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Journal Of China Marketing Volume 6 1
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Book Synopsis Journal of China Marketing Volume 6 (1) by : Robert Guang Tian
Download or read book Journal of China Marketing Volume 6 (1) written by Robert Guang Tian and published by Cambridge Scholars Publishing. This book was released on 2016-02-08 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This journal has been discontinued. Any issues are available to purchase separately.
Book Synopsis Journal of China Marketing Volume 6 (2) by : Tiebing Shi
Download or read book Journal of China Marketing Volume 6 (2) written by Tiebing Shi and published by Cambridge Scholars Publishing. This book was released on 2018-07-27 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This journal has been discontinued. Any issues are available to purchase separately.
Book Synopsis International Journal of Business Anthropology Volume 6 (1) by : Robert Guang Tian
Download or read book International Journal of Business Anthropology Volume 6 (1) written by Robert Guang Tian and published by Cambridge Scholars Publishing. This book was released on 2016-05-11 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This journal has been discontinued. Any issues are available to purchase separately.
Book Synopsis Strategic Global Marketing by : Erdener Kaynak
Download or read book Strategic Global Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2021-08-29 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in the way these channels function; and more! Handy charts, tables, and figures make the information easy to access and understand. In Strategic Global Marketing: Issues and Trends, authors from Israel, the United States, India, Hong Kong, and New Zealand examine the usefulness of comparative studies of dominant cultural values in successful international strategy development as well as other specific facets of international marketing strategy, such as: technometrics—a benchmarked approach to compare competing brands on a set of attributes the attitudes of Taiwanese executives regarding exporting and international conduct the cultural values that must be taken into account to produce effective print advertisements in the United States and India the marketing roles and functions undertaken by Chinese wholesalers—and the functions they are still reluctant to perform a meta-analysis-tested model of the relationship between export performance and the degree of standardization of international marketing strategy used by the exporter the effectiveness of policies put in place by leaders of United States cities in their efforts to promote exports
Book Synopsis Understanding Business in the Global Economy by : Jonathan Swift
Download or read book Understanding Business in the Global Economy written by Jonathan Swift and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations. This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.
Book Synopsis Social Issue of Advertising by : Kara Chan
Download or read book Social Issue of Advertising written by Kara Chan and published by City University of HK Press. This book was released on 2016-12-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion. Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.
Book Synopsis Retail Internationalization in China by : L. Qixun Siebers
Download or read book Retail Internationalization in China written by L. Qixun Siebers and published by Springer. This book was released on 2011-07-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
Book Synopsis Journal of China Marketing by : China Marketing Centre
Download or read book Journal of China Marketing written by China Marketing Centre and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Revolution in Marketing: Market Driving Changes by : Harlan E. Spotts
Download or read book Revolution in Marketing: Market Driving Changes written by Harlan E. Spotts and published by Springer. This book was released on 2014-10-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.
Book Synopsis Greater China in the Global Market by : Yigang Pan
Download or read book Greater China in the Global Market written by Yigang Pan and published by Psychology Press. This book was released on 2000 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of doing business successfully in China! From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the practical advice and empirical research of top experts in the field, including John Farley of Dartmouth College, John Child of Cambridge University, and Rohit Despande of Harvard University. Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture. Greater China in the Global Market offers insider's views of guanxi, the Chinese concept of relationship that can make or break international business ventures in China, as well as the expertise in Chinese corporate and consumer cultures you will need to establish successful business strategies. Greater China in the Global Market presents a comprehensive view of the essential factors in marketing to China, including: the difference in corporate culture between joint ventures and state-owned enterprises the most effective ways to manage the value chain activities in joint ventures the merits and limitations of various entry strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and risk-dispersion mechanisms on the choice of entry mode the factors that influence timing your entry into the market the changing tastes of Chinese consumers the correlation between brand consciousness and income in younger consumers a thorough literature review of twenty years of marketing research on China Greater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.
Book Synopsis Globalisation and Advertising in Emerging Economies by : Lynne Ciochetto
Download or read book Globalisation and Advertising in Emerging Economies written by Lynne Ciochetto and published by Routledge. This book was released on 2013-10-11 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising. The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.
Book Synopsis Doing Business in Emerging Markets by : S Tamer Cavusgil
Download or read book Doing Business in Emerging Markets written by S Tamer Cavusgil and published by SAGE. This book was released on 2012-11-30 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book." Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, US There are many texts available on International Business, but only a few provide a comprehensive coverage of emerging markets, which now play a major role in global business and therefore require deeper study and analysis. This accessible and engaging text focuses solely on these markets and provides extensive coverage. BRICs and other major emerging markets are examined in-depth. Prominent topics regarding emerging markets such as effects of globalization, rise of disposable income, urbanization, economic reforms, new opportunities as well as characteristics of multinationals and domestic firms within such markets are discussed. Real life examples, detailed data and graphs provide a comprehensive framework for a thorough understanding. This fully revised and updated edition reflects the current issues, changes, challenges and opportunities facing businesses in emerging markets, including entry and negotiation processes, as well as risks and strategies. The text is accompanied by a companion website which includes full text articles for each chapter, answers to end of chapter questions, and detailed chapter slides for tutors. This text is essential reading for advanced undergraduate and postgraduate students studying international business and emerging markets as well as practitioners who want to increase their understanding of such markets. Visit the Companion Webiste at www.sagepub.co.uk/cavusgil S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, at Georgia State University, U.S Pervez N. Ghauri is a Professor of International Business at King′s College London, UK Ayse A. Akcal is a Research Associate in International Business at King′s College London, UK
Book Synopsis Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) by : Amiril Azizah
Download or read book Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) written by Amiril Azizah and published by Springer Nature. This book was released on 2023-01-13 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The 5th International Conference on Applied Science and Technology (iCAST) 2022, organized by the Indonesian Polytechnics Consortium will be held in Samarinda, East Kalimantan, Indonesia from 23-24 October 2022. This prestigious conference is aimed at bringing together researchers and experts in intelligent technology and social science from educational institutions, R & D, industry, government and the community to exchange and share ideas or knowledges through a discussion of a wide range of issues related to Smart Manufacturing in Digital Transformation Industri 4.0 for Sustainable Economic Growth to Face Society 5.0.
Book Synopsis Strategy for Sustainable Competitive Advantage by : Ian Chaston
Download or read book Strategy for Sustainable Competitive Advantage written by Ian Chaston and published by Routledge. This book was released on 2012-05-04 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets. They will also face growing competition as Chinese firms seek to block the activities of foreign companies in their domestic market and expand their own operations in overseas markets. Survival and growth for Western companies is unlikely to come from sustaining current business practices based upon utilization of conventional approaches to strategic management; success will depend on exploiting new knowledge to stay ahead of competition. This book examines the strategic issues associated with the entrepreneurial utilization of new knowledge to create innovative products and services, accompanied by the development of leading edge, highly productive internal organizational processes. Through the use of appropriate theories and illustrative case examples, the text is designed to assist managers in Western organizations and business school students understand how to counter the increasing threats that are posed by the globalization of companies from emerging countries such as the BRIC nations.
Book Synopsis Innovation and Market Value. The Case of Tourism Enterprises by : Dawid Szutowski
Download or read book Innovation and Market Value. The Case of Tourism Enterprises written by Dawid Szutowski and published by Helion. This book was released on 2017-03-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contemporary economics only one thing is constant – constant change [Gunday et al., 2011]. The notion of change relates directly to innovation. The very nature of innovation constitutes combining existing factors in a new, changed way. Since the early stage of the scientific investigation of innovation research has focused mainly on the solutions actually implemented [Schumpeter 1939]. Yet it is only through implementation that the benefits of innovation may materialise. The task is not simple. The process of obtaining the gains is complex as innovation may pass through different stages. Thus for almost half-century the scientific community has considered innovation to be a complex process and not just a simple occurrence [Myers and Marquis 1969]. Innovation pushes progress forward. Thus previous scientific investigation limited the concept of innovation to implementations which generate positive effects [Nelson and Winter 1982]. The above scientific considerations still hold today [Moss Kanter 2006]. Innovation is of crucial importance for tourism companies, which cover accommodation for visitors, food and beverage serving activities, passenger transportation, travel agencies and other reservation activities, cultural activities, sports and recreational activities and retail trade of country-specific tourism characteristic goods [UNWTO 2010]. It provides them with competitive advantage and hence the firms with market power gain more from innovation [Tirole 1995]. A firm’s innovation interacts with the environment. It delivers diverse benefits to the consumers in the form of new products and lower prices which in turn impact positively on the company [Shiller 2006]. In the context of tourism the ongoing scientific discussion on innovation seems not to have achieved any definite conclusions yet. The implementation of innovation in tourism enterprises leads to the achievement of diverse ends. From this point of view the measurement of the effects of innovation is of vital importance. There are a number of financial measures covering substantially different fields. The most comprehensive amongst them is a company’s value. It covers all the aspects of a company’s activity [Bodie and Merton 2000]. However due to its importance and complexity numerous approaches to company value were created. The basic distinction covers book and market value based approaches. The proponents of book value assume that the balance sheet yields a reliable estimate of the value of assets and equities. However numerous shortcomings emerge: the static character, dealing with historical figures, failing to include intangibles and treating all classes of accounts as having equal importance [Nunes 2003]. The market value based approach stands for the price that assets would fetch in the marketplace [Fabrozi and Drake 2009]. The main objective of the research is to measure the short- and long-term impact of innovation announcements on the market value of equity of tourism enterprises.
Book Synopsis International Joint Ventures in East Asia by : Roger Baran
Download or read book International Joint Ventures in East Asia written by Roger Baran and published by Psychology Press. This book was released on 1996 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Joint Ventures in East Asia provides a state-of-the-art review of research on international joint ventures (IJVs) in East Asia, advances understanding of this geographical region, and points out the future areas of research on IJVs in this area. This latest research, conducted by business school professors in North America, Europe, and the Pacific Asia Region, presents readers with an innovative, multicultural perspective and assists the joint venture manager in planning, negotiating, and running joint ventures in East Asia.
Book Synopsis The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing (Second Version) by : Haibin ZHANG
Download or read book The Influence Mechanism of Internet Word-of-Mouth on Consumer Behavior: A Contrastive Study between Japan and China on Tablet Marketing (Second Version) written by Haibin ZHANG and published by Scientific Research Publishing, Inc. USA. This book was released on 2022-12-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: 该研究揭示了几个发现：首先，多媒体表达在中国和日本都是网络口碑的重要因素，尤其是在日本消费者中。其次，日本消费者在打算购买时更喜欢传播口碑信息。第三，有用性会影响中国的传播意图，尽管日本似乎并非如此。第四，有用性和信任可以相互增强。最后，提高购买意愿的最佳解决方案可能不是同时增加能力信任和正直信任。
