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Is Military Advertising Effective An Estimation Methodology And Applications To Recruiting In The 1980s And 90s
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Book Synopsis Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s by : James N. Dertouzos
Download or read book Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s written by James N. Dertouzos and published by Rand Corporation. This book was released on 2003-06-03 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data.
Book Synopsis Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980's and 90s by :
Download or read book Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980's and 90s written by and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report documents research findings from a RAND project titled "The Relative Cost Effectiveness of Military Advertising," the goal of which was to develop and apply a methodology for assessing the cost effectiveness of the services' advertising programs and to provide guidance for a more efficient allocation of resources in the future. The project was sponsored by the Director for Accession Policy (Force Management Policy). This report examines issues related to the effectiveness of recruiting advertising during the 1980s and 1990s. It describes the policy context, summarizes the current state of knowledge, and identifies several conceptual and methodological issues. In addition, it describes a framework developed for estimating advertising effects and how that framework was applied in an analysis of 198Os Army advertising programs. It also discusses how this methodology was used to analyze 1993-1997 DoD-wide information. The empirical results from the study strongly support the view that advertising has been a cost effective recruiting tool and provide some guidance for future improvements. Data deficiencies and analytic challenges associated with recruiting environment complexity, however, made it impossible to determine the most effective mix of advertising. Nonetheless, the concepts and methods developed can help guide future advertising research, and the general policy conclusions regarding past advertising programs remain valid. Additional research is necessary if future allocations of recruiting resources, including advertising dollars, are to be made optimally.
Book Synopsis Is Military Advertising Effective? by : James N. Dertouzos
Download or read book Is Military Advertising Effective? written by James N. Dertouzos and published by . This book was released on 2003 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report documents research findings from a RAND project titled "The Relative Cost Effectiveness of Military Advertising," the goal of which was to develop and apply a methodology for assessing the cost effectiveness of the services' advertising programs and to provide guidance for a more efficient allocation of resources in the future. The project was sponsored by the Director for Accession Policy (Force Management Policy). This report examines issues related to the effectiveness of recruiting advertising during the 1980s and 1990s. It describes the policy context, summarizes the current state of knowledge, and identifies several conceptual and methodological issues. In addition, it describes a framework developed for estimating advertising effects and how that framework was applied in an analysis of 198Os Army advertising programs. It also discusses how this methodology was used to analyze 1993-1997 DoD-wide information. The empirical results from the study strongly support the view that advertising has been a cost effective recruiting tool and provide some guidance for future improvements. Data deficiencies and analytic challenges associated with recruiting environment complexity, however, made it impossible to determine the most effective mix of advertising. Nonetheless, the concepts and methods developed can help guide future advertising research, and the general policy conclusions regarding past advertising programs remain valid. Additional research is necessary if future allocations of recruiting resources, including advertising dollars, are to be made optimally.
Book Synopsis Military recruiting DOD needs to establish objectives and measures to better evaluate advertising's effectiveness. by :
Download or read book Military recruiting DOD needs to establish objectives and measures to better evaluate advertising's effectiveness. written by and published by DIANE Publishing. This book was released on with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Recruiting Minorities by : Beth J. Asch
Download or read book Recruiting Minorities written by Beth J. Asch and published by Rand Corporation. This book was released on 2009-09-08 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 2000, black representation among high-quality recruits in the Army has decreased, while Hispanic representation has increased; in the Navy, black representation has remained stable and Hispanic representation has increased. The authors identify factors that explain these trends and consider which policies are likely to be most effective in increasing high-quality enlistments among black, Hispanic, and white youth.
Book Synopsis Human Resource Management and Army Recruiting by : James N. Dertouzos
Download or read book Human Resource Management and Army Recruiting written by James N. Dertouzos and published by Rand Corporation. This book was released on 2006-12-12 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: U.S. Army Recruiting Command is faced with the challenge of ensuring that the flow of qualified volunteers is adequate to meet future active-duty accession requirements. This report documents research methods, findings, and policy conclusions from a project analyzing human resource management options for improving recruiting production. It details research designed to develop new insights to help guide future recruiter management policies.
Book Synopsis Sound Targets by : Jonathan R. Pieslak
Download or read book Sound Targets written by Jonathan R. Pieslak and published by Indiana University Press. This book was released on 2009 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Sound Targets' explores the role of music in American military culture, focusing on the experiences of soldiers returning from active service in Iraq. Pieslak describes how American soldiers hear, share, use & produce music, both on & off duty.
Book Synopsis To Protect and to Serve by : Nelson Lim
Download or read book To Protect and to Serve written by Nelson Lim and published by Rand Corporation. This book was released on 2009 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Los Angeles Police Department (LAPD) is in the middle of a five-year hiring plan to increase the number of sworn officers in the department by 1,000 and achieve a force strength of more than 10,000 officers for the first time in its history. Thus far, working together with the City of Los Angeles Personnel Department's Public Safety Bureau (PSB), the LAPD is on track to achieve this ambitious goal. However, the personnel department and the LAPD have been operating close to the margin, often meeting their hiring quota at the very end of the month. In addition, the LAPD is under consent decrees that stipulate greater diversity in hiring its officers. This book assists the LAPD in achieving its recruiting and diversity goals by offering ways to improve productivity and efficiency in the recruiting process. It begins by identifying potential untapped local recruiting markets. It also provides a model of viable candidates that the LAPD and the personnel department can use to target its recruitment and to prioritize applicants while still maintaining its diversity hiring goal. Finally, it recommends ways to improve productivity of the PSB Background Investigation Division.
Book Synopsis Encyclopedia of Military Science by : G. Kurt Piehler
Download or read book Encyclopedia of Military Science written by G. Kurt Piehler and published by SAGE Publications. This book was released on 2013-07-24 with total page 1921 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Military Science provides a comprehensive, ready-reference on the organization, traditions, training, purpose, and functions of today’s military. Entries in this four-volume work include coverage of the duties, responsibilities, and authority of military personnel and an understanding of strategies and tactics of the modern military and how they interface with political, social, legal, economic, and technological factors. A large component is devoted to issues of leadership, group dynamics, motivation, problem-solving, and decision making in the military context. Finally, this work also covers recent American military history since the end of the Cold War with a special emphasis on peacekeeping and peacemaking operations, the First Persian Gulf War, the events surrounding 9/11, and the wars in Afghanistan and Iraq and how the military has been changing in relation to these events.
Book Synopsis Selected Rand Abstracts by : Rand Corporation
Download or read book Selected Rand Abstracts written by Rand Corporation and published by . This book was released on 2003 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes publications previously listed in the supplements to the Index of selected publications of the Rand Corporation (Oct. 1962-Feb. 1963).
Book Synopsis Strategies for Improving Officer Recruitment in the San Diego Police Department by : Greg Ridgeway
Download or read book Strategies for Improving Officer Recruitment in the San Diego Police Department written by Greg Ridgeway and published by RAND Corporation. This book was released on 2008 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The San Diego Police Department (SDPD) has been operating below its authorized size in recent years. To bridge its personnel gap, the department needs to maximize its recruiting while minimizing officer attrition. To accomplish this goal, the department sought assistance from RAND to improve its recruiting efforts and suggest ways to improve the diversity of its recruits. This monograph describes RAND's effort to assist SDPD's recruiting program.
Book Synopsis Advertising for Military Recruiting, how Effective is It? by : United States. General Accounting Office
Download or read book Advertising for Military Recruiting, how Effective is It? written by United States. General Accounting Office and published by . This book was released on 1976 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Evaluating Military Advertising and Recruiting by : National Research Council
Download or read book Evaluating Military Advertising and Recruiting written by National Research Council and published by National Academies Press. This book was released on 2004-04-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook. The DoD needs a comprehensive research and evaluation strategy based on sound research principles that will ensure valid, reliable, and relevant results to discover the most promising policies. The primary objective of this book is to help the DoD improve its research on advertising and recruiting policies. Evaluating Military Advertising and Recruiting: Theory and Methodology presents a framework for evaluation that links different types of research questions to various research methodologies. The framework identifies four major categories of research questions and four broad methodological approaches. The first category of research question asks "What does a target audience see as attractive or unattractive features of a program?" It is well suited to examination via qualitative methods, such as focus groups, unstructured or open-ended surveys, and interviews. The second category of research question asks "What is the effect of a program on specified attitudes or behavioral intentions?" It is well suited to examination via surveys, experiments, and quasi experiments. The third category of research question asks "What is the effect of a proposed new program on enlistment?" It is well suited to examination via experiments and quasi experiments. The final category of research question asks "What is the effect of an existing program on enlistment?" It is well suited to examination via econometric modeling.
Download or read book MR written by and published by . This book was released on 2003 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Effects of Military Advertising by : James N. Dertouzos
Download or read book The Effects of Military Advertising written by James N. Dertouzos and published by . This book was released on 1989 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is one of the central recruiting tools used by the military services in support of the all-volunteer force. This Note analyzes the effects of advertising on recruiting, providing quantitative estimates of the relative effectiveness of Army, Navy, Air Force, Marine Corps, and joint advertising programs. The findings indicate that, in general, the services gain enlistments from additional advertising, and the gains of any one branch do not seem to come at the expense (in terms of lost recruits) of any other. Not only are there no important interservice competitive effects of advertising, but the advertising done by a service apparently confers important benefits on the other branches as well. Consequently, both service and joint advertising appear to be powerful tools to help meet the recruiting requirements of the all-volunteer armed forces.
Book Synopsis The British National Bibliography by : Arthur James Wells
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2005 with total page 1664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Annual Report written by Rand Corporation and published by . This book was released on 2003 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
