Introductory Certificate In Marketing

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CIM Coursebook Introductory Certificate in Marketing

Author : Neil Botten
Publisher : Routledge
ISBN 13 : 1136442812
Total Pages : 231 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook Introductory Certificate in Marketing by : Neil Botten

Download or read book CIM Coursebook Introductory Certificate in Marketing written by Neil Botten and published by Routledge. This book was released on 2009-11-04 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

Introductory Certificate in Marketing

Author : David Harris
Publisher : Routledge
ISBN 13 : 1856175243
Total Pages : 232 pages
Book Rating : 4.8/5 (561 download)

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Book Synopsis Introductory Certificate in Marketing by : David Harris

Download or read book Introductory Certificate in Marketing written by David Harris and published by Routledge. This book was released on 2008-07-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. -The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). -Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. -Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. -Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

CIM Coursebook Introductory Certificate in Marketing

Author : Neil Botten
Publisher : Routledge
ISBN 13 : 1136442804
Total Pages : 232 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!

Book Synopsis CIM Coursebook Introductory Certificate in Marketing by : Neil Botten

Download or read book CIM Coursebook Introductory Certificate in Marketing written by Neil Botten and published by Routledge. This book was released on 2009-11-04 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

CIM Introductory Certificate in Marketing -Covers 2

Author : BPP Learning Media
Publisher : BPP Learning Media
ISBN 13 : 1445361353
Total Pages : 241 pages
Book Rating : 4.4/5 (453 download)

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Book Synopsis CIM Introductory Certificate in Marketing -Covers 2 by : BPP Learning Media

Download or read book CIM Introductory Certificate in Marketing -Covers 2 written by BPP Learning Media and published by BPP Learning Media. This book was released on 2012-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A core text book for the CIM Qualification.

Cim - Introductory Certificate in Marketing

Author : Bpp Learning Media Staff
Publisher :
ISBN 13 : 9780751751604
Total Pages : 0 pages
Book Rating : 4.7/5 (516 download)

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Book Synopsis Cim - Introductory Certificate in Marketing by : Bpp Learning Media Staff

Download or read book Cim - Introductory Certificate in Marketing written by Bpp Learning Media Staff and published by . This book was released on 2008-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CIM Coursebook 08/09 Introductory Certificate in Marketing

Author : Neil Botten
Publisher : Routledge
ISBN 13 : 9781138441019
Total Pages : pages
Book Rating : 4.4/5 (41 download)

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Book Synopsis CIM Coursebook 08/09 Introductory Certificate in Marketing by : Neil Botten

Download or read book CIM Coursebook 08/09 Introductory Certificate in Marketing written by Neil Botten and published by Routledge. This book was released on 2017-09-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: �Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.�Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing�Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.�Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemann�s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. �The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). �Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. �Past examination papers and examiners� reports are available online to enable you to practise what has been learned and help p

CIM Companion

Author : Elizabeth Hill
Publisher :
ISBN 13 : 9780902130739
Total Pages : 256 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis CIM Companion by : Elizabeth Hill

Download or read book CIM Companion written by Elizabeth Hill and published by . This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CIM - Introductory Certificate in Marketing

Author : BPP Learning Media
Publisher :
ISBN 13 : 9780751782721
Total Pages : 220 pages
Book Rating : 4.7/5 (827 download)

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Book Synopsis CIM - Introductory Certificate in Marketing by : BPP Learning Media

Download or read book CIM - Introductory Certificate in Marketing written by BPP Learning Media and published by . This book was released on 2009-10-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introductory Certificate in Marketing

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (17 download)

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Book Synopsis Introductory Certificate in Marketing by :

Download or read book Introductory Certificate in Marketing written by and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

CIM Introductory Certificate in Marketing, Valid for Assessments Up to September 2013

Author : BPP Learning Media
Publisher : BPP Publishing
ISBN 13 : 9781445391571
Total Pages : pages
Book Rating : 4.3/5 (915 download)

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Book Synopsis CIM Introductory Certificate in Marketing, Valid for Assessments Up to September 2013 by : BPP Learning Media

Download or read book CIM Introductory Certificate in Marketing, Valid for Assessments Up to September 2013 written by BPP Learning Media and published by BPP Publishing. This book was released on 2012-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.

Introductory Certificate in Marketing

Author :
Publisher :
ISBN 13 : 9789868685505
Total Pages : 110 pages
Book Rating : 4.6/5 (855 download)

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Book Synopsis Introductory Certificate in Marketing by :

Download or read book Introductory Certificate in Marketing written by and published by . This book was released on 2012 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introductory Certificate in Marketing

Author : David R. Harris
Publisher :
ISBN 13 :
Total Pages : 227 pages
Book Rating : 4.:/5 (646 download)

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Book Synopsis Introductory Certificate in Marketing by : David R. Harris

Download or read book Introductory Certificate in Marketing written by David R. Harris and published by . This book was released on 2008 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing

Author :
Publisher :
ISBN 13 : 9781292146508
Total Pages : pages
Book Rating : 4.1/5 (465 download)

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Book Synopsis Marketing by :

Download or read book Marketing written by and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

CIM Coursebook 06/07 Marketing Environment

Author : Mike Oldroyd
Publisher : Routledge
ISBN 13 : 1136420975
Total Pages : 360 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 06/07 Marketing Environment by : Mike Oldroyd

Download or read book CIM Coursebook 06/07 Marketing Environment written by Mike Oldroyd and published by Routledge. This book was released on 2007-07-11 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

CIM Coursebook Marketing Communications 07/08

Author : Chris Fill
Publisher : Routledge
ISBN 13 : 1136419632
Total Pages : 332 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook Marketing Communications 07/08 by : Chris Fill

Download or read book CIM Coursebook Marketing Communications 07/08 written by Chris Fill and published by Routledge. This book was released on 2013-05-13 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Communication strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

CIM Coursebook 06/07 Marketing Communications

Author : Chris Fill
Publisher : Routledge
ISBN 13 : 1136421041
Total Pages : 318 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 06/07 Marketing Communications by : Chris Fill

Download or read book CIM Coursebook 06/07 Marketing Communications written by Chris Fill and published by Routledge. This book was released on 2007-07-11 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

CIM Coursebook 07/08 Marketing Management in Practice

Author : John Williams
Publisher : Routledge
ISBN 13 : 1136420126
Total Pages : 388 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 07/08 Marketing Management in Practice by : John Williams

Download or read book CIM Coursebook 07/08 Marketing Management in Practice written by John Williams and published by Routledge. This book was released on 2012-05-23 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.