Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Journal Of China Marketing Volume 6 2
Download Journal Of China Marketing Volume 6 2 full books in PDF, epub, and Kindle. Read online Journal Of China Marketing Volume 6 2 ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Journal of China Marketing Volume 6 (2) by : Tiebing Shi
Download or read book Journal of China Marketing Volume 6 (2) written by Tiebing Shi and published by Cambridge Scholars Publishing. This book was released on 2018-07-27 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This journal has been discontinued. Any issues are available to purchase separately.
Book Synopsis Journal of China Marketing Volume 6 (1) by : Robert Guang Tian
Download or read book Journal of China Marketing Volume 6 (1) written by Robert Guang Tian and published by Cambridge Scholars Publishing. This book was released on 2016-02-08 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This journal has been discontinued. Any issues are available to purchase separately.
Book Synopsis International Journal of Business Anthropology Volume 6 (1) by : Robert Guang Tian
Download or read book International Journal of Business Anthropology Volume 6 (1) written by Robert Guang Tian and published by Cambridge Scholars Publishing. This book was released on 2016-05-11 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This journal has been discontinued. Any issues are available to purchase separately.
Book Synopsis Research and Practical Issues of Enterprise Information Systems II Volume 2 by : Li Xu
Download or read book Research and Practical Issues of Enterprise Information Systems II Volume 2 written by Li Xu and published by Springer. This book was released on 2007-12-29 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents work from the IFIP TC 8 WG 8.9 International Conference on the Research and Practical Issues of Enterprise Information Systems (CONFENIS 2007). Enterprise information systems (EIS) have become increasingly popular. EIS integrate and support business processes across functional boundaries in a supply chain environment. In recent years, more and more enterprises world-wide have adopted EIS such as Enterprise Resource Planning (ERP) for running their businesses.
Book Synopsis Marketing in the Third World by : Denise Martha Johnson
Download or read book Marketing in the Third World written by Denise Martha Johnson and published by Psychology Press. This book was released on 1996 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.
Book Synopsis Management in China by : Roger Strange
Download or read book Management in China written by Roger Strange and published by Taylor & Francis US. This book was released on 1998 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at management attitudes in China since the recent economic reforms, and what China can learn from Japan.
Book Synopsis Impact of Culture on Management of Foreign SMEs in China by : Rubens Pauluzzo
Download or read book Impact of Culture on Management of Foreign SMEs in China written by Rubens Pauluzzo and published by Springer. This book was released on 2018-03-24 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People’s Republic of China. After introductory chapters on the internationalization of SMEs and the role played by management in this process, the authors explore the implications of academic discourses on culture and its dimensions for company management. The influence of Chinese cultural roots and the country’s current cultural environment on management is then examined, with provision of guidance on response to the identified challenges. A key feature of the book is the presentation of important recent fieldwork in the main economic regions of China. This research further clarifies how business culture and cultural differences impact on company activities in China and casts light on various aspects of the adaptive capability of SMEs within the country, highlighting the value of cultural awareness and intelligence. The book will be of interest to academics and practitioners alike.
Book Synopsis European Journal of Tourism Research by :
Download or read book European Journal of Tourism Research written by and published by International University College. This book was released on 2013-10-01 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Journal of Tourism Research is an interdisciplinary scientific journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as management, marketing, sociology, psychology, geography, political sciences, mathematics, statistics, anthropology, culture, information technologies and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.
Book Synopsis Journal of International Students, 2016 Vol. 6(3) by : Krishna Bista
Download or read book Journal of International Students, 2016 Vol. 6(3) written by Krishna Bista and published by OJED/STAR. This book was released on 2019-10-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journal of International Students (JIS), an academic, interdisciplinary, and peer-reviewed publication (Print ISSN 2162-3104 & Online ISSN 2166-3750), publishes narrative, theoretical, and empirically-based research articles, student and faculty reflections, study abroad experiences, and book reviews relevant to international students and their cross-cultural experiences and understanding in international education.
Book Synopsis Fundamentals of Business Marketing Research by : Richard E Plank
Download or read book Fundamentals of Business Marketing Research written by Richard E Plank and published by Routledge. This book was released on 2020-07-24 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.
Book Synopsis Male Idols and Branding in Chinese Luxury by : Amanda Sikarskie
Download or read book Male Idols and Branding in Chinese Luxury written by Amanda Sikarskie and published by Bloomsbury Publishing. This book was released on 2022-12-29 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.
Book Synopsis Integration and Innovation Orient to E-Society Volume 2 by : Weijun Wang
Download or read book Integration and Innovation Orient to E-Society Volume 2 written by Weijun Wang and published by Springer Science & Business Media. This book was released on 2007-10-12 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research. The principal aim of the IFIP series is to encourage education and the dissemination and exchange of information about all aspects of computing.
Book Synopsis Foreign Operation Methods by : Lawrence S. Welch
Download or read book Foreign Operation Methods written by Lawrence S. Welch and published by Edward Elgar Publishing. This book was released on 2018 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The choice of foreign operation methods, whether they are used singly or in combination, is a critical question for internationalising companies. This thoroughly updated edition of a successful text provides comprehensive coverage of the main tools companies use in seeking to penetrate foreign markets – covering investment, exporting and contractual arrangements such as franchising and management contracts. An important feature of this book is its thorough overview of theoretical and strategic perspectives such as mode packaging, mode switching and mode flexibility and will be invaluable for final year undergraduate and postgraduate students.
Download or read book Betting on Macau written by Tim Simpson and published by U of Minnesota Press. This book was released on 2023-04-11 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive look into how Macau’s recent decades of gambling-related growth produced one of the wealthiest territories on the planet Betting on Macau delves into the radical transformation of what was formerly the last remaining European territory in Asia, returned to the People’s Republic of China in 1999 after nearly half a millennium of Portuguese rule. Examining the unprecedented scale of its development and its key role in China’s economic revolution, Tim Simpson follows Macau’s emergence from historical obscurity to become the most profitable casino gaming locale in the world. Identified as a UNESCO World Heritage Site and renowned for its unique blend of Chinese and Portuguese colonial-era architecture, contemporary Macau has metamorphosed into a surreal, hypermodern urban landscape augmented by massive casino megaresorts, including two of the world’s largest buildings. Simpson situates Macau’s origins as a strategic trading port and its ensuing history alongside the emergence of the global capitalist system, charting the massive influx of foreign investment, construction, and tourism in the past two decades that helped generate the territory’s enormous wealth. Presented through a cross section of postcolonial studies and social theory with extensive insight into the global gambling industry, Betting on Macau uncovers the various roots of the territory’s lucrative casino capitalism. In turn, its trenchant analysis provides a distinctive view into China’s broader project of urbanization, its post-Mao economic reforms, and the continued rise of its consumer culture.
Book Synopsis The Agricultural Journal by : British Columbia. Department of Agriculture
Download or read book The Agricultural Journal written by British Columbia. Department of Agriculture and published by . This book was released on 1921 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Marketing written by Ilan Alon and published by Routledge. This book was released on 2016-11-10 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
Book Synopsis French Banking and Entrepreneurialism in China and Hong Kong by : Hubert Bonin
Download or read book French Banking and Entrepreneurialism in China and Hong Kong written by Hubert Bonin and published by Routledge. This book was released on 2019-06-07 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many books have addressed the economic and financial history of Hong Kong, and the imperialist conflicts in the key Chinese port-cities but very few books have explored French initiatives and performance in this area, beyond diplomacy, geopolitics or cultural issues. In this book, Hubert Bonin confronts arguments about "the great divergence", "the first globalisation", and forms of "economic patriotism". He gauges the competitive edge of French companies and banks, their struggle with British domination (HBSC, Chartered, shipping, trade houses/hongs) and their resistance against competitors from other countries (Japan, Germany, Netherlands, Belgium, USA, or Russia). The book delves into studies of management abroad, therefore mixing broad geo-economic issues with precise business history and deep banking history. The connections between French interests in China and Hong Kong and the colony of Indochina are established too. A second part of the book is dedicated to the case study of Hong Kong, as the British colony acted as a hub for Asian and European interests at the heart of connections with mainland China and some neighbouring territories (Indochina, etc.). This is essential reading for academics interested in banking and business history, the history of entrepreneurship, as well as, those involved in the contemporary history of China and Hong Kong, in the assessment of world-wide geo-economic competition between European powers in Asia (Great-Britain, and France), and in the first stages of economic "modernity", along European models, in emerging modern China.
