Investor Relations And Corporate Reporting

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Investor Relations and Corporate Reporting

Author : Stefanie Paolini
Publisher : diplom.de
ISBN 13 : 3836614391
Total Pages : 151 pages
Book Rating : 4.8/5 (366 download)

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Book Synopsis Investor Relations and Corporate Reporting by : Stefanie Paolini

Download or read book Investor Relations and Corporate Reporting written by Stefanie Paolini and published by diplom.de. This book was released on 2008-06-17 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: Nowadays, deregulated and globalized financial markets force companies into competition for investors. The challenges capital market-oriented companies have to meet are increasing information needs of investors and rigid rules and regulations. Well implemented and managed Investor Relations and Corporate Reporting activities that gain the trust of the financial market could assist in facing up to competition. Financial and Corporate Reporting is all about communicating the long-term strategic alignment, quality and experience of the management as well as other factors that determine the value of the company, e.g. a sustainable, solid business development associated with a transparent corporate communication. From investor s and analyst s points of view, which are geared to a forward-looking approach in case of an investment decision, the information value of traditional and predominately retrospective financial statements encounters its limits. The ambition of legislator and standard setter to make the group management report to a value- and future-oriented instrument is a signpost in the right direction. The group management report should additionally facilitate estimates about the future development of the company by a stronger consideration of the management s view. Numerous empirical studies provide evidence that the capital market is affected by imperfect and unequally distributed information (asymmetric information distribution) as well as by conflict of objective and interest between the management (agent) and shareholder (principal). Modern Investor Relations and Corporate Reporting activities go beyond the mere communication of facts and figures. Investor Relations and Corporate Reporting reduce skepticism and create transparency by building up a direct relationship to the investor. The present master thesis examines interdependencies between companies and investors as well as the organizational integration in the company s structure by means of scientific theories. In addition, a primary research of 10-DAX companies regarding their Investor Relations and Corporate Reporting activities ascertains how several communication measures are effectively applied in practice and how much importance companies attach to well managed capital market communication. The survey reveals strengths and weaknesses of today s capital market communication and outlines future prospects of Corporate Reporting. The present master [...]

Investor Relations for the Emerging Company

Author : Ralph A. Rieves
Publisher : John Wiley & Sons
ISBN 13 : 9780471064176
Total Pages : 236 pages
Book Rating : 4.0/5 (641 download)

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Book Synopsis Investor Relations for the Emerging Company by : Ralph A. Rieves

Download or read book Investor Relations for the Emerging Company written by Ralph A. Rieves and published by John Wiley & Sons. This book was released on 2002-02-21 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide for CEOs, CFOs, and executives of newly public companies Learning to deal with investors, employees, media, regulators, and others once a company has gone public requires dedication and consistency. Investor Relations for the Emerging Company helps fledgling public company officers and directors prepare for the unique business task of convincing investors of their company's value. From describing the various organizations, institutions, mechanics and behaviors of capital markets to clarifying the requirements and best practices for reporting and disclosure, this book provides all the answers. CEOs, CFOs, and executives who must operate an effective investor relations program within the budget constraints of their newly listed company will use this book for years to come.

Investor Relations For the Emerging Company

Author : R. Rieves
Publisher : Springer
ISBN 13 : 1137510501
Total Pages : 219 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Investor Relations For the Emerging Company by : R. Rieves

Download or read book Investor Relations For the Emerging Company written by R. Rieves and published by Springer. This book was released on 2017-06-30 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investor Relations for the Emerging Company provides enduring advice, insight, and procedures that will help companies communicate, legally and ethically, their commitment to enhancing shareholder value. This revised edition updates Sarbanes-Oxley; Frank-Dodd act and new governance regulations.

Investor Relations and ESG Reporting in a Regulatory Perspective

Author : Poul Lykkesfeldt
Publisher :
ISBN 13 : 9783031058011
Total Pages : 0 pages
Book Rating : 4.0/5 (58 download)

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Book Synopsis Investor Relations and ESG Reporting in a Regulatory Perspective by : Poul Lykkesfeldt

Download or read book Investor Relations and ESG Reporting in a Regulatory Perspective written by Poul Lykkesfeldt and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investor Relations and ESG Reporting in a Regulatory Perspective is a comprehensive and detailed practical guide for financial market participants, focusing on the stock market, written for practitioners by practitioners. The main themes of the book include the challenging integration of investor relations (IR) and the non-financial reporting of environmental, social and governance (ESG). Further, the book provides a comprehensive overview of the complex regulatory framework of the European Union (EU) related to the financial markets, including the expected global trends in this area. Extracted Praise from Testimonials - Full Endorsements Featured in Frontmatter "..... This book provides an excellent and competent overview of the challenges that senior management and boards are facing today relating to new ESG reporting requirements ..... I offer this book my highest recommendations as relevant and newsworthy reading regarding companies' and institutions' continued journey in pursuing the ESG agenda and meeting the increasing demands of investors regarding high-quality ESG reporting." -Lise Kingo, Independent Board Director in Sanofi SA, Covestro AG and Aker Horizons ASA; Former CEO and Executive Director of the United Nations Global Compact; and prior to this, Executive Vice President and member of Novo Nordisk's Executive Management "I doubt that a more insightful and practically-oriented handbook has been written, or may be written over the next decade, on the subject of investor relations, not only providing an essential overview but also illustrating how IR is executed in a best practice manner. This book integrates IR and ESG reporting, which is essential for global investors today ....." -Carsten Borring, Associated Vice President Global Listing, Nasdaq; Member of The Federation of European Securities Exchanges (FESE) Listing Expert Group; Former board member of the Danish Centre for ESG Research and the Danish Government's Panel for Entrepreneurs " ..... I take pleasure recommending this book to any stakeholder with an interest in the EU regulatory framework related to the financial and capital markets, including to companies and investors outside the EU who wish a competent EU regulatory overview." - David Moalem, Partner, Ph.D., Bech-Bruun law firm, Capital Markets & Financial Institutions Team; Former Partner and National Head of Legal Services at Deloitte "The authors provide unique and incredibly insightful practical information and recommendations for IROs and Executive Management teams in listed companies regarding organising and executing best practice IR. The combination of simple and straightforward information, and its many layers of solid theoretical understanding and real-life examples, makes this book invaluable for both the experienced and the newly started IRO ...... This book is, in every manner, highly recommended." -Michael Bjergby, Senior Vice President, Head of Group Finance, ISS A/S; Former Head of Investor Relations at ISS, Pandora and GN Group.

Twenty-First Century Corporate Reporting

Author : Gerald Trites
Publisher : Business Expert Press
ISBN 13 : 1637420692
Total Pages : 175 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Twenty-First Century Corporate Reporting by : Gerald Trites

Download or read book Twenty-First Century Corporate Reporting written by Gerald Trites and published by Business Expert Press. This book was released on 2021-05-25 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: How and why do corporations use the internet for reporting to their stakeholders? How and why has corporate reporting extended beyond financial reporting to include environmental, social, and governance (ESG) reporting and even integrated reporting. The major drivers of modern reporting have changed, to include data driven decision making, big data, and advanced analytics, as well as the use of electronic representations of data with tools such as XBRL. Here we explore the various vehicles for using the internet, including social media and blogs as well as corporate websites and the websites of regulators. And we delve into the impact of portable devices, like smartphones and tablets. Corporate reporting on the internet is changing fast because of changes in technology and stakeholder expectations. Companies are having a hard time keeping up. This book offers a roadmap to follow–a roadmap to start on now. Most importantly, the book lays out a strong case for integrated reporting and shows how reporting on the internet is ideally suited to the creation of integrated reports. This book is of interest to executives in charge of the reporting function for their companies, students of accounting and management, and to serious investors and others with a strong interest in corporate reporting and the direction in which it is headed.

The New Investor Relations

Author : Benjamin Mark Cole
Publisher : Bloomberg Press
ISBN 13 : 9781417531059
Total Pages : 283 pages
Book Rating : 4.5/5 (31 download)

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Book Synopsis The New Investor Relations by : Benjamin Mark Cole

Download or read book The New Investor Relations written by Benjamin Mark Cole and published by Bloomberg Press. This book was released on 2014-05-14 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Shareholder lawsuits, accounting and financial reporting scandals, 24/7 business media, the growing ubiquity of the Internet, public calls for increased disclosure and transparency ... the landscape surrounding Wall Street and publicly held corporations has changed more than at any time since the Great Depression. Investor relations professionals face the challenge of rebuilding credibility and strengthening relationships with the investment community and the public. In The New Investor Relations, leading professionals provide guidance and strategy for navigating through today's communications maelstrom."--Provided by publisher.

Running an Effective Investor Relations Department

Author : Steven M. Bragg
Publisher : John Wiley & Sons
ISBN 13 : 0470630302
Total Pages : 276 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Running an Effective Investor Relations Department by : Steven M. Bragg

Download or read book Running an Effective Investor Relations Department written by Steven M. Bragg and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information. From creating and properly communicating a company's investment story, to dealing with both the sell side and buy side of the investment community, to providing guidance, and the form and frequency of that guidance, this authoritative resource covers it all. Addresses every possible area of the investor relations profession Includes chapters covering disclosure, forward-looking statements, guidance, event management, and twenty other topics Other titles by Bragg: The Vest Pocket Controller, Accounting Best Practices, Sixth Edition, and Just-in-Time Accounting, Third Edition Practical and thorough, this book offers the world-class guidance you need to effectively manage your investor relations department.

Online Marketing to Investors

Author : Daniel R. Valentine
Publisher : Business Expert Press
ISBN 13 : 1631571419
Total Pages : 135 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Online Marketing to Investors by : Daniel R. Valentine

Download or read book Online Marketing to Investors written by Daniel R. Valentine and published by Business Expert Press. This book was released on 2015-04-13 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book clearly explains why Investor Relations is now a highly regarded career choice and demonstrates its value to companies and the investment community.”—Helen Parris, Director of Investor Relations, G4S plc “This book is an essential read for Investor Relations profes-sionals, business managers, and anyone interested in corporate relations.”—William Sun, Deputy Director of the Centre for Governance, Leadership and Global Responsibility, Leeds Business School The expectations on UK listed companies continue to grow with the expansion of the regulatory framework and an increase in public scrutiny. The investment community continues to demand access to management, regular and meaningful communication, and an understanding of a firm’s position relative to its competitors. It falls increas-ingly to the Investor Relations (IR) function to help compa-nies and their management meet the rigorous demands of the equity markets and an evolving set of tools, technolo-gies, legal and governance frameworks. Digital channels present great but underutilised poten-tial to contribute to ever more effective IR. Online platforms offer fast, comprehensive, economical, exible and regula-tion-compliant methods of disclosing corporate informa-tion to investors, analysts and other relevant parties in the investment evaluation and decision making process.

The importance of a value based reporting system for quoted companies

Author : Nadine Ghanawi
Publisher : GRIN Verlag
ISBN 13 : 3640949722
Total Pages : 20 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis The importance of a value based reporting system for quoted companies by : Nadine Ghanawi

Download or read book The importance of a value based reporting system for quoted companies written by Nadine Ghanawi and published by GRIN Verlag. This book was released on 2011-09-19 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmensführung, Management, Organisation, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Quoted companies are constituted by their stockholders who invest in the company. Definitely, a precondition for an investment decision is the trust of the investors in the ability of the company to sustainably generate returns and to stand its ground at the market over the long term. With regards to globalization in particular, the internationalization of markets and integration of different industries led to a growing information need of investors that currently presents the corporate communications with new challenges. Therefore the external corporate reporting has a special importance as investors and analysts claim reliable and relevant information to be taken as a basis for corporate valuation and price determination. 1. Introduction 1.1 Problem Description 1.2 Objectives 1.3 Methodology 2. Characterization of Value Reporting 2.1 Definition and Principles 2.2 Prerequisites and Instruments of Value Enhancement Management 2.2.1 Investor Relations 2.2.2 Internal Control 3. Use of Value Reporting Systems 3.1 Concepts 3.2 Corporate Valuation according to the Shareholder Value Approach 4. Conclusion

The Handbook of Financial Communication and Investor Relations

Author : Alexander V. Laskin
Publisher : John Wiley & Sons
ISBN 13 : 1119240808
Total Pages : 542 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Handbook of Financial Communication and Investor Relations by : Alexander V. Laskin

Download or read book The Handbook of Financial Communication and Investor Relations written by Alexander V. Laskin and published by John Wiley & Sons. This book was released on 2017-09-07 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications. Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations: Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector Addresses “big-picture” strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.

The Handbook of Financial Communication and Investor Relations

Author : Alexander V. Laskin
Publisher : John Wiley & Sons
ISBN 13 : 1119240816
Total Pages : 708 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Handbook of Financial Communication and Investor Relations by : Alexander V. Laskin

Download or read book The Handbook of Financial Communication and Investor Relations written by Alexander V. Laskin and published by John Wiley & Sons. This book was released on 2017-09-14 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of concern to contemporary practitioners, such as socially responsible investing, corporate governance, shareholder activism, ethics, and professionalism. In addition, the book arms readers with metrics and proven techniques for reliably measuring and evaluating the effectiveness of investor relations and financial communications. Bringing together the most up-to-date research on investor relations and financial communication and the insights and expertise of an all-star team of practitioners, The Handbook of Financial Communication and Investor Relations: Explores how the profession is practiced in various regions of the globe, including North America, South America, Europe, the Middle East, India, Australia, and other areas Provides a unique look at financial communication as it is practiced beyond the corporate world, including in families, the medical profession, government, and the not-for-profit sector Addresses “big-picture” strategies as well as specific tactics for financial communication during crises, the use of social media, dealing with shareholder activism, integrated reporting and CSR, and more This book makes an ideal reference resource for undergrads and graduate students, scholars, and practitioners studying or researching investor relations and financial communication across schools of communication, journalism, business, and management. It also offers professionals an up-to-date, uniquely holistic look at best practices in financial communication investor relations worldwide.

Investor Relations

Author : Anne Guimard
Publisher : Springer
ISBN 13 : 113734234X
Total Pages : 237 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Investor Relations by : Anne Guimard

Download or read book Investor Relations written by Anne Guimard and published by Springer. This book was released on 2015-12-11 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.

Investor Relations

Author : A. Guimard
Publisher : Springer
ISBN 13 : 0230595111
Total Pages : 205 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Investor Relations by : A. Guimard

Download or read book Investor Relations written by A. Guimard and published by Springer. This book was released on 2008-11-07 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.

Investor Relations and Financial Communication

Author : Alexander V. Laskin
Publisher : John Wiley & Sons
ISBN 13 : 1119780454
Total Pages : 228 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Investor Relations and Financial Communication by : Alexander V. Laskin

Download or read book Investor Relations and Financial Communication written by Alexander V. Laskin and published by John Wiley & Sons. This book was released on 2021-12-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equips students and professionals with the fundamental skills and knowledge needed to succeed in investor relations and financial communication Investor Relations and Financial Communication is a comprehensive, up-to-date introduction to the investor relations and financial communication profession. Written by a leading educator and professional consultant, this authoritative textbook provides the well-rounded foundation necessary for anyone wanting to begin a career as an Investor Relations Officer (IRO). Detailed yet accessible chapters describe all essential aspects of the field, including communication skills, basic financial knowledge, legal and regulatory guidelines, professional standards and practices, and more. Organized in five sections, the book first identifies and defines the jobs available in investor relations and financial communication, detailing the responsibilities, titles, salaries, and key players in the industry. After thoroughly explaining the disclosure of financial and non-financial information, the author describes the regulatory environment in which professionals operate and offers expert insight into issues of corporate governance, environmental sustainability, social responsibility, shareholder activism, and crisis management. Subsequent sections highlight the day-to-day activities of investor relations and financial communication professionals and discuss the future of the field. This invaluable textbook also: Describes the responsibilities of the Investor Relations Officer throughout initial public offering, periodic reporting, and performance evaluation Discusses the role of investor relations professionals in disclosing financial information and educating the investment community Emphasizes the various skills that IROs must possess in order to do their jobs successfully, such as marketing and securities law compliance Includes end-of-chapter review questions, activities, and lists of key terms Investor Relations and Financial Communication: Creating Value Through Trust and Understanding is the perfect textbook for both professional development training programs and undergraduate and graduate courses in investor relations, and is required reading for all those working in investor relations, particularly early-career professionals.

A COMMUNICATIVE PERSPECTIVE FOR INVESTOR RELATIONS TAPPING THE INTERFACE BETWEEN CORPORATE CONCERNS AND USER NEEDS

Author : PRISCILLA S. ROGERS
Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.L/5 ( download)

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Book Synopsis A COMMUNICATIVE PERSPECTIVE FOR INVESTOR RELATIONS TAPPING THE INTERFACE BETWEEN CORPORATE CONCERNS AND USER NEEDS by : PRISCILLA S. ROGERS

Download or read book A COMMUNICATIVE PERSPECTIVE FOR INVESTOR RELATIONS TAPPING THE INTERFACE BETWEEN CORPORATE CONCERNS AND USER NEEDS written by PRISCILLA S. ROGERS and published by . This book was released on with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Investor Relations and ESG Reporting in a Regulatory Perspective

Author : Poul Lykkesfeldt
Publisher : Springer Nature
ISBN 13 : 3031058003
Total Pages : 342 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Investor Relations and ESG Reporting in a Regulatory Perspective by : Poul Lykkesfeldt

Download or read book Investor Relations and ESG Reporting in a Regulatory Perspective written by Poul Lykkesfeldt and published by Springer Nature. This book was released on 2022-08-15 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investor Relations and ESG Reporting in a Regulatory Perspective is a comprehensive and detailed practical guide for financial market participants, focusing on the stock market, written for practitioners by practitioners. The main themes of the book include the challenging integration of investor relations (IR) and the non-financial reporting of environmental, social and governance (ESG). Further, the book provides a comprehensive overview of the complex regulatory framework of the European Union (EU) related to the financial markets, including the expected global trends in this area. This includes financial legislation such as MiFID II, MiFIR and MAR along with non-financial legislation like the EU’s taxonomy, CSRD and SFDR. In addition, this book explores the non-financial reporting standards of GRI, TCFD, CDSB, IBC, SASB, IRRC and the upcoming ISSB, and discusses the UN’s Sustainable Development Goals (SDGs). In addition, the book provides a practical guide regarding IR in special situations, e.g. in connection with takeover response manuals, M&A, investor activism, initial public offerings (IPOs), as well companies’ collaboration with e.g. investment banks and corporate finance advisers, financial PR and IR advisers in such situations. The suggested audience of the book includes board members and senior management of in particular listed companies, and companies considering an IPO; professionals working in the fields of IR, ESG and communications; institutional and retail investors; private equity executives; venture capitalists; investment bankers; legal practitioners; accountants and auditors; financial journalists; and politicians. Finally, university and business students may benefit from an insight into the dynamics of the financial markets and the direction they are moving, a possible inspiration for choosing a future career.

Investor Relations: The Art and Philosophy of Effective Corporate Communications

Author : Thomas J. Lauria
Publisher : Lulu.com
ISBN 13 : 0557007631
Total Pages : 124 pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Investor Relations: The Art and Philosophy of Effective Corporate Communications by : Thomas J. Lauria

Download or read book Investor Relations: The Art and Philosophy of Effective Corporate Communications written by Thomas J. Lauria and published by Lulu.com. This book was released on 2008 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary objective of this handbook is to create a comprehensive knowledge base on the broad and sometimes misunderstood topic of investor relations, the center of most corporate communications programs. The approach taken was to first develop a thorough understanding of Wall Street itself. Having been a Fortune 25 Investor Relations Director as well as a Sr. Equity Analyst and Equity Research Director, the perception of what is needed by the financial community is quite different than what many investor relations officers believe. Driving a "hyperactive" Investor Relations program is the ultimate aim of this text. The author believes that the insight provided herein will enable new IROs to best understand their new profession and enable existing practitioners to add additional elements to their marketing programs that will enhance shareholder understanding and value. The author's website can be viewed at www.tomlauria.com.