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Author : Louis Porcher
Publisher :
ISBN 13 : 9782278018734
Total Pages : pages
Book Rating : 4.0/5 (187 download)
Download or read book INTRO SEMIOTIQUE IMAGES written by Louis Porcher and published by . This book was released on 1994-03-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Louis Hébert
Publisher : Routledge
ISBN 13 : 1000760596
Total Pages : 339 pages
Book Rating : 4.0/5 (7 download)
Download or read book An Introduction to Applied Semiotics written by Louis Hébert and published by Routledge. This book was released on 2019-11-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.
Author : Gianfranco Marrone
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110688980
Total Pages : 208 pages
Book Rating : 4.1/5 (16 download)
Download or read book Introduction to the Semiotics of the Text written by Gianfranco Marrone and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-11-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This books aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes.
Author : Alexandros Ph. Lagopoulos
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110980282
Total Pages : 459 pages
Book Rating : 4.1/5 (19 download)
Download or read book Semiotics of Images written by Alexandros Ph. Lagopoulos and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-11-18 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a unique collaborative effort to bring together the multiple aspects of the semiotics of images into a coherent approach based on Greimasian and post-Greimasian theory. Starting with a critical discussion of epistemological and theoretical issues and continuing with methodology and numerous examples of applied analysis, it aims to provide the educated reader with a consistent and unified theoretical framework for the semiotic study of visual cultural texts. It offers a comprehensive overview of the semiotics of static images such as painting, drawing, sculpture and photography, but also dynamic images such as cinema, animation and digital games. Readers will benefit from the special emphasis placed on the analysis of the pictorial signifier, visual syntax and the structuring of the semantic universe.
Author : Maria Giulia Dondero
Publisher : Springer Nature
ISBN 13 : 3030526208
Total Pages : 147 pages
Book Rating : 4.0/5 (35 download)
Download or read book The Language of Images written by Maria Giulia Dondero and published by Springer Nature. This book was released on 2020-08-18 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with two fundamental issues in the semiotics of the image. The first is the relationship between image and observer: how does one look at an image? To answer this question, this book sets out to transpose the theory of enunciation formulated in linguistics over to the visual field. It also aims to clarify the gains made in contemporary visual semiotics relative to the semiology of Roland Barthes and Emile Benveniste. The second issue addressed is the relation between the forces, forms and materiality of the images. How do different physical mediums (pictorial, photographic and digital) influence visual forms? How does materiality affect the generativity of forms? On the forces within the images, the book addresses the philosophical thought of Gilles Deleuze and René Thom as well as the experiment of Aby Warburg’s Atlas Mnemosyne. The theories discussed in the book are tested on a variety of corpora for analysis, including both paintings and photographs, taken from traditional as well as contemporary sources in a variety of social sectors (arts and sciences). Finally, semiotic methodology is contrasted with the computational analysis of large collections of images (Big Data), such as the “Media Visualization” analyses proposed by Lev Manovich and Cultural Analytics in the field of Computer Science to evaluate the impact of automatic analysis of visual forms on Digital Art History and more generally on the image sciences.
Author : Tony Jappy
Publisher : Bloomsbury Publishing
ISBN 13 : 1441132899
Total Pages : 241 pages
Book Rating : 4.4/5 (411 download)
Download or read book Introduction to Peircean Visual Semiotics written by Tony Jappy and published by Bloomsbury Publishing. This book was released on 2013-01-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary culture is as much visual as literary. This book explores an approach to the communicative power of the pictorial and multimodal documents that make up this visual culture, using Peircean semiotics. It develops the enormous theoretical potential of Peirce's theory of signs of signs (semiotics) and the persuasive strategies in which they are employed (visual rhetoric) in a variety of documents. Unlike presentations of semiotics that take the written word as the reference value, this book examines this particular rhetoric using pictorial signs as its prime examples. The visual is not treated as the 'poor relation' to the (written) word. It is therefore possible to isolate more clearly the specific constituent properties of word and image, taking these as the basic material of a wide range of cultural artefacts. It looks at comic strips, conventional photographs, photographic allegory, pictorial metaphor, advertising campaigns and the huge semiotic range exhibited by the category of the 'poster'. This is essential reading for all students of semiotics, introductory and advanced.
Author : Katharina Lorenz
Publisher : Cambridge University Press
ISBN 13 : 1316720497
Total Pages : 303 pages
Book Rating : 4.3/5 (167 download)
Download or read book Ancient Mythological Images and their Interpretation written by Katharina Lorenz and published by Cambridge University Press. This book was released on 2016-08-18 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: When we try to make sense of pictures, what do we gain when we use a particular method - and what might we be missing or even losing? Empirical experimentation on three types of mythological imagery - a Classical Greek pot, a frieze from Hellenistic Pergamon and a second-century CE Roman sarcophagus - enables Katharina Lorenz to demonstrate how theoretical approaches to images (specifically, iconology, semiotics, and image studies) impact the meanings we elicit from Greek and Roman art. A guide to Classical images of myth, and also a critical history of Classical archaeology's attempts to give meaning to pictures, this book establishes a dialogue with the wider field of art history and proposes a new framework for the study of ancient visual culture. It will be essential reading not just for students of classical art history and archaeology, but for anyone interested in the possibilities - and the history - of studying visual culture.
Author : John Bateman
Publisher : Routledge
ISBN 13 : 131768303X
Total Pages : 292 pages
Book Rating : 4.3/5 (176 download)
Download or read book Text and Image written by John Bateman and published by Routledge. This book was released on 2014-05-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.
Author : Seymour Chatman
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110803321
Total Pages : 1268 pages
Book Rating : 4.1/5 (18 download)
Download or read book A Semiotic Landscape. Panorama sémiotique written by Seymour Chatman and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-05-20 with total page 1268 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "A Semiotic Landscape. Panorama sémiotique".
Author : Fernande Saint-Martin
Publisher : Kingston, Ont. : Queen's University
ISBN 13 :
Total Pages : 81 pages
Book Rating : 4.:/5 (178 download)
Download or read book Introduction to a Semiology of Visual Language written by Fernande Saint-Martin and published by Kingston, Ont. : Queen's University. This book was released on 1985 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Krešimir Purgar
Publisher : Springer Nature
ISBN 13 : 3030718301
Total Pages : 980 pages
Book Rating : 4.0/5 (37 download)
Download or read book The Palgrave Handbook of Image Studies written by Krešimir Purgar and published by Springer Nature. This book was released on 2021-10-01 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook brings together the most current and hotly debated topics in studies about images today. In the first part, the book gives readers an historical overview and basic diacronical explanation of the term image, including the ways it has been used in different periods throughout history. In the second part, the fundamental concepts that have to be mastered should one wish to enter into the emerging field of Image Studies are explained. In the third part, readers will find analysis of the most common subjects and topics pertaining to images. In the fourth part, the book explains how existing disciplines relate to Image Studies and how this new scholarly field may be constructed using both old and new approaches and insights. The fifth chapter is dedicated to contemporary thinkers and is the first time that theses of the most prominent scholars of Image Studies are critically analyzed and presented in one place.
Author : Peter Pericles Trifonas
Publisher : Springer
ISBN 13 : 9401794049
Total Pages : 1282 pages
Book Rating : 4.4/5 (17 download)
Download or read book International Handbook of Semiotics written by Peter Pericles Trifonas and published by Springer. This book was released on 2015-05-11 with total page 1282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an extensive overview and analysis of current work on semiotics that is being pursued globally in the areas of literature, the visual arts, cultural studies, media, the humanities, natural sciences and social sciences. Semiotics—also known as structuralism—is one of the major theoretical movements of the 20th century and its influence as a way to conduct analyses of cultural products and human practices has been immense. This is a comprehensive volume that brings together many otherwise fragmented academic disciplines and currents, uniting them in the framework of semiotics. Addressing a longstanding need, it provides a global perspective on recent and ongoing semiotic research across a broad range of disciplines. The handbook is intended for all researchers interested in applying semiotics as a critical lens for inquiry across diverse disciplines.
Author : Paul Zumthor
Publisher : U of Minnesota Press
ISBN 13 : 9780816617258
Total Pages : 284 pages
Book Rating : 4.6/5 (172 download)
Download or read book Introduction À la Poésie Orale written by Paul Zumthor and published by U of Minnesota Press. This book was released on 1990 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his comprehensive treatment, Zumthor (emeritus, U. of Montreal) discusses general issues concerning oral poetry, from primary to mechanized orality (including the setting of text to music); the forms of oral poetry; the epic in the West, Africa, and other parts of the globe; the oral poet's texte; performance in its manifold styles across the world; roles played in oral poetry; and oral ritual actions from archaic times to the present--Homer to Bob Dylan. Translated from the first French edition of 1983. Paper edition (unseen), $17.95. Annotation copyrighted by Book News, Inc., Portland, OR
Author : CAVASSILAS Marina
Publisher : Lavoisier
ISBN 13 : 2746289733
Total Pages : 258 pages
Book Rating : 4.7/5 (462 download)
Download or read book Clés et codes du packaging: sémiotique appliquée (retirage) written by CAVASSILAS Marina and published by Lavoisier. This book was released on 2012-08-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage propose une méthode opérationnelle pour analyser une communication visuelle, principalement le packaging. Cette méthode, dénommée SEMIO-PACK©, permet de décoder les signes du packaging et d'établir son positionnement dans les moindres détails. Ses piliers méthodologiques sont empruntés aux discplines que sont la sémiotique, l'histoire de l'art, la communication et les sciences cognitives. Avant de présenter l'application de cette méthode à de nombreux packagings (couvrant une cinquantaine de catégories de produits grande consommation), l'ouvrage présente les fondements de la sémiotique puis les processus cognitifs et symboliques impliqués dans la perception visuelle. Cette méthode se révèle un outil indispensable pour optimiser les processus d'analyse et de création du packaging. Clés et codes du packaging s'adresse aux professionnels, étudiants et chercheurs dans les domaines du marketing, du design, de la communication et de la sémiotique ainsi qu'à toute personne curieuse de maîtriser les rouages de la communication visuelle.
Author : Louis Hébert
Publisher : Taylor & Francis
ISBN 13 : 1000589706
Total Pages : 261 pages
Book Rating : 4.0/5 (5 download)
Download or read book Introduction to Literary Analysis written by Louis Hébert and published by Taylor & Francis. This book was released on 2022-06-21 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a complete guide to analyzing literary works, from an introduction of basic principles to the finer details. Separated into three sections, the book covers: • Principles—this looks at what literary analysis is, its three main components, and the various possible objects of analysis. • Main components—introduces nearly 30 aspects of text analysis, such as style, themes, social aspects, and context, and then goes on to introduce nearly 50 approaches, such as literary history, ecocriticism, narratology, and sociology. • The process of analysis—details the general structure of the analytical text, the structure of a pedagogical essay, the analysis of a theoretical element, possible “plans” for the analytical text, methods of argumentation, statements of opinion, hypotheses, the structure of paragraphs, and the use of citations. This book is a synthesis of established scholarship with new, original insights, making it an ideal introduction to the study of literature as well as a valuable companion throughout further study.
Author : George Rossolatos
Publisher : George Rossolatos
ISBN 13 : 1105767116
Total Pages : 83 pages
Book Rating : 4.1/5 (57 download)
Download or read book Applying structuralist semiotics to brand image research written by George Rossolatos and published by George Rossolatos. This book was released on 2013 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this paper is to display a conceptual and methodological framework for brand image research by drawing on the discipline of structuralist semiotics. Upon a critical review of existing research from key authors in the brand semiotics literature and through an engagement with the concept of brand image as formulated by key authors in the marketing literature, a semiotic model is furnished for the formation of brand image and brand identity. By drawing on the structuration process of brand image along the three major strata in a brand's signification trajectory, and the key operations of reduction, redundancy, recurrence, isotopy, homologation, I focus more narrowly on how the chaining [enchaînement] of elements from the three strata is effected with view to addressing how brand image may be operationalised in structuralist semiotic terms vis a vis a brand's intended positioning, how it may be linked to a brand's advertising discourse and how the conceptual framework may yield a platform for ongoing brand image analysis and management.
Author : Winfried Noth
Publisher : Indiana University Press
ISBN 13 : 9780253209597
Total Pages : 600 pages
Book Rating : 4.2/5 (95 download)
Download or read book Handbook of Semiotics written by Winfried Noth and published by Indiana University Press. This book was released on 1990-09-22 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structuralism to Text Semiotics: Schools and Major Figures -- Text Semiotics: The Field -- Nonverbal Communication -- Aesthetics and Visual Communication.
