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Kickstart Marketing
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Book Synopsis Kickstart Marketing by : Linda Hailey
Download or read book Kickstart Marketing written by Linda Hailey and published by Allen & Unwin. This book was released on 2001-09-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Takes you through a proven step-by-step system with lots of practical exercises to teach you how to analyse your situation and develop a strategic marketing plan tailored to your own business." - cover.
Download or read book Marketing written by Susanna Jaray and published by Career FAQs. This book was released on 2005 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the most creative corner of the business world, a career in marketing will have you at the centre of creating ideas for new products and services. Profiling a diverse range of industry professionals, insider tips and information on how to get your qualifications.
Book Synopsis Best practices and technologies for small scale agricultural water management in Ethiopia. Proceedings of a MoARD / MoWR / USAID / IWMI Symposium and Exhibition held at Ghion Hotel, Addis Ababa, Ethiopia, 7-9 March, 2006. by : Awulachew, Seleshi Bekele
Download or read book Best practices and technologies for small scale agricultural water management in Ethiopia. Proceedings of a MoARD / MoWR / USAID / IWMI Symposium and Exhibition held at Ghion Hotel, Addis Ababa, Ethiopia, 7-9 March, 2006. written by Awulachew, Seleshi Bekele and published by IWMI. This book was released on with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Policy / Irrigation practices / Drip irrigation / Irrigation systems / Water harvesting / Irrigation management
Download or read book Tessalation! written by Emily Grosvenor and published by Mascot Books. This book was released on 2016-07-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Tessa Truman-Ling explores the outdoors, she sees patterns everywhere and in everything.
Book Synopsis Marketing Campaign Development by : Mike Gospe
Download or read book Marketing Campaign Development written by Mike Gospe and published by Happy About. This book was released on 2008 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: "I'm over-worked don't have the time to think strategically" or "Planning is overrated. I just need to get these projects done." As a result, we take short-cuts like "ready, fire, aim." Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results. Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan.
Book Synopsis The Inbound Marketing Playbook by : Cosmin Patlageanu
Download or read book The Inbound Marketing Playbook written by Cosmin Patlageanu and published by . This book was released on 2020-03-29 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has always been at the forefront, right there, hand in hand or closely following technology. Press? We were there, using it. Printing our ads, creating our copy to promote the goods. Radio? You bet! Television? Some would still argue that TV is the golden age. Is it now more complicated? This book is about how you can start your inbound approach, how you can sharply make the turn to a customer centric strategy, towards relevance, towards standing tall, different and attractive in an ocean of similarities. While many bits and pieces are out there, this book provides an overview and real-life examples and how-to's, so you can get right to it. Or if you are already working on an inbound strategy, you'll find here some tips and tricks, insights to help you move further.
Book Synopsis Yes, Africa Can by : Punam Chuhan-Pole
Download or read book Yes, Africa Can written by Punam Chuhan-Pole and published by World Bank Publications. This book was released on 2011-06-24 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Takes an in-depth look at twenty-six economic and social development successes in Sub-Saharan African countries, and addresses how these countries have overcome major developmental challenges.
Download or read book My Little Geek written by Andrew Spear and published by . This book was released on 2011 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: An alphabet book all about geekdom. On board pages. Suggested level: junior.
Download or read book The Restaurant written by John R. Walker and published by John Wiley & Sons. This book was released on 2021-12-02 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE RESTAURANT AN AUTHORITATIVE, UP-TO-DATE, AND ONE-STOP GUIDE TO THE RESTAURANT BUSINESS In the newly revised The Restaurant: From Concept to Operation, Ninth Edition, accomplished hospitality and restaurant professional John R. Walker delivers a comprehensive exploration of opening a restaurant, from the initial idea to the grand opening. The book offers readers robust, applications-based coverage of all aspects of developing, opening, and running a restaurant. Readers will discover up-to-date material on staffing, legal and regulatory issues, cost control, financing, marketing and promotion, equipment and design, menus, sanitation, and concepts. Every chapter has been revised, updated and enhanced with several industry examples, sidebars, charts, tables, photos, and menus. The ninth edition of The Restaurant: From Concept to Operation provides readers with all the information they need to make sound decisions that will allow for the building of a thriving restaurant business. The book also offers: A thorough introduction to the restaurant business, from the history of eating out to the modern challenges of restaurant operation A comprehensive exploration of restaurants and their owners, including quick-casual, sandwich, family, fine-dining, and other establishments Practical discussions of menus, kitchens, and purchasing, including prices and pricing strategies, menu accuracy, health inspections, and food purchasing systems In-depth examinations of restaurant operations, including bar and beverage service, budgeting and control, and food production and sanitation An indispensable resource for undergraduate and graduate restaurant and food management services and business administration students, The Restaurant: From Concept to Operation, Ninth Edition is also perfect for aspiring and practicing restaurant owners and restaurant investors seeking a one-stop guide to the restaurant business.
Book Synopsis Chief Customer Officer by : Jeanne Bliss
Download or read book Chief Customer Officer written by Jeanne Bliss and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on her first-hand experience at top companies as diverse as Lands’ End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle. Different divisions and departments in corporations can fail to communicate and act as a team—they create silos instead of a superior customer experience. Jeanne Bliss shows in stark detail how profits suffer when businesses focus on their organizational charts and not their customer relationships. This book provides leaders the tools and information they need to overcome organizational inertia and deliver a meaningful customer experience. The author includes diagnostics to determine if a company’s core strengths, metrics, and systems improve or harm customer relationships. With all these tools, leaders can address the organizational challenges they face with an exhaustive review of the Chief Customer Officer role and an evaluation to determine the right solution for their culture and company.
Book Synopsis 21-Day Weight Loss Kickstart by : Neal D Barnard, MD
Download or read book 21-Day Weight Loss Kickstart written by Neal D Barnard, MD and published by Balance. This book was released on 2011-02-28 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, Dr. Neal D. Barnard has been at the forefront of cutting-edge research on what it really takes to lose weight and restore the body to optimal health. Now, with his proven, successful program, in just three short weeks you'll get fast results-drop pounds, lower cholesterol and blood pressure, improve blood sugar, and more. With Dr. Barnard's advice on how to easily start a plant-based diet, you'll learn the secrets to reprogramming your body quickly: Appetite reduction: Strategically choose the right foods to naturally and easily tame your appetite. Metabolism boost: Adjust eating patterns to burn calories faster for about three hours after each meal. Cardio protection: Discover the powerful foods that can help reduce cholesterol nearly as much as drugs do in just weeks. Whether you are one of the millions who are anxious to get a jumpstart on weight loss or who already know about the benefits of a plant-based diet but have no idea how or where to start, this book is the kickstart you've been waiting for. Complete with more than sixty recipes, daily meal plans for the 21-day program, tips for grocery shopping, and more, this book will teach you how to make the best food choices and get your body on the fast track to better health.
Book Synopsis Influencer Marketing Strategy by : Gordon Glenister
Download or read book Influencer Marketing Strategy written by Gordon Glenister and published by Kogan Page Publishers. This book was released on 2021-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
Book Synopsis Case Studies in Social Entrepreneurship and Sustainability by : Jost Hamschmidt
Download or read book Case Studies in Social Entrepreneurship and Sustainability written by Jost Hamschmidt and published by Routledge. This book was released on 2018-02-06 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The case studies in this second volume focus on entrepreneurs targeting sustainability issues, and how their personal values shape strategies and initiatives. The award-winning cases describe new patterns of value creation and the challenges of dealing with existing paradigms.
Download or read book The Crowdsourceress written by Alex Daly and published by PublicAffairs. This book was released on 2017-03-28 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." -- Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips." -- Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.
Download or read book SEE Change written by Sandra Waddock and published by Routledge. This book was released on 2017-09-08 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The return to business-as-usual after the economic earthquake that rocked financial markets, wrecked banks and brought to light the grotesque distortions of casino capitalism on people and planet must be resisted. A new form of capitalism is both necessary and possible as some forward-thinking political, business and civil society leaders have now recognised. This book is about the myriad problems that we face and the systemic changes that are necessary for all enterprises in whatever sector and however constituted to operate within sustainable limits, to lower their ecological footprint, to enhance social equity, and to develop a sense of futurity. Waddock and McIntosh argue that enterprise, innovation and creativity, like conversation, caring and sharing, are part of what it means to be human. They argue that we need to redefine our relationship with commerce to reconcile our relationship with the Earth. The authors see the seeds of economic change in new and fundamentally different forms – in entrepreneurship, networks, governance, transparency and accountability – already being planted and beginning to grow. To nurture these developments, they believe that we need to learn to "see" in new ways to begin to recognise their worth and to create a sufficiently broad, coherent and integrated social movement for change that can overcome the momentum of the current system. Incremental change – CSR, for example – will not be enough. Deep change is needed in the purposing, goals and practice of business enterprise. Deep change is needed in the ways that we, as humans, relate to nature and natural systems under severe stress from resource overuse and depletion, a quadrupled population during the 20th century, and human impact on climate. And deep change is needed in the ways in which we relate to each other, use our time and build our communities. This book documents some of the changes that are already in progress and provides optimism that a sustainable enterprise economy geared to innovation, creativity, problem-solving, entrepreneurialism and enthusiasm for life can produce wealth, preserve the natural environment and nurture social capital.
Book Synopsis The Urban Farmer by : Curtis Allen Stone
Download or read book The Urban Farmer written by Curtis Allen Stone and published by New Society Publishers. This book was released on 2015-12-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are twenty million acres of lawns in North America. In their current form, these unproductive expanses of grass represent a significant financial and environmental cost. However, viewed through a different lens, they can also be seen as a tremendous source of opportunity. Access to land is a major barrier for many people who want to enter the agricultural sector, and urban and suburban yards have huge potential for would-be farmers wanting to become part of this growing movement. The Urban Farmer is a comprehensive, hands-on, practical manual to help you learn the techniques and business strategies you need to make a good living growing high-yield, high-value crops right in your own backyard (or someone else's). Major benefits include: Low capital investment and overhead costs Reduced need for expensive infrastructure Easy access to markets Growing food in the city means that fresh crops may travel only a few blocks from field to table, making this innovative approach the next logical step in the local food movement. Based on a scalable, easily reproduced business model, The Urban Farmer is your complete guide to minimizing risk and maximizing profit by using intensive production in small leased or borrowed spaces. Curtis Stone is the owner/operator of Green City Acres, a commercial urban farm growing vegetables for farmers markets, restaurants, and retail outlets. During his slower months, Curtis works as a public speaker, teacher, and consultant, sharing his story to inspire a new generation of farmers.
Book Synopsis Kick Start Your Dream Business by : Romanus Wolter
Download or read book Kick Start Your Dream Business written by Romanus Wolter and published by . This book was released on 2001 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get your business off the ground without an MBA or $50,000.
