Jon Bragg Blue Essence

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Author :
Publisher : Kenney Myers
ISBN 13 : 1736571109
Total Pages : 250 pages
Book Rating : 4.7/5 (365 download)

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Book Synopsis Jon Bragg Blue Essence by : Kenney Myers

Download or read book Jon Bragg Blue Essence written by Kenney Myers and published by Kenney Myers. This book was released on 2021-02-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jon Bragg: Blue Essence is a Norse Mythology Fantasy that is perfect for fans of Norse gods. If you like the Magnus Chase series and movies like Mortal, then you will love Jon Bragg: Blue Essence. Jon Bragg enjoys a quiet life in the small town of Grinwell, Iowa. He has loving parents, a typical, bratty little sister, and a best friend named Marc Miller, who is so fascinated by Norse mythology that everyone at school calls him Thor; mostly to tease him, but he doesn't mind. However, when Jon turns sixteen, a new kid arrives, stirring up a whirlwind of trouble, and Jon and Marc find themselves caught in the middle of a hunt for demigods and their blue essence. If you have a passion for stories about Odin, Thor, and Loki, then have you heard of Bragi? His power is fueled by something completely different than thunderbolts and trickery—words and music. Jon Bragg: Blue Essence will give you the opportunity to learn about and fall in love with Bragi, Odin's second eldest son.

Jon Bragg Scout's Honor

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Publisher :
ISBN 13 : 9781736571132
Total Pages : 218 pages
Book Rating : 4.5/5 (711 download)

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Book Synopsis Jon Bragg Scout's Honor by : Kenney Myers

Download or read book Jon Bragg Scout's Honor written by Kenney Myers and published by . This book was released on 2021-10-14 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the second book in the Jon Bragg series. If you liked Jon Bragg Blue Essence and are a fan of Norse gods and giants, then this is a perfect book for you! If you like the Magnus Chase series, movies like Mortal, or streaming shows like Ragnarok, then you will love Jon Bragg Scout's Honor. Jon Bragg is enjoying a nice Iowa summer with his best friend, Marc, and engaging in Bragi training with his mentor and grandpa. After a hectic winter dealing with Coach Locke and all things Loki, it has been nice to fall back into some normalcy. He has a nice, little business mowing yards for neighbors and enjoys his time driving in his sixteenth birthday gift, a Toyota Corolla. He's looking forward to an upcoming Scout camp where he and Marc will continue working toward Eagle Scout and have the opportunity to get away with just the guys. He's had his fill of dance recitals and run-ins with Jess and her new friend, Darla. Who, by the way, pretty much loathes his existence. Come to find out, though, she's going to play an integral part in events surrounding camp. One thing is for sure, nothing will ever be the same after this summer!

The Men Who Stare at Goats

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1451665970
Total Pages : 274 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis The Men Who Stare at Goats by : Jon Ronson

Download or read book The Men Who Stare at Goats written by Jon Ronson and published by Simon and Schuster. This book was released on 2011-06-28 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a major film, starring George Clooney, Ewan McGregor, and Jeff Bridges, this New York Times bestseller is a disturbing and often hilarious look at the U.S. military's long flirtation with the paranormal—and the psy-op soldiers that are still fighting the battle. Bizarre military history: In 1979, a crack commando unit was established by the most gifted minds within the U.S. Army. Defying all known laws of physics and accepted military practice, they believed that a soldier could adopt the cloak of invisibility, pass cleanly through walls, and—perhaps most chillingly—kill goats just by staring at them. They were the First Earth Battalion, entrusted with defending America from all known adversaries. And they really weren’t joking. What’s more, they’re back—and they’re fighting the War on Terror. An uproarious exploration of American military paranoia: With investigations ranging from the mysterious “Goat Lab,” to Uri Geller’s covert psychic work with the CIA, to the increasingly bizarre role played by a succession of U.S. presidents, this might just be the funniest, most unsettling book you will ever read—if only because it is all true and is still happening today.

Sarbanes-Oxley Guide for Finance and Information Technology Professionals

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471927678
Total Pages : 290 pages
Book Rating : 4.4/5 (719 download)

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Book Synopsis Sarbanes-Oxley Guide for Finance and Information Technology Professionals by : Sanjay Anand

Download or read book Sarbanes-Oxley Guide for Finance and Information Technology Professionals written by Sanjay Anand and published by John Wiley & Sons. This book was released on 2006-06-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Sarbanes-Oxley Guide for Finance and Information Technology Professionals "Effective SOX programs enlist the entire organization to build and monitor a compliant control environment. However, even the best SOX programs are inefficient at best, ineffective at worst, if there is a lack of informed, competent finance and IT personnel to support the effort. This book provides these important professionals a needed resource for and road map toward successfully implementing their SOX initiative." —Scott Green Chief Administrative Officer, Weil, Gotshal & Manges LLP and author, Sarbanes-Oxley and the Board of Directors "As a former CFO and CIO, I found this book to be an excellent synopsis of SOX, with impressive implementation summaries and checklists." —Michael P. Cangemi CISA, Editor in Chief, Information Systems Control Journal and author, Managing the Audit Function "An excellent introduction to the Sarbanes-Oxley Act from the perspective of the financial and IT professionals that are on the front lines of establishing compliance in their organizations. The author walks through many areas by asking 'what can go wrong' types of questions, and then outlines actions that should be taken as well as the consequences of noncompliance. This is a good book to add to one's professional library!" —Robert R. Moeller Author, Sarbanes-Oxley and the New Internal Auditing Rules "Mr. Anand has compiled a solid overview of the control systems needed for not only accounting systems, but also the information technologies that support those systems. Among the Sarbanes books on the market, his coverage of both topics is unique." —Steven M. Bragg Author, Accounting Best Practices "An excellent overview of the compliance process. A must-read for anyone who needs to get up to speed quickly with Sarbanes-Oxley." —Jack Martin Publisher, Sarbanes-Oxley Compliance Journal

Back in the Day

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Author :
Publisher : Sceptre
ISBN 13 : 9781529394498
Total Pages : 0 pages
Book Rating : 4.3/5 (944 download)

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Book Synopsis Back in the Day by : Melvyn Bragg

Download or read book Back in the Day written by Melvyn Bragg and published by Sceptre. This book was released on 2023-03-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Melvyn Bragg's first ever memoir - an elegiac, intimate account of growing up in post-war Cumbria, which vividly evokes a vanished world. In this captivating memoir, Melvyn Bragg describes his life from childhood to adulthood in the Cumbrian market town of Wigton, from the early years alone with his mother while his father fought in the war to the moment he left for university. It is the tale of a working-class boy who grew up in a pub and expected to leave school at 16, then won two scholarships to Oxford; who happily roamed the streets and raided orchards with his friends yet had a breakdown when he was 13; and who was deeply embedded in a close-knit community but had to choose whether to leave it and the girl he loved behind. It is equally the tale of the place that shaped him; an elegy to a proud northern town steeped in the old ways but on the cusp of change, with the new NHS and council estates beginning to take effect. Bragg paints vivid portraits of his parents, relatives and the people he grew up with, from vicars to gypsies, teachers to rogues, and evokes such enduring rituals as the horse fair, hound-trailing and potato-picking week. The result is an engrossing, beautifully written memoir, which gives an unusual insight into one of the most renowned figures in the arts and poignantly recreates a vanished era.

Sting-Ray Afternoons

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Author :
Publisher : Little, Brown
ISBN 13 : 0316392227
Total Pages : 336 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Sting-Ray Afternoons by : Steve Rushin

Download or read book Sting-Ray Afternoons written by Steve Rushin and published by Little, Brown. This book was released on 2017-07-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a story of the 1970s. Of a road trip in a wood-paneled station wagon, with the kids in the way-back, singing along to the Steve Miller Band. Of brothers waking up early on Saturday mornings for five consecutive hours of cartoons. Of growing up in a magical era populated by Bic pens, Mr. Clean and Scrubbing Bubbles, lightsabers and those oh-so-coveted Schwinn Sting-Ray bikes. And of a father -- one of 3M's greatest and last eight-track salesmen -- traveling across the country on the brand-new Boeing 747, providing for his family but wanting nothing more than to get home. In Sting-Ray Afternoons, Steve Rushin paints an utterly nostalgic, psychedelically vibrant portrait of a decade overflowing with technological evolution, cultural revolution, as well as brotherly, sisterly, and parental love. "Funny, elegiac... a remarkably sunny coming-of-age story about growing up in a Midwest world." -- NPR

Lead Yourself First

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1632866315
Total Pages : 241 pages
Book Rating : 4.6/5 (328 download)

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Book Synopsis Lead Yourself First by : Raymond M. Kethledge

Download or read book Lead Yourself First written by Raymond M. Kethledge and published by Bloomsbury Publishing USA. This book was released on 2017-06-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the role of solitude in good leadership, including profiles of historical and contemporary figures who have used solitude to lead with courage, creativity, and strength. Throughout history, leaders have used solitude as a matter of course. Eisenhower wrote memoranda to himself during World War II as a way to think through complex problems. Martin Luther King found moral courage while sitting alone at his kitchen table one night during the Montgomery bus boycott. Jane Goodall used her intuition in the jungles of Central Africa while learning how to approach chimps. Solitude is a state of mind, a space where you can focus on your own thoughts without distraction, with a power to bring mind and soul together in clear-eyed conviction. Like a great wave that saturates everything in its path, however, handheld devices and other media now leave us awash with the thoughts of others. We are losing solitude without even realizing it. To find solitude today, a leader must make a conscious effort. This book explains why the effort is worthwhile and how to make it. Through gripping historical accounts and firsthand interviews with a wide range of contemporary leaders, Raymond Kethledge (a federal court of appeals judge) and Michael Erwin (a West Pointer and three-tour combat veteran) show how solitude can enhance clarity, spur creativity, sustain emotional balance, and generate the moral courage necessary to overcome adversity and criticism. Anyone who leads anyone-including oneself-can benefit from solitude. With a foreword by Jim Collins (author of the bestseller Good to Great), Lead Yourself First is a rallying cry to reclaim solitude-and all the benefits, both practical and sublime, that come with it.

Them

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439126739
Total Pages : 290 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Them by : Jon Ronson

Download or read book Them written by Jon Ronson and published by Simon and Schuster. This book was released on 2011-06-28 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times–bestselling author hangs out with conspiracy theorists and hunts for the Bilderberg Group in this “hilarious, disturbing” memoir (The New York Times). A wide variety of extremist groups, from Islamic fundamentalists to neo-Nazis, share the oddly similar belief that a tiny shadowy elite rule the world from a secret room. In Them, journalist Jon Ronson has joined the extremists to track down the fabled secret room. As a journalist and a Jew, Ronson was often considered one of “Them,” but he had no idea if their meetings actually took place. Was he just not invited? Them takes us across three continents and into the secret room. Along the way he meets Omar Bakri Mohammed, considered one of the most dangerous men in Great Britain, PR-savvy Ku Klux Klan Grand Wizard Thom Robb, and the survivors of Ruby Ridge. He is chased by men in dark glasses and unmasked as a Jew in the middle of a Jihad training camp. In the forests of northern California he even witnesses CEOs and leading politicians—like Dick Cheney—undertake a bizarre owl ritual. Ronson’s investigations, by turns creepy and comical, reveal some alarming things about the looking-glass world of “us” and “them.” Them is a deep and fascinating look at the lives and minds of extremists. Are the extremists onto something? Or is Jon Ronson becoming one of them? “Jon Ronson has managed to write a hugely amusing book about the lunatic fringe.” —The Washington Post “Them is at times funny, other times unsettling, but always astonishing.” —Booklist “It takes a funny man to see the humor in all the conspiracy theories that float hatefully across the land, and Jon Ronson is a funny man. It takes a brave man to chase that humor right into the belly of the beast, and Jon Ronson is a brave man too.” —The San Diego Union-Tribune

Wind Energy Explained

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Publisher : John Wiley & Sons
ISBN 13 : 9780470686287
Total Pages : 704 pages
Book Rating : 4.6/5 (862 download)

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Book Synopsis Wind Energy Explained by : James F. Manwell

Download or read book Wind Energy Explained written by James F. Manwell and published by John Wiley & Sons. This book was released on 2010-09-14 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wind energy’s bestselling textbook- fully revised. This must-have second edition includes up-to-date data, diagrams, illustrations and thorough new material on: the fundamentals of wind turbine aerodynamics; wind turbine testing and modelling; wind turbine design standards; offshore wind energy; special purpose applications, such as energy storage and fuel production. Fifty additional homework problems and a new appendix on data processing make this comprehensive edition perfect for engineering students. This book offers a complete examination of one of the most promising sources of renewable energy and is a great introduction to this cross-disciplinary field for practising engineers. “provides a wealth of information and is an excellent reference book for people interested in the subject of wind energy.” (IEEE Power & Energy Magazine, November/December 2003) “deserves a place in the library of every university and college where renewable energy is taught.” (The International Journal of Electrical Engineering Education, Vol.41, No.2 April 2004) “a very comprehensive and well-organized treatment of the current status of wind power.” (Choice, Vol. 40, No. 4, December 2002)

Progress and poverty

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Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.R/5 (5 download)

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Book Synopsis Progress and poverty by : Henry George

Download or read book Progress and poverty written by Henry George and published by . This book was released on 1886 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Once Upon a Distant War

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Author :
Publisher : Crown
ISBN 13 :
Total Pages : 578 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Once Upon a Distant War by : William W. Prochnau

Download or read book Once Upon a Distant War written by William W. Prochnau and published by Crown. This book was released on 1995 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of young war correspondents and the early Vietnam battles.

Love Like God

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Author :
Publisher : Caroline A.\Shearer
ISBN 13 : 9780983301707
Total Pages : 252 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Love Like God by : Caroline A. Shearer

Download or read book Love Like God written by Caroline A. Shearer and published by Caroline A.\Shearer. This book was released on 2011-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Love Like God: Embracing Unconditional Love" will redefine your understanding of love. In this groundbreaking compilation, well-known individuals from across the globe share stories of how they learned to release the conditions that block absolute love. Along with the insights of bestselling author Caroline A. Shearer, readers will be reminded of their natural state of love and will begin to envision a world without fear or judgement or pain. Be Inspired ... To release blocks to loving yourself and others unconditionally To embrace every challenge as an opportunity for love To live without fear Along with Shearer's reflections and affirmations, experts, musicians, authors, professional athletes, and others shed light on the universal experiences of journeying the path of unconditional love. Readers will discover: That everything from autism to Alzheimer's can be a gift How international peace can be achieved What every husband should know How to deal with addictions, in our own lives and others' Why releasing blame creates freedom The most valuable lesson medical students, nurses, and social workers can learn Stories are from a wide-range of well-known individuals, including world-renowned musician Deva Premal; former international model Lorelei Shellist; Paramahamsa Nithyananda, a swami with millions of followers; bestselling author and Deepak Chopra-trained Crystal Dwyer; international peace promoter and voice on global terrorism Lisa Gibson; former professional baseball player Jon Graves; and Laura Stinchfield, the original "Pet Psychic." Contributors: Portia Berry Allen, K.L. and Tiffany Braxton Belvin, Jesse Birkey, Chase Block, Anicia Bragg, Kundan Chhabra, Robin Craig, Crystal Dwyer, Tonya Fitzpatrick, Esq., Vida Ghaffari, Lisa Gibson, Jon Graves, Gayle Gregory, Diana Y. Harris, Dana Heidkamp, Jennifer Hicks, Jennifer K. Hunt, Dr. Matthew B. James, Jacquie Jordan, Dr. Judy Kuriansky, Lori La Bey, Sharmen Lane, Nicole Lanning, Rick Lannoye, Katharine C. McCorkle, Ph.D., Shirley W. Mitchell, Kristen Moeller, Roy Nelson, Paramahamsa Nithyananda, Deva Premal, Claudio Reilsono, Dea Shandera and Brent N. Hunter, Lorelei Shellist, Dr. Joseph Shrand, Leesa Sklover, Ph.D., Cliff Snider, Laura Stinchfield, Gloria Tom Wing Staudt, Tom Von Deck, and Tom Wright. "Love Like God" sets the stage for a dramatic change in consciousness. Are you ready to redefine your understanding of love?

Existentialism: A Very Short Introduction

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Publisher : OUP Oxford
ISBN 13 : 0191579300
Total Pages : 160 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis Existentialism: A Very Short Introduction by : Thomas Flynn

Download or read book Existentialism: A Very Short Introduction written by Thomas Flynn and published by OUP Oxford. This book was released on 2006-10-12 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Existentialism was one of the leading philosophical movements of the twentieth century. Focusing on its seven leading figures, Sartre, Nietzsche, Heidegger, Kierkegaard, de Beauvoir, Merleau-Ponty and Camus, this Very Short Introduction provides a clear account of the key themes of the movement which emphasized individuality, free will, and personal responsibility in the modern world. Drawing in the movement's varied relationships with the arts, humanism, and politics, this book clarifies the philosophy and original meaning of 'existentialism' - which has tended to be obscured by misappropriation. Placing it in its historical context, Thomas Flynn also highlights how existentialism is still relevant to us today. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Among Heroes

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Publisher : Penguin
ISBN 13 : 0451475631
Total Pages : 274 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Among Heroes by : Brandon Webb

Download or read book Among Heroes written by Brandon Webb and published by Penguin. This book was released on 2016-05-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navy SEAL sniper and New York Times bestselling author Brandon Webb’s personal account of eight of his friends and fellow SEALs who made the ultimate sacrifice. “Knowing these great men—who they were, how they lived, and what they stood for—has changed my life. We can’t let them be forgotten. We’ve mourned their deaths. Let’s celebrate their lives.”—Brandon Webb As a Navy SEAL, Brandon Webb rose to the top of the world’s most elite sniper corps, experiencing years of punishing training and combat missions from the Persian Gulf to Afghanistan. Along the way, Webb served beside, trained, and supported men he came to know not just as fellow warriors, but as friends and, eventually, as heroes. This is his personal account of eight extraordinary SEALs who gave all for their comrades and their country with remarkable valor and abiding humanity: Matt “Axe” Axelson, who perished on Afghanistan’s Lone Survivor mission; Chris Campbell, Heath Robinson, and JT Tumilson, who were among the casualties of Extortion 17; Glen Doherty, Webb’s best friend, killed while helping secure the successful rescue and extraction of American CIA and State Department diplomats in Benghazi; and other close friends, classmates, and fellow warriors. These are men who left behind powerfully instructive examples of what it means to be alive—and what it truly means to be a hero. INCLUDES PHOTOGRAPHS

Armies of Deliverance

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Author :
Publisher : Oxford University Press, USA
ISBN 13 : 019086060X
Total Pages : 529 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Armies of Deliverance by : Elizabeth R. Varon

Download or read book Armies of Deliverance written by Elizabeth R. Varon and published by Oxford University Press, USA. This book was released on 2019 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Loyal Americans marched off to war in 1861 not to conquer the South but to liberate it. In Armies of Deliverance, Elizabeth Varon offers both a sweeping narrative of the Civil War and a bold new interpretation of Union and Confederate war aims. Lincoln's Union coalition sought to deliver the South from slaveholder tyranny and deliver to it the blessings of modern civilization. Over the course of the war, supporters of black freedom built the case that slavery was the obstacle to national reunion and that emancipation would secure military victory and benefit Northern and Southern whites alike. To sustain their morale, Northerners played up evidence of white Southern Unionism, of antislavery progress in the slaveholding border states, and of disaffection among Confederates. But the Union's emphasis on Southern deliverance served, ironically, not only to galvanize loyal Amer icans but also to galvanize disloyal ones. Confederates, fighting to establish an independent slaveholding republic, scorned the Northern promise of liberation and argued that the emancipation of blacks was synonymous with the subjugation of the white South.

Homer & Langley

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Author :
Publisher : Random House
ISBN 13 : 1588368971
Total Pages : 225 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis Homer & Langley by : E.L. Doctorow

Download or read book Homer & Langley written by E.L. Doctorow and published by Random House. This book was released on 2009-09-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Beautiful and haunting . . . one of literature’s most unlikely picaresques, a road novel in which the rogue heroes can’t seem to leave home.”—The Boston Globe SHORTLISTED FOR THE MAN BOOKER INTERNATIONAL PRIZE • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY San Francisco Chronicle • Chicago Tribune • St. Louis Post-Dispatch • The Kansas City Star • Booklist Homer and Langley Collyer are brothers—the one blind and deeply intuitive, the other damaged into madness, or perhaps greatness, by mustard gas in the Great War. They live as recluses in their once grand Fifth Avenue mansion, scavenging the city streets for things they think they can use, hoarding the daily newspapers as research for Langley’s proposed dateless newspaper whose reportage will be as prophecy. Yet the epic events of the century play out in the lives of the two brothers—wars, political movements, technological advances—and even though they want nothing more than to shut out the world, history seems to pass through their cluttered house in the persons of immigrants, prostitutes, society women, government agents, gangsters, jazz musicians . . . and their housebound lives are fraught with odyssean peril as they struggle to survive and create meaning for themselves. Praise for Homer & Langley “Masterly.”—The New York Times Book Review “Doctorow paints on a sweeping historical canvas, imagining the Collyer brothers as witness to the aspirations and transgressions of 20th century America; yet this book’s most powerfully moving moments are the quiet ones, when the brothers relish a breath of cool morning air, and each other’s tragically exclusive company.”— O: The Oprah Magazine “A stately, beautiful performance with great resonance . . . What makes this novel so striking is that it joins both blindness and insight, the sensual world and the world of the mind, to tell a story about the unfolding of modern American life that we have never heard in exactly this (austere and lovely) way before.”—San Francisco Chronicle “Wondrous . . . inspired . . . darkly visionary and surprisingly funny.” —The New York Review of Books “Cunningly panoramic . . . Doctorow has packed this tale with episodes of existential wonder that cpature the brothers in all their fascinating wackiness.”—Elle

Brand Meaning

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Author :
Publisher : Routledge
ISBN 13 : 1317558014
Total Pages : 324 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Brand Meaning by : Mark Batey

Download or read book Brand Meaning written by Mark Batey and published by Routledge. This book was released on 2015-12-07 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.