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Jim Macnamaras Public Relations Handbook
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Book Synopsis Jim Macnamara's Public Relations Handbook by : Jim R. Macnamara
Download or read book Jim Macnamara's Public Relations Handbook written by Jim R. Macnamara and published by . This book was released on 2005 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book "provides an up to date, highly practical guide to the planning, management and measurement of public relations and corporate communication. It includes advice on using new media and communication technologies including the Web, intranets, extranets and blogs ; research for planning and measurement ; and Asian as well as western case studies." - back cover.
Book Synopsis Evaluating Public Relations by : Tom Watson
Download or read book Evaluating Public Relations written by Tom Watson and published by Kogan Page Publishers. This book was released on 2007 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
Book Synopsis The Public Relations Handbook by : Alison Theaker
Download or read book The Public Relations Handbook written by Alison Theaker and published by Psychology Press. This book was released on 2004 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: * interviews with press officers and PR agents about their working practices * case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police * specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Book Synopsis Public Relations Handbook for Managers and Executives by : Jim R. Macnamara
Download or read book Public Relations Handbook for Managers and Executives written by Jim R. Macnamara and published by . This book was released on 1996 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated edition of a practical guide explaining the theory and practice of modern public relations, first published in 1983. Now includes chapters on the growing use of multimedia and electronic on-line communication. Includes a bibliography and an index. The author has over 20 years experience working in media and public relations fields.
Book Synopsis The 21st Century Media (r)evolution by : Jim Macnamara
Download or read book The 21st Century Media (r)evolution written by Jim Macnamara and published by Peter Lang. This book was released on 2010 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.
Download or read book Mr SIA written by Ken Hickson and published by World Scientific. This book was released on 2014-10-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the life and times of a legend in international aviation — Lim Chin Beng — the man they called Mr SIA. Absorbing the life and work of Lim Chin Beng is like watching a fly past of airlines and aircraft old and new. In this book, his past comes to meet you in many forms — designs, shapes, figures, photographs, episodes, places, people and you discover the connections with business, society and international aviation today and into the future. Here's a man who was instrumental in taking the very basic components of a business — like a potter taking the clay — and creating what has become one of the world's leading brands, Singapore Airlines. But this airline "specialist", trained as an economist, had more jobs to do. His broad range of interests — arts and sports, property and tourism — led to him being called on to do his "national service" for Singapore. He was Ambassador to Japan for two terms and trade negotiator, chairman of the Singapore Tourism Board, Changi Airport International, Singapore Airshow, Singapore Press Holdings, Ascott Group, and ST Aerospace. Described as a quiet achiever and a visionary, this modest gentleman was not afraid to make bold decisions and take risks, even to the extent of setting up a budget airline, Valuair. Here was one man, who in his time, played many parts, on the world's stage and at home. Contents:Foreword by JY PillayForeword by Chew Choon Seng Lim Chin Beng: His Story at a GlanceDelivery TimesRaffles InspiredDesigner DaysLively LiveryTall on TalentSingapore GirlMeaningful MentoringPiloting PressuresPlane MakersIn-flight ServiceInternational RelationsDiplomatic to a TeaDreaded DisastersMedia & Money MattersBusiness ClassValue PropositionAirports AheadTourism ChiefAerospace ShowcaseAviation AlliancesEventful TimesProperty GuruFlying into the Future Readership: Professionals in the aviation industry, those in the field of business and management, and the general public keen to find out more about the life of the legendary Lim Chin Beng. Key Features:The first book to feature the legendary Lim Chin Beng — a key figure in the international airline business, with an engaging description of his life story and how he succeeded in making Singapore Airlines the brand it is todayWritten by journalist and communications specialist Ken Hickson, who has consulted for Singapore Airlines, and author of the book Flight 901 to ErebusKeywords:Lim Chin Beng;Singapore Airlines;Aviation;Tourism;Singapore Tourism Board;Planes;Aircraft Engineering;Advertising;Inflight Services;Airports;Public Service;International Relations;Environment;Emissions;Branding and Design;Asian Aerospace;Journalism;Singapore Press Holdings;Mentors
Book Synopsis The New Zealand Public Relations Handbook by : Joseph G. M. Peart
Download or read book The New Zealand Public Relations Handbook written by Joseph G. M. Peart and published by . This book was released on 1996 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Relations Handbook by : Jim R. Macnamara
Download or read book Public Relations Handbook written by Jim R. Macnamara and published by . This book was released on 2000 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Successful Strategies for Improving Counseling Programs by : Alice Healy Sesno
Download or read book Successful Strategies for Improving Counseling Programs written by Alice Healy Sesno and published by R&L Education. This book was released on 2011-10-16 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Alice Healy Sesno's experience as a counselor and administrator provides powerful insights to both counselors and administrators. Start right, stay right, and build a distinguished counseling program in your school. Avoid the mistakes that can put an essential service in jeopardy. Discover how to win respect—and hearts—of students, parents, and other school personnel for a valuable service. With individual strategies for counselors and principals, Dr. Sesno seeks to blend these two professional groups together to forge a counseling program that can withstand budgeting attacks and downsizing demands.
Book Synopsis Manager's Guide to Excellence in Public Relations and Communication Management by : David M. Dozier
Download or read book Manager's Guide to Excellence in Public Relations and Communication Management written by David M. Dozier and published by Routledge. This book was released on 2013-10-18 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.
Book Synopsis The Public Relations Handbook by : Jim R. Macnamara
Download or read book The Public Relations Handbook written by Jim R. Macnamara and published by . This book was released on 1991 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Relations Handbook for Clubs and Associations by : Jim R. Macnamara
Download or read book Public Relations Handbook for Clubs and Associations written by Jim R. Macnamara and published by . This book was released on 1985 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The AMA Handbook of Public Relations by : Robert L. Dilenschneider
Download or read book The AMA Handbook of Public Relations written by Robert L. Dilenschneider and published by Amacom Books. This book was released on 2010 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations was among the first industries to harness the power of the Internet. But along with business and the rest of the world, PR has changed in the digital age. The AMA Handbook of Public Relations is written to help PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage. Readers will learn how to work with trade and consumer media, leverage technology including blogs, podcasts and social networking sites, monitor the Web, manage rumors and crises and quantify online PR efforts and the results they create.
Book Synopsis Lesly's Handbook of Public Relations and Communications by : Philip Lesly
Download or read book Lesly's Handbook of Public Relations and Communications written by Philip Lesly and published by McGraw Hill Professional. This book was released on 1998 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until his death in 1997, Philip Lesly was a leading authority on public relations and a leading practitioner. The new title reflects an added section on the techniques of communication. Other sections cover the definition and function of public relations; analysis, research and planning; how an organization utilizes public relations; and the practice of public relations. Appendices include sources of information, public relations organizations, the code of professional standards for the practice of public relations, and a glossary. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis The Handbook of Strategic Public Relations and Integrated Communications by : Clarke Caywood
Download or read book The Handbook of Strategic Public Relations and Integrated Communications written by Clarke Caywood and published by McGraw Hill Professional. This book was released on 1997-05 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
Book Synopsis The Dartnell Public Relations Handbook by : Richard W. Darrow
Download or read book The Dartnell Public Relations Handbook written by Richard W. Darrow and published by . This book was released on 1979 with total page 1144 pages. Available in PDF, EPUB and Kindle. Book excerpt: DARTNELL'S PUBLIC RELATIONS HANDBOOK, 4TH EDITION is written by a team of expert PR practitioners, including editor Robert L. Dilenschneider, who brings in-depth theoretical expertise & more than 30 years of practical experience in public relations for corporate & professional groups, trade associations & education institutions. DARTNELL'S PUBLIC RELATIONS HANDBOOK covers everything from the history of public relations to the latest strategies in news media, from effective internal PR programs to crisis communications program. No matter how you use this newly revised reference, you'll find it invaluable. The 4th edition includes case studies; a series of "how-to" chapters, including how to write a press release, develop a media kit, speak to the media, etc.; a new chapter on how to work with a PR firm; plus much more.
Book Synopsis Lesly's Public Relations Handbook by : Philip Lesly
Download or read book Lesly's Public Relations Handbook written by Philip Lesly and published by Prentice Hall. This book was released on 1983 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
