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Author : Federica Signorini
Publisher : Lulu.com
ISBN 13 : 1447541235
Total Pages : 259 pages
Book Rating : 4.4/5 (475 download)
Download or read book Internet for promoting small tourist realities written by Federica Signorini and published by Lulu.com. This book was released on with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Author : Guazzaroni, Giuliana
Publisher : IGI Global
ISBN 13 : 1799817989
Total Pages : 385 pages
Book Rating : 4.7/5 (998 download)
Download or read book Virtual and Augmented Reality in Education, Art, and Museums written by Guazzaroni, Giuliana and published by IGI Global. This book was released on 2019-11-22 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the growing prevalence of artificial intelligence technologies, schools, museums, and art galleries will need to change traditional ways of working and conventional thought processes to fully embrace their potential. Integrating virtual and augmented reality technologies and wearable devices into these fields can promote higher engagement in an increasingly digital world. Virtual and Augmented Reality in Education, Art, and Museums is an essential research book that explores the strategic role and use of virtual and augmented reality in shaping visitor experiences at art galleries and museums and their ability to enhance education. Highlighting a range of topics such as online learning, digital heritage, and gaming, this book is ideal for museum directors, tour developers, educational software designers, 3D artists, designers, curators, preservationists, conservationists, education coordinators, academicians, researchers, and students.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522551883
Total Pages : 1755 pages
Book Rating : 4.5/5 (225 download)
Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author : Simão, Emília
Publisher : IGI Global
ISBN 13 : 1522556974
Total Pages : 296 pages
Book Rating : 4.5/5 (225 download)
Download or read book Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality written by Simão, Emília and published by IGI Global. This book was released on 2018-07-27 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of immersive multimedia, which is closely related to concepts of augmented reality, brings opportunities in art, education, entertainment, and technology. As such, it is vital to explore the connections between consumers of media content and information parts that come from multimedia platforms. Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality is a critical scholarly resource that offers solutions to the problems that appear in both theoretical and practical dimensions of immersive multimedia experiences on an interdisciplinary platform. Featuring coverage on a broad range of topics such as cyber behavior, human-computer interaction, and transmedia, this book is geared towards digital artists, media professionals, developers, academicians, researchers, and upper-level graduate students seeking current research on the exploration of immersive multimedia through the perspectives of technology, communications, and art.
Author : Witold Abramowicz
Publisher : Springer
ISBN 13 : 3319593366
Total Pages : 355 pages
Book Rating : 4.3/5 (195 download)
Download or read book Business Information Systems written by Witold Abramowicz and published by Springer. This book was released on 2017-06-21 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 20th International Conference on Business Information Systems, BIS 2017, held in Poznań, Poland, in June 2017. Big Data Analytics helps to understand and enhance enterprises by linking many fields of information technology and business. This year’s conference theme was: Big Data Analytics for Business and Public Administration. The 24 full papers presented in this volume were carefully reviewed and selected from 72 submissions. They were organized in topical sections named: big and smart data; business and enterprise modeling; ICT project management; process management; smart infrastructure; and applications.
Author : Vicky Katsoni
Publisher : Springer Nature
ISBN 13 : 3031543386
Total Pages : 1078 pages
Book Rating : 4.0/5 (315 download)
Download or read book Recent Advancements in Tourism Business, Technology and Social Sciences written by Vicky Katsoni and published by Springer Nature. This book was released on with total page 1078 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard George
Publisher : Springer Nature
ISBN 13 : 3030641112
Total Pages : 509 pages
Book Rating : 4.0/5 (36 download)
Download or read book Marketing Tourism and Hospitality written by Richard George and published by Springer Nature. This book was released on 2021-05-08 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Author : Akel, Gökhan
Publisher : IGI Global
ISBN 13 : 1668443821
Total Pages : 596 pages
Book Rating : 4.6/5 (684 download)
Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
Author : Chris Ryan
Publisher : Channel View Publications
ISBN 13 : 184541926X
Total Pages : 200 pages
Book Rating : 4.8/5 (454 download)
Download or read book Tourist Experiences written by Chris Ryan and published by Channel View Publications. This book was released on 2024-03-12 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the application of psychological theories to tourist behaviour and experiences. It traces the evolution of those theories and how they have changed in response to broader social and economic changes. Among those changes have been the development of tourism, which reflects those social changes and contributes to them. In doing so, tourism theories also contribute to and gain insights from emergent psychological theories including those derived from the neurosciences. The book provides both undergraduate and postgraduate students with an understanding of core psychological perspectives derived from both humanistic and empirical psychology and their application to tourist behaviours and experiences.
Author : Gustavo, Nuno
Publisher : IGI Global
ISBN 13 : 1799883086
Total Pages : 379 pages
Book Rating : 4.7/5 (998 download)
Download or read book Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality written by Gustavo, Nuno and published by IGI Global. This book was released on 2022-02-19 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: As hyper-personalization has yet to be perfected, developing hyper-personalized strategies presents a critical challenge; due to this, optimizing hyper-personalization and designing new processes and business models takes center stage in tourism and hospitality to reach new levels of customer service and experience through the introduction and development of new solutions supported in the internet of things, software interfaces, artificial intelligence solutions, back-end and front-end management tools, and other emergent business intelligence strategies. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality serves as an essential reference source that emphasizes the importance of hyper-personalization models, processes, strategies, and issues within tourism and hospitality fields with a particular focus on digital IT solutions. More than a simple starting point for a critical reflection on the state of the art of this sector, this book aims to contribute in an objective way to leveraging digital solutions to optimize the concept of hyper-personalization in the tourist experience. The content of this book covers research topics that include digital tourism and hospitality, consumer behavior, customer journey, and smart technologies and is ideal for professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians in the fields of tourism and hospitality management, marketing, and communications.
Author : Fritz Dufour, MBA, DESS
Publisher : Fritz Dufour
ISBN 13 :
Total Pages : 223 pages
Book Rating : 4./5 ( download)
Download or read book The Realities of ‘Reality’ – Part III: Impacts of Speed and Time Optimization on Reality written by Fritz Dufour, MBA, DESS and published by Fritz Dufour. This book was released on 2019-08-28 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main theme of this book is the impacts of speed and time optimization on reality, or more precisely on our modern society. But first, it sets the background by exploring the physics behind the concepts of speed and time, how they came about, how we became aware of them, and how did the new world of speed emerge, and why does it seem to be inescapable? It explores the speed of light and the speed of sound by linking them to our environment. It introduces the notion of Arrow of time or entropy, which grows from the past to the present, is expected to keep growing in the future, and hypothesizes that this is perhaps why our craving for speed and time optimization is here to stay with no end in sight. An important point discussed is that because of memories and experiences, people may choose to live either in the past, present, or future, which leads to the notions of presentism and eternalism. The book argues that while for presentists only the present is real, for eternalists both the past, present, and future are equally real. The book makes the case about speed and time optimization as a legacy of modernity by laying out the differences between modernism, modernization, and modernity itself. It shows how modernity is all about the now or the present, rather than the past and, how, as such, it’s all about the new. So then, the changes that are now happening in our modern world can be traced back to a segment of history that dates back to the beginning of modernity, that is, which began with the Protestant Reformation and, is now rapidly approaching closure in the world of today’s extreme finance. It argues about the technological implications of speed and time in the 21st century. It shows how technology has become an integral part of human existence and that it is inconceivable one can even think of escaping it. This Part III of the series shows the link between high-speed trading and faster connectivity and faster computers. It shows how, thanks to the Internet, information became freely accessible and is spreading faster and faster. It shows how supercomputers not only allow people to address the biggest and most complex problems, they also allow people to solve problems faster, even those that could fit on servers or clusters of PCs. This rapid time to solution is critical in some aspects of emergency preparedness and national defense, where the solutions produced are only valuable if they can be acted on in a timely manner. Finally, the social and psychological implications of speed and time in the 21st century are also addressed by considering the upside and the downside of moving fast, meaning leading a fast-paced life. The argument presented in the book is based on the analysis and the importance of stress in our daily lives and also explains the notion of chronobiology. Our biological clocks drive our circadian rhythms. An interesting point is that blind people may not perceive time the same way as the non-blind. Furthermore, the book shows how we perceive time differently as we age compared to when we were young. It also makes the case for the perception of time in dreams and in real life. Speed and time optimization may be deceiving, according to this Part III of the series. This can be proven by questions such as, (1) Is going over the speed limit really worth it? and (2) Is the saying “Slow down to go faster” a paradox?
Author : Amir Gohar
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110634066
Total Pages : 375 pages
Book Rating : 4.1/5 (16 download)
Download or read book Tourism Governance written by Amir Gohar and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-06-06 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Governance takes a systematic approach to reveal the varying internal and external dynamics that influence tourism policy and strategy across countries. With particular attention to the role of stakeholders and governmental scales, the book offers a broad geographic representation, highlighting the diversity of governance relationships towards tourism in Colombia, Egypt, Finland, France, India, Italy, Lebanon, Mexico, Oman, Poland, Portugal, Thailand, Tunisia, Turkey, and United States. Two additional chapters push beyond borders to examine tourism driven nongovernmental organizations and international tourism governance. As the first and only comprehensive comparative analysis of tourism across governmental systems, Tourism Governance promises to be a platform for inspiring critical discourse on the forces that shape this global industry.
Author : Azizul Hassan
Publisher : Springer Nature
ISBN 13 : 9811654611
Total Pages : 489 pages
Book Rating : 4.8/5 (116 download)
Download or read book Technology Application in Tourism in Asia written by Azizul Hassan and published by Springer Nature. This book was released on 2022-03-02 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book very specifically focuses on technology application in tourism in Asia. The book contains twenty-seven chapters in four sections (i.e., theories, innovations, practices, and future research directions), based on the intriguing qualities and importance of technology applications in the Asian tourism business. This book, a blend of comprehensive and extensive efforts by the contributors and editor, is designed to extensively cover technology applications in tourism in Asia, including distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility, the post crisis situation of COVID-19, etc. This book is a significant contribution towards the very limited knowledge of technology applications in tourism, with selected examples of Asian countries. The importance of technology in Asian tourism is rapidly increasing, and has led to a rise in luxury, allowing citizens to enjoy leisure travel over both long and short distances. The rise of low-cost airlines and the region’s growing, affluent middle class have changed the tourism environment dramatically. More tourists are booking their holidays online as a result of technological advancements. Online travel is the most important and well-established aspect of Asia's Internet economy. Considering the ongoing trend of technology applications in the tourism industry in Asia, more research attempts like this book need to be made aiming towards exploring diverse aspects. As tourism is an expanding area, this book can serve as a reading companion for tourism students, policy planners and industry professionals. This book is expected to be appreciated by expatriate researchers and researchers having a keen interest in the Asian tourism industry.
Author : Brendan Canavan
Publisher : Routledge
ISBN 13 : 1000318400
Total Pages : 217 pages
Book Rating : 4.0/5 (3 download)
Download or read book Contemporary Consumption, Consumers and Marketing written by Brendan Canavan and published by Routledge. This book was released on 2020-12-28 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer societies, cultures and individuals, especially those from Generations Y and Z. Each chapter is built around a theme that encapsulates current theoretical and professional debates around consumption, consumers and marketing. Examples and up-to-date case studies throughout the book explore how brands are adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux. This book is essential reading for undergraduates, postgraduates and practitioners interested in marketing and consumer behaviour.
Author : Mike Morgan
Publisher : Routledge
ISBN 13 : 1136437347
Total Pages : 490 pages
Book Rating : 4.1/5 (364 download)
Download or read book Marketing in Travel and Tourism written by Mike Morgan and published by Routledge. This book was released on 2010-09-08 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas new material on the role of e-marketing, motivations and consumer behaviour five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning a companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learningMarketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
Author : Victor Middleton
Publisher : Routledge
ISBN 13 : 1136437355
Total Pages : 489 pages
Book Rating : 4.1/5 (364 download)
Download or read book Marketing in Travel and Tourism written by Victor Middleton and published by Routledge. This book was released on 2010-09-08 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning
