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Keeping Up With The Trend
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Book Synopsis Cases in Advertising Management by : Kelley
Download or read book Cases in Advertising Management written by Kelley and published by M.E. Sharpe. This book was released on 2015-05-18 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Book Synopsis Keeping Up with Emerging Technologies by : Nicole Hennig
Download or read book Keeping Up with Emerging Technologies written by Nicole Hennig and published by Bloomsbury Publishing USA. This book was released on 2017-06-21 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acceleration of technological change demands that today's information professionals and educators not only be constantly acquiring new knowledge and skills, but also that they cultivate the ability to make sound judgments on which technologies to embrace. Today's librarians and information specialists know it's imperative that they keep up with new technologies. But not all technologies are equally important, either within the library setting or to library patrons. So how does one decide which ones to pursue and integrate into services? In the uphill battle to stay current with new and emerging technologies, deciding which ones to pursue and integrate into services is a major challenge. A secondary problem is simply finding the time to consider the question. Readers of Keeping Up with Emerging Technologies will learn all of the best practices and skills to keep up with new technologies and to analyze the ability of specific technologies to meet recognized user needs—all in this single source. You'll learn the best ways to gather information about new technologies and user needs, to evaluate and analyze information, to curate technology information for others, to set up experiments and evaluate the results, and to present your findings to persuade decision-makers. Written by the former head of user experience at MIT's library system, this guidebook serves information professionals, educators, education technology specialists, and anyone with "emerging technology" or "innovation" in their job titles. It will also be useful for library administrators and those who manage these positions as well as for students seeking a technology-oriented or curriculum-design career path in libraries.
Book Synopsis Events Management by : Nicole Ferdinand
Download or read book Events Management written by Nicole Ferdinand and published by SAGE Publications. This book was released on 2012-04-05 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management. Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East.
Book Synopsis Freelance Fashion Designer's Handbook by : Paula Keech
Download or read book Freelance Fashion Designer's Handbook written by Paula Keech and published by John Wiley & Sons. This book was released on 2012-02-08 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have the passion and the creativity for fashion? Why not earn a living from it? The Freelance Fashion Designer's Handbook is your essential guide on how to go it alone, covering what to expect, making sure you get paid, planning your time, keeping up with your accounts, compiling technical packages for garments. It is your portable mentor, equipping you to work independently. Part 1 covers all the information to becoming a freelance designer such as creating a basic freelance contract, invoicing, how to find work, tax returns and much more. All supported with case studies. Part 2 contains the technical aspects of being a designer - including how to compile full technical packages for garments to be manufactured abroad.
Book Synopsis Be Your Own Sailing Coach by : Jon Emmett
Download or read book Be Your Own Sailing Coach written by Jon Emmett and published by Fernhurst Books Limited. This book was released on 2008-03-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to win races you need to get organised! This unique guide shows you how to set your overall sailing goals, and breaks them down into manageable – yet stretching – mini-goals. Jon Emmett breaks racing down into 20 key skills (such as speed to windward and tactics) and, with detailed analysis of key techniques, uses a step-by-step guide to explain how to highlight your own strengths and weaknesses, and how you can improve each skill. This book will help you get to the front of the fleet, whether your goal is to win at club, open, national or international level. You will get tips from Olympic racers, and learn their approaches to each key skill; improve you sailing technique in manageable stages; and discover how to set goals and create the action plans to achieve them. Along the way you will find advice from Olympic sailors and exercises to turn you into a winner, with contributions from Paul Goodison, Simon Hiscocks and Joe Glanfield.
Book Synopsis Make Your Website a Money Machine by : Howie Todoit
Download or read book Make Your Website a Money Machine written by Howie Todoit and published by eBookIt.com. This book was released on with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform Your Website into a Profit-Generating Powerhouse Are you tired of having a website that doesn't deliver the results you want? Do you crave a site that effortlessly draws in potential customers and converts them into loyal purchasers? With the "Make Your Website a Money Machine: A Guide to Marketing Funnels for Websites" you can create a high-functioning online entity that will become a central component of your business's success. Peek Inside the Profitable Realm of Online BusinessThis comprehensive guide takes you from the ground floor to the executive suite of running an online business. From the basics like understanding e-commerce and the importance of a website in online marketing to advanced topics like the creation and optimization of a marketing funnel, this book has it all. Even if you're a beginner with no prior experience, you'll find the instruction accessible and straightforward.Demystify the World of Marketing FunnelsMarketing funnels might seem complex, but they don't have to be. This book simplifies the concept, providing clear and concise explanations of everything from the awareness and consideration stages to conversion and advocacy stages. You'll learn exactly how to implement and optimize a marketing funnel for your website.Build a High-Performance Website that ConvertsOnce you acquire the knowledge of marketing funnels, you'll delve into creating a website that charms visitors into becoming customers. This book gives you a step-by-step guide on choosing the right platform, designing an attractive layout, creating compelling web content, and implementing the all-important SEO.Master the Art of Email Marketing and Social Media MarketingIn the hyper-connected digital era, email and social media marketing are vital pieces of any successful online business. From defining your target market and creating valuable content to turning visitors into leads, this book offers hands-on strategies that work.Overcome the Inevitable Struggles of Online BusinessEvery venture comes with its own set of challenges, and online businesses are no different. This book equips you to handle customer objections, address technical issues, and stay abreast of market trends. Learn from Real-life Case StudiesAt the end, there are several case studies that add a practical aspect to everything you've learned. These case studies allow you to see how successful websites have implemented the strategies discussed and transformed their online presence into a profit-making powerhouse."Make Your Website a Money Machine: A Guide to Marketing Funnels for Websites" is a must-read for those who wish to escalate their online business and open the floodgates of online profits. Plan for your future growth and ensure continuous improvement by mastering a strategic approach to your web presence. It's time to revolutionize your website!
Download or read book Perfect 40! written by Lana Shabdeen and published by Lana Shabdeen. This book was released on 2023-03-31 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Live Your Best Life and Age with Grace and Wisdom
Book Synopsis The School News and Practical Educator by :
Download or read book The School News and Practical Educator written by and published by . This book was released on 1921 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Restaurant Success by the Numbers, Second Edition by : Roger Fields
Download or read book Restaurant Success by the Numbers, Second Edition written by Roger Fields and published by Ten Speed Press. This book was released on 2014-07-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. The majority of restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! Roger Fields--money-guy, restaurant owner, and restaurant consultant--shows how eateries can get past that challenging first year and keep diners coming back for more. The only restaurant start-up guide written by a certified accountant, this book gives readers an edge when making key decisions about funding, location, hiring, menu-making, number-crunching, and turning a profit--complete with sample sales forecasts and operating budgets. This updated edition also includes strategies for capitalizing on the latest food, drink, and technology trends. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.
Download or read book Flying Magazine written by and published by . This book was released on 2000-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Content Marketing Strategies For Dummies by : Diamond
Download or read book Content Marketing Strategies For Dummies written by Diamond and published by John Wiley & Sons. This book was released on 2015-12-21 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Book Synopsis Restaurant Success by the Numbers by : Roger Fields
Download or read book Restaurant Success by the Numbers written by Roger Fields and published by Ten Speed Press. This book was released on 2011-02-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats: money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year, based on far more than luck, and keep diners coming back for many years to come. Featuring real-life restaurant start-up stories (including some of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: creating the concept, choosing a location, designing the menu, establishing ambiance, hiring staff, and, most important, turning a profit. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success. From the Trade Paperback edition.
Book Synopsis Diverse Millennial Students in College by : Fred A. Bonner II
Download or read book Diverse Millennial Students in College written by Fred A. Bonner II and published by Taylor & Francis. This book was released on 2023-07-03 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many institutions have developed policies to address the myriad needs of Millennial college students and their parents, inherent in many of these initiatives is the underlying assumption that this student population is a homogeneous group. This book is significant because it addresses and explores the characteristics and experiences of Millennials from an array of perspectives, taking into account not only racial and ethnic identity but also cultural background, sexual orientation, and socioeconomic status differences—all factors contributing to how these students interface with academe.In providing a “voice” to “voiceless” populations of African American, Asian American, Bi/Multi-Racial, Latino, Native American, and LGBT millennial college students, this book engages with such questions as: Does the term “Millennial” apply to these under-represented students? What role does technology, pop culture, sexual orientation, and race politics play in the identity development for these populations? Do our current minority development theories apply to these groups? And, ultimately, are higher education institutions prepared to meet both the cultural and developmental needs of diverse minority groups of Millennial college students?” This book is addressed primarily to college and university administrators and faculty members who seek greater depth and understanding of the issues associated with diverse Millennial college student populations. This book informs readers about the ways in which this cohort differs from their majority counterparts to open a dialogue about how faculty members and administrators can meet their needs effectively both inside and outside the classroom. It will also be of value to student affairs personnel, students enrolled in graduate level courses in higher education and other social science courses that explore issues of college student development and diversity, particularly students planning to work with diverse Millennial college students in both clinical or practical work settings.Contributors: Rosie Maria Banda; Fred Bonner, II; Lonnie Booker, Jr.; Brian Brayboy; Mitchell Chang; Andrea Domingue; Tonya Driver; Alonzo M. Flowers; Gwen Dungy; Jami Grosser; Kandace Hinton; Mary Howard-Hamilton; Tom Jackson, Jr.; Aretha F. Marbley; Samuel Museus; Anna Ortiz; Tammie Preston-Cunningham; Nana Osei-Kofi; Kristen Renn; Petra Robinson; Genyne Royal; Victor Saenz; Rose Anna Santos; Mattyna Stephens; Terrell Strayhorn; Theresa Survillion; Nancy Jean Tubbs; Malia Villegas; Stephanie J. Waterman; Nick Zuniga.
Book Synopsis Fashion eBook by : GURMEET SINGH DANG
Download or read book Fashion eBook written by GURMEET SINGH DANG and published by GURMEETWEB TECHNICAL LABS. This book was released on with total page 1821 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Flying Magazine written by and published by . This book was released on 2000-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Ultimate Guide to Digital Marketing for Content Creators by : Windi Washington
Download or read book The Ultimate Guide to Digital Marketing for Content Creators written by Windi Washington and published by Windi World Daily, LLC. This book was released on 2023-09-04 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Ultimate Guide to Digital Marketing for Content Creators" is a comprehensive resource designed to help content creators leverage the power of digital marketing to grow their online presence and reach a wider audience. In this guide, content creators will find a step-by-step roadmap that covers various aspects of digital marketing, including content strategy, search engine optimization (SEO), social media marketing, email marketing, influencer collaborations, and analytics. "The Ultimate Guide to Digital Marketing for Content Creators" serves as a comprehensive resource for content creators looking to maximize their online visibility, engage their audience effectively, and ultimately grow their brand and business through the power of digital marketing.
Book Synopsis Strictly Business: How to Crush it as a Young Entrepreneur by : Brendan Cox
Download or read book Strictly Business: How to Crush it as a Young Entrepreneur written by Brendan Cox and published by Brendan Cox. This book was released on 2020-05-28 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: How badly do you want success? Meet Brendan Cox: a young entrepreneur who owns and runs more than 10 businesses. Cox’s entrepreneurial journey began when he was only 9 and has evolved throughout his young life. Now, at 20, Cox shares his greatest tips and tricks for other aspiring entrepreneurs. He defies the norm and proves that success truly knows no age. Cox hopes his book, Strictly Business, will reach eager minds of any age who want to turn their unique ideas into tangible success. Strictly Business is an inspiring journey into the mind of this remarkably successful young entrepreneur as he generously shares his business strategies and tactical concepts to guide aspiring entrepreneurs as they take their first steps into the business world. Every business will benefit from Strictly Business. Keywords: Teen Entrepreneur Books, Young Entrepreneur Books, Aspiring Entrepreneur Books, Entrepreneurship Books, Teen Entrepreneur, Young Entrepreneur
