopsis The Marketing of Children’s Toys by : Rebecca C. Hains
Download or read book The Marketing of Children’s Toys written by Rebecca C. Hains and published by Springer Nature. This book was released on 2021-04-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Download or read book Brandchild written by Martin Lindstrom and published by Kogan Page Publishers. This book was released on 2003 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"BRANDchild will be a valuable addition to our industry's literature."- Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson"Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom."- Stann Rapp, MRM Partners Worldwide and co-founder of Rapp CollinsTweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands.Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques.Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
Book Synopsis Designing for Children by : Catharine Fishel
Download or read book Designing for Children written by Catharine Fishel and published by Rockport Publishers. This book was released on 2001 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining a wide range of successful campaigns for food, clothes, toys, and entertainment for children, Fishel provides unique insights into what makes for successful marketing from both the professional view of a designer and from the expert perspective of a kid. 200 color images.
Book Synopsis Millennials with Kids by : Jeff Fromm
Download or read book Millennials with Kids written by Jeff Fromm and published by AMACOM. This book was released on 2015-08-19 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products * Promote purpose beyond the bottom line * Cultivate shareability * Democratize customer experience * Integrate technology * Develop content-driven campaigns that speak to Millennials * And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.
Book Synopsis Advertising to Children by : Marcia Amidon Lusted
Download or read book Advertising to Children written by Marcia Amidon Lusted and published by ABDO Publishing Company. This book was released on 2008-09-01 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers a balanced look at the issue of advertising to children and its surrounding arguments. Advertising to Children familiarizes readers with the basics of marketing and selling products, the history of children as consumers, current marketing strategies, food marketing, branding, and overconsumption. Color photos and informative sidebars accompany easy-to-follow text. Features include a timeline, facts, additional resources, web sites, a glossary, a bibliography, and an index.
Download or read book kidfluence written by Anne Sutherland and published by McGraw Hill Professional. This book was released on 2003-08-22 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Book Synopsis Marketing to and Through Kids by : Selina S. Guber
Download or read book Marketing to and Through Kids written by Selina S. Guber and published by McGraw-Hill Companies. This book was released on 1993 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-career American household has spawned a generation of wise-beyond-their-years children with unprecedented influence over all kinds of family purchases, from food and clothes to cars and computers. Now marketing and advertising professionals can learn how to tap into this $70 billion-a-year goldmine. 35 illustrations.
Book Synopsis Kids and branding in a digital world by : Barry Gunter
Download or read book Kids and branding in a digital world written by Barry Gunter and published by Manchester University Press. This book was released on 2015-11-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become engaged with brands and understand what they mean, and how their relationship with brands changes over time as they mature as consumers. It sets this development against the changes that have occurred in styles of brand promotion in the digital world where more subtle ways of reaching consumers have been developed by brand marketers. Children become aware of brands from an early age. Even before they start school, they can recognise brand names and ask for brands by name. The meaning of brands to children can vary dramatically with age. As with other aspects of consumer socialisation, children's initial orientation towards brands occurs at a superficial level because their level of cognitive development does not allow them to understand deeper-seated symbolic meanings of brands. Children's understanding of brands and the relationships they have with them may also be influenced by the new promotional techniques developed by marketers. Children's recognition of advertisements depends upon being able to identify specific features which signal a persuasive message. In the online world of social media and computer games, the presence of brands may not be recognized as 'advertising' and so the usual learned defenses against persuasion are not triggered. This could place young consumers at a disadvantage. This phenomenon has raised important questions for parents, educators and marketing regulators and these are addressed in this book through reference to the latest research and writings from around the world.
Book Synopsis Sports Marketing by : Matthew D. Shank
Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Book Synopsis Kids’ Market Day by : Samantha Scarborough
Download or read book Kids’ Market Day written by Samantha Scarborough and published by Penguin Random House South Africa. This book was released on 2014-11-13 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kids’ Market Day will inspire entrepreneurship from a young age via 30 projects that are easy and fun to achieve. From colourful projects like Pet rocks, Button Bracelets and Animal masks to some tasty options like Marshmallow sticks, Milkshakes and Biscuit Monsters. Most of the projects are also practical and can be used around the house or garden – the Bird feeders, Piggy banks and Herb Pots are just some examples of these useful projects. Every project is accompanied by full-colour and inspiring photography and step-by-step directions on how to make products that will ensure an exciting and profitable market day! Kids can use their own initiative and creativity when decorating their stalls, although a general guideline of how stalls can be styled and decorated to attract customers has also been included. The focus of Kids’ Market Day is on hand-crafted products and the main material in each project is often something that can simply be recycled from daily supplies in and around the house. Best of all, the projects will give moms and dads exciting projects to do with their kids!
Book Synopsis At the Farmers' Market with Kids by : Leslie Jonath
Download or read book At the Farmers' Market with Kids written by Leslie Jonath and published by Chronicle Books. This book was released on 2012-03-21 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information about picking out and cooking with choice produce and includes sixty-five recipes for these foods that children can enjoy.
