Investigacion De Mercados En Entornos Digitales Y Convencionales Una Vision Integradora

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Investigación de mercados en entornos digitales y convencionales

Author : Silvia Villaverde Hernando
Publisher : ESIC Editorial
ISBN 13 : 841841507X
Total Pages : 168 pages
Book Rating : 4.4/5 (184 download)

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Book Synopsis Investigación de mercados en entornos digitales y convencionales by : Silvia Villaverde Hernando

Download or read book Investigación de mercados en entornos digitales y convencionales written by Silvia Villaverde Hernando and published by ESIC Editorial. This book was released on 2020-09-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A través de estas páginas, se pretende exponer la investigación de mercados como una profesión basada en la búsqueda de información y tendencias, la gestión del conocimiento y la toma de decisiones. Una profesión apasionada, divertida y en continuo cambio, estrechamente ligada a otras disciplinas como marketing, ventas, experiencia de cliente, etc. La investigación de mercados también ha sido partícipe del cambio tecnológico y la digitalización, por lo que este manual aporta las nuevas técnicas y metodologías digitales que enriquecen y complementan a la investigación tradicional. El libro va dirigido a estudiantes, profesionales de la docencia y del sector de investigación de mercados que quieran iniciar su conocimiento y experiencia en esta materia. Se divide en nueve capítulos, abordando en los dos primeros qué es y cómo se inicia una investigación de mercados. A continuación, se expone el desarrollo metodológico con especial dedicación al neuromarketing, para continuar con el diseño del cuestionario, muestreo y el análisis de la información. El último capítulo se destina a la elaboración de la presentación final o la ejecución de un cuadro de mandos.

La investigación de mercados: claves para conocer los insights del consumidor

Author : María Jesús Merino Sanz
Publisher : ESIC
ISBN 13 : 8416462798
Total Pages : 75 pages
Book Rating : 4.4/5 (164 download)

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Book Synopsis La investigación de mercados: claves para conocer los insights del consumidor by : María Jesús Merino Sanz

Download or read book La investigación de mercados: claves para conocer los insights del consumidor written by María Jesús Merino Sanz and published by ESIC. This book was released on 2015-03-27 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: En los momentos actuales, tomar decisiones que estén basadas únicamente en la intuición y en la experiencia supone asumir un riesgo adicional e innecesario. La investigación de mercados proporciona la información necesaria y útil para tomar decisiones en situaciones de gran incertidumbre. La labor de un investigador se centra en buscar, descubrir y analizar la información que el responsable de marketing necesita para conocer mejor a sus consumidores.

La investigación de mercados en un entorno de marketing

Author : William R. Dillon
Publisher :
ISBN 13 : 9788448108458
Total Pages : 735 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis La investigación de mercados en un entorno de marketing by : William R. Dillon

Download or read book La investigación de mercados en un entorno de marketing written by William R. Dillon and published by . This book was released on 1997 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Investigación de mercados

Author : Joseph F. Hair (Jr)
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (145 download)

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Book Synopsis Investigación de mercados by : Joseph F. Hair (Jr)

Download or read book Investigación de mercados written by Joseph F. Hair (Jr) and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Investigación de mercados

Author : Joseph F. Hair Jr.
Publisher :
ISBN 13 : 9781456226596
Total Pages : 677 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis Investigación de mercados by : Joseph F. Hair Jr.

Download or read book Investigación de mercados written by Joseph F. Hair Jr. and published by . This book was released on 2014 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy

Author : Jaime Gil-Lafuente
Publisher : Springer
ISBN 13 : 3030006778
Total Pages : 376 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy by : Jaime Gil-Lafuente

Download or read book Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy written by Jaime Gil-Lafuente and published by Springer. This book was released on 2018-10-13 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.

Beyond WikiLeaks

Author : Benedetta Brevini
Publisher : Springer
ISBN 13 : 113727574X
Total Pages : 393 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Beyond WikiLeaks by : Benedetta Brevini

Download or read book Beyond WikiLeaks written by Benedetta Brevini and published by Springer. This book was released on 2013-04-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.

PISA 21st-Century Readers Developing Literacy Skills in a Digital World

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264670971
Total Pages : 216 pages
Book Rating : 4.2/5 (646 download)

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Book Synopsis PISA 21st-Century Readers Developing Literacy Skills in a Digital World by : OECD

Download or read book PISA 21st-Century Readers Developing Literacy Skills in a Digital World written by OECD and published by OECD Publishing. This book was released on 2021-05-04 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literacy in the 21st century is about constructing and validating knowledge. Digital technologies have enabled the spread of all kinds of information, displacing traditional formats of usually more carefully curated information such as encyclopaedias and newspapers.

Cancer Pain Relief and Palliative Care

Author : WHO Expert Committee on Cancer Pain Relief and Active Supportive Care
Publisher : Technical Report Series
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Cancer Pain Relief and Palliative Care by : WHO Expert Committee on Cancer Pain Relief and Active Supportive Care

Download or read book Cancer Pain Relief and Palliative Care written by WHO Expert Committee on Cancer Pain Relief and Active Supportive Care and published by Technical Report Series. This book was released on 1990 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers what can - and should - be done to comfort patients suffering from the distressing symptoms of advanced cancer. Prepared by nine renowned experts in oncology, neurology, pain management and nursing care, the book draws together the evidence and arguments needed to define clear lines of action, whether on the part of the medical and nursing professions or in the form of national legislation. Throughout, arguments for palliative care take their force from the magnitude of unrelieved suffering currently borne by the majority of terminally ill patients. Although methods for the relief of pain are emphasized, other physical, psychological, and spiritual needs for comfort are also included in the report's comprehensive recommendations. The concept of palliative care is explained in terms of its concern with quality of life and comfort before death, emphasis on the family as the unit of care, dependence on teamwork, and relationship to curative interventions. Subsequent sections concentrate on measures for the relief of pain and other physical symptoms, the psychosocial needs of the patient and family, and the need for spiritual comfort. A section devoted to ethics provides several important statements concerning the legal and ethical distinction between killing the pain and killing the patient, and the need to recognize the limits of medicine. ..". crammed with very valuable information ... an altogether excellent book..." - Family Practice ..". a comprehensive report on cancer pain relief and active supportive care ... a valuable reference for those specializing in cancer care and for the generalist caring for dying patients..." - Nursing and Health care WHO definition of palliative care

Innovation and Quality in the University

Author :
Publisher : EDIPUCRS
ISBN 13 : 9788574307688
Total Pages : 644 pages
Book Rating : 4.3/5 (76 download)

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Book Synopsis Innovation and Quality in the University by :

Download or read book Innovation and Quality in the University written by and published by EDIPUCRS. This book was released on 2008 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522534180
Total Pages : 2389 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-08-30 with total page 2389 pages. Available in PDF, EPUB and Kindle. Book excerpt: People currently live in a digital age in which technology is now a ubiquitous part of society. It has become imperative to develop and maintain a comprehensive understanding of emerging innovations and technologies. Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications is an authoritative reference source for the latest scholarly research on techniques, trends, and opportunities within the areas of digital literacy. Highlighting a wide range of topics and concepts such as social media, professional development, and educational applications, this multi-volume book is ideally designed for academics, technology developers, researchers, students, practitioners, and professionals interested in the importance of understanding technological innovations.

Narrative Strategies in Television Series

Author : G. Allrath
Publisher : Springer
ISBN 13 : 0230501001
Total Pages : 235 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Narrative Strategies in Television Series by : G. Allrath

Download or read book Narrative Strategies in Television Series written by G. Allrath and published by Springer. This book was released on 2005-08-10 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the context of a systematic overview of the possibilities of applying narratological concepts to a study of TV series, ten case studies are explored in depth, demonstrating how series such as 24, Buffy, Twin Peaks, Star Trek, Blackadder, and Sex and the City make use of innovative audiovisual means of storytelling. Transgressing the traditional confines of narrative theory, the chapter authors address the question of how form, content, and function intersect in these series.

Holism and Evolution

Author : Jan Christiaan Smuts
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Holism and Evolution by : Jan Christiaan Smuts

Download or read book Holism and Evolution written by Jan Christiaan Smuts and published by . This book was released on 1926 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transformative Approaches to Sustainable Development at Universities

Author : Walter Leal Filho
Publisher : Springer
ISBN 13 : 3319088378
Total Pages : 595 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Transformative Approaches to Sustainable Development at Universities by : Walter Leal Filho

Download or read book Transformative Approaches to Sustainable Development at Universities written by Walter Leal Filho and published by Springer. This book was released on 2014-10-06 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents and disseminates experiences from a wide range of universities, across the five continents, which showcase how the principles of sustainable development may be incorporated as part of university programmes, and present transformatory projects and programmes, showing how sustainability can be implemented across disciplines. Sustainability in a higher education context is a fast growing field. Thousands of universities across the world have signed declarations or have committed themselves to integrate the principles of sustainable development in their activities: teaching, research and extension, and many more will follow.

Fundamentals of Supply Chain Management

Author : John T. Mentzer
Publisher : SAGE
ISBN 13 : 1452236941
Total Pages : 305 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Fundamentals of Supply Chain Management by : John T. Mentzer

Download or read book Fundamentals of Supply Chain Management written by John T. Mentzer and published by SAGE. This book was released on 2004-05-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is an insightful, well-balanced, stimulating SCM Strategy book that clearly tells managers, consultants, as well as educators that the SCM concept is not a fad but a must strategy to gain competitive advantage in today′s dynamic global market place. There are three major strengths. First, it is an unprecedented interdisciplinary SCM strategy book that explains how companies obtain, maintain, and even enhance competitive advantages based upon a well-laid SCM strategy. Second, it provides readers a unique, well-balanced framework for SCM strategy formulation. Third, it is a valuable contribution in the area of SCM in that it does a good job in explaining such a complicated SCM strategy to readers in such a simple manner." —Soonhong (Hong) Min, University of Oklahoma Author of the bestselling text Supply Chain Management, John T. Mentzer′s companion book Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage has been developed as a supplemental text for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, Mentzer identifies twelve drivers of competitive advantage as clear strategic points managers can use in their companies. Research from more than 400 books, articles, and papers, as well as interviews with over fifty executives in major global companies, inform these twelve drivers. The roles of all of the traditional business functions—marketing, sales, logistics, information systems, finance, customer services, and management—in supply chain management are also addressed. Complete with cases and real-world examples from corporations around the world, the book′s exemplars will help students and practicing managers to more effectively understand, implement, and manage supply chains successfully.

M-Health

Author : Robert Istepanian
Publisher : Springer Science & Business Media
ISBN 13 : 0387265597
Total Pages : 619 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis M-Health by : Robert Istepanian

Download or read book M-Health written by Robert Istepanian and published by Springer Science & Business Media. This book was released on 2007-01-04 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: M-health can be defined as the ‘emerging mobile communications and network technologies for healthcare systems.' This book paves the path toward understanding the future of m-health technologies and services and also introducing the impact of mobility on existing e-health and commercial telemedical systems. M-Health: Emerging Mobile Health Systems presents a new and forward-looking source of information that explores the present and future trends in the applications of current and emerging wireless communication and network technologies for different healthcare scenaria. It also provides a discovery path on the synergies between the 2.5G and 3G systems and other relevant computing and information technologies and how they prescribe the way for the next generation of m-health services. The book contains 47 chapters, arranged in five thematic sections: Introduction to Mobile M-health Systems, Smart Mobile Applications for Health Professionals, Signal, Image, and Video Compression for M-health Applications, Emergency Health Care Systems and Services, Echography Systems and Services, and Remote and Home Monitoring. This book is intended for all those working in the field of information technologies in biomedicine, as well as for people working in future applications of wireless communications and wireless telemedical systems. It provides different levels of material to researchers, computing engineers, and medical practitioners interested in emerging e-health systems. This book will be a useful reference for all the readers in this important and growing field of research, and will contribute to the roadmap of future m-health systems and improve the development of effective healthcare delivery systems.

Public Health and Social Justice

Author : Martin T. Donohoe
Publisher : John Wiley & Sons
ISBN 13 : 111808814X
Total Pages : 656 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Public Health and Social Justice by : Martin T. Donohoe

Download or read book Public Health and Social Justice written by Martin T. Donohoe and published by John Wiley & Sons. This book was released on 2012-10-16 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Public Health and Social Justice "This compilation unifies ostensibly distant corners of our broad discipline under the common pursuit of health as an achievable, non-negotiable human right. It goes beyond analysis to impassioned suggestions for moving closer to the vision of health equity." —Paul Farmer, MD, PhD, Kolokotrones University Professor and chair, Department of Global Health and Social Medicine, Harvard Medical School; co-founder, Partners In Health "This superb book is the best work yet concerning the relationships between public health and social justice." —Howard Waitzkin, MD, PhD, Distinguished Professor Emeritus, University of New Mexico "This book gives public health professionals, researchers and advocates the essential knowledge they need to capture the energy that social justice brings to our enterprise." —Nicholas Freudenberg, DrPH, Distinguished Professor of Public Health, the City University of New York School of Public Health at Hunter College "The breadth of topics selected provides a strong overview of social justice in medicine and public health for readers new to the topic." —William Wiist, DHSc, MPH, MS, senior scientist and head, Office of Health and Society Studies, Interdisciplinary Health Policy Institute, Northern Arizona University "This book is a tremendous contribution to the literature of social justice and public health." —Catherine Thomasson, MD, executive director, Physicians for Social Responsibility "This book will serve as an essential reference for students, teachers and practitioners in the health and human services who are committed to social responsibility." —Shafik Dharamsi, PhD, faculty of medicine, University of British Columbia