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Author : James U. McNeal
Publisher :
ISBN 13 : 9780669276275
Total Pages : 0 pages
Book Rating : 4.2/5 (762 download)
Download or read book Kids as Customers written by James U. McNeal and published by . This book was released on 1992 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable guide for companies marketing to four-to twelve-year-olds.
Author : James U. McNeal
Publisher : Paramount Market Publishing
ISBN 13 : 9780967143910
Total Pages : 296 pages
Book Rating : 4.1/5 (439 download)
Download or read book The Kids Market written by James U. McNeal and published by Paramount Market Publishing. This book was released on 1999 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.
Author : Susan Linn
Publisher : Anchor
ISBN 13 : 1400079993
Total Pages : 306 pages
Book Rating : 4.4/5 ( download)
Download or read book Consuming Kids written by Susan Linn and published by Anchor. This book was released on 2005 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.
Author : Kelly E. Middleton
Publisher : Wheatmark, Inc.
ISBN 13 : 1627876332
Total Pages : 320 pages
Book Rating : 4.6/5 (278 download)
Download or read book Competing for Kids written by Kelly E. Middleton and published by Wheatmark, Inc.. This book was released on 2018-07-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: When was the last time you reflected on the quality of customer service your school gives to your students? As alternate forms of education become more prominent, public education faces the challenge of losing its best and brightest students to the competition. Competing for Kids is a full-service manual for giving great customer service throughout your school district. By implementing the concepts in this book, public schools can become more appealing and more successful in retaining and attracting students. Competing for Kids teaches: How the best companies use customer service to compete at the highest levelHow these twenty-one business concepts can help public schools better compete with other forms of educationHow to develop a district-wide customer service plan for all staff members working in the public school arena
Author : Juliet B. Schor
Publisher : Simon and Schuster
ISBN 13 : 1439130906
Total Pages : 251 pages
Book Rating : 4.4/5 (391 download)
Download or read book Born to Buy written by Juliet B. Schor and published by Simon and Schuster. This book was released on 2014-08-19 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Author : Dale Mueller
Publisher : Penguin
ISBN 13 : 0593849248
Total Pages : 66 pages
Book Rating : 4.5/5 (938 download)
Download or read book A Kids Book About Gender written by Dale Mueller and published by Penguin. This book was released on 2023-12-05 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender can be difficult to define, but it's something that's a part of all of us and who we are. This book isn't meant to answer all the questions or tell you how you identify. It's meant to help kids and grownups understand gender and create an open and safe environment for kids to question, experiment, and discover their authentic selves. Meet A Kids Co., a new kind of media company with a collection of beautifully designed books that kickstart challenging, empowering, and important conversations for kids and their grownups. Learn more about us at akidsco.com.
Author : Phil Wilkinson
Publisher : Penguin
ISBN 13 : 1465472495
Total Pages : 130 pages
Book Rating : 4.4/5 (654 download)
Download or read book A Child Through Time written by Phil Wilkinson and published by Penguin. This book was released on 2017-11-07 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: An original look at history that profiles 30 children from different eras so that children of today can discover the lives of the cave people, Romans, Vikings, and beyond through the eyes of someone their own age. History books often focus on adults, but what was the past like for children? A Child Through Time is historically accurate and thoroughly researched, and brings the children of history to life-from the earliest civilizations to the Cold War, even imagining a child of the future. Packed with facts and including a specially commissioned illustration of each profiled child, this book examines the clothes children wore, the food they ate, the games they played, and the historic moments they witnessed-all through their own eyes. Maps, timelines, and collections of objects, as well as a perspective on the often ignored topic of family life through the ages, give wider historical background and present a unique side to history. Covering key curriculum topics in a new light, A Child Through Time is a perfect and visually stunning learning tool for children ages 7 and up.
Author : Adele Faber
Publisher : Harper Collins
ISBN 13 : 0380811960
Total Pages : 306 pages
Book Rating : 4.3/5 (88 download)
Download or read book How to Talk So Kids Will Listen & Listen So Kids Will Talk written by Adele Faber and published by Harper Collins. This book was released on 1999-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Can Stop Fighting With Your Chidren! Here is the bestselling book that will give you the know–how you need to be more effective with your children and more supportive of yourself. Enthusiastically praised by parents and professionals around the world, the down–to–earth, respectful approach of Faber and Mazlish makes relationships with children of all ages less stressful and more rewarding. Their methods of communication, illustrated with delightful cartoons showing the skills in action, offer innovative ways to solve common problems.
Author : Robie H. Harris
Publisher : Candlewick Press
ISBN 13 : 0763669989
Total Pages : 90 pages
Book Rating : 4.7/5 (636 download)
Download or read book It's So Amazing! written by Robie H. Harris and published by Candlewick Press. This book was released on 2014-09-09 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An outstanding book. . . . Meets the needs of those in-between or curious kids who are not ready, developmentally or emotionally, for It’s Perfectly Normal.” —Booklist (starred review) How does a baby begin? What makes a baby male or female? How is a baby born? Children have plenty of questions about reproduction and babies—and about sex and sexuality, too. It’s So Amazing! provides the answers—with fun, accurate, comic-book-style artwork and a clear, lively text that reflects the interests of children age seven and up in how things work, while giving them a healthy understanding of their bodies. Created by the author and illustrator of It’s Perfectly Normal, this forthright and funny book has been newly updated for its fifteenth anniversary.
Author : Robie H. Harris
Publisher : Candlewick Press
ISBN 13 : 0763658634
Total Pages : 63 pages
Book Rating : 4.7/5 (636 download)
Download or read book It's Not the Stork! written by Robie H. Harris and published by Candlewick Press. This book was released on 2011-08-09 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In their previous landmark volumes . . . Harris and Emberley established themselves as the purveyors of reader-friendly, straightforward information on human sexuality for readers as young as seven. Here they successfully tackle the big questions . . . for even younger kids." – The Horn Book (starred review) Young children are curious about almost everything, especially their bodies. And young children are not afraid to ask questions. What makes me a girl? What makes me a boy? Why are some parts of girls' and boys' bodies the same and why are some parts different? How was I made? Where do babies come from? Is it true that a stork brings babies to mommies and daddies? IT'S NOT THE STORK! helps answer these endless and perfectly normal questions that preschool, kindergarten, and early elementary school children ask about how they began. Through lively, comfortable language and sensitive, engaging artwork, Robie H. Harris and Michael Emberley address readers in a reassuring way, mindful of a child's healthy desire for straightforward information. Two irresistible cartoon characters, a curious bird and a squeamish bee, provide comic relief and give voice to the full range of emotions and reactions children may experience while learning about their amazing bodies. Vetted and approved by science, health, and child development experts, the information is up-to-date, age-appropriate, and scientifically accurate, and always aimed at helping kids feel proud, knowledgeable, and comfortable about their own bodies, about how they were born, and about the family they are part of.
Author : Elizabeth Berger
Publisher : Rowman & Littlefield
ISBN 13 : 9780742546356
Total Pages : 252 pages
Book Rating : 4.5/5 (463 download)
Download or read book Raising Kids with Character written by Elizabeth Berger and published by Rowman & Littlefield. This book was released on 2006-04 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raising Kids with Character shows parents, clinicians, and policy-makers how the love relationship between parents and children is the workshop of the child's maturing personality, connecting everyday moments in family life to the growth of the child's sense of values and meaning. The book explains how children develop into fine, morally strong adults through their identification with loving parents, and combines practical wisdom about ordinary family experiences with an in-depth discussion of emotional development from birth through adulthood. Elizabeth Berger, MD, is a child psychiatrist and nationally acclaimed parenting expert. Her book looks beyond the parent's response to "negative behavior" to understand the meaning of the child's behavior within the growth process, while helping parents gain mastery of their own emotional reactions as a key to assisting this process. Rich vignettes of ordinary families, along with professional case studies of trouble youngsters in therapy, make this intelligent and well-written book the essential tool for parents and others looking not just to "manage" children but to understand and to nurture their spirits.
Author : James U. McNeal
Publisher : Free Press
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (321 download)
Download or read book Children as Consumers written by James U. McNeal and published by Free Press. This book was released on 1987 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jennifer Wilgocki
Publisher : American Psychological Association
ISBN 13 : 1433842726
Total Pages : 18 pages
Book Rating : 4.4/5 (338 download)
Download or read book Maybe Days written by Jennifer Wilgocki and published by American Psychological Association. This book was released on 2022-10-31 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Will I live with my parents again? Will I stay with my foster parents forever? For children in foster care, the answer to many questions is often "maybe." Maybe Days addresses the questions, feelings, and concerns these children most often face. Honest and reassuring, it also provides basic information that children want and need to know, including the roles of various people in the foster care system and whom to ask for help. An extensive afterword for adults caring for foster children describes the child's experience, underscores the importance of open communication, and outlines a variety of ways to help children adjust to the "maybe days"—and to thrive. From the Note to Foster Parents and Other Adults: The enormity of adjustment that children in foster care are asked to make is hard to over-state. Children in foster care may experience and express a range of feelings, many of which may emerge during the reading of this book. Multiple feelings may occur at the same time and may include: Relief and a sense of safety Happiness and a sense of enjoyment Sadness Anger Fear or worry Confusion Guilt Shame Loneliness Sense of loss Some children respond well to verbal discussion about their feelings....Keep in mind that asking questions and encouraging activities can be useful for some children, but it is not always necessary and is never a substitute for simply listening.
Author : David Kim
Publisher : Penguin
ISBN 13 : 0593958179
Total Pages : 74 pages
Book Rating : 4.5/5 (939 download)
Download or read book A Kids Book About Change written by David Kim and published by Penguin. This book was released on 2024-09-03 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: An empathetic and engaging introduction to coping with unsettling events. Change is impossible to avoid because it happens ALL the time! In this book, the author speaks about how to cope with and embrace life’s expected and unexpected turns by telling personal stories and asking kids thought-provoking questions. Empathetic and encouraging, this book emphasizes talking through life’s many changes with the people you care about and trust. Meet A Kids Co., a new kind of media company with a collection of beautifully designed books that kick-start challenging, empowering, and important conversations for kids and their grown-ups. Learn more about us at akidsco.com.
Author : Joy Wilt
Publisher :
ISBN 13 : 9780849981388
Total Pages : 136 pages
Book Rating : 4.9/5 (813 download)
Download or read book A Consumer's Guide for Kids written by Joy Wilt and published by . This book was released on 1979 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains what it means to be a consumer, how consumers are encouraged to buy, how to make purchases wisely, and how to return unwanted goods.
Author : Ric Bentz
Publisher : Ballantine Books
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.E/5 ( download)
Download or read book Street Smarts for Kids written by Ric Bentz and published by Ballantine Books. This book was released on 1999 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: GIVE YOUR KIDS THE KNOWLEDGE AND THE CONFIDENCE TO KEEP THEMSELVES SAFE Child safety has never been more important to parents, yet today's overprotected, overprogrammed children may actually be more at risk than previous generations. That's why this new book is so vitally important. Street Smarts for Kids gives parents the concrete guidance they need to empower their children with essential safety skills. Written by a veteran police detective who conducts safety workshops across the country, Street Smarts for Kids discusses the high-risk situations that all kids face as they grow up--from crossing the street or riding a bike to the possibility of abduction and sexual abuse. You'll find here age-specific, skill-sensitive coverage, including - How to discuss dangers and crimes without raising fears - First-aid basics every child should know - How a "family code" can save your child's life - When it's safe for a child to be home alone - How to spot a pedophile--and what to do about it - The facts about child abductors and the common ploys they use - Rules of the "what if" game ("what if someone is following you home from school?" "What if you smelled smoke?") to impart critical safety information And much more. Grounded in common sense and filled with eye-opening insights, this is the safety manual that you--and your children--will rely on from the toddler years through adolescence. Remember: with preparedness comes peace of mind.
Author : Julie Weissman
Publisher :
ISBN 13 : 9780882843568
Total Pages : 101 pages
Book Rating : 4.8/5 (435 download)
Download or read book Kids in Motion written by Julie Weissman and published by . This book was released on 1987 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Activities with games, exercises, and songs to use with children aged three to nine, for developing coordination, rhythm, strength, flexibility, and endurance.
