When Less Becomes More

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Author :
Publisher : HarperChristian + ORM
ISBN 13 : 1400211298
Total Pages : 225 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis When Less Becomes More by : Emily Ley

Download or read book When Less Becomes More written by Emily Ley and published by HarperChristian + ORM. This book was released on 2019-11-12 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women today are more fatigued, burned out, and overwhelmed than ever. You may feel like your life is frantic––that you're running on empty. In When Less Becomes More, you'll learn how to live a life of more in a world that often overwhelms to the point of burnout. Smartphones constantly ping and alert and demand your attention. And social media can eat up hours of your days with mindless scrolling and tapping while leaving you feeling empty and lonely. Add to that family commitments, work that is accessible around the clock, and overscheduling, and you have a life that can feel out of control. In When Less Becomes More, Emily Ley, author of the bestselling Grace, Not Perfection and Growing Boldly, takes you on a journey out of that empty place and shows you how to fill your wells with the nourishment that only true connection can provide. She also presents some radical concepts that push against the tethers of modern life, with the promise that more of the good stuff comes when we say yes to less of what keeps us empty: Less Noise, More Calm Less Fake, More Real Less Rush, More Rhythm Less Liking, More Loving Less Distraction, More Connection Less Chasing, More Cherishing Less Stuff, More Treasures Getting to more might require some outside-the-box changes, some unraveling of the patterns you have adopted, and some reworking of the day to day. Build a life based on your core values instead of slipping into a life dictated by society or what's "normal." Because you weren't made for normal. You were made for more––for a life of fullness, dreaming, and lasting joy.

Talent Chooses You

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Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Talent Chooses You by : James Ellis

Download or read book Talent Chooses You written by James Ellis and published by . This book was released on 2020-06-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.

Ask a Manager

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Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Parenting in the Screen Age

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Publisher :
ISBN 13 : 9781735639604
Total Pages : 384 pages
Book Rating : 4.6/5 (396 download)

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Book Synopsis Parenting in the Screen Age by : Delaney Ruston

Download or read book Parenting in the Screen Age written by Delaney Ruston and published by . This book was released on 2020-10 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does every conversation with your child or teen about screen time blow up into a fight? Or maybe you avoid bringing up the topic but silently harbor worry and frustration. How can you better understand what you're up against - and most importantly, ensure the healthiest screen time possible? In Parenting in the Screen Age, award-winning filmmaker, and mental health advocate Dr. Delaney Ruston distills more than a decade of communications research into a definitive guide for today's parents. Packed with evidence-based insights on screen time from researchers, input from kids and teens, and solutions drawn from Dr. Ruston's own messy parenting struggles, this guide shows you how to start - and sustain - productive family talks about technology. You'll learn how to: Bring up screen time without making your child or teen defensive Talk through difficult issues like online social cruelty, sexting, and mental health Engage your child in creating boundaries around Netflix, video gaming, and social media Have screen time limits that actually work - with less of the sneaking or arguing During the COVID pandemic or after, this book will help you lead your child to become more tech-wise and life balanced - empowering them to build a healthier relationship with our digital world, now and into their future.

Less is More

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Publisher : Random House
ISBN 13 : 1473581737
Total Pages : 293 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Less is More by : Jason Hickel

Download or read book Less is More written by Jason Hickel and published by Random House. This book was released on 2020-08-13 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A powerfully disruptive book for disrupted times ... If you're looking for transformative ideas, this book is for you.' KATE RAWORTH, economist and author of Doughnut Economics A Financial Times Book of the Year ______________________________________ Our planet is in trouble. But how can we reverse the current crisis and create a sustainable future? The answer is: DEGROWTH. Less is More is the wake-up call we need. By shining a light on ecological breakdown and the system that's causing it, Hickel shows how we can bring our economy back into balance with the living world and build a thriving society for all. This is our chance to change course, but we must act now. ______________________________________ 'A masterpiece... Less is More covers centuries and continents, spans academic disciplines, and connects contemporary and ancient events in a way which cannot be put down until it's finished.' DANNY DORLING, Professor of Geography, University of Oxford 'Jason is able to personalise the global and swarm the mind in the way that insects used to in abundance but soon shan't unless we are able to heed his beautifully rendered warning.' RUSSELL BRAND 'Jason Hickel shows that recovering the commons and decolonizing nature, cultures, and humanity are necessary conditions for hope of a common future in our common home.' VANDANA SHIVA, author of Making Peace With the Earth 'This is a book we have all been waiting for. Jason Hickel dispels ecomodernist fantasies of "green growth". Only degrowth can avoid climate breakdown. The facts are indisputable and they are in this book.' GIORGIS KALLIS, author of Degrowth 'Capitalism has robbed us of our ability to even imagine something different; Less is More gives us the ability to not only dream of another world, but also the tools by which we can make that vision real.' ASAD REHMAN, director of War on Want 'One of the most important books I have read ... does something extremely rare: it outlines a clear path to a sustainable future for all.' RAOUL MARTINEZ, author of Creating Freedom 'Jason Hickel takes us on a profound journey through the last 500 years of capitalism and into the current crisis of ecological collapse. Less is More is required reading for anyone interested in what it means to live in the Anthropocene, and what we can do about it.' ALNOOR LADHA, co-founder of The Rules 'Excellent analysis...This book explores not only the systemic flaws but the deeply cultural beliefs that need to be uprooted and replaced.' ADELE WALTON

The Magic of Motherhood

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Publisher : Zondervan
ISBN 13 : 031008461X
Total Pages : 241 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis The Magic of Motherhood by : Ashlee Gadd

Download or read book The Magic of Motherhood written by Ashlee Gadd and published by Zondervan. This book was released on 2017-04-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an imperfect, trying-her-best mom? If you're over reading parenting advice, The Magic of Motherhood should be your next read. Motherhood can often feel overwhelming and isolating. Your feelings swing between joy and uncertainty, intense love and anxiety, laughter and tears. Ashlee Gadd and the writers behind the popular blog Coffee + Crumbs have written a beautiful reminder of your identity, both as a woman and a mother. The Magic of Motherhood is a curated collection of honest stories weaving together the love, joy, and magnificent heartache of motherhood. Instead of offering advice, the writers offer something even better: their hearts. You'll read essays about identity, adoption, body image, miscarriage, friendship, faith, and more. After reading, mothers will: Find joy in both beauty and mess Discover a renewed strength and sisterhood Be reassured that they are not alone Want to gift this book on Mother's Day, birthdays, baby showers, National Best Friend Day, and other holidays New and seasoned moms will enjoy The Magic of Motherhood. This book is a love letter to mothers everywhere. Essays from Ashlee Gadd of Coffee + Crumbs and its contributors will provide solidarity for all moms.

The Smitten Kitchen Cookbook

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Publisher : Knopf
ISBN 13 : 0307961060
Total Pages : 696 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The Smitten Kitchen Cookbook by : Deb Perelman

Download or read book The Smitten Kitchen Cookbook written by Deb Perelman and published by Knopf. This book was released on 2012-10-30 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BEST SELLER • Celebrated food blogger and best-selling cookbook author Deb Perelman knows just the thing for a Tuesday night, or your most special occasion—from salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe. “Innovative, creative, and effortlessly funny." —Cooking Light Deb Perelman loves to cook. She isn’t a chef or a restaurant owner—she’s never even waitressed. Cooking in her tiny Manhattan kitchen was, at least at first, for special occasions—and, too often, an unnecessarily daunting venture. Deb found herself overwhelmed by the number of recipes available to her. Have you ever searched for the perfect birthday cake on Google? You’ll get more than three million results. Where do you start? What if you pick a recipe that’s downright bad? With the same warmth, candor, and can-do spirit her award-winning blog, Smitten Kitchen, is known for, here Deb presents more than 100 recipes—almost entirely new, plus a few favorites from the site—that guarantee delicious results every time. Gorgeously illustrated with hundreds of her beautiful color photographs, The Smitten Kitchen Cookbook is all about approachable, uncompromised home cooking. Here you’ll find better uses for your favorite vegetables: asparagus blanketing a pizza; ratatouille dressing up a sandwich; cauliflower masquerading as pesto. These are recipes you’ll bookmark and use so often they become your own, recipes you’ll slip to a friend who wants to impress her new in-laws, and recipes with simple ingredients that yield amazing results in a minimum amount of time. Deb tells you her favorite summer cocktail; how to lose your fear of cooking for a crowd; and the essential items you need for your own kitchen. From salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe Cake, Deb knows just the thing for a Tuesday night, or your most special occasion. Look for Deb Perelman’s latest cookbook, Smitten Kitchen Keepers!

Reinventing Yourself in Your Retirement Years

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Publisher :
ISBN 13 : 9781735848105
Total Pages : pages
Book Rating : 4.8/5 (481 download)

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Book Synopsis Reinventing Yourself in Your Retirement Years by : Lee Gale Gruen

Download or read book Reinventing Yourself in Your Retirement Years written by Lee Gale Gruen and published by . This book was released on 2020-11-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you retired or are about to and have no clue what to do next? Don't succumb to isolation and depression as so many have. This book offers a detailed guide for retirees, those soon to retire, baby boomers, and seniors to reinvent themselves in this new stage of their lives by finding joy, excitement, and purpose in their retirement. It is not a one-size-fits-all approach but instead highlights how each individual can identify and locate gratifying activities and pursuits based on their own interests and comfort level. The author learned the secret the hard way and finally transitioned from retired probation officer to actress, author, public speaker, and blogger. Audience members at her lectures on senior reinvention began requesting a book on the subject. This is the result, and it contains the content of those talks as well as six years of posts from her free, online blog. Her lectures, blog, and this book are all titled, "Reinventing Yourself in Your Retirement Years." The book details the author's own personal reinvention after she retired; why people fear retirement; why they eventually do retire; how you can find joy, excitement, and purpose in your retirement; how you can figure out what might be of interest to you personally; and what the secret is to customizing available choices to your particular personality. To help guide them, the reader is then given a long, detailed account of what is available to retirees in the community as well as where and how to find those activities and pursuits. There is a separate chapter on volunteer activities and another on employment opportunities for retirees and seniors. The final chapter offers six years of posts from the author's blog which she has been writing every two weeks since 2013 where she discusses her thoughts, observations, and experiences which she believes are universal to the retiree and senior populations. Her website is: LeeGaleGruen.com

Food Supply Chain Management and Logistics

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Publisher : Kogan Page Publishers
ISBN 13 : 0749473657
Total Pages : 280 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Food Supply Chain Management and Logistics by : Samir Dani

Download or read book Food Supply Chain Management and Logistics written by Samir Dani and published by Kogan Page Publishers. This book was released on 2015-06-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: ACA-Bruel 2015 - Prix des Associations With the growth of the food industry come unique logistics challenges, new supply routes, demand dynamics and investment re-shaping the future of the food logistics industry. It is therefore important for the food industry to innovate both with regards to demand management and sustainability of food sources for a growing population. Food Supply Chain Management and Logistics provides an accessible and essential guide to food supply chain management, considering the food supply chain from 'farm to fork'. Samir Dani shows the reader how to stay ahead of the game by keeping abreast of global best practice, harnessing the very latest technology and squeezing efficiency and profit from increasingly complex supply chains. Food Supply Chain Management and Logistics covers essential topics in food supply chain management, including: food supply chain production and manufacturing; food logistics; food regulation, safety and quality; food sourcing; food retailing; risk management; food innovation; technology trends; food sector and economic regeneration; challenges in International food supply chains; triple bottom-line trends in the food sector; food security and future challenges. Winner of the 2015 Prix des Associations, this book has been commended for its comprehensive coverage of the design, governance, supporting mechanisms and future challenges in the food supply chain.

The National Forests in the Pacific Northwest

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Author :
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis The National Forests in the Pacific Northwest by : United States. Forest Service. Pacific Northwest Region

Download or read book The National Forests in the Pacific Northwest written by United States. Forest Service. Pacific Northwest Region and published by . This book was released on 1966 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Always We Begin Again

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Author :
Publisher : Revell
ISBN 13 : 149342176X
Total Pages : 324 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis Always We Begin Again by : Leeana Tankersley

Download or read book Always We Begin Again written by Leeana Tankersley and published by Revell. This book was released on 2019-08-20 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: None of us wants to be sidelined, stuck, shamed, or silenced. But the difficulties of life have a way of putting us in a corner, and we don't know how to move forward. We see brokenness in our communities, our relationships, and our spirits. It's so easy to blame ourselves or our circumstances, to get bogged down in discouragement and toxic thinking. But that's not what we were meant for, and that's not how God wants us to live. Leeana Tankersley has good news if you're struggling: each new day is an opportunity to begin again. In her warm tone and with her signature humor she offers 100 short readings to encourage and motivate you to begin again in your relationships with God, your family, your friends, and yourself. Because there is always a hand reaching toward you, there is always grace available, and there is always a chance to begin again.

Perspectives on Health Equity and Social Determinants of Health

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Author :
Publisher :
ISBN 13 : 9780309705394
Total Pages : 0 pages
Book Rating : 4.7/5 (53 download)

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Book Synopsis Perspectives on Health Equity and Social Determinants of Health by : National Academy of Medicine

Download or read book Perspectives on Health Equity and Social Determinants of Health written by National Academy of Medicine and published by . This book was released on 2023-09-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social factors, signals, and biases shape the health of our nation. Racism and poverty manifest in unequal social, environmental, and economic conditions, resulting in deep-rooted health disparities that carry over from generation to generation. In Perspectives on Health Equity and Social Determinants of Health, authors call for collective action across sectors to reverse the debilitating and often lethal consequences of health inequity. This edited volume of discussion papers provides recommendations to advance the agenda to promote health equity for all. Organized by research approaches and policy implications, systems that perpetuate or ameliorate health disparities, and specific examples of ways in which health disparities manifest in communities of color, this Special Publication provides a stark look at how health and well-being are nurtured, protected, and preserved where people live, learn, work, and play. All of our nation's institutions have important roles to play even if they do not think of their purpose as fundamentally linked to health and well-being. The rich discussions found throughout Perspectives on Health Equity and Social Determinants of Health make way for the translation of policies and actions to improve health and health equity for all citizens of our society. The major health problems of our time cannot be solved by health care alone. They cannot be solved by public health alone. Collective action is needed, and it is needed now.

Change Makers

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Publisher : Kogan Page Publishers
ISBN 13 : 1398605077
Total Pages : 321 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Change Makers by : Katy Murray

Download or read book Change Makers written by Katy Murray and published by Kogan Page Publishers. This book was released on 2022-04-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: We've come some way in the fight for equality in the workplace, but we aren't finished yet. Join the women who are finding a powerful new way to lead. In Change Makers, expert leadership coach Katy Murray presents an actionable plan to expand your influence, step forward and make a difference at work. The book shares powerful habits that will reshape your brain and shift your behaviour. Learn how to clarify your purpose, increase your joy, and boost your energy, whilst also managing overwhelm and preventing burnout. Change Makers leads you through a personalized journey of self-discovery, with practical templates, exercises and coaching prompts to support your progress. Includes inspirational real-life examples of change-making women, including Lara Sheldrake of Found & Flourish, Davinia Tomlinson from rainchq, Naomi Evans from Everyday Racism and Lauren Currie OBE of UPFRONT. Uncover how to embody change, break down barriers, disrupt systems and co-create a more equitable world.

Making Sense of "Bad English"

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Author :
Publisher : Routledge
ISBN 13 : 1000652319
Total Pages : 143 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Making Sense of "Bad English" by : Elizabeth Peterson

Download or read book Making Sense of "Bad English" written by Elizabeth Peterson and published by Routledge. This book was released on 2019-10-17 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it that some ways of using English are considered "good" and others are considered "bad"? Why are certain forms of language termed elegant, eloquent or refined, whereas others are deemed uneducated, coarse, or inappropriate? Making Sense of "Bad English" is an accessible introduction to attitudes and ideologies towards the use of English in different settings around the world. Outlining how perceptions about what constitutes "good" and "bad" English have been shaped, this book shows how these principles are based on social factors rather than linguistic issues and highlights some of the real-life consequences of these perceptions. Features include: an overview of attitudes towards English and how they came about, as well as real-life consequences and benefits of using "bad" English; explicit links between different English language systems, including child’s English, English as a lingua franca, African American English, Singlish, and New Delhi English; examples taken from classic names in the field of sociolinguistics, including Labov, Trudgill, Baugh, and Lambert, as well as rising stars and more recent cutting-edge research; links to relevant social parallels, including cultural outputs such as holiday myths, to help readers engage in a new way with the notion of Standard English; supporting online material for students which features worksheets, links to audio and news files, further examples and discussion questions, and background on key issues from the book. Making Sense of "Bad English" provides an engaging and thought-provoking overview of this topic and is essential reading for any student studying sociolinguistics within a global setting.

Praying the Scriptures for Your Children

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Publisher : Zondervan
ISBN 13 : 0310337569
Total Pages : 224 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Praying the Scriptures for Your Children by : Jodie Berndt

Download or read book Praying the Scriptures for Your Children written by Jodie Berndt and published by Zondervan. This book was released on 2013-08-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jodie Berndt shows you how to make the Bible a book of prayers that can powerfully influence your children’s lives. You’ll discover how to pray specifically and expectantly for their faith, character, safety, relationships, and future. You’ll gain new, biblical perspectives on God’s purposes for your children. And through the encouragement of the Scriptures and true-life stories, you’ll find out what a huge difference your prayers really make in the lives of those you love most. Discover How to Pray God’s Will for Your Children’s Lives There’s no place like God’s Word to turn to when you want to pray confidently and effectively for your kids. “Prayers permeated with the Word of God bring about changes in our children and keep us in touch with God’s priorities. This is a wonderful resource that you will want to refer to over and over.” Fern Nichols, founder and president of Moms in Touch International “If I could choose only one book to help me pray for my children, this is it! Not only has Jodie given us a rich treasure of true stories, practical prayers, and relevant Scriptures for our children, but a surprise awaits! In reading this I found my own confidence if God growing. RUN and get this book for moms and grandmoms.” Susan Alexander Yates, author of How to Like the Ones You Love “I know of no one who can speak more authoritatively than Jodie Berndt on praying for your children. Every parent who wants their children to grow into godly men and women should read this book.

The Everything Store

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Publisher : Little, Brown
ISBN 13 : 0316219258
Total Pages : 404 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis The Everything Store by : Brad Stone

Download or read book The Everything Store written by Brad Stone and published by Little, Brown. This book was released on 2013-10-15 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

The Long Tail

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Author :
Publisher : Hachette Books
ISBN 13 : 1401384633
Total Pages : 256 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis The Long Tail by : Chris Anderson

Download or read book The Long Tail written by Chris Anderson and published by Hachette Books. This book was released on 2006-07-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.