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International Marketing Rle International Business
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Book Synopsis International Marketing (RLE International Business) by : Colin Gilligan
Download or read book International Marketing (RLE International Business) written by Colin Gilligan and published by Routledge. This book was released on 2013-01-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Book Synopsis Perspectives on International Marketing - Re-issued (RLE International Business) by : Stanley Paliwoda
Download or read book Perspectives on International Marketing - Re-issued (RLE International Business) written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
Book Synopsis Research in International Marketing (RLE International Business) by : Peter W Turnbull
Download or read book Research in International Marketing (RLE International Business) written by Peter W Turnbull and published by Routledge. This book was released on 2013-04-02 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
Book Synopsis International Marketing (RLE International Business) by : Simon Majaro
Download or read book International Marketing (RLE International Business) written by Simon Majaro and published by Routledge. This book was released on 2013-01-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is studied in the light of the fundamental question: ‘How far can it be standardised internationally or in a research-based cluster of countries?’ Research, planning and organisation problems receive particular attention. A whole chapter is devoted to ‘Creativity and Innovation’ on a global scale.
Book Synopsis International Marketing (RLE International Business) by : Colin Gilligan
Download or read book International Marketing (RLE International Business) written by Colin Gilligan and published by . This book was released on 2014-03-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.
Book Synopsis Strategies for International Industrial Marketing (RLE International Business) by : Peter W Turnbull
Download or read book Strategies for International Industrial Marketing (RLE International Business) written by Peter W Turnbull and published by Routledge. This book was released on 2013-05-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Book Synopsis The Growth of International Business (RLE International Business) by : MARK CASSON
Download or read book The Growth of International Business (RLE International Business) written by MARK CASSON and published by Routledge. This book was released on 2013-01-17 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisation, corporate strategy and market structure to explain the historical process of corporate growth in the international economy. Each chapter is written by a scholar who has specialized in a particular aspect of the growth of international business.
Book Synopsis Research in International Marketing (RLE International Business) by : Peter W Turnbull
Download or read book Research in International Marketing (RLE International Business) written by Peter W Turnbull and published by Routledge. This book was released on 2013-04-02 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
Book Synopsis International Corporate Finance by : Harvey A. Poniachek
Download or read book International Corporate Finance written by Harvey A. Poniachek and published by Routledge. This book was released on 2012-11-26 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thorough, comprehensive introduction to international financial management provides an expert guide to the workings of international capital markets, the financing of international business, the complexities of international taxation and the use of financial instruments such as swaps and options. Written by professionals, the book guides the reader through each key topic, targeting the issues underpinning successful financial strategy in the global markets of the 1990s.
Book Synopsis The Large International Firm (RLE International Business) by : Edith Penrose
Download or read book The Large International Firm (RLE International Business) written by Edith Penrose and published by Routledge. This book was released on 2013-05-20 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. International firms face difficult problems in attempting to deal with the conflicts between their own interest as world-wide economic organisations on the one hand, that of the countries in which they operate on the other, and with the conflicts of interest among the countries which are related to the international policies of the firms. The author analyses the underlying problems and points to possible solutions. When it was first published this was the first book by a professional economist to look widely at the economics of the international petroleum industry outside the industrialized countries.
Book Synopsis Adding Value (RLE Marketing) by : Geoffrey G. Jones
Download or read book Adding Value (RLE Marketing) written by Geoffrey G. Jones and published by Routledge. This book was released on 2014-09-19 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Book Synopsis The Multinational Man by : Thomas Aitken
Download or read book The Multinational Man written by Thomas Aitken and published by Routledge. This book was released on 2012-11-26 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the functional responsibilities of the manager abroad in the light of his relationships with the home office and with his local environment, and explores the consequences of various types of relationships. The discussion is a practical one drawing heavily on a wealth of experience and actual case studies.
Book Synopsis Japanese Multinationals by : Nigel Campbell
Download or read book Japanese Multinationals written by Nigel Campbell and published by Routledge. This book was released on 1994-01-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Multinational Joint Ventures in Developing Countries (RLE International Business) by : Paul Beamish
Download or read book Multinational Joint Ventures in Developing Countries (RLE International Business) written by Paul Beamish and published by Routledge. This book was released on 2013-01-04 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how joint ventures work in practice. Drawing on extensive personal experience and using case study examples where appropriate the author analyses the various stages, discusses the problems of partner selection, implementation and control and points out the various benefits and pitfalls. He draws out the implications for improving practice and discusses how the experience of joint ventures affects the theory of the multinational enterprise.
Book Synopsis The Marketing Environment (RLE Marketing) by : John A. Dawson
Download or read book The Marketing Environment (RLE Marketing) written by John A. Dawson and published by Routledge. This book was released on 2014-09-15 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.
Book Synopsis Multinational Corporations And The Third World by : C.J. Dixon
Download or read book Multinational Corporations And The Third World written by C.J. Dixon and published by Routledge. This book was released on 2019-03-06 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, an outcome of the conference in 1983 held at the University of Birmingham, examines the varied roles played by multinational corporations in the economies of the Third World countries and concentrates more closely on regional, national, sectoral or corporate levels.
Book Synopsis New Theories of the Multinational Enterprise (RLE International Business) by : Alan Rugman
Download or read book New Theories of the Multinational Enterprise (RLE International Business) written by Alan Rugman and published by Routledge. This book was released on 2013-04-02 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise. Alternatives to internalization, such as licensing, joint ventures and other contractual arrangements are also evaluated. There are many applications to actual businesses, such as in the hotel, fish, food and banking industries. Also considered are regional office location and applications of the theory to Canada, Japan, the former Yugoslavia, the UK and USA.
