Invisible Engines

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Invisible Engines

Author : David S. Evans
Publisher : MIT Press
ISBN 13 : 0262550687
Total Pages : 409 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Invisible Engines by : David S. Evans

Download or read book Invisible Engines written by David S. Evans and published by MIT Press. This book was released on 2008-02-15 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits. Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution—a revolution that will change both new and old industries. The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Apple, Microsoft, and Google, for example, charge developers little or nothing for using their platforms and make most of their money from end users; Sony PlayStation and other game consoles, by contrast, subsidize users and make more money from developers, who pay royalties for access to the code they need to write games. More applications attract more users, and more users attract more applications. And more applications and more users lead to more profits. Invisible Engines explores this story through the lens of the companies that have mastered this platform-balancing act. It offers detailed studies of the personal computer, video game console, personal digital assistant, smart mobile phone, and digital media software platform industries, focusing on the business decisions made by industry players to drive profits and stay a step ahead of the competition. Shorter discussions of Internet-based software platforms provide an important glimpse into a future in which the way we buy, pay, watch, listen, learn, and communicate will change forever. An electronic version of this book is available under a Creative Commons license.

Invisible Engines

Author : David S. Evans
Publisher : MIT Press
ISBN 13 : 0262262649
Total Pages : 410 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Invisible Engines by : David S. Evans

Download or read book Invisible Engines written by David S. Evans and published by MIT Press. This book was released on 2008-02-15 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits. Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution—a revolution that will change both new and old industries. The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Apple, Microsoft, and Google, for example, charge developers little or nothing for using their platforms and make most of their money from end users; Sony PlayStation and other game consoles, by contrast, subsidize users and make more money from developers, who pay royalties for access to the code they need to write games. More applications attract more users, and more users attract more applications. And more applications and more users lead to more profits. Invisible Engines explores this story through the lens of the companies that have mastered this platform-balancing act. It offers detailed studies of the personal computer, video game console, personal digital assistant, smart mobile phone, and digital media software platform industries, focusing on the business decisions made by industry players to drive profits and stay a step ahead of the competition. Shorter discussions of Internet-based software platforms provide an important glimpse into a future in which the way we buy, pay, watch, listen, learn, and communicate will change forever. An electronic version of this book is available under a Creative Commons license.

Invisible Search and Online Search Engines

Author : Jutta Haider
Publisher : Routledge
ISBN 13 : 0429828012
Total Pages : 247 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Invisible Search and Online Search Engines by : Jutta Haider

Download or read book Invisible Search and Online Search Engines written by Jutta Haider and published by Routledge. This book was released on 2019-03-04 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Invisible Search and Online Search Engines considers the use of search engines in contemporary everyday life and the challenges this poses for media and information literacy. Looking for mediated information is mostly done online and arbitrated by the various tools and devices that people carry with them on a daily basis. Because of this, search engines have a significant impact on the structure of our lives, and personal and public memories. Haider and Sundin consider what this means for society, whilst also uniting research on information retrieval with research on how people actually look for and encounter information. Search engines are now one of society’s key infrastructures for knowing and becoming informed. While their use is dispersed across myriads of social practices, where they have acquired close to naturalised positions, they are commercially and technically centralised. Arguing that search, searching, and search engines have become so widely used that we have stopped noticing them, Haider and Sundin consider what it means to be so reliant on this all-encompassing and increasingly invisible information infrastructure. Invisible Search and Online Search Engines is the first book to approach search and search engines from a perspective that combines insights from the technical expertise of information science research with a social science and humanities approach. As such, the book should be essential reading for academics, researchers, and students working on and studying information science, library and information science (LIS), media studies, journalism, digital cultures, and educational sciences.

The Invisible Web

Author : Chris Sherman
Publisher : Information Today, Inc.
ISBN 13 : 9780910965514
Total Pages : 484 pages
Book Rating : 4.9/5 (655 download)

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Book Synopsis The Invisible Web by : Chris Sherman

Download or read book The Invisible Web written by Chris Sherman and published by Information Today, Inc.. This book was released on 2001 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding content on the Internet which isn't located through more conventional means, such as search engines.

Life's Engines

Author : Paul G. Falkowski
Publisher : Princeton University Press
ISBN 13 : 0691247692
Total Pages : 224 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Life's Engines by : Paul G. Falkowski

Download or read book Life's Engines written by Paul G. Falkowski and published by Princeton University Press. This book was released on 2023-06-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marvelous microbes that made life on Earth possible and support our very existence For almost four billion years, microbes had the primordial oceans all to themselves. The stewards of Earth, these organisms transformed the chemistry of our planet to make it habitable for plants, animals, and us. Life's Engines takes readers deep into the microscopic world to explore how these marvelous creatures made life on Earth possible—and how human life today would cease to exist without them. Paul Falkowski looks "under the hood" of microbes to find the engines of life, the actual working parts that do the biochemical heavy lifting for every living organism on Earth. With insight and humor, he explains how these miniature engines are built—and how they have been appropriated by and assembled like Lego sets within every creature that walks, swims, or flies. Falkowski shows how evolution works to maintain this core machinery of life, and how we and other animals are veritable conglomerations of microbes. A vibrantly entertaining book about the microbes that support our very existence, Life's Engines will inspire wonder about these elegantly complex nanomachines that have driven life since its origin. It also issues a timely warning about the dangers of tinkering with that machinery to make it more "efficient" at meeting the ever-growing demands of humans in the coming century.

Algorithms of Oppression

Author : Safiya Umoja Noble
Publisher : NYU Press
ISBN 13 : 1479837245
Total Pages : 245 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Algorithms of Oppression by : Safiya Umoja Noble

Download or read book Algorithms of Oppression written by Safiya Umoja Noble and published by NYU Press. This book was released on 2018-02-20 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acknowledgments -- Introduction: the power of algorithms -- A society, searching -- Searching for Black girls -- Searching for people and communities -- Searching for protections from search engines -- The future of knowledge in the public -- The future of information culture -- Conclusion: algorithms of oppression -- Epilogue -- Notes -- Bibliography -- Index -- About the author

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

Author : William Ammerman
Publisher : McGraw Hill Professional
ISBN 13 : 1260441261
Total Pages : 320 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by : William Ammerman

Download or read book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning written by William Ammerman and published by McGraw Hill Professional. This book was released on 2019-05-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game. Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results. As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal—and capitalizing on it with AI.

International Law's Invisible Frames

Author : Andrea Bianchi
Publisher : Oxford University Press
ISBN 13 : 0192847538
Total Pages : 337 pages
Book Rating : 4.1/5 (928 download)

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Book Synopsis International Law's Invisible Frames by : Andrea Bianchi

Download or read book International Law's Invisible Frames written by Andrea Bianchi and published by Oxford University Press. This book was released on 2021 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative edited collection uncovers the invisible frames which form our understanding of international law. Taking an interdisciplinary approach, it investigates how social cognition and knowledge production processes affect decision-making, and inform unquestioned beliefs about what international law is, and how it works.

The Invincible Company

Author : Alexander Osterwalder
Publisher : John Wiley & Sons
ISBN 13 : 1119523982
Total Pages : 400 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Invincible Company by : Alexander Osterwalder

Download or read book The Invincible Company written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2020-04-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

Corporations and the Public Interest

Author : Steven D. Lydenberg
Publisher : Berrett-Koehler Publishers
ISBN 13 : 9781609942021
Total Pages : 212 pages
Book Rating : 4.9/5 (42 download)

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Book Synopsis Corporations and the Public Interest by : Steven D. Lydenberg

Download or read book Corporations and the Public Interest written by Steven D. Lydenberg and published by Berrett-Koehler Publishers. This book was released on 2005 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Shipbuilder and Marine Engine-builder

Author :
Publisher :
ISBN 13 :
Total Pages : 902 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Shipbuilder and Marine Engine-builder by :

Download or read book The Shipbuilder and Marine Engine-builder written by and published by . This book was released on 1928 with total page 902 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Subject Guide to Quality Web Sites

Author : Paul R. Burden
Publisher : Scarecrow Press
ISBN 13 : 9780810876958
Total Pages : 779 pages
Book Rating : 4.8/5 (769 download)

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Book Synopsis A Subject Guide to Quality Web Sites by : Paul R. Burden

Download or read book A Subject Guide to Quality Web Sites written by Paul R. Burden and published by Scarecrow Press. This book was released on 2010-07-17 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Web is always moving, always changing. As some Web sites come, others go, but the most effective sites have been well established. A Subject Guide to Quality Web Sites provides a list of key web sites in various disciplines that will assist researchers with a solid starting point for their queries. The sites included in this collection are stable and have librarian tested high-quality information: the most important attribute information can have.

Win the Game of Googleopoly

Author : Sean V. Bradley
Publisher : John Wiley & Sons
ISBN 13 : 1119002575
Total Pages : 272 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Win the Game of Googleopoly by : Sean V. Bradley

Download or read book Win the Game of Googleopoly written by Sean V. Bradley and published by John Wiley & Sons. This book was released on 2015-01-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.

The Invisible Web

Author : Paul Pedley
Publisher : Taylor & Francis
ISBN 13 : 9780851424613
Total Pages : 138 pages
Book Rating : 4.4/5 (246 download)

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Book Synopsis The Invisible Web by : Paul Pedley

Download or read book The Invisible Web written by Paul Pedley and published by Taylor & Francis. This book was released on 2001 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the invisible web (those unindexed parts of the Internet that cannot be retrieved through conventional search engines) Contains: examples showing how the invisible web can be used to answer queries and annotated list of search tools that can be used to explore the invisible web Paul Pedley is Head of Research at the Economist Intelligence Unit. Prior to this Paul was Library & Information Services Manager at the law firm Theodore Goddard. Paul has also worked for the developers of Canary Wharf in London's docklands, and in government libraries at the Department of Trade and Industry, the Office of Telecommunications (OFTEL) and the Property Services Agency.

Going Beyond Google

Author : Jane Devine
Publisher : Neal-Schuman Publishers
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Going Beyond Google by : Jane Devine

Download or read book Going Beyond Google written by Jane Devine and published by Neal-Schuman Publishers. This book was released on 2009 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Invisible Web' is the term used to describe all of the information available on the World Wide Web that cannot be found by using generalpurpose search engines. This book describes how you can get this information and how you can use it for study and research purposes.

The Devil's Engine: Hellraisers

Author : Alexander Gordon Smith
Publisher : Macmillan
ISBN 13 : 0374301697
Total Pages : 351 pages
Book Rating : 4.3/5 (743 download)

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Book Synopsis The Devil's Engine: Hellraisers by : Alexander Gordon Smith

Download or read book The Devil's Engine: Hellraisers written by Alexander Gordon Smith and published by Macmillan. This book was released on 2015-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marlow Green's a high school boy in New York who's always in trouble for vandalism and acting out, and who one day stumbles into the middle of a battle with a demon and learns about The Devil's engine--an ancient machine which can grant anything you wish for--in exchange for your soul.

The Online Journalism Handbook

Author : Paul Bradshaw
Publisher : Taylor & Francis
ISBN 13 : 1000896757
Total Pages : 305 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis The Online Journalism Handbook by : Paul Bradshaw

Download or read book The Online Journalism Handbook written by Paul Bradshaw and published by Taylor & Francis. This book was released on 2023-07-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Online Journalism Handbook offers a comprehensive guide to the ever-evolving world of digital journalism, showcasing the multiple possibilities in researching, writing, and storytelling provided by new technologies. In this new edition, Paul Bradshaw presents an engaging mix of technological expertise with real-world practical guidance to illustrate how those training and working as journalists can improve the development, presentation, and global reach of their stories through webbased technologies. Thoroughly revised and updated, this third edition features: A new chapter dedicated to writing for email and chat, with updated case studies New sections covering online abuse, news avoidance, and trust Updated coverage of accessibility, inclusivity, and diversity in sourcing, writing for social media, and audio and video New formats, including social audio, audiograms, Twitter threads, the “Stories” format, charticles, and “scrollytelling” Expanded international examples throughout The Online Journalism Handbook is an essential guide for all journalism students and professional journalists and will also be of interest to digital media practitioners. The companion website for this book further enhances student knowledge through regularly updated case studies, real-time development reports, and in-depth discussion pieces from cutting-edge sources.