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Author : Melissa Shamini Periasamy
Publisher :
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.:/5 (98 download)
Download or read book Interpretation of a Malaysian Television Commercial written by Melissa Shamini Periasamy and published by . This book was released on 2014 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Suit-Heng Chong
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (45 download)
Download or read book Gender Roles written by Suit-Heng Chong and published by . This book was released on 2000 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nabilah Abu Bakar
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (915 download)
Download or read book The Similarities and Differences of Cultural Values in Television Advertising written by Nabilah Abu Bakar and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This study compares the cultural values in television advertising between Malaysia and the United States. Malaysia is a growing Muslim nation with a diverse population that has a number of ethnic groups with their own individual habits and traditions. United States is Malaysia's fourth largest trading partner. With the growing relationship between the two countries, it is important that companies and advertisers understand the cultural differences and similarities of both countries. This study used a content analysis method, where commercials were taken from television media channels of both countries during their prime time over the period of September 2014. Cheng and Schweitzer's (1996) modified version of 32 cultural values are used for coding. The study indicated that Malaysia portrayed similar to cultural values from the American advertisements. Thus, the results showed no significant differences in cultural values of TV ads of both countries due to modernization of Malaysia in the last two decades. These findings are consistent with Khairullah and Khairullah's (2013) results, where they concluded that the Indian society is adopting Western cultural values, thus suggesting modernization. The findings contribute to the debate of localization versus standardization in global marketing.
Author : Tony Wilson
Publisher : Routledge
ISBN 13 : 1136933638
Total Pages : 184 pages
Book Rating : 4.1/5 (369 download)
Download or read book Global Advertising, Attitudes, and Audiences written by Tony Wilson and published by Routledge. This book was released on 2013-09-05 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.
Author : Adnan Hashim
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.:/5 (318 download)
Download or read book Advertising in Malaysia written by Adnan Hashim and published by . This book was released on 1994 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jinna Tay
Publisher : Routledge
ISBN 13 : 1135008078
Total Pages : 249 pages
Book Rating : 4.1/5 (35 download)
Download or read book Television Histories in Asia written by Jinna Tay and published by Routledge. This book was released on 2015-07-24 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an analysis of television histories across India, China, Taiwan, Singapore, Indonesia, Japan, Hong Kong, the Philippines, Malaysia and Bhutan. It offers a set of standard data on the history of television’s cultural, industrial and political structures in each specific national context, allowing for cross-regional comparative analysis. Each chapter presents a case study on a salient aspect of contemporary television culture of the nation in question, such as analyses of ideology in television content in Japan and Singapore, and transformations of industry structure vis-à-vis state versus market control in China and Taiwan. The book provides a comprehensive overview of TV histories in Asia as well as a survey of current issues and concerns in Asian television cultures and their social and political impact.
Author : Aizimah binti Abu Samah
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (956 download)
Download or read book Investigating Inferences in Advertising on Malaysian TV Commercials written by Aizimah binti Abu Samah and published by . This book was released on 2005 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tony Wilson
Publisher : John Wiley & Sons
ISBN 13 : 1444304968
Total Pages : 232 pages
Book Rating : 4.4/5 (443 download)
Download or read book Understanding Media Users written by Tony Wilson and published by John Wiley & Sons. This book was released on 2009-01-30 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies. examines the relationship between media and audiences by one of the world’s leading media scholars provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age
Author : Tony Wilson
Publisher : Routledge
ISBN 13 : 1317589025
Total Pages : 251 pages
Book Rating : 4.3/5 (175 download)
Download or read book Media Consumption in Malaysia written by Tony Wilson and published by Routledge. This book was released on 2015-01-09 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do visitors immersing themselves in material places such as shopping malls or video sites online make sense of the experience, enabling criticizing - or consenting to content? How is this evident in behaviour? Reflecting on accounts by Chinese, Indian, Malay and Indigenous members of Malaysian society, this book addresses these questions from a practices perspective increasingly adopted by scholars in marketing and media studies. The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the processes of embodied understanding, developing alongside interpretive and reception theory. Part I draws upon authors as diverse as Heidegger and Henry Jenkins, with a practices perspective on media and mall consuming shown as developing from forty years of theorizing about audience activity. An empirical study of Malaysian blogging and branding on YouTube exemplifies this approach. Part II considers Malaysians absorbed in social media sites, as everyday visitors and the subjects of consumer research. The book then returns to the material world, exploring the horizons of understanding from which Malaysians enter their mediated malls, and concludes by positioning media practices theory within a spectrum of philosophical ideas. Recognizing the current (re)turn in Consumer and Media Studies to employing hermeneutics as an account of our embodied human understanding, this book presents its major philosophical proponents, showing how close attention to their writing can now inform and shape research on ubiquitous screen users. As such, it will be of particular interest to students and scholars of Media Studies, Asian Studies and Marketing Studies.
Author : Roszainora Setia
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783838338989
Total Pages : 120 pages
Book Rating : 4.3/5 (389 download)
Download or read book Gender Role Stereotypes in Malaysian Television Advertisements written by Roszainora Setia and published by LAP Lambert Academic Publishing. This book was released on 2010-03 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on a study to determine and identify audience s perceptions and awareness on gender role stereotypes in advertisements. The degree and frequency levels of gender role stereotypes in Malaysian television s advertisements were tabulated. Gender role stereotypes have not been fully and extensively explored in Malaysia. This is dissipative as advertising is a very powerful genre in persuading and manipulating the audience.
Author : Deva Malar
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (969 download)
Download or read book The Perception of Viewers on Female Role Portrayals in Malaysian Television Advertisements written by Deva Malar and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Farid Sufian Shuaib
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403513713
Total Pages : 123 pages
Book Rating : 4.4/5 (35 download)
Download or read book Media Law in Malaysia written by Farid Sufian Shuaib and published by Kluwer Law International B.V.. This book was released on 2019-06-13 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this analysis of media law in Malaysia surveys the massively altered and enlarged legal landscape traditionally encompassed in laws pertaining to freedom of expression and regulation of communications. Everywhere, a shift from mass media to mass self-communication has put enormous pressure on traditional law models. An introduction describing the main actors and salient aspects of media markets is followed by in-depth analyses of print media, radio and television broadcasting, the Internet, commercial communications, political advertising, concentration in media markets, and media regulation. Among the topics that arise for discussion are privacy, cultural policy, protection of minors, competition policy, access to digital gateways, protection of journalists’ sources, standardization and interoperability, and liability of intermediaries. Relevant case law is considered throughout, as are various ethical codes. A clear, comprehensive overview of media legislation, case law, and doctrine, presented from the practitioner’s point of view, this book is a valuable time-saving resource for all concerned with media and communication freedom. Lawyers representing parties with interests in Malaysia will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative media law.
Author : E. Martin
Publisher : Springer
ISBN 13 : 0230511902
Total Pages : 300 pages
Book Rating : 4.2/5 (35 download)
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Author :
Publisher : Oxford Business Group
ISBN 13 : 1902339886
Total Pages : 276 pages
Book Rating : 4.9/5 (23 download)
Download or read book The Report: Malaysia 2008 - Oxford Business Group written by and published by Oxford Business Group. This book was released on 2008 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Amir Hetsroni
Publisher : Bloomsbury Publishing USA
ISBN 13 : 144111503X
Total Pages : 272 pages
Book Rating : 4.4/5 (411 download)
Download or read book Advertising and Reality written by Amir Hetsroni and published by Bloomsbury Publishing USA. This book was released on 2012-11-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more. This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Author : Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor
Publisher : Penerbit USM
ISBN 13 : 9674615334
Total Pages : 324 pages
Book Rating : 4.6/5 (746 download)
Download or read book Principles of Integrated Marketing Communications: A Malaysia Casebook written by Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor and published by Penerbit USM. This book was released on 2022-10-18 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.
Author : Meor Zailan Sulaiman
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (969 download)
Download or read book The Emergence of Commercial Television in Malaysia and Its Performance During the Early Period of Its Existence written by Meor Zailan Sulaiman and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
