Kickstarter 101

Download Kickstarter 101 PDF Online Free

Author :
Publisher : BoD – Books on Demand
ISBN 13 : 3753420352
Total Pages : 66 pages
Book Rating : 4.7/5 (534 download)

DOWNLOAD NOW!


Book Synopsis Kickstarter 101 by : Thomas Buffett

Download or read book Kickstarter 101 written by Thomas Buffett and published by BoD – Books on Demand. This book was released on 2021-02-16 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crowdfunding has been around for a long time, yet it is only recently that this versatile and amazing fundraising tool has become a household name. Businesses both big and small have learned that crowdfunding is one of the best and least risky ways to get a project off the ground, while many startups have found their dreams realized only through the efforts of crowdfunding on Kickstarter. Simply put, this type of sourcing is a way to put an idea on the web and entice stakeholders or potential clients to invest. This tactic is marketed directly at the people who will actually use or benefit from your project or product. You gain capital to create it and in turn, they receive the product as soon as it is done, or a package deal that may include extras you put forth based on an investment scale. But how do you create a Kickstarter Crowdfunding campaign that will be successful? This guide breaks down all the walls and reveals the tricks and tips that will take your idea from stagnant to funded. How to write your proposal, create an eye catching video, how to get the word out, which type of campaign to run - it's all here. If you have a question about Crowdfunding on Kickstarter, then this book is for you.

The Reverse Coloring BookTM

Download The Reverse Coloring BookTM PDF Online Free

Author :
Publisher : Workman Publishing
ISBN 13 : 1523515279
Total Pages : 105 pages
Book Rating : 4.5/5 (235 download)

DOWNLOAD NOW!


Book Synopsis The Reverse Coloring BookTM by : Kendra Norton

Download or read book The Reverse Coloring BookTM written by Kendra Norton and published by Workman Publishing. This book was released on 2021-08-31 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coloring books became a thing when adults discovered how relaxing and meditative they were. Jigsaw puzzles roared back into popularity as an immersive activity, not to mention a great alternative to television. How exciting is it, then, to introduce an activity that tops them both: reverse coloring, which not only confers the mindful benefits of coloring and puzzling but energizes you to feel truly creative, even when you're weary and just want to zone out. It's so simple, yet so profoundly satisfying. Each page in The Reverse Coloring Book has the colors, and you draw the lines. Created by the artist Kendra Norton, these beautiful and whimsical watercolors provide a gentle visual guide so open-ended that the possibilities are limitless. Trace the shapes, draw in figures, doodle, shade, cover an area with dots. Be realistic, with a plan, or simply let your imagination drift, as if looking a clouds in the sky. Each page is an invitation to slow down, let go, and thoughtfully (or thoughtlessly) let your pen find its way over the image. The Reverse Coloring Book includes 50 original works of art, printed on sturdy paper that's single-sided and perforated. And unlike with traditional coloring books, all you need is a pen.

Hardcore Gaming 101 Presents: Japanese Video Game Obscurities

Download Hardcore Gaming 101 Presents: Japanese Video Game Obscurities PDF Online Free

Author :
Publisher : Unbound Publishing
ISBN 13 : 178352765X
Total Pages : 243 pages
Book Rating : 4.7/5 (835 download)

DOWNLOAD NOW!


Book Synopsis Hardcore Gaming 101 Presents: Japanese Video Game Obscurities by : Kurt Kalata

Download or read book Hardcore Gaming 101 Presents: Japanese Video Game Obscurities written by Kurt Kalata and published by Unbound Publishing. This book was released on 2019-11-14 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan has produced thousands of intriguing video games. But not all of them were released outside of the country, especially not in the 1980s and 90s. While a few of these titles have since been documented by the English-speaking video game community, a huge proportion of this output is unknown beyond Japan (and even, in some cases, within it). Hardcore Gaming 101 Presents: Japanese Video Game Obscurities seeks to catalogue many of these titles – games that are weird, compelling, cool or historically important. The selections represent a large number of genres – platformers, shoot-em-ups, role-playing games, adventure games – across nearly four decades of gaming on arcade, computer and console platforms. Featuring the work of giants like Nintendo, Sega, Namco and Konami alongside that of long-forgotten developers and publishers, even those well versed in Japanese gaming culture are bound to learn something new.

Crowdfunding and Crowdsourcing in Journalism

Download Crowdfunding and Crowdsourcing in Journalism PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1000367843
Total Pages : 106 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!


Book Synopsis Crowdfunding and Crowdsourcing in Journalism by : Andrea Hunter

Download or read book Crowdfunding and Crowdsourcing in Journalism written by Andrea Hunter and published by Routledge. This book was released on 2021-03-24 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an in-depth exploration of crowdfunding and crowdsourcing in journalism today, and examines their impacts on the broader media landscape. Crowdfunding and Crowdsourcing in Journalism looks at how these practices disrupt traditional journalism models, including shifting journalistic norms, professional identity, and the ethical issues at play when journalists turn to social media and the Internet to solicit widespread support. While there is often a lot of hype and hope invested in these practices, this book takes a critical look at the labour involved in crowdsourcing journalism practices, and the evolving relationship between audiences and journalists, including issues of civility in online spaces. The author draws on in-depth interviews with journalists in Canada and the United States, as well as examples from the United Kingdom, Germany, Sweden, and Australia, to provide a comprehensive study of increasingly important journalist practices. The book is a valuable resource for academics, researchers, and journalists who are interested in political economy, journalism studies, and labour studies.

Millennial Fandom

Download Millennial Fandom PDF Online Free

Author :
Publisher : University of Iowa Press
ISBN 13 : 1609383567
Total Pages : 229 pages
Book Rating : 4.6/5 (93 download)

DOWNLOAD NOW!


Book Synopsis Millennial Fandom by : Louisa Ellen Stein

Download or read book Millennial Fandom written by Louisa Ellen Stein and published by University of Iowa Press. This book was released on 2015-08-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: No longer a niche or cult identity, fandom now colors our notions of an expansive generational construct—the millennial generation. Like fans, millennials are frequently cast as active participants in media culture, spectators who expect opportunities to intervene, control, and create. At the same time, long-standing fears about fans’ cultural unruliness manifest in rampant stories of millennials’ technological over-dependence and lack of moral boundaries. These conflicting narratives of entrepreneurial creativity and digital immorality operate to quell the growing threat represented by millennials’ media agency. With fan activities becoming ever more visible on social media platforms including YouTube, Facebook, LiveJournal, Twitter, Polyvore, and Tumblr, the fan has become the avatar of our digital hopes and fears. In an ambitious study encompassing a wide range of media texts, including popular television series like Kyle XY, Glee, Gossip Girl, Veronica Mars, and Pretty Little Liars and online works like The Lizzie Bennet Diaries, as well as fan texts from blog posts and tweets to remix videos, YouTube posts, and image-sharing streams, author Louisa Ellen Stein traces the circulation of the contradictory tropes of millennial hope and millennial noir. Looking at what millennials do with digital technology demonstrates the molding impact of commercial representations, and at the same time reveals how millennials are undermining, negotiating, and changing those narratives. This generation—and the fans it represents—is actively transforming the media landscape into a dynamic, culturally transgressive space of collective authorship. Offering a rich and complex vision of the relationship between fandom and millennial culture, Millennial Fandom will interest fans, millennials, students, and scholars of contemporary media culture alike.

101 Black Inventors and Their Inventions

Download 101 Black Inventors and Their Inventions PDF Online Free

Author :
Publisher : Joy d'Alwis James
ISBN 13 : 9781800942660
Total Pages : 228 pages
Book Rating : 4.9/5 (426 download)

DOWNLOAD NOW!


Book Synopsis 101 Black Inventors and Their Inventions by : Joy James

Download or read book 101 Black Inventors and Their Inventions written by Joy James and published by Joy d'Alwis James. This book was released on 2021-12-22 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Come and meet 101 of the world's greatest Black inventors ranging from superb scientists to incredible innovators to exciting entrepreneurs who changed the face of technology and design! 101 Black Inventors and their Inventions introduces you to 101 groundbreaking historical and modern-day Black inventors. This beautifully illustrated book will take you on a journey to discover the lives of these inspirational inventors and how they came to impact the world with their unique ideas. From Gerald Lawson's home video game console that led to the Xbox and PlayStation to Annie Malone's haircare products which led her to become a millionaire, read and be amazed at just how much these real-life superheroes achieved in the face of adversity and, at times, discrimination paving the way for future generations. Delve into 101 Black Inventors and their Inventions and have a think about what inventions you might like to invent.

Managing Online Risk

Download Managing Online Risk PDF Online Free

Author :
Publisher : Butterworth-Heinemann
ISBN 13 : 0124200605
Total Pages : 287 pages
Book Rating : 4.1/5 (242 download)

DOWNLOAD NOW!


Book Synopsis Managing Online Risk by : Deborah Gonzalez

Download or read book Managing Online Risk written by Deborah Gonzalez and published by Butterworth-Heinemann. This book was released on 2014-09-25 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, building a corporate online presence has become nonnegotiable for businesses, as consumers expect to connect with them in as many ways as possible. There are benefits to companies that use online technology, but there are risks as well. Managing Online Risk presents the tools and resources needed to better understand the security and reputational risks of online and digital activity, and how to mitigate those risks to minimize potential losses. Managing Online Risk highlights security and risk management best practices that address concerns such as data collection and storage, liability, recruitment, employee communications, compliance violations, security of devices (in contexts like mobile, apps, and cloud computing), and more. Additionally, this book offers a companion website that was developed in parallel with the book and includes the latest updates and resources for topics covered in the book. Explores the risks associated with online and digital activity and covers the latest technologies, such as social media and mobile devices Includes interviews with risk management experts and company executives, case studies, checklists, and policy samples A website with related content and updates (including video) is also available

Yale Law Journal

Download Yale Law Journal PDF Online Free

Author :
Publisher : Quid Pro Books
ISBN 13 : 1610278828
Total Pages : 500 pages
Book Rating : 4.6/5 (12 download)

DOWNLOAD NOW!


Book Synopsis Yale Law Journal by : Yale Law Journal

Download or read book Yale Law Journal written by Yale Law Journal and published by Quid Pro Books. This book was released on 2013-06-11 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: May 2013 issue includes articles by internationally recognized scholars. Articles and Features include:• "City Unplanning," by David Schleicher • "Rethinking the Federal Eminent Domain Power," by William Baude • "Behavioral Economics and Paternalism," by Cass R. Sunstein • "The Continuum of Excludability and the Limits of Patents," by Amy Kapczynski & Talha SyedIn addition, the issue includes substantial contributions from student editors: • Note, "Should the Ministerial Exception Apply to Functions, Not Persons?," by Jed Glickstein • Note, "How Do You Measure a Constitutional Moment? Using Algorithmic Topic Modeling To Evaluate Bruce Ackerman's Theory of Constitutional Change," by Daniel Taylor Young • Comment, "Interpretation Step Zero: A Limit on Methodology as 'Law,'" by Andrew Tutt • Comment, "The JOBS Act and Middle-Income Investors: Why It Doesn't Go Far Enough," by James J. Williamson Finally, the issue features selected results from the "Prison Law Writing Contest," authored by Elizabeth A. Reid, Ernie Drain, and Aaron Lowers

Emerging Technologies

Download Emerging Technologies PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1442238895
Total Pages : 146 pages
Book Rating : 4.4/5 (422 download)

DOWNLOAD NOW!


Book Synopsis Emerging Technologies by : Jennifer Koerber

Download or read book Emerging Technologies written by Jennifer Koerber and published by Rowman & Littlefield. This book was released on 2015-05-06 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s a one-stop snapshot of emerging technologies every librarian should know about and examples that illustrate how the technologies are being used in libraries today! The e-book includes videos of interviews with librarians that are using them. The videos are available on a web site for people who purchase the print book. The first four chapters—Audio & Video, Self- and Micro-Publishing, Mobile Technology, and Crowdfunding—all look at older technologies reinvented and reimagined through significant advances in quality, scale, or hardware. Many libraries were already using these technologies in some way, and are now able to change and adapt those uses to meet current needs and take advantage of the latest improvements. The two next chapters look at new technologies: wearable technologies and the Internet of Things (simple but powerful computers that can be embedded into everyday objects and connected to controllers or data aggregation tools). The last two chapters—Privacy & Security and Keeping Up With Technology—are all-purpose topics that will continue to be affected by new developments in technology. Each of these chapters offers a brief overview of background information and current events, followed by a list of advantages and challenges to using these technologies in a library setting. The authors highlight the most useful or most well-known tools and devices, then specify how these technologies might be used in a library setting. Finally, they look at a variety of current examples from libraries in the United States and around the globe.

Afraid of Everything

Download Afraid of Everything PDF Online Free

Author :
Publisher : IDW Publishing
ISBN 13 : 1684068509
Total Pages : 100 pages
Book Rating : 4.6/5 (84 download)

DOWNLOAD NOW!


Book Synopsis Afraid of Everything by : Adam Tierney

Download or read book Afraid of Everything written by Adam Tierney and published by IDW Publishing. This book was released on 2020-06-03 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: What kind of scared are you? Find out in these fun horror stories for young readers based on a range of phobias from Arachnophobia to Zoophobia! These tales of fear, dread, risk, and doom contain all the classic elements of horror that young fans crave, without the gore. Features 26 terrifying short stories, each based on a different A-to-Z phobia and accompanied by a unique illustration. Also includes 11 bonus stories featuring art by Temmie Chang, Mariel Cartwright, and Ko Takeuchi, plus a section detailing the origins and developments of the stories and art.

Social Enterprise Law

Download Social Enterprise Law PDF Online Free

Author :
Publisher : Oxford University Press
ISBN 13 : 019024979X
Total Pages : 208 pages
Book Rating : 4.1/5 (92 download)

DOWNLOAD NOW!


Book Synopsis Social Enterprise Law by : Dana Brakman Reiser

Download or read book Social Enterprise Law written by Dana Brakman Reiser and published by Oxford University Press. This book was released on 2017-09-05 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social enterprises represent a new kind of venture, dedicated to pursuing profits for owners and benefits for society. Social Enterprise Law provides tools that will allow them to raise the capital they need to flourish. Social Enterprise Law weaves innovation in contract and corporate governance into powerful protections against insiders sacrificing goals such as environmental sustainability in the pursuit of short-term profits. Creating a stable balance between financial returns and public benefits will allow social entrepreneurs to team up with impact investors that share their vision of a double bottom line. Brakman Reiser and Dean show how novel legal technologies can allow social enterprises to access capital markets, including unconventional sources such as crowdfunding. With its straightforward insights into complex areas of the law, the book shows how a social mission can even be shielded from the turbulence of an acquisition or bankruptcy. It also shows why, as the metrics available to measure the impact of social missions on individuals and communities become more sophisticated, such legal innovations will continue to become more robust. By providing a comprehensive survey of the U.S. laws and a bold vision for how legal institutions across the globe could be reformed, this book offers new insights and approaches to help social enterprises raise the capital they need to flourish. It offers a rich guide for students, entrepreneurs, investors, and practitioners.

A Crowdfunder’s Strategy Guide

Download A Crowdfunder’s Strategy Guide PDF Online Free

Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626564094
Total Pages : 217 pages
Book Rating : 4.6/5 (265 download)

DOWNLOAD NOW!


Book Synopsis A Crowdfunder’s Strategy Guide by : Jamey Stegmaier

Download or read book A Crowdfunder’s Strategy Guide written by Jamey Stegmaier and published by Berrett-Koehler Publishers. This book was released on 2015-09-14 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

Crowdfunding

Download Crowdfunding PDF Online Free

Author :
Publisher : Academic Press
ISBN 13 : 0128146370
Total Pages : 506 pages
Book Rating : 4.1/5 (281 download)

DOWNLOAD NOW!


Book Synopsis Crowdfunding by : Douglas J. Cumming

Download or read book Crowdfunding written by Douglas J. Cumming and published by Academic Press. This book was released on 2019-09-15 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crowdfunding: Fundamental Cases, Facts, and Insights presents fundamental knowledge on this maturing economic field. Assembling and arranging datasets, case analyses, and other foundational materials on subjects associated with crowdfunding, the book systematically, comprehensively and authoritatively provides access to a consistent body of crowdfunding research. With the crowdfunding industry now consolidated, this core reference can serve as the basis for research projects and applied work. Presents a complete scope of crowdfunding areas in the international landscape Combines economics with international business, management, law and finance Enables practitioners and researchers to compare regulatory frameworks, best practices and market opportunities Includes a freely available website of supplementary pedagogical material

Bad Blood

Download Bad Blood PDF Online Free

Author :
Publisher : Vintage
ISBN 13 : 1524731668
Total Pages : 354 pages
Book Rating : 4.5/5 (247 download)

DOWNLOAD NOW!


Book Synopsis Bad Blood by : John Carreyrou

Download or read book Bad Blood written by John Carreyrou and published by Vintage. This book was released on 2018-05-21 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • The gripping story of Elizabeth Holmes and Theranos—one of the biggest corporate frauds in history—a tale of ambition and hubris set amid the bold promises of Silicon Valley, rigorously reported by the prize-winning journalist. With a new Afterword covering her trial and sentencing, bringing the story to a close. “Chilling ... Reads like a thriller ... Carreyrou tells [the Theranos story] virtually to perfection.” —The New York Times Book Review In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the next Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with its breakthrough device, which performed the whole range of laboratory tests from a single drop of blood. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.5 billion. There was just one problem: The technology didn’t work. Erroneous results put patients in danger, leading to misdiagnoses and unnecessary treatments. All the while, Holmes and her partner, Sunny Balwani, worked to silence anyone who voiced misgivings—from journalists to their own employees.

Funding a New Business For Dummies

Download Funding a New Business For Dummies PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394241712
Total Pages : 359 pages
Book Rating : 4.3/5 (942 download)

DOWNLOAD NOW!


Book Synopsis Funding a New Business For Dummies by : Eric Butow

Download or read book Funding a New Business For Dummies written by Eric Butow and published by John Wiley & Sons. This book was released on 2024-04-02 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find the money to execute your brilliant business ideas Funding a Startup For Dummies drills down to the top question on the minds of entrepreneurs—where can you find the funds to launch your new business? Connecting the dots between your vision and the capital needed to make it happen can be one of the most challenging parts of entrepreneurship. This book helps you over that hurdle, giving you the essential information and advice you need to navigate the path from idea to execution of a business plan. Discover how to evaluate all the options available, from tapping into your own savings to traditional loans to newer options like crowdfunding. You’ll also dive into finding and negotiating with investors, as well as managing your capital once it’s in hand. Start by visualizing business success, and then put in the work to make it happen, with the help of this no-nonsense Dummies guide. Get an intro to the world of small-business finance Assess your financing needs and take stock of your current assets Evaluate your options for loans, grands, and subsidies Learn to approach investors and pitch your business idea Anyone in the early days of launching a business will find a treasure trove of valuable information in Funding a Startup For Dummies.

Post-Capitalist Entrepreneurship

Download Post-Capitalist Entrepreneurship PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 1351774131
Total Pages : 164 pages
Book Rating : 4.3/5 (517 download)

DOWNLOAD NOW!


Book Synopsis Post-Capitalist Entrepreneurship by : Boyd Cohen

Download or read book Post-Capitalist Entrepreneurship written by Boyd Cohen and published by Taylor & Francis. This book was released on 2017-09-22 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Post-Capitalist Entrepreneurship: Startups for the 99% details the implications of the post-capitalist society on entrepreneurship around the globe, and it challenges many of our underlying assumptions about how entrepreneurs form startups and the objectives and roles, or lack thereof, of startup investors in a post-capitalist society. The author explores real emerging stories about different forms of post-capitalist entrepreneurship (PCE) with chapters dedicated to subjects such as platform cooperatives, alternative currencies (local, crypto, and time banking), and the emergence of blockchain-enabled Distributed Autonomous Organizations (DAOs). This book will help aspiring and current entrepreneurs, investors and policymakers to: Understand emerging trends in new forms of economic activity that will shape the future of entrepreneurial opportunities Discover new approaches to business modeling in the post venture-capital opportunity space Embrace Lean startup and collaborative startup approaches that can accelerate startups in these new markets Recognize new spaces and avoid being disintermediated by new forms of startups and financing Know why and how local governments should reshape entrepreneurship policy to support post-capitalist entrepreneurship for the 99%

Well-Designed

Download Well-Designed PDF Online Free

Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1625274807
Total Pages : 224 pages
Book Rating : 4.6/5 (252 download)

DOWNLOAD NOW!


Book Synopsis Well-Designed by : Jon Kolko

Download or read book Well-Designed written by Jon Kolko and published by Harvard Business Review Press. This book was released on 2014-10-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. 2. Identify behavioral insights by conducting ethnographic research. 3. Sketch a product strategy by synthesizing complex research data into simple insights. 4. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.