Its All About The Marketing Stupid

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The Revenue Marketing Book

Author : Yaagneshwaran Ganesh
Publisher : Notion Press
ISBN 13 : 1648926207
Total Pages : 86 pages
Book Rating : 4.6/5 (489 download)

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Book Synopsis The Revenue Marketing Book by : Yaagneshwaran Ganesh

Download or read book The Revenue Marketing Book written by Yaagneshwaran Ganesh and published by Notion Press. This book was released on 2020-05-09 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team. - Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness “A must-read operating manual for marketers who want to deliver exponential revenue.” - Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world “All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag’s book gives you an approach to make your marketing count.” - Vinod Muthukrishnan, Chief Growth Officer at Cisco It doesn’t matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with. The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome. Make an impact. Build a predictable recurring revenue engine.

In Search of Stupidity

Author : Merrill R. Chapman
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis In Search of Stupidity by : Merrill R. Chapman

Download or read book In Search of Stupidity written by Merrill R. Chapman and published by . This book was released on 2003-07-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.

Everything I Know about Marketing I Learned From Google

Author : Aaron Goldman
Publisher : McGraw Hill Professional
ISBN 13 : 0071746218
Total Pages : 353 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Everything I Know about Marketing I Learned From Google by : Aaron Goldman

Download or read book Everything I Know about Marketing I Learned From Google written by Aaron Goldman and published by McGraw Hill Professional. This book was released on 2010-08-20 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want Market Share? Google It! “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” —Brian Morrissey, Digital Editor, Adweek “An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.” —Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki About the Book You know you’ve hit it big when your name becomes a verb—and no one knows that better than Google. In just over 10 years, Google has become the world’s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter. How does Google do it? In a word: marketing. You may not think Google does much marketing. Indeed, it doesn’t do a lot of what has traditionally been viewed as marketing. But in today’s digital world, marketing has taken new shape—and Google is at the cutting edge. In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google’s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think). Along the way, he shows how Google’s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include: Tap into the Wisdom of Crowds: Get the signals you need directly from your customers Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along Don’t Interrupt: Join the conversation—but avoid disrupting it Act Like Content: Provide value, not sales pitches Test Everything: Take no detail of your program for granted; you can always improve Show Off Your Assets: Distribute your brand everywhere The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work. In its mission to “organize the world’s information,” Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization’s marketing—and engage more customers than ever.

Business for Punks

Author : James Watt
Publisher : Penguin
ISBN 13 : 1101979941
Total Pages : 256 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Business for Punks by : James Watt

Download or read book Business for Punks written by James Watt and published by Penguin. This book was released on 2016-02-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and crowdfunding. In this smart, funny book, he shares his story and explains how you too can tear up the rule book and start a company on your own terms. It’s an anarchic, DIY guide to entrepreneurship—and a new manifesto for business. After spending seven years on the high seas of the North Atlantic, James Watt started BrewDog craft brewery in Scotland with his best friend, Martin Dickie. They didn’t have a business plan. All they had was a mission to revolutionize beer drinking and make other people as passionate about craft beer as they are. They’ve succeeded. Within a few years, BrewDog was huge—a world-famous craft brewery with beer bars around the globe and hundreds of thousands of fans. Those fans became literal backers of their business with the introduction of an unprecedented crowdfunding movement, Equity for Punks. And in rewriting the record books and kickstarting a revolution—James and BrewDog inadvertently forged a whole new approach to business. Business for Punks bottles the essence of James’s methods in an accessible, honest manifesto. Among his mantras: · Cash is motherf*cking king. Cash is the lifeblood of your company. Monitor every penny as if your life depends on it—because it does. · Get people to hate you. You won’t win by trying to make everyone happy, so don’t bother. Let haters fuel your fire while you focus on your hard-core fans. · Steal and bastardize from other fields. Take inspiration freely wherever you find it— except from people in your own industry. · Job interviews suck. They never reveal if someone will be a good employee, only how good that person is at interviews. Instead, take them for a test drive and see if they’re passionate and a good culture fit. Business for Punks rethinks conventional business wisdom so you can go beyond the norm. It’s an anarchic, indispensable guide to thriving on your own terms.

Why Business People Speak Like Idiots

Author : Brian Fugere
Publisher : Simon and Schuster
ISBN 13 : 9780743269094
Total Pages : 194 pages
Book Rating : 4.2/5 (69 download)

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Book Synopsis Why Business People Speak Like Idiots by : Brian Fugere

Download or read book Why Business People Speak Like Idiots written by Brian Fugere and published by Simon and Schuster. This book was released on 2005-02-22 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.

Of All the Stupid Things

Author : Alexandra Diaz
Publisher : Egmont USA
ISBN 13 : 1606842927
Total Pages : 308 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis Of All the Stupid Things by : Alexandra Diaz

Download or read book Of All the Stupid Things written by Alexandra Diaz and published by Egmont USA. This book was released on 2010-12-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a rumor starts circulating that Tara's boyfriend Brent has been sleeping with one of the guy cheerleaders, the innuendo doesn't just hurt Tara. It marks the beginning of the end for an inseparable trio of friends. Tara's training for a marathon, but also running from her fear of abandonment after being deserted by her father. Whitney Blaire seems to have everything, but an empty mansion and absentee parents leave this beauty to look for meaning in all the wrong places. And Pinkie has a compulsive need to mother everyone to make up for the mom she's never stopped missing. This friendship that promised to last forever is starting to break under the pressure of the girls' differences. And then new-girl Riley arrives in school with her long black hair, athletic body, and her blasé attitude, and suddenly Tara starts to feel things she's never felt before for a girl--and to reassess her feelings about Brent and what he may/may not have done. Is Tara gay--or does she just love Riley? And can her deepest friendships survive when all of the rules have changed?

Do It! Marketing

Author : David Newman
Publisher : AMACOM
ISBN 13 : 0814432875
Total Pages : 291 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Do It! Marketing by : David Newman

Download or read book Do It! Marketing written by David Newman and published by AMACOM. This book was released on 2013-06-17 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

Book Marketing Is Dead

Author : Derek Murphy
Publisher : Creativindie
ISBN 13 : 9780984655120
Total Pages : 160 pages
Book Rating : 4.6/5 (551 download)

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Book Synopsis Book Marketing Is Dead by : Derek Murphy

Download or read book Book Marketing Is Dead written by Derek Murphy and published by Creativindie. This book was released on 2013-12-31 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to... Avoid the common mistakes that kill book sales Set up an author platform quickly that will triple your results Use Social Media (like an expert) without being annoying Advertise for maximum impact (at the lowest cost) Make powerful friends online who can move thousands of books Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime.

Prove It before You Promote It

Author : Steve Cuno
Publisher : John Wiley & Sons
ISBN 13 : 0470462604
Total Pages : 214 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Prove It before You Promote It by : Steve Cuno

Download or read book Prove It before You Promote It written by Steve Cuno and published by John Wiley & Sons. This book was released on 2008-11-17 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.

YouTube Marketing For Dummies

Author : Will Eagle
Publisher : John Wiley & Sons
ISBN 13 : 1119541344
Total Pages : 384 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis YouTube Marketing For Dummies by : Will Eagle

Download or read book YouTube Marketing For Dummies written by Will Eagle and published by John Wiley & Sons. This book was released on 2019-02-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

ABM Is B2B

Author : Sangram Vajre
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858951
Total Pages : 179 pages
Book Rating : 4.8/5 (589 download)

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Book Synopsis ABM Is B2B by : Sangram Vajre

Download or read book ABM Is B2B written by Sangram Vajre and published by IdeaPress Publishing. This book was released on 2019-09-03 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?

The Dumbest Generation

Author : Mark Bauerlein
Publisher : Penguin
ISBN 13 : 1440636893
Total Pages : 280 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Dumbest Generation by : Mark Bauerlein

Download or read book The Dumbest Generation written by Mark Bauerlein and published by Penguin. This book was released on 2008-05-15 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shocking, surprisingly entertaining romp into the intellectual nether regions of today's underthirty set reveals the disturbing and, ultimately, incontrovertible truth: cyberculture is turning us into a society of know-nothings. The Dumbest Generation is a dire report on the intellectual life of young adults and a timely warning of its impact on American democracy and culture. For decades, concern has been brewing about the dumbed-down popular culture available to young people and the impact it has on their futures. But at the dawn of the digital age, many thought they saw an answer: the internet, email, blogs, and interactive and hyper-realistic video games promised to yield a generation of sharper, more aware, and intellectually sophisticated children. The terms “information superhighway” and “knowledge economy” entered the lexicon, and we assumed that teens would use their knowledge and understanding of technology to set themselves apart as the vanguards of this new digital era. That was the promise. But the enlightenment didn’t happen. The technology that was supposed to make young adults more aware, diversify their tastes, and improve their verbal skills has had the opposite effect. According to recent reports from the National Endowment for the Arts, most young people in the United States do not read literature, visit museums, or vote. They cannot explain basic scientific methods, recount basic American history, name their local political representatives, or locate Iraq or Israel on a map. The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future is a startling examination of the intellectual life of young adults and a timely warning of its impact on American culture and democracy. Over the last few decades, how we view adolescence itself has changed, growing from a pitstop on the road to adulthood to its own space in society, wholly separate from adult life. This change in adolescent culture has gone hand in hand with an insidious infantilization of our culture at large; as adolescents continue to disengage from the adult world, they have built their own, acquiring more spending money, steering classrooms and culture towards their own needs and interests, and now using the technology once promoted as the greatest hope for their futures to indulge in diversions, from MySpace to multiplayer video games, 24/7. Can a nation continue to enjoy political and economic predominance if its citizens refuse to grow up? Drawing upon exhaustive research, personal anecdotes, and historical and social analysis, The Dumbest Generation presents a portrait of the young American mind at this critical juncture, and lays out a compelling vision of how we might address its deficiencies. The Dumbest Generation pulls no punches as it reveals the true cost of the digital age—and our last chance to fix it.

Ice Cream Social

Author : Brad Edmondson
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1609948157
Total Pages : 345 pages
Book Rating : 4.6/5 (99 download)

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Book Synopsis Ice Cream Social by : Brad Edmondson

Download or read book Ice Cream Social written by Brad Edmondson and published by Berrett-Koehler Publishers. This book was released on 2014-01-06 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of Ben & Jerry’s and its controversial acquisition by Unilever, based on interviews with insiders and “rich in details” (Kirkus Reviews). Ben & Jerry’s has always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.

How Brands Grow

Author : Byron Sharp
Publisher : OUP Australia & New Zealand
ISBN 13 : 9780195573565
Total Pages : 246 pages
Book Rating : 4.5/5 (735 download)

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Book Synopsis How Brands Grow by : Byron Sharp

Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Growth Hacking - a How to Guide on Becoming a Growth Hacker

Author : Joe Casanova
Publisher : Csnv Books
ISBN 13 : 9780615868714
Total Pages : 158 pages
Book Rating : 4.8/5 (687 download)

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Book Synopsis Growth Hacking - a How to Guide on Becoming a Growth Hacker by : Joe Casanova

Download or read book Growth Hacking - a How to Guide on Becoming a Growth Hacker written by Joe Casanova and published by Csnv Books. This book was released on 2013-08-14 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!) No matter who you are, you're not looking to make a business grow - it's your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles - to become an uninterrupted facet of modern life, like automobiles, cable television and Facebook. In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door." A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip e-mail that arrives in their inbox. Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing." Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an "overnight success." After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base. This is not marketing. This is not product development. This is not entrepreneurship. This is growth hacking.

IT's All about the People

Author : Stephen J. Andriole
Publisher : CRC Press
ISBN 13 : 104006566X
Total Pages : 226 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis IT's All about the People by : Stephen J. Andriole

Download or read book IT's All about the People written by Stephen J. Andriole and published by CRC Press. This book was released on 2016-04-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how to achieve dramatic improvements in service and agility by enhancing the people, processes, and culture within your organization. It details the various roles within the technology management process and supplies insight into the realities of human behavior-including the range of best and worst behaviors from managers, executives, and corporate culture. Industry veteran Stephen J. Andriole provides a fresh perspective on the old basics of IT management through a twenty-first-century lens.

Your Marketing Sucks

Author : Mark Stevens
Publisher : Three Rivers Press (CA)
ISBN 13 : 9781400081691
Total Pages : 0 pages
Book Rating : 4.0/5 (816 download)

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Book Synopsis Your Marketing Sucks by : Mark Stevens

Download or read book Your Marketing Sucks written by Mark Stevens and published by Three Rivers Press (CA). This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stevens shows how to conceive an innovative, effective marketing campaign strategy and then monitor the results. The idea is to spend one's marketing budget only in ways that will give a measurable return on marketing dollars.