Iphoner And Ipadtm Apps Marketing

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iPhone and iPad Apps Marketing

Author : Jeffrey Hughes
Publisher : Que Publishing
ISBN 13 : 0789744902
Total Pages : 312 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis iPhone and iPad Apps Marketing by : Jeffrey Hughes

Download or read book iPhone and iPad Apps Marketing written by Jeffrey Hughes and published by Que Publishing. This book was released on 2010-04-12 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps! There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know much about marketing? Don’t worry: This book gives you all the tools you’ll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy! You’ll Learn How To Identify your app’s unique value, target audience, and total message Understand the App Store’s dynamics and choose the right strategy to cut through clutter Set the right price for your app Get App Store and third-party reviewers to recommend your apps Write effective press releases for your apps and time your publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, and other social media to generate word-of-mouth buzz Use promotions and cross-marketing, just like professional marketers do Build an audience that will buy your next app, too!

App Savvy

Author : Ken Yarmosh
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449397336
Total Pages : 354 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis App Savvy by : Ken Yarmosh

Download or read book App Savvy written by Ken Yarmosh and published by "O'Reilly Media, Inc.". This book was released on 2010-08-31 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers. Learn about the App Store and how Apple's mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers -- and create an app they’ll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app's performance and keep potential buyers engaged and enthusiastic

The Business of iPhone and iPad App Development

Author : Dave Wooldridge
Publisher : Apress
ISBN 13 : 143023301X
Total Pages : 463 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis The Business of iPhone and iPad App Development by : Dave Wooldridge

Download or read book The Business of iPhone and iPad App Development written by Dave Wooldridge and published by Apress. This book was released on 2011-08-18 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Idea to iPhone

Author : Carla White
Publisher : John Wiley & Sons
ISBN 13 : 1118523253
Total Pages : 430 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Idea to iPhone by : Carla White

Download or read book Idea to iPhone written by Carla White and published by John Wiley & Sons. This book was released on 2013-03-29 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to build apps from scratch without any programming experience! Do you have a great idea for an app but have no idea where to begin? Then this is the book for you. Even if you have no programming experience, this easy-to-follow, step-by-step guide teaches you exactly what you need to know to bring your app idea to life without a lot of cash or coding. Packed with tips and tricks to get you started, this book shows you - start to finish - how to take your idea and turn it into a fully working, functional app. Walks you through getting started, designing your app, and developing your idea Helps you launch your app and then promote it Reassures you that no programming experience is needed in order to create a fully functional app Idea to iPhone is an easy-to-read book that shows you how to get your idea from your head to the iTunes store!

The Art of the App Store

Author : Tyson McCann
Publisher : John Wiley & Sons
ISBN 13 : 1118235347
Total Pages : 306 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Art of the App Store by : Tyson McCann

Download or read book The Art of the App Store written by Tyson McCann and published by John Wiley & Sons. This book was released on 2011-11-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few. Coverage includes: Setting Your Goals, Costs, and Expectations Researching the App Store Market Knowing Your Customer Plotting the Stages of Development Guidelines and Expectations for Developing Your App Creating Free and Freemium Apps Creating Paid and Premium Apps Adopting Apple's Approach Riding the Social Networking Wave Feedback, Maintaining, and Scaling Open the vault to App Store success with this indispensable guide!

Android Apps Marketing

Author : Jeffrey Hughes
Publisher : Pearson Education
ISBN 13 : 0132378256
Total Pages : 464 pages
Book Rating : 4.1/5 (323 download)

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Book Synopsis Android Apps Marketing by : Jeffrey Hughes

Download or read book Android Apps Marketing written by Jeffrey Hughes and published by Pearson Education. This book was released on 2010-09-20 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps! There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to Identify your app’s unique value, target audience, and total message Understand the Android Market’s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development

Learning IOS Development

Author : Maurice Sharp
Publisher : Addison-Wesley Professional
ISBN 13 : 0321862961
Total Pages : 591 pages
Book Rating : 4.3/5 (218 download)

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Book Synopsis Learning IOS Development by : Maurice Sharp

Download or read book Learning IOS Development written by Maurice Sharp and published by Addison-Wesley Professional. This book was released on 2014 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers the perfect hands-on introduction to iOS development, covering everything your students need to know about Objective-C, XCode, and modern iOS user interface development. With sample projects and end-of-chapter exercises, this book is ideal for classroom instruction. The authors get started fast with Objective-C, covering basic syntax, memory management, Foundation Classes, development paradigms, blocks, threads, and more. Next, they show how to use XCode and related tools to build projects, instrument and efficiently debug code, and deploy apps. In the next part, hey turn to interfaces, covering design, content construction, View Controllers, Views, Animations, Touch, Table Views, and even a taste of Core Data.

iPhone and iPad Apps Marketing

Author : Jeffrey Hughes
Publisher : Que Publishing
ISBN 13 : 0132811553
Total Pages : 458 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis iPhone and iPad Apps Marketing by : Jeffrey Hughes

Download or read book iPhone and iPad Apps Marketing written by Jeffrey Hughes and published by Que Publishing. This book was released on 2011-09-30 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated! Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy! You’ll Learn How To: • Create an app with unique value to customers who’ll pay for it • Cut through the clutter in an App Store with more than 475,000 apps • Target and segment your audience–and reach it with pinpoint accuracy • Identify your true competitors, learn from them, and successfully sell against them • Use social media to build strong relationships with thousands of potential buyers • Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs • Create an integrated, consistent total message: naming, icons, graphics, website, App Store text, and more • Utilize social media to generate positive word-of-mouth • Get promoted in traditional media at surprisingly low costs • Time your launch and marketing activities for maximum impact • Write, publish, and distribute winning press releases • Price your app carefully and adjust pricing to maximize long-term revenue

The Business of iOS App Development

Author : Dave Wooldridge
Publisher : Apress
ISBN 13 : 1430262397
Total Pages : 433 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis The Business of iOS App Development by : Dave Wooldridge

Download or read book The Business of iOS App Development written by Dave Wooldridge and published by Apress. This book was released on 2014-10-29 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

Mobile App Marketing And Monetization

Author : Alex Genadinik
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502383822
Total Pages : 0 pages
Book Rating : 4.3/5 (838 download)

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Book Synopsis Mobile App Marketing And Monetization by : Alex Genadinik

Download or read book Mobile App Marketing And Monetization written by Alex Genadinik and published by Createspace Independent Publishing Platform. This book was released on 2014-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. Many of the strategies are simple and effective, and you can begin working on them as early as today.

IPhone and IPad Apps for Absolute Beginners

Author : Rory Lewis
Publisher : Apress
ISBN 13 : 1430246170
Total Pages : 381 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis IPhone and IPad Apps for Absolute Beginners by : Rory Lewis

Download or read book IPhone and IPad Apps for Absolute Beginners written by Rory Lewis and published by Apress. This book was released on 2013-03-19 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on building applications for the iPhone and the iPad, covering such topics as code, multiple graphics, table views, arrays, MapKit.

App Empire

Author : Chad Mureta
Publisher : John Wiley & Sons
ISBN 13 : 111810787X
Total Pages : 228 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis App Empire by : Chad Mureta

Download or read book App Empire written by Chad Mureta and published by John Wiley & Sons. This book was released on 2012-03-27 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this non-technical, easy-to-follow guide. App Empire provides the confidence and the tools necessary for taking the next step towards financial success and freedom. The book caters to many platforms including iPhone, iPad, Android, and BlackBerry. This book includes real-world examples to inspire those who are looking to cash in on the App gold rush. Learn how to set up your business so that it works while you don't, and turn a simple idea into a passive revenue stream. Discover marketing strategies that few developers know and/or use Learn the success formula for getting thousands of downloads a day for one App Learn the secret to why some Apps get visibility while others don't Get insights to help you understand the App store market App Empire delivers advice on the most essential things you must do in order to achieve success with an app. Turn your simple app idea into cash flow today!

Tap, Move, Shake

Author : Todd Moore
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449326463
Total Pages : 275 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Tap, Move, Shake by : Todd Moore

Download or read book Tap, Move, Shake written by Todd Moore and published by "O'Reilly Media, Inc.". This book was released on 2011-12-19 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Got a great game idea? This complete do-it-yourself guide shows you how to make your game idea a reality for the iPhone and iPad. By developing a real game hands-on through the course of this book, you’ll get a thorough introduction to Xcode and Objective-C, while learning how to implement game logic, sophisticated graphics, game physics, sounds, and computer AI. Author Todd Moore taught himself how to create an iPhone game in a week, with no previous knowledge of Apple’s development tools. Now he develops smartphone games and apps full time. With this book, any coder can turn game ideas into real products, ready for the App Store. Get started by writing a simple game in only 20 lines of code Build a complete air hockey game from scratch Learn best practices for tracking multiple screen touches Use animation loops and create collision functions Get the tools you need to build your own stunning game graphics Apply game physics to give your game a sense of realism Record and edit lifelike sound effects, and create your own background music Design a computer player with different levels of difficulty Featuring an introduction by Steve Wozniak Todd Moore founded TMSOFT to create unique smart phone applications and games. His most popular game title, Card Counter, was featured by Engadget, the Los Angeles Times, and CNET TV. Todd’s most popular application, White Noise, was featured by iTunes, Health Magazine, The Washington Post, PC Magazine, and Late Night with Jimmy Fallon.

Yearbook of Experts, Authorities & Spokespersons 2022 Edition

Author : Mitchell P. Davis
Publisher : Broadcast Interview Source, Inc.
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis Yearbook of Experts, Authorities & Spokespersons 2022 Edition by : Mitchell P. Davis

Download or read book Yearbook of Experts, Authorities & Spokespersons 2022 Edition written by Mitchell P. Davis and published by Broadcast Interview Source, Inc.. This book was released on 2022-07-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Yearbook of Experts, Authorities & Spokespersons started in 1984 as the Talk Show Guest Directory. Mitchell P. Davis won the Georgetown University Bunn Award for Excellence in Journalism and graduated from their business school. Started his PR business in 1984 with publication of the Talks Show Guest Directory. Served on the board of the National Association of Radio Talk Show Hosts. Now in it’s 37 annual edition the Yearbook of Experts, Authorities & Spokespersons has been requested by tens of thousands of journalists. See and download a free copy of the 37th Yearbook of Experts at www.ExpertBook.com -- his website: www.ExpertClick.com hosts all the expert profiles and hundreds of thousands of news releases. His resources are loved by the new media. --- The New York Times called it: 'Dial-an-Expert.' The Associated Press called it: 'An Encyclopedia of Sources,' and PRWEEK called it: 'a dating service of PR.' He also founded The News Council, to help non-profit groups use the power of his networking.

IPhone and IPad Apps Marketing

Author : Jeffrey Hughes
Publisher :
ISBN 13 : 9780132811583
Total Pages : 336 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis IPhone and IPad Apps Marketing by : Jeffrey Hughes

Download or read book IPhone and IPad Apps Marketing written by Jeffrey Hughes and published by . This book was released on 2011 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps-Now Fully Updated! Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who'll buy it, and motivate them to lay down their hard-earned cash, right now! Don't just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today's iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy! You'll Learn How To: - Create an app with unique value to customers who'll pay for it - Cut through the clutter in an App Store with more than 475,000 apps - Target and segment your audience-and reach it with pinpoint accuracy - Identify your true competitors, learn from them, and successfully sell against them - Use social media to build strong relationships with thousands of potential buyers - Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs - Create an integrated, consistent total message: naming, icons, graphics, website, App Store text, and more - Utilize social media to generate positive word-of-mouth - Get promoted in traditional media at surprisingly low costs - Time your launch and marketing activities for maximum impact - Write, publish, and distribute winning press releases - Price your app carefully and adjust pricing to maximize long-term revenue.

Learn iOS Application Distribution

Author : Hagop Panosian
Publisher : Apress
ISBN 13 : 1484226836
Total Pages : 282 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Learn iOS Application Distribution by : Hagop Panosian

Download or read book Learn iOS Application Distribution written by Hagop Panosian and published by Apress. This book was released on 2017-09-27 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover every aspect of the app industry, from app idea generation through to marketing and performance monitoring. With this book you'll receive complete, reliable, up-to-date, and professional information and guidance. Learn iOS App Distribution is every developers thorough and accessible guide to successfully distributing apps. For readers who already know how to code and create apps, this book explains how the app industry works, how it is evolving, and what the key trends are. Rather than focus on the well-covered aspects of working with Swift and Xcode, you'll instead discover what it takes from a commercial standpoint to bring an app together and get it successfully out to customers. All the key technical aspects are simplified for you with non-technical backgrounds, and vast amounts of information are condensed into easy-to-understand visuals. What You'll Learn Review how the app industry nuances and how it works Analyze app statistics and key market trends Position an app appropriately within the industry Improve app performance and related products and services Who This Book Is For App designers, UI/UX design professionals, coders, app marketers, game designers, asset designers and app publishing companies.The book is also suitable for inventors and non-tech readers unfamiliar with the industry but interested in investing in apps

The Web Designer's Guide to iOS Apps

Author : Kristofer Layon
Publisher : Pearson Education
ISBN 13 : 0132562847
Total Pages : 486 pages
Book Rating : 4.1/5 (325 download)

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Book Synopsis The Web Designer's Guide to iOS Apps by : Kristofer Layon

Download or read book The Web Designer's Guide to iOS Apps written by Kristofer Layon and published by Pearson Education. This book was released on 2010-12-02 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a designer who knows HTML, CSS, and JavaScript, you can easily learn how to make native iPhone, iPod touch, and iPad apps—and distribute them worldwide via the App Store. When combined with an Objective-C framework, web standards can be used to format and style content for iOS, using native controls and behaviors for an authentic Apple user experience. The Web Designer’s Guide to iOS Apps shows how to create apps using NimbleKit, the Objective-C framework featured on the Apple Development Tools web site. With it you’ll learn how to: Download and install the free software for creating iOS apps Use Xcode to manage project assets, test apps, and package binary files Implement standard iOS elements and behaviors for familiar Apple mobile user experiences Enhance your app designs with HTML5 and CSS3 Build a foundation for designing web apps that can be delivered to other smartphones and mobile devices