Media Relations

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Publisher : Routledge
ISBN 13 : 1000246582
Total Pages : 281 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Media Relations by : Jane Johnston

Download or read book Media Relations written by Jane Johnston and published by Routledge. This book was released on 2020-07-25 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal

Critical Issues in Electronic Media

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Publisher : State University of New York Press
ISBN 13 : 1438415818
Total Pages : 308 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis Critical Issues in Electronic Media by : Simon Penny

Download or read book Critical Issues in Electronic Media written by Simon Penny and published by State University of New York Press. This book was released on 2015-03-10 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical Issues in Electronic Media is an interdisciplinary sourcebook that offers new critical perspectives directly related to, or arising from, the practice of electronic media art. It sketches the changing topology of culture as it enters electronic space and specifically addresses questions of art practice in that space. Some of the contributions focus on the dynamics of specific emerging media such as interactive media, while others look at the cultural conditions formed by, and forming around, new technological complexes. Still others examine contemporary technocultural manifestations against a background of social and technological history. The contributors are professionally and geographically diverse, representing professional fields such as computer graphics, video, sound, drama, and visual arts as well as media, cultural and literary theory, and the social sciences. Together, these essays provide a rich survey of contemporary technological critique and offer a perspective on creative practice in technological media.

Media Studies

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Publisher : SAGE
ISBN 13 : 1446232700
Total Pages : 417 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Media Studies by : Eoin Devereux

Download or read book Media Studies written by Eoin Devereux and published by SAGE. This book was released on 2007-06-21 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together a range of renowned scholars in the field, this book examines eighteen key issues within contemporary media studies. Written in an accessible student-friendly style, Media Studies - Key Issues and Debates is an authoritative landmark text for undergraduate students. Each individual chapter begins with a concise definition of the concept(s) under investigation. This is followed by a 5,000 word discussion on the current state of play within research on the specific area. Chapters contain case-studies and illustrative materials from Europe, North America, Australasia and beyond. Each chapter concludes with annotated notes, which guide the student-reader in terms of future study. With a preface by Denis McQuail, contributors include Janet McCabe, John Corner, David Croteau, William Hoynes, Natalie Fenton, Jenny Kitzinger, Jeroen de Kloet, Liesbet van Zoonen, Sonia Livingstone and Greg Philo.

Media Convergence

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Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335228739
Total Pages : 218 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Media Convergence by : Dwyer, Tim

Download or read book Media Convergence written by Dwyer, Tim and published by McGraw-Hill Education (UK). This book was released on 2010-02-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media studies scholars and commentators have categorised the media in distinct periods: 'old media' such as television, radio and print; 'new media' which include online media, computers, and PDAs. Now we are in a period of 'media convergence' - print newspapers sent as MP3 - but also the increasing convergence of media policy, media ownership and media practices. This book looks at how 'traditional' media companies are moving in to converged media, questions of ownership, questions of working practices and questions of the audience.

EBOOK: Understanding Alternative Media

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Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335235050
Total Pages : 214 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis EBOOK: Understanding Alternative Media by : Olga Bailey

Download or read book EBOOK: Understanding Alternative Media written by Olga Bailey and published by McGraw-Hill Education (UK). This book was released on 2007-12-16 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are alternative media? What roles do alternative media play in pluralistic, democratic societies? What are the similarities and differences between alternative media, community media, civil society media and rhizomatic media? How do alternative media work in practice? This clear and concise text offers a one-stop guide through the complex political, social and economic debates that surround alternative media and provides a fresh and insightful look at the renewed importance of this form of communication. Combing diverse case studies from countries including the UK, North America and Brazil, the authors propose an original theoretical framework to help understand the subject. Looking at both ‘old’ and ‘new’ media, the book argues for the importance of an alternative media and suggests a political agenda as a way of broadening its scope. Understanding Alternative Media is valuable reading for students in media, journalism and communications studies, researchers, academics, and journalists.

Media Debates

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Publisher : Wadsworth Publishing Company
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Media Debates by : Everette E. Dennis

Download or read book Media Debates written by Everette E. Dennis and published by Wadsworth Publishing Company. This book was released on 2002 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: These renowned scholars present 19 issues specific to the interplay of media and society and debate them in this text. After a thoughtful introduction to the issue in that chapter, each author takes a pro or con position to debate the contested topic. Dennis and Merrill provide a context for students to think critically about key media topics and their impact on society by providing a balanced range of timeless and current issues in this unique format.

Media & Ethics

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Author :
Publisher : DIANE Publishing
ISBN 13 : 1428967184
Total Pages : 38 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Media & Ethics by :

Download or read book Media & Ethics written by and published by DIANE Publishing. This book was released on 2005 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Topical Issues in Communications and Media Research

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Publisher : Nova Publishers
ISBN 13 : 9781594542794
Total Pages : 220 pages
Book Rating : 4.5/5 (427 download)

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Book Synopsis Topical Issues in Communications and Media Research by : Kwamena Kwansah-Aidoo

Download or read book Topical Issues in Communications and Media Research written by Kwamena Kwansah-Aidoo and published by Nova Publishers. This book was released on 2005 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of communication and media has never been more exciting, and the vigorous activity in this area over the past three decades bears testimony to this. The excitement is due to a number of developments in the vast and sometimes very different areas that fall under the common rubric of communication and media studies. This book seeks to interrogate a number of concerns and issues in communications and media research. This volume documents some of the current trends and developments, challenges, and future prospects of communication and media research. In doing so it presents a broad basis for understanding the issues, technologies, theories, applications, opportunities, and challenges faced by communication researchers and scholars in the new media environment of the 21st century.

The SAGE Guide to Key Issues in Mass Media Ethics and Law

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Author :
Publisher : SAGE Publications
ISBN 13 : 1483346536
Total Pages : 965 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Guide to Key Issues in Mass Media Ethics and Law by : William A. Babcock

Download or read book The SAGE Guide to Key Issues in Mass Media Ethics and Law written by William A. Babcock and published by SAGE Publications. This book was released on 2015-03-23 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Guide to Key Issues in Mass Media Ethics and Law is an authoritative and rigorous two-volume, issues-based reference set that surveys varied views on many of the most contentious issues involving mass media ethics and the law. Divided into six thematic sections covering information from contrasting ethical responsibly and legal rights for both speech and press, newsgathering and access, and privacy to libelous reporting, business considerations, and changing rules with social media and the Internet, the information in this guide is extremely relevant to a variety of audiences. This guide specifically focuses on matters that are likely to be regular front-page headlines concerning topics such as technological threats to privacy, sensationalism in media coverage of high-profile trials, cameras in the courtroom, use of confidential sources, national security concerns and the press, digital duplication and deception, rights of celebrities, plagiarism, and more. Collectively, this guide assesses key contentious issues and legal precedents, noting current ethical and legal trends and likely future directions. Features: Six thematic sections consist of approximately a dozen chapters each written by eminent scholars and practitioners active in the field. Sections open with a general Introduction by the volume editors and conclude with a wrap-up “Outlook” section to highlight likely future trends. Chapters follow a common organizational outline of a brief overview of the issue at hand, historical background and precedent, and presentation of various perspectives (pro, con, mixed) to the issue. “See also” cross references guide readers to related chapters and references and further readings guide users to more in-depth resources for follow-up. This reference guide is an excellent source for the general public, students, and researchers who are interested in expanding their knowledge in mass media and the ethics and law surrounding it.

Mental Health Issues and the Media

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Author :
Publisher : Routledge
ISBN 13 : 1134343043
Total Pages : 267 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Mental Health Issues and the Media by : Gary Morris

Download or read book Mental Health Issues and the Media written by Gary Morris and published by Routledge. This book was released on 2006-09-27 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mental Health Issues and the Media provides students and professionals in nursing and allied professions, in psychiatry, psychology and related disciplines, with a theoretically grounded introduction to the ways in which our attitudes are shaped by the media. A wide range of contemporary media help to create attitudes surrounding mental health and illness, and for all health professionals, the ways in which they do so are of immediate concern. Health professionals need to: be aware of media influences on their own perceptions and attitudes take account of both the negative and positive aspects of media intervention in mental health promotion and public education understand the way in which we all interact with media messages and how this affects both practitioners and service users. Covering the press, literature, film, television and the Internet, this comprehensive text includes practical advice and recommendations on how to combat negative images for service users, healthcare workers and media personnel.

The Political Economy of Media

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Publisher : NYU Press
ISBN 13 : 1583671617
Total Pages : 587 pages
Book Rating : 4.5/5 (836 download)

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Book Synopsis The Political Economy of Media by : Robert W. McChesney

Download or read book The Political Economy of Media written by Robert W. McChesney and published by NYU Press. This book was released on 2008-05 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the foremost media critics provides a comprehensive analysis of the economic and political powers that are being mobilized to consolidate private control of media with increasing profit--all at the expense of democracy.

Media in Times of Crisis

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Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Media in Times of Crisis by : Āphasāna Caudhurī

Download or read book Media in Times of Crisis written by Āphasāna Caudhurī and published by . This book was released on 2003 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: With reference to press and censorship of Bangladesh.

Opinions Throughout History

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Publisher :
ISBN 13 : 9781642650648
Total Pages : 400 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Opinions Throughout History by : Micah Issit

Download or read book Opinions Throughout History written by Micah Issit and published by . This book was released on 2019-04-26 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new series from Grey House offers in-depth, single volumes that follow the debate, or path, to a decision on a controversial topic as it evolved throughout history. Each volume offers a wide range of opinion essays and editorials, speeches, and journal articles and expert analysis.

Media and Development

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Publisher :
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Media and Development by : Shailendra Singh

Download or read book Media and Development written by Shailendra Singh and published by . This book was released on 2008 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Analysis and Public Health

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Publisher : Routledge
ISBN 13 : 9780367784546
Total Pages : 132 pages
Book Rating : 4.7/5 (845 download)

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Book Synopsis Media Analysis and Public Health by : Lesley Henderson

Download or read book Media Analysis and Public Health written by Lesley Henderson and published by Routledge. This book was released on 2021-03-31 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases new approaches to studying public health in the media, suggesting that we need to further analyse the production of media, power dynamics, and audience reception of media messages. It was originally published as a special issue of Critical Public Health.

Issues in Media

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Publisher : SAGE Publications
ISBN 13 : 1544350554
Total Pages : 423 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Issues in Media by : CQ Researcher,

Download or read book Issues in Media written by CQ Researcher, and published by SAGE Publications. This book was released on 2018-10-03 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the future of television? Do social media and big data threaten privacy rights? Do children have too much access to violent media content? Is reporting on global conflict worth the risk? These questions—and many more—are at the heart of today’s media landscape. Written by award-winning CQ Researcher journalists, this collection of non-partisan reports focuses on fifteen hot-button issues impacting the media. With reports ranging from the fight over net neutrality to social media and politics, Issues in Media promotes in-depth discussion, facilitates further research, and helps readers formulate their own positions on crucial issues. And because it’s CQ Researcher, the reports are expertly researched and written, presenting readers with all sides of an issue. Key Features: Chapters follow a consistent organization, beginning with a summary of the issue, then exploring a number of key questions around the issue, next offering background to put the issue into current context, and concluding with a look ahead. A pro/con debate box in every chapter offer readers the opportunity to critically analyze and discuss the issues by exploring a debate between two experts in the field. All issues include a chronology, a bibliography, photos, charts, and figures to offer readers a more complete picture of the issue at hand.

Contemporary Issues in Social Media Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1317193989
Total Pages : 328 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Contemporary Issues in Social Media Marketing by : Bikramjit Rishi

Download or read book Contemporary Issues in Social Media Marketing written by Bikramjit Rishi and published by Routledge. This book was released on 2017-07-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.