Internet Applications In Euromarketing

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Internet Applications in Euromarketing

Author : Erdener Kaynak
Publisher : CRC Press
ISBN 13 : 9780789020338
Total Pages : 132 pages
Book Rating : 4.0/5 (23 download)

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Book Synopsis Internet Applications in Euromarketing by : Erdener Kaynak

Download or read book Internet Applications in Euromarketing written by Erdener Kaynak and published by CRC Press. This book was released on 2003-01-28 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in Euromarketing, scholars from Europe and the United States examine essential facets of Internet use, both as a means of product promotion and as a facilitator of consumers? purchasing decisions. Internet Applications in Euromarketing considers the effectiveness of combining Web advertising with traditional media, looks at ways to make banner ads pay off, highlights techniques for reaching older consumers via the Internet, shows how to take advantage of online word-of-mouth advertising, and more! The handy charts and tables in this well-referenced book make important points of information easy to access and understand. Internet Applications in Euromarketing looks in-depth at what works and what doesn?t, addressing the questions on marketers? minds (and some that many haven?t thought of yet), including: Where is a company?s marketing money best spent?what are the media effects for Internet exposure vs. television and print? Is it useful to mention a price, a rebate, or a gift to encourage the Internet user to move from the banner?s host site to the brand?s site? What are the Internet habits and preferences of seniors, and what are the best ways to reach them? Are banner ads that are disguised as messages from the user?s operating system more effective than those that simply appear as advertising? How can we generate word-of-mouth Internet communication?via e-mail, newsgroups, bulletin boards, chat rooms, etc.?and establish credibility? What are the advantages of online discussions over traditional focus groups?

Contemporary Euromarketing

Author : Jorma Larimo
Publisher : Routledge
ISBN 13 : 1317960238
Total Pages : 328 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Contemporary Euromarketing by : Jorma Larimo

Download or read book Contemporary Euromarketing written by Jorma Larimo and published by Routledge. This book was released on 2018-10-24 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international markets, with a special focus on international new ventures (INV) and born globals (BG). Academics and researchers working in Finland, Spain, Denmark, Italy, France, Portugal, and the Czech Republic analyze both outward and inward types of operations, foreign sourcing, and foreign partner selection. The book also addresses international counterfeiting and the impact of culture on advertising related issues. Contemporary Euromarketing includes results of surveys and interviews with more than 1,000 European companies and case studies of software firms, export circles, and print media to present analytical insights on the internal and external aspect of marketing in the European Union. This unique book examines the vital issues facing European markets and marketing systems in dealing with global economics, including inter- and intra-trade activities, export behavior, marketing strategies and practices, marketing implications of strategic alliances, public sector marketing, comparative marketing systems, buyer-seller interactions, and business customs and practices among European countries. Topics examined in Contemporary Euromarketing include: a conceptual growth model with typical starting points, pathways, and outcomes of international growth whether partner commitment to export cooperation leads to a higher degree of success differences in international development of INVs and how/why differences are manifested the relationship between export intensity and different types of performance by structural equation modeling (SEM) analysis description of the stages of the internationalization process and its link to performance international sourcing as an entrepreneurial act the relationship between partner selection and international joint venture (IJV) performance differences and similarities between magazine advertisements in France and the Czech Republic the effects of provocative advertising imagery on consumers’ attitudes toward product factors that attract international counterfeiting to the European Union and much more! Contemporary Euromarketing is an essential resource for practitioners, academics, and policymakers involved in the European Union’s growing role in the global marketplace.

Euromarketing and the Future

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 113645988X
Total Pages : 213 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Euromarketing and the Future by : Erdener Kaynak

Download or read book Euromarketing and the Future written by Erdener Kaynak and published by Routledge. This book was released on 2013-04-03 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting research and theory on where they’ve been, where they’re going, and what’s likely to happen when they get there. This unique book doesn’t use tarot cards, fortune tellers or a crystal balljust an international panel of business scholars who draw on their extensive experience to help you develop effective management and marketing plans for the years to come. Euromarketing and the Future examines European marketing systems of the past and present to forecast Europe’s likely role in the global economy. The book addresses e-commerce and the Internet as they relate to Europe; privatization and the move toward a market economy in Eastern Europe; the effect of global politics on marketing; Delphi research on possible scenarios that could play out over the next few decades; and how the outlook of consumers (optimistic or pessimistic) can affect the market’s future. Euromarketing and the Future includes: a political-economic look at the implications of European unification on the last 50 years to make some predictions for the next 50 content analysis of international Web sites that encourage cross-border sales a survey of small retail business managers in Romania on what the influx of large foreign retail chains means to their futures a global paradigm marketing model that illustrates consumer/citizen, institutional, and macro-environmental interdependencies global product and marketing strategies for globalising ICT companies and much more! No one can predict the future. But through thoughtful analysis and examination of major political and economic developments in Western and Eastern Europe, Euromarketing and the Future gives you the head start you need to prepare your business for the likely changes in consumer behavior and marketing that lie ahead.

European Perspectives in Marketing

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136427511
Total Pages : 184 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis European Perspectives in Marketing by : Erdener Kaynak

Download or read book European Perspectives in Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2012-12-06 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses! From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European countries, as there is a strong demand in these ten countries for various products and services. Very soon, we will be witnessing the emergence of an enlarged Europe with high market and investment potential. This resource examines marketing practices and consumer behavior in several EU countries, plus one EFTA country and one Associate EU member country. With conceptual frameworks, case studies, analytical insights into European marketing issues, empirical data, and propositions for future testing, European Perspectives in Marketing presents clear, understandable writing on: outsourcing industrial products from Eastern and Central European suppliers cross-cultural differences in the effect of advertising repetition and size—with a case study from Germany the internationalization of small high-tech firms—with case examples from Norway the impact of the euro on Italian consumers’ currency adjustment strategies—have they successfully adapted to the new currency by substituting their old internal price references (based on the high-denomination lira) with a new set of references that reflects the low-denomination currency of the euro? international antitrust strategies and the policies of Pepsi and Coke in Europe as compared to in the United States—and a look at the managerial and public policy implications of US and EU antitrust regulations recent advances in Information & Communication Technology (ICT) and how they can reduce the communication barriers between and within geographically dispersed organizations why young Turkish adults (high school and university students, and young people in the workforce) purchase and use mobile telephones for symbolic rather than practical reasons

Marketing Issues in Western Europe

Author : Erdener Kaynak
Publisher : Psychology Press
ISBN 13 : 9780789028389
Total Pages : 196 pages
Book Rating : 4.0/5 (283 download)

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Book Synopsis Marketing Issues in Western Europe by : Erdener Kaynak

Download or read book Marketing Issues in Western Europe written by Erdener Kaynak and published by Psychology Press. This book was released on 2004 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Issues in Western Europe: Changes and Developments has been co-published simultaneously as Journal of Euromarketing, volume 14, numbers 1/2 2004.

Journal of Economic Literature

Author :
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Journal of Economic Literature by :

Download or read book Journal of Economic Literature written by and published by . This book was released on 2004 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

American Book Publishing Record

Author :
Publisher :
ISBN 13 :
Total Pages : 1686 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis American Book Publishing Record by :

Download or read book American Book Publishing Record written by and published by . This book was released on 2003 with total page 1686 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Electronic Commerce: Concepts, Methodologies, Tools, and Applications

Author : Becker, Annie
Publisher : IGI Global
ISBN 13 : 1599049449
Total Pages : 2522 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Electronic Commerce: Concepts, Methodologies, Tools, and Applications by : Becker, Annie

Download or read book Electronic Commerce: Concepts, Methodologies, Tools, and Applications written by Becker, Annie and published by IGI Global. This book was released on 2007-12-31 with total page 2522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compiles top research from the world's leading experts on many topics related to electronic commerce. Covers topics including mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522551883
Total Pages : 1723 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1723 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

E-Business Applications for Product Development and Competitive Growth: Emerging Technologies

Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1609601343
Total Pages : 504 pages
Book Rating : 4.6/5 (96 download)

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Book Synopsis E-Business Applications for Product Development and Competitive Growth: Emerging Technologies by : Lee, In

Download or read book E-Business Applications for Product Development and Competitive Growth: Emerging Technologies written by Lee, In and published by IGI Global. This book was released on 2010-11-30 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"--Provided by publisher.

Handbook of Research on Technology Applications for Effective Customer Engagement

Author : Mohd Suki, Norazah
Publisher : IGI Global
ISBN 13 : 179984773X
Total Pages : 391 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Technology Applications for Effective Customer Engagement by : Mohd Suki, Norazah

Download or read book Handbook of Research on Technology Applications for Effective Customer Engagement written by Mohd Suki, Norazah and published by IGI Global. This book was released on 2020-09-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Handbook of Research on New Media Applications in Public Relations and Advertising

Author : Esiyok, Elif
Publisher : IGI Global
ISBN 13 : 1799832031
Total Pages : 572 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on New Media Applications in Public Relations and Advertising by : Esiyok, Elif

Download or read book Handbook of Research on New Media Applications in Public Relations and Advertising written by Esiyok, Elif and published by IGI Global. This book was released on 2020-08-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Bibliographic Index

Author :
Publisher :
ISBN 13 :
Total Pages : 1088 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Bibliographic Index by :

Download or read book Bibliographic Index written by and published by . This book was released on 2004 with total page 1088 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Internet Law and Regulation

Author : Graham J. H. Smith
Publisher : Sweet & Maxwell
ISBN 13 : 0421909900
Total Pages : 1382 pages
Book Rating : 4.4/5 (219 download)

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Book Synopsis Internet Law and Regulation by : Graham J. H. Smith

Download or read book Internet Law and Regulation written by Graham J. H. Smith and published by Sweet & Maxwell. This book was released on 2007 with total page 1382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a clear and authoritative explanation of the law governing the internet, both in the UK and globally. It identifies legal questions likely to arise, explains how to deal with them, and addresses key areas of contention.

Standards and Standardization: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466681128
Total Pages : 1706 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Standards and Standardization: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Standards and Standardization: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-02-28 with total page 1706 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective communication requires a common language, a truth that applies to science and mathematics as much as it does to culture and conversation. Standards and Standardization: Concepts, Methodologies, Tools, and Applications addresses the necessity of a common system of measurement in all technical communications and endeavors, in addition to the need for common rules and guidelines for regulating such enterprises. This multivolume reference will be of practical and theoretical significance to researchers, scientists, engineers, teachers, and students in a wide array of disciplines.

The Law of Electronic Commerce and the Internet in the UK and Ireland

Author : Steve Hedley
Publisher : Taylor & Francis
ISBN 13 : 1135327831
Total Pages : 324 pages
Book Rating : 4.1/5 (353 download)

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Book Synopsis The Law of Electronic Commerce and the Internet in the UK and Ireland by : Steve Hedley

Download or read book The Law of Electronic Commerce and the Internet in the UK and Ireland written by Steve Hedley and published by Taylor & Francis. This book was released on 2017-09-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Internet law' and 'electronic commerce law' are new entities and as such there is some difficulty in defining this rapidly changing area of the law. Scholars are divided as to whether it is a subject in its own right or part of a broader area and there is also debate concerning its status as a new law or as old law which needs interpreting in a new way. This text helps the student to unravel this complicated area of law and provides guidance through the wealth of literature available on the topic. The text is for law students coming towards the end of their first degree, or taking a Masters. The first half focuses on the principles of electronic commerce law and includes an introduction to the law of the Internet, basic concepts in intellectual property law, privacy law and data protection. The second part deals with rights and duties in the online world including, liabilities, ownership and contracts. Technical operations are explained in the text as necessary and a glossary provides a guide to the more commonly encountered computer technicalities. With a supporting website providing links to online further reading, this textbook is ideal for students of e-commerce law and will provide those studying information technology law or practising commercial law with an indispensable introduction to Internet issues.

Developments and Directions in Intellectual Property Law

Author : Bosher
Publisher : Oxford University Press
ISBN 13 : 0192864475
Total Pages : 753 pages
Book Rating : 4.1/5 (928 download)

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Book Synopsis Developments and Directions in Intellectual Property Law by : Bosher

Download or read book Developments and Directions in Intellectual Property Law written by Bosher and published by Oxford University Press. This book was released on 2023-05-26 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developments and Directions in Intellectual Property Law celebrates the 20th anniversary of award-winning intellectual property (IP) blog, The IPKat, originally founded in 2003. Over the past two decades, The IPKat has covered and commented on several of the most topical developments in the IP field from substantive, practical, and policy standpoints. Today, The IPKat is considered the "Most Popular Intellectual Property Law Blawg" of all time (source: Justia) and its readers are academics, members of the judiciary, policy and law-makers, practitioners, and students from all over the world. By bringing together several of the current and past contributors to The IPKat, this book reflects on the developments and directions that have emerged in the IP field over the past twenty years. Topics covered include changes within substantive IP rights, as well as IP law, policy, and practice broadly intended and from a global perspective. From copyright to trade marks, patents to designs, image and publicity rights to geographical indications, and developments in IP practice and the court system to contract drafting, readers of this book will find expert insights into some of the most notable developments in IP since the inception of The IPKat blog.