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Author : Thomas C. Kinnear
Publisher : American Marketing Association
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.0/5 ( download)
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph M. Valenzano
Publisher : Rowman & Littlefield
ISBN 13 : 1793652228
Total Pages : 295 pages
Book Rating : 4.7/5 (936 download)
Download or read book Post-Pandemic Pedagogy written by Joseph M. Valenzano and published by Rowman & Littlefield. This book was released on 2021-11-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Post-Pandemic Pedagogy: A Paradigm Shift discusses how the COVID-19 pandemic radically altered teaching and learning for faculty and students alike. The increased prevalence of video-conferencing software for conducting classes fundamentally changed the way in which we teach and seemingly upended many best practices for good pedagogy in the college classroom. Whether it was the reflection over surveillance software, or the increased mental health demands of the pandemic on teachers and students, or the completely reshaped ways in which classes and co-curricular experiences were delivered, the pandemic year represented an opportunity for one of the largest shifts in our understanding of good pedagogy unlike any experienced in the modern era. This edited collection explores what we thought we knew about a variety of teaching ideas, how the pandemic changed our approach to them, and proposes ways in which some of the adjustments made to accommodate the pandemic will remain for years to come. Scholars of communication, pedagogy, and education will find this book particularly interesting.
Author : Joel Westheimer
Publisher : Teachers College Press
ISBN 13 : 080776972X
Total Pages : 161 pages
Book Rating : 4.8/5 (77 download)
Download or read book What Kind of Citizen? written by Joel Westheimer and published by Teachers College Press. This book was released on 2024 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What kind of citizen is no ordinary education book. By drawing on accessible and engaging discussions around the goals of schooling, it is imminently readable by a broad public. Neither fluff nor polemic, the theory and practice described in the book are based in solid empirical research and come out of the most influential frameworks for citizenship and democratic education of the last several decades (the "Three Kinds of Citizens" framework that emerged from collaboration between the author and Dr. Joseph Kahne as well as consultations with thousands of school teachers and civic leaders.) - This framework has been used in 67 countries to help teachers and school reformers think about how to structure educational programs and how schools can strengthen democratic societies. - This book pulls together a decade of research on schools into one place giving the reader a comprehensive look at why schools should be at the forefront of public engagement and how we can make that happen"--
Author : Robert W. Palmatier
Publisher : Springer
ISBN 13 : 3319619853
Total Pages : 332 pages
Book Rating : 4.3/5 (196 download)
Download or read book Customer Engagement Marketing written by Robert W. Palmatier and published by Springer. This book was released on 2017-08-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (128 download)
Download or read book Journal of Historical Research in Marketing written by and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 1754 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author : Sean Nixon
Publisher : SAGE
ISBN 13 : 9780761961987
Total Pages : 194 pages
Book Rating : 4.9/5 (619 download)
Download or read book Advertising Cultures written by Sean Nixon and published by SAGE. This book was released on 2003-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.
Author : Catherine DiMartino
Publisher : Teachers College Press
ISBN 13 : 0807776785
Total Pages : 209 pages
Book Rating : 4.8/5 (77 download)
Download or read book Selling School written by Catherine DiMartino and published by Teachers College Press. This book was released on 2018 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. “DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.” —From the Foreword by Christopher Lubienski, Indiana University, Bloomington “This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.” —Gary L. Anderson, New York University “Essential for readers interested in learning about how private sector practices affect the functions of public schools.” —Janelle Scott, University of California, Berkeley
Author : Lee Bush
Publisher :
ISBN 13 : 9781524919672
Total Pages : 431 pages
Book Rating : 4.9/5 (196 download)
Download or read book The Student-run Agency written by Lee Bush and published by . This book was released on 2018-01-08 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.
Author : Chris Hackley
Publisher : SAGE
ISBN 13 : 1473903688
Total Pages : 194 pages
Book Rating : 4.4/5 (739 download)
Download or read book Marketing written by Chris Hackley and published by SAGE. This book was released on 2009-03-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: `I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of Otago Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: - Historical origins and influences in marketing - Introduction to the concepts of Critical Theory - Marketing ‘orientation’ and the marketing ‘mix’ - Critique of marketing principles - Marketing and strategy - The role of research in marketing - Marketing and managerial ideology - Marketing ethics Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.
Author : Tina M. Lowrey
Publisher : Psychology Press
ISBN 13 : 100014948X
Total Pages : 320 pages
Book Rating : 4.0/5 (1 download)
Download or read book Psycholinguistic Phenomena in Marketing Communications written by Tina M. Lowrey and published by Psychology Press. This book was released on 2020-07-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on advertising; and the role of language and images in creation of advertising. The book includes authors from a variety of fields, including mass communication, marketing, social psychology, linguistics, and neuropsychology. A range of perspectives is discussed, from qualitative text analysis to controlled psychological experimentation. Psycholinguistic Phenomena in Marketing Communications is intended for students and scholars in numerous disciplines, such as advertising, marketing, social psychology, sociology, and linguistics. It is also suitable for graduate courses in these disciplines.
Author :
Publisher :
ISBN 13 :
Total Pages : 502 pages
Book Rating : 4.:/5 (28 download)
Download or read book Journal of Rural Education written by and published by . This book was released on 1923 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tina Harrison
Publisher : Routledge
ISBN 13 : 1134095554
Total Pages : 607 pages
Book Rating : 4.1/5 (34 download)
Download or read book The Routledge Companion to Financial Services Marketing written by Tina Harrison and published by Routledge. This book was released on 2014-12-05 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.
Author :
Publisher :
ISBN 13 :
Total Pages : 884 pages
Book Rating : 4.E/5 ( download)
Download or read book The Journal of Education written by and published by . This book was released on 1914 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 522 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Journal of Rural Education written by and published by . This book was released on 1923 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Jay Polonsky
Publisher : SAGE Publications
ISBN 13 : 1544316453
Total Pages : 289 pages
Book Rating : 4.5/5 (443 download)
Download or read book Designing and Managing a Research Project written by Michael Jay Polonsky and published by SAGE Publications. This book was released on 2018-10-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on "High Performance Shoes" with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website.
Author : Nancy R. Tag
Publisher : SAGE
ISBN 13 : 1412980534
Total Pages : 217 pages
Book Rating : 4.4/5 (129 download)
Download or read book Ad Critique written by Nancy R. Tag and published by SAGE. This book was released on 2012 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising.
