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Issues In Business And Industrial Marketing 2011 Edition
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Book Synopsis Issues in Business and Industrial Marketing: 2011 Edition by :
Download or read book Issues in Business and Industrial Marketing: 2011 Edition written by and published by ScholarlyEditions. This book was released on 2012-01-09 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Business and Industrial Marketing: 2011 Edition is a ScholarlyBrief™ that delivers timely, authoritative, comprehensive, and specialized information about Business and Industrial Marketing in a concise format. The editors have built Issues in Business and Industrial Marketing: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Business and Industrial Marketing in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Business and Industrial Marketing: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Book Synopsis Issues in Industrial Marketing by : Robert E. Spekman
Download or read book Issues in Industrial Marketing written by Robert E. Spekman and published by . This book was released on 1982 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Marketing Challenge for Industrial Companies by : Claudio A. Saavedra
Download or read book The Marketing Challenge for Industrial Companies written by Claudio A. Saavedra and published by Springer. This book was released on 2016-04-29 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Book Synopsis Issues in Industrial Marketing by : John Newall
Download or read book Issues in Industrial Marketing written by John Newall and published by . This book was released on 1977 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Industrial Marketing by : Thomas Fotiadis
Download or read book Industrial Marketing written by Thomas Fotiadis and published by Sage Publications Limited. This book was released on 2022-11-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
Book Synopsis Industrial Marketing by : E. Raymond Corey
Download or read book Industrial Marketing written by E. Raymond Corey and published by . This book was released on 1991-01-01 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business-to-Business Marketing by : Ross Brennan
Download or read book Business-to-Business Marketing written by Ross Brennan and published by SAGE. This book was released on 2010-10-20 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each chapter contains a detailed case study to further engage the reader with the topics examined. - Featuring updated case studies and a range of new examples. - Incorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainability. - Extended coverage of Key Account Management - Online lecturer support including PowerPoint slides and key web links Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies. Praise for the Second Edition: 'I found that the first edition of Brennan, Canning and McDowell's text was excellent for raising students' awareness and understanding of the most important concepts and phenomena associated with B2B marketing. The second edition should prove even more successful by using several new case studies and short 'snapshots' to illustrate possible solutions to common B2B marketing dilemmas, such as the design and delivery of business products and services, the selection of promotional tools and alternative routes to market. The new edition also deals clearly with complex issues such as inter-firm relationships and networks, e-B2B, logistics, supply chain management and B2B branding' - Michael Saren, Professor of Marketing, University of Leicester 'This textbook makes a unique contribution to business-to-business teaching: not only does it provide up-to-date cases and issues for discussion that reach to the heart of business-to-business marketing; it also brings in the latest academic debates and makes them both relevant and accessible to the readers. A fantastic addition to any library or course' - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School 'The advantage of the approach taken by Brennan and his colleagues is that this book manages to convey both the typical North American view of B2B marketing as the optimisation of a set of marketing mix variables, and the more emergent European view of B2B Marketing as being focused on the management of relationships between companies. This updated second edition sees the addition of a number of 'snapshots' in each chapter that bring the subject alive through the description of current examples, as well as some more expansive end-of-chapter case studies. It is truly a most welcome addition to the bookshelves of those students and faculty interested in this facet of marketing' - Peter Naudé, Professor of Marketing, Manchester Business School 'The strength of this text lies in the interconnection of academic theory with real world examples. Special attention has been given to the role that relationships play within the Business-to business environment, linking these to key concepts such as segmentation, targeting and marketing communications, which importantly encompasses the role personal selling as relationshipmmunications building and not just order taking. With good coverage of international cultural differences this is a valuable resource for both students of marketing and sales' - Andrew Whalley, Lecturer in Business-to-Business Marketing, Royal Holloway University of London 'The text provides an authoritative, up-to-date review of organisational strategy development and 'firmographic' market segmentation. It provides a comprehensive literature review and empiric examples through a range of relevant case studies. The approach to strategy formulation, ethics and corporate social responsibility are especially strong' - Stuart Challinor, Lecturer in Marketing, Newcastle University 'This revised second edition offers an excellent contemporary view of Business-to-Business Marketing. Refreshingly, the text is packed with an eclectic mix of largely European case studies that make for extremely interesting reading. It is a 'must read' for any undergraduate or postgraduate Marketing student' - Dr Jonathan Wilson, Senior Lecturer, Ashcroft International Business School, Anglia Ruskin University, Cambridge
Book Synopsis Industrial Marketing Research (RLE Marketing) by : Nicholas Stacey
Download or read book Industrial Marketing Research (RLE Marketing) written by Nicholas Stacey and published by Routledge. This book was released on 2014-09-15 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Book Synopsis Markets, Business and Sustainability by : Ilias P. Vlachos
Download or read book Markets, Business and Sustainability written by Ilias P. Vlachos and published by Bentham Science Publishers. This book was released on 2015-03-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many studies on environmental and business sustainability have been conducted over the last couple of decades. These studies demonstrate that the concept of sustainability management can be applied to several industries. Consumers around the globe are increasingly interested in sustainable consumption and they turn their attention into sustainable products, thus, campaigning for banning companies and supply chains that do not operate under sustainable ethos. Markets, Business and Sustainability is a collection of selected reports that examine business sustainability, market sustainability and supply chain sustainability in a variety of contexts and using diverse methodologies. This reference work emphasizes the profound impact of sustainability management on markets and business. Readers are presented with critical analyses on different dimensions of sustainability. This book covers the applications of sustainable management techniques in construction, city logistics and the food industry. Sustainability management practitioners, consumers, as well as students and academics can enrich their understanding about the business dimension of sustainability and also find references of available literature on the subject. The information presented in this reference is also helpful to senior business leaders seeking to create a vision, mission and strategy for their companies in order to create sustainable value, and an organizational culture of sustainability.
Book Synopsis Ideas in Marketing: Finding the New and Polishing the Old by : Krzysztof Kubacki
Download or read book Ideas in Marketing: Finding the New and Polishing the Old written by Krzysztof Kubacki and published by Springer. This book was released on 2014-10-25 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
Download or read book MARKETING 3E P written by Paul Baines and published by Oxford University Press, USA. This book was released on 2014-02 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
Book Synopsis Industrial Marketing by : Thomas Fotiadis
Download or read book Industrial Marketing written by Thomas Fotiadis and published by SAGE. This book was released on 2022-12-08 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes) This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels. Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece. Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa. George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece. Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden. Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.
Book Synopsis Marketing in the Cyber Era: Strategies and Emerging Trends by : Ghorbani, Ali
Download or read book Marketing in the Cyber Era: Strategies and Emerging Trends written by Ghorbani, Ali and published by IGI Global. This book was released on 2013-12-31 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
Book Synopsis Industrial Marketing by : E. Raymond Corey
Download or read book Industrial Marketing written by E. Raymond Corey and published by . This book was released on 1983 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Business-to-Business by : Mario Glowik
Download or read book Business-to-Business written by Mario Glowik and published by Routledge. This book was released on 2014-06-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson & Johnson, Epson and Samsung. In providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.
Book Synopsis Marketing Automation and Decision Making by : Simone Guercini
Download or read book Marketing Automation and Decision Making written by Simone Guercini and published by Edward Elgar Publishing. This book was released on 2023-12-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.
Book Synopsis How to Lead Academic Departments Successfully by : Lindgreen, Adam
Download or read book How to Lead Academic Departments Successfully written by Lindgreen, Adam and published by Edward Elgar Publishing. This book was released on 2021-12-07 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is an old cliché that leading and managing academics is like herding cats. This book challenges this myth and presents a way to deal with the many challenges of academic leadership, from managing departments, research groups and teams to managing tensions between research and teaching. The book is a practical and stimulating guide to different pathways to successful academic leadership, both in personal and organizational terms.
