New Perfume Handbook

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 9780751404036
Total Pages : 460 pages
Book Rating : 4.4/5 (4 download)

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Book Synopsis New Perfume Handbook by : N. Groom

Download or read book New Perfume Handbook written by N. Groom and published by Springer Science & Business Media. This book was released on 1997-06-30 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of this unique book established itself as an unparalleled source of information on perfume. Although it is primarily aimed at perfumers and others in the perfume industry, it has also found substantial sales among a wide range of others including aromatherapists, botanists, and many others who wanted to learn more about this faceted subject. The new edition is now aimed squarely at perfumery marketing specialists and others in the industry world-wide and covers in particular the needs of publicity/advertising teams and journalists, together with sales people and consultants at the counters who like to have a wide range of information at their fingertips. Changes include: an expansion of the number of profiles of the perfume houses, and of the 50 or so new perfumes worthy of record which have been launched since the previous edition. There is also increased coverage of the essences and the plants and other material from which they are derived. Coverage of perfume containers is substantially expanded and linked to other parts of the book.

Plunkett's Retail Industry Almanac: Retail Industry Market Research, Statistics, Trends & Leading Companies

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Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921012
Total Pages : 681 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Retail Industry Almanac: Retail Industry Market Research, Statistics, Trends & Leading Companies by : Jack W. Plunkett

Download or read book Plunkett's Retail Industry Almanac: Retail Industry Market Research, Statistics, Trends & Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-12 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: No other guide covers the complete retail picture like this exciting new volume. America's retail industry is in the midst of vast changes - superstores and giant discounters are popping up on major corners. Malls are lagging while "power centers" are surging ahead. Savvy firms are combining bricks, clicks and catalogs into multi-channel retail powerhouses. Which are the hottest retailers? What lies ahead? Our market research section shows you the trends and a thorough analysis of retail technologies, chain stores, shopping centers, mergers, finances and future growth within the industry. Included are major statistical tables showing everything from monthly U.S. retail sales, by sector, to mall sales per square foot, to the 10 largest malls in the US. Meanwhile, the corporate profiles section covering nearly 500 firms gives you complete profiles of the leading, fastest growing retail chains across the nation. From Wal-Mart and Costco to Barnes & Noble and Amazon, we profile the major companies that marketing executives, investors and job seekers most want to know about. These profiles include corporate name, address, phone, fax, web site, growth plans, competitive advantage, financial histories and up to 27 executive contacts by title. Purchasers of the printed book or PDF version may receive a free CD-ROM database of the corporate profiles, enabling export of vital corporate data for mail merge and other uses.

Tailored Fashion Design

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1563677466
Total Pages : 235 pages
Book Rating : 4.5/5 (636 download)

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Book Synopsis Tailored Fashion Design by : Pamela Powell

Download or read book Tailored Fashion Design written by Pamela Powell and published by Bloomsbury Publishing USA. This book was released on 2010-07-20 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: While most tailoring books begin with the selection of ready-made patterns and conclude with the assembly of the various pieces, Tailored Fashion Design begins a few steps earlier-in the design process. Students will learn to consider tailoring as a design element, rather than just a method of garment assembly. The book guides readers from inspiration through pattern manipulation and garment construction of their own tailored jacket designs for both men and women. Students will gain a greater appreciation of tailoring as a valuable skill that will enable them to not only display their ability to put together garments, but also showcase their creativity as designers.

Perceived Brand Localness

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Author :
Publisher : Springer Nature
ISBN 13 : 3658287675
Total Pages : 320 pages
Book Rating : 4.6/5 (582 download)

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Book Synopsis Perceived Brand Localness by : Jörg Igelbrink

Download or read book Perceived Brand Localness written by Jörg Igelbrink and published by Springer Nature. This book was released on 2019-11-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

Understanding the Marketing Exceptionality of Prestige Perfumes

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Author :
Publisher : Routledge
ISBN 13 : 0429016352
Total Pages : 188 pages
Book Rating : 4.4/5 (29 download)

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Book Synopsis Understanding the Marketing Exceptionality of Prestige Perfumes by : Nithda Horoszko

Download or read book Understanding the Marketing Exceptionality of Prestige Perfumes written by Nithda Horoszko and published by Routledge. This book was released on 2018-03-28 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands often fail, despite extensive marketing research and lavish resources. Why is this? This text is a first in the field to recognize that fine fragrance cannot be treated as any other product. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfumes. Authored by two leading market researchers, this study analyses the ‘five great brands’ of the perfume industry and demonstrates how to value perfume lines according to ‘brand DNA’. This ground-breaking book will provide students with all the tools of a successful practitioner in the perfume industry. Understanding the Marketing Exceptionality of Prestige Perfumes will prove to be a vital text for any student, specialist or practitioner of luxury marketing looking to understand the fine fragrance market.

Plunkett's Retail Industry Almanac

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Publisher : Plunkett Research, Ltd.
ISBN 13 : 159392139X
Total Pages : 676 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Retail Industry Almanac by : Jack W. Plunkett

Download or read book Plunkett's Retail Industry Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008-12 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the retail industry - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes one page profiles of retail industry firms, companies and organizations. It also includes addresses and phone numbers.

New York Magazine

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Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4./5 ( download)

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Book Synopsis New York Magazine by :

Download or read book New York Magazine written by and published by . This book was released on 1993-10-25 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.

Beautiful SCENT

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Publisher : Springer Nature
ISBN 13 : 3662672596
Total Pages : 351 pages
Book Rating : 4.6/5 (626 download)

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Book Synopsis Beautiful SCENT by : Joachim Mensing

Download or read book Beautiful SCENT written by Joachim Mensing and published by Springer Nature. This book was released on 2023-07-07 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will make you a perfume insider. Discover the effects, trends and future of perfume. Perfumery is on the verge of its third revolution, neuroperfumery, due to new methods of brain research and current findings in fragrance psychology. With this exciting and well-written book, you will gain a comprehensive insight into the creation, world and practice of modern perfumery, as well as interesting insider information. Current findings in psychology, aromatherapy, brain research and neuroperfumery on the effects of fragrances make Beautiful SCENT a treasure trove of new insights. As a non-fiction book with an advice component, it is easy to read without prior knowledge and provides many practical tips. Among other things, you will learn that some perfumes can do much more than just smell good, how perfumers and marketers create their perfumes, which scent preferences prevail and how the effect of scent can specifically influence one's own experience and enjoyment of life. Target groups All those who love perfumes and fragrances and would like to learn more about the magical effect of perfumes on well-being and perhaps play with the idea of creating their own perfume one day. It is also ideal for those who work in the fragrance, cosmetics and beauty industry and would like to refresh their knowledge of perfumes. About the author Dr. Joachim Mensing is a qualified psychologist, sociologist and trained nose with over 30 years of professional experience in perfumery and fragrance therapy. At one of the largest fragrance manufacturers, he became a trend coach for perfumers and developed methods of perfume development and marketing. Many of the perfumes he worked on received coveted awards such as the Fifi Award, the Oscar for perfumes. He himself received the honorary award of the FRAGRANCE FOUNDATION for the development and marketing of the perfumes Cool Water by Davidoff, Joop! and Jil Sander, and he was also recognized for studies in neuroperfumery and neuropsychology.

Scent and Subversion

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1493002023
Total Pages : 293 pages
Book Rating : 4.4/5 (93 download)

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Book Synopsis Scent and Subversion by : Barbara Herman

Download or read book Scent and Subversion written by Barbara Herman and published by Rowman & Littlefield. This book was released on 2013-11-05 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intriguing look at vintage perfume's powerful past, including reviews of more than 300 scents, with stunning period advertisements throughout.

The European Design Prize 1988

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Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The European Design Prize 1988 by : Jens Bernsen

Download or read book The European Design Prize 1988 written by Jens Bernsen and published by . This book was released on 1988 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fashion Design, Referenced

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Publisher : Rockport Publishers
ISBN 13 : 1610582012
Total Pages : 416 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Fashion Design, Referenced by : Alicia Kennedy

Download or read book Fashion Design, Referenced written by Alicia Kennedy and published by Rockport Publishers. This book was released on 2013-02-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Design, Referenced is a comprehensive guide through the art and industry of fashion design, richly illustrated with over 1,000 photographs and drawings. Within the framework of four central categories, Fashion Design, Referenced examines the many interwoven elements that form the tapestry of fashion. “Fundamentals” provides an overview of the essential structure of the fashion profession (its organization, specializations, and centers) and looks at shifts in style over time and in ever-faster cycles going forward. “Principles” introduces the steps in creating a collection, from design to production, and explores directions suggested by sustainability and technology. “Dissemination” charts the many avenues by which fashion reaches its audience, whether on the catwalk or in the store, in print or online, in the museum or on the street. “Practice” gathers and appraises the work of the most influential and innovative fashion designers of the twentieth and twenty-first centuries. From its first question—What is fashion design?—to its last—What does the future hold?—Fashion Design, Referenced chronicles the scope of ideas, inspirations, and expressions that define fashion culture. Visit the Fashion Design, Referenced Facebook page and become a fan at http://www.facebook.com/FashionDesignReferenced!

A History of the German Language Through Texts

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Publisher : Routledge
ISBN 13 : 113467189X
Total Pages : 490 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis A History of the German Language Through Texts by : Thomas Gloning

Download or read book A History of the German Language Through Texts written by Thomas Gloning and published by Routledge. This book was released on 2004-03-01 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: A History of the German Language Through Texts examines the evolution of German, from the Early Medieval period to the present day. Written in a lively and accessible style, the book looks at the history of German through a wide range of texts, from medical, legal and scientific writing to literature, everyday newspapers and adverts. All texts are translated and accompanied by commentaries. The book also offers a glossary of technical terms and abbreviations, a summary of the main changes in each historical period, a guide to reference material, and suggestions for further reading. A History of the German Language Through Texts is essential reading for students of German, Linguistics or Philology.

47th Publication Design Annual

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Publisher :
ISBN 13 : 1592538223
Total Pages : 346 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis 47th Publication Design Annual by : Society of Publication Designers

Download or read book 47th Publication Design Annual written by Society of Publication Designers and published by . This book was released on 2013-05 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Society of Publication Designers annual celebrating the most outstanding editorial design from 2011, created for publications across print, web and tablet platforms"--Page 4 of cover

Designing Modern Germany

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Publisher : Reaktion Books
ISBN 13 : 1861897448
Total Pages : 258 pages
Book Rating : 4.8/5 (618 download)

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Book Synopsis Designing Modern Germany by : Jeremy Aynsley

Download or read book Designing Modern Germany written by Jeremy Aynsley and published by Reaktion Books. This book was released on 2009-05-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: German design and architecture reflects the country’s rich and fraught political history in its structure and aesthetic philosophy. Jeremy Aynsley now offers an in-depth study of this relationship between German history and design since 1870 and the complex principles underlying it. Designing Modern Germany reveals how German attitudes toward national identity, modernity and technology are crucial to understanding German design. Aynsley traces the historical development of German design, beginning in the 1870s with the first dedicated Arts and Crafts schools and stretching through to the famous institutions of the Bauhaus and the Ulm Hochschule für Gestaltung. He analyses the works of leading figures such as Peter Behrens and Hannes Meyer, through to Ingo Maurer and Jil Sander, and many others in design specialties including graphics, industrial and furniture design, fashion and architecture. He also offers the first consideration of the contrasting design traditions of East and West Germany between 1949 and 1989. Whether examining the pre-First World War department store, the National Socialist fashion system or East Germany’s official design culture, Designing Modern Germany reveals that German design significantly affected citizens’ daily lives. An essential read for designers and scholars of German design and history, Designing Modern Germany is a key text for understanding Germany’s major contribution to twentieth-century design.

Plunkett's Apparel & Textiles Industry Almanac 2008

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Author :
Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921101
Total Pages : 508 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Apparel & Textiles Industry Almanac 2008 by : Plunkett Research, Ltd

Download or read book Plunkett's Apparel & Textiles Industry Almanac 2008 written by Plunkett Research, Ltd and published by Plunkett Research, Ltd.. This book was released on 2008-04 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the trends in apparel and textile supply chains, manufacturing, design, women's fashions, men's fashions, children's fashions, shoes, accessories, retailing, distribution, technologies and fabrics of many types. This work contains more than thousand contacts for business and industry leaders, industry associations, and Internet sites.

Suzy Gershman's Born to Shop Italy

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Publisher : John Wiley & Sons
ISBN 13 : 0470146664
Total Pages : 362 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Suzy Gershman's Born to Shop Italy by : Suzy Gershman

Download or read book Suzy Gershman's Born to Shop Italy written by Suzy Gershman and published by John Wiley & Sons. This book was released on 2008-01-03 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRAVEL & HOLIDAY GUIDES. For nearly twenty years, Suzy Gershman has been leading savvy shoppers to the world's best finds. Now "Born to Shop Italy" is easier to use and packed with more up to date listings than ever before. Inside you'll find: the best of the shopping scene, from world class department stores and trendy boutiques to street markets and sample sales; excellent values, from antiques to Doc Martens; great gift ideas, even for a friend who has everything plus the best gifts for less than $10; and the best airfare, hotel, and dining values so you can maximize your shopping dollars.

New York Magazine

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Author :
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4./5 ( download)

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Book Synopsis New York Magazine by :

Download or read book New York Magazine written by and published by . This book was released on 1996-08-26 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.