Journalistische Qualitat Von Content Marketing Portalen Eine Qualitative Inhaltsanalyse Ausgewahlter Online Portale

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Journalistische Qualität von Content-Marketing-Portalen: Eine qualitative Inhaltsanalyse ausgewählter Online-Portale

Author : Sina Mylluks
Publisher : diplom.de
ISBN 13 : 3958206700
Total Pages : 73 pages
Book Rating : 4.9/5 (582 download)

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Book Synopsis Journalistische Qualität von Content-Marketing-Portalen: Eine qualitative Inhaltsanalyse ausgewählter Online-Portale by : Sina Mylluks

Download or read book Journalistische Qualität von Content-Marketing-Portalen: Eine qualitative Inhaltsanalyse ausgewählter Online-Portale written by Sina Mylluks and published by diplom.de. This book was released on 2015-02-01 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nicht nur die journalistischen Medien bieten Nutzern Inhalte im Internet an. Immer mehr Unternehmen erkennen die Relevanz spannender und nützlicher Inhalte und beschäftigen sie mit dem Einsatz von Content-Marketing-Maßnahmen. Die wissenschaftlichen Untersuchungen im Bereich Content-Marketing-Portale sind allerdings bisher gering. Daher bietet diese Arbeit eine erste explorative Untersuchung des Themengebiets. Die vorliegende Studie vergleicht verschiedene Content-Marketing-Portale aus dem Outdoor-Bereich, beurteilt diese anhand journalistischer Qualitätskriterien und vergleicht sie mit einem journalistischen Online-Portal. So lassen sich durch die untersuchten Qualitätskriterien messbare Überprüfungsmöglichkeiten für andere Content-Marketing-Portale ableiten und in der Praxis anwenden.

Understanding Digital Marketing

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Content Marketing

Author : Rebecca Lieb
Publisher : Que Publishing
ISBN 13 : 0789748371
Total Pages : 239 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Content Marketing by : Rebecca Lieb

Download or read book Content Marketing written by Rebecca Lieb and published by Que Publishing. This book was released on 2012 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).

Media and Internet Management

Author : Bernd W. Wirtz
Publisher : Gabler Verlag
ISBN 13 : 9783834930101
Total Pages : 569 pages
Book Rating : 4.9/5 (31 download)

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Book Synopsis Media and Internet Management by : Bernd W. Wirtz

Download or read book Media and Internet Management written by Bernd W. Wirtz and published by Gabler Verlag. This book was released on 2011-07-14 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.

Audiencemaking

Author : D. Charles Whitney
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Audiencemaking by : D. Charles Whitney

Download or read book Audiencemaking written by D. Charles Whitney and published by SAGE Publications, Incorporated. This book was released on 1994-06-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This provocative book shows how media institutions define their audiences and how these definitions shape the work of organizations within them. Leading scholars show that the audience definitions-in-use in each sector shape modern media. Receivers, they argue, are constituted as institutionally-effective audiences that have social meaning and//or economic value within the system. These include measured audiences, generated by research services, sold by media channels and bought by advertisers; specialized or segmented audiences whose particular interests are anticipated or created and then met by content producers; and hypothesized audiences whose interest, convenience and necessity are presumably protected by regulators.

User Generated Branding

Author : Ulrike Arnhold
Publisher : Springer Science & Business Media
ISBN 13 : 383498857X
Total Pages : 451 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis User Generated Branding by : Ulrike Arnhold

Download or read book User Generated Branding written by Ulrike Arnhold and published by Springer Science & Business Media. This book was released on 2010-11-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.

Journalism and Media Convergence

Author : Heinz-Werner Nienstedt
Publisher : Walter de Gruyter
ISBN 13 : 3110302896
Total Pages : 176 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Journalism and Media Convergence by : Heinz-Werner Nienstedt

Download or read book Journalism and Media Convergence written by Heinz-Werner Nienstedt and published by Walter de Gruyter. This book was released on 2013-04-30 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.

Effective Advertising

Author : Gerard J. Tellis
Publisher : SAGE Publications
ISBN 13 : 1452262713
Total Pages : 217 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Effective Advertising by : Gerard J. Tellis

Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE Publications. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.

Fundraising on the Internet

Author : Nick Allen
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Fundraising on the Internet by : Nick Allen

Download or read book Fundraising on the Internet written by Nick Allen and published by . This book was released on 1996 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: As well as guiding readers to the Web sites especially useful for fundraisers and teaching them how to use the Internet to research possible donors, this book also shows how fundraisers can adapt the techniques they have already mastered to the special requirements and advantages of the Internet.

Self-Reference in the Media

Author : Winfried Nöth
Publisher : Walter de Gruyter
ISBN 13 : 3110198835
Total Pages : 353 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Self-Reference in the Media by : Winfried Nöth

Download or read book Self-Reference in the Media written by Winfried Nöth and published by Walter de Gruyter. This book was released on 2008-09-25 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how the media have become self-referential or self-reflexive instead of mediating between the real or fictional worlds about which their messages pretend to be and between the audience that they wish to inform, counsel, or entertain. The concept of self-reference is viewed very broadly. Self-reflexivity, metatexts, metapictures, metamusic, metacommunication, as well as intertextual, and intermedial references are all conceived of as forms of self-reference, although to different degrees and levels. The contributions focus on the semiotic foundations of reference and self-reference, discuss the transdisciplinary context of self-reference in postmodern culture, and examine original studies from the worlds of print advertising, photography, film, television, computer games, media art, web art, and music. A wide range of different media products and topics are discussed including self-promotion on TV, the TV show Big Brother, the TV format "historytainment," media nostalgia, the documentation of documentation in documentary films, Marilyn Monroe in photographs, humor and paradox in animated films, metacommunication in computer games, metapictures, metafiction, metamusic, body art, and net art.

OECD Information Technology Outlook 2006

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264026444
Total Pages : 311 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis OECD Information Technology Outlook 2006 by : OECD

Download or read book OECD Information Technology Outlook 2006 written by OECD and published by OECD Publishing. This book was released on 2006-10-03 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes recent market dynamics and trends in industries supplying IT goods and services and offers an overview of the globalisation of the information and communication technology (ICT) sector and the rise of ICT-enabled international sourcing.

Spectra of Transformation

Author : Benjamin Jörissen
Publisher : Waxmann Verlag
ISBN 13 : 3830987137
Total Pages : 168 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Spectra of Transformation by : Benjamin Jörissen

Download or read book Spectra of Transformation written by Benjamin Jörissen and published by Waxmann Verlag. This book was released on 2018 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like every pedagogical field, the fields of aesthetics, arts and cultural education have been confronted with various transformational dynamics in recent decades. Transformation processes such as globalization, digitization or transculturalization not only characterize a change in social and cultural framework conditions, but also lead to changes in self-understanding, working methods, contents, and objectives in the research of these educational fields. The anthology "Spectra of Transformation" gathers a variety of perspectives on the question of the research on aesthetics, artistic and cultural education, which were discussed by international participants and speakers at the Winter School 2017 in Nuremberg.

The Concise Encyclopedia of Communication

Author : Wolfgang Donsbach
Publisher : John Wiley & Sons
ISBN 13 : 1118789326
Total Pages : 703 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Concise Encyclopedia of Communication by : Wolfgang Donsbach

Download or read book The Concise Encyclopedia of Communication written by Wolfgang Donsbach and published by John Wiley & Sons. This book was released on 2015-05-04 with total page 703 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

Handbook of Communication in the Public Sphere

Author : Ruth Wodak
Publisher : Walter de Gruyter
ISBN 13 : 3110198983
Total Pages : 482 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Handbook of Communication in the Public Sphere by : Ruth Wodak

Download or read book Handbook of Communication in the Public Sphere written by Ruth Wodak and published by Walter de Gruyter. This book was released on 2008-08-27 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you are reading this, you are finding yourself in the ubiquitous public sphere that is the Web. Ubiquitous, and yet not universally accessible. This volume addresses this dilemma of the public sphere, which is by definition open to everyone but in practice often excludes particular groups of people in particular societies at particular points in time. The guiding questions for this collection of articles are therefore: Who has access to the public sphere? How is this access enabled or disabled? Under what conditions is it granted or withheld, and by whom? We regard the public sphere as the nodal point for the discourses of business, politics and media, and this basic assumption is also s reflected in the structure of the volume. Each of these three macro-topics comprises chapters by international scholars from a variety of disciplines and research traditions who each combine up-to-date overviews of the relevant literature with their own cutting-edge research into aspects of different public spheres such as corporate promotional communication, political rhetoric or genre features of electronic mass media. The broad scope of the volume is perhaps best reflected in a comprehensive discussion of communication technologies ranging from conventional spoken and written formats such as company brochures, political speeches and TV shows to emerging ones like customer chat forums, political blogs and text messaging. Due to the books' wide scope, its interdisciplinary approach and its clear structure, we are sure that whether you work in communication and media studies, linguistics, political science, sociology or marketing, you will find this handbook an invaluable guide offering state-of-the -art literature reviews and exciting new research in your field and adjacent areas.

The Wiki Way

Author : Bo Leuf
Publisher : Addison-Wesley Professional
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Wiki Way by : Bo Leuf

Download or read book The Wiki Way written by Bo Leuf and published by Addison-Wesley Professional. This book was released on 2001 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying CD-ROM contains the public-license Wiki sources discussed in the book plus the means to run them as stand-alone or using the industry-strength Apache Web server, as well as complete Perl and Apache server packages for both Linux and Windows. Contents: two perl programs, ActivePerl and IndigoPerl; three different stages of customized basic QuickiWikis; additional Wiki packages, PythonWiki, Ruby, and RWiki; Apache HTTP server version 1.3.

Enterprising Women

Author : Camille Bacon-Smith
Publisher : University of Pennsylvania Press
ISBN 13 : 9780812213799
Total Pages : 356 pages
Book Rating : 4.2/5 (137 download)

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Book Synopsis Enterprising Women by : Camille Bacon-Smith

Download or read book Enterprising Women written by Camille Bacon-Smith and published by University of Pennsylvania Press. This book was released on 1992 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having ninety percent of its members who are women, this is a study of the worldwide community of fans of "Star Trek" and other genre television series who create and distribute fiction and art based on their favorite series. This community includes people from various walks of life - housewives, librarians, and professors of medieval literature

The Unleashed Scandal

Author : Bernhard Poerksen
Publisher : Andrews UK Limited
ISBN 13 : 1845407652
Total Pages : 161 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis The Unleashed Scandal by : Bernhard Poerksen

Download or read book The Unleashed Scandal written by Bernhard Poerksen and published by Andrews UK Limited. This book was released on 2014-06-23 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of ubiquitous digital media and permanent mutual observation scandals are omnipresent. Everybody can release them, everybody can become their victim. Videos on mobile phones terminate careers, Twitter messages generate outrage, and SMS messages turn into evidence. Documents of embarrassment and public disgrace today display a novel kind of lightness and agility. They can be copied in no time, spread very quickly, resist all censorship - and in the extreme case stir up worldwide indignation. The consequence: the reputation of the powerful and the powerless, of enterprises and states, can be destroyed in record time. In order to illustrate these considerations the books describes recent case-(hi)stories, discussing public figures such as Tiger Woods and Anthony Weiner, the powerful and the helpless that suddenly find themselves in a worldwide pillory.