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Author :
Publisher :
ISBN 13 :
Total Pages : 406 pages
Book Rating : 4.:/5 (221 download)
Download or read book International Marketing and Purchasing of Industrial Goods written by and published by . This book was released on 1982 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Håkan Håkansson
Publisher :
ISBN 13 : 9780835737395
Total Pages : 416 pages
Book Rating : 4.7/5 (373 download)
Download or read book International Marketing and Purchasing of Industrial Goods written by Håkan Håkansson and published by . This book was released on with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9780861769551
Total Pages : 100 pages
Book Rating : 4.7/5 (695 download)
Download or read book The Industrial Marketing and Purchasing Group and International Marketing written by and published by . This book was released on 2004 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper uses an empirical study of the collaborative business relationships between Opel Portugal as a subsidiary the American automotive manufacturer General Motors and its Portuguese-based direct suppliers (PBDS) as a means of exploring the contributions of the three research traditions of supply chain management, multinational theory and, crucially, the role of the IMP approach. Within this research, the supply chain management concept of partnering is used to provide a bridge between the dyadic and network perspectives. Also, due to its potential in describing complex business networks.
Author : Markus Gaggl
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954897679
Total Pages : 50 pages
Book Rating : 4.9/5 (548 download)
Download or read book Relevance of Buying Center Analysis in Industrial Markets written by Markus Gaggl and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-07-18 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work deals particularly with the analysis of the buying company in the context of the purchasing process in industrial markets. Additionally, the study addresses the question of whether and how companies conduct these analyses on a practical level.The first section explains the specific characteristics of the industrial goods markets and depicts the influences on the buying- and selling center.The second section includes the buying types which strongly influence the size and the composition of the buying center.The third section deals with the buying center and the buying process as well as the buying center models from the literature. These models are verified in terms of their practical application at the end of the study based on expert surveys. In section four, the sales process as well as the members of the selling company are discussed. Section five represents the most important criteria for a buying center analysis and shows the possibility of a practical implementation by using an example.The last section finally links the previous theoretical fields and displays the results of the qualitative expert interviews.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136585850
Total Pages : 244 pages
Book Rating : 4.1/5 (365 download)
Download or read book Industrial Products written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Author : Robert R. Reeder
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.3/5 (9 download)
Download or read book Industrial Marketing written by Robert R. Reeder and published by Prentice Hall. This book was released on 1987 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter W Turnbull
Publisher : Routledge
ISBN 13 : 1135124272
Total Pages : 305 pages
Book Rating : 4.1/5 (351 download)
Download or read book Strategies for International Industrial Marketing (RLE International Business) written by Peter W Turnbull and published by Routledge. This book was released on 2013-05-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Author : Peter W Turnbull
Publisher : Routledge
ISBN 13 : 1135124280
Total Pages : 329 pages
Book Rating : 4.1/5 (351 download)
Download or read book Strategies for International Industrial Marketing (RLE International Business) written by Peter W Turnbull and published by Routledge. This book was released on 2013-05-07 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Author : Reinhard Nickel
Publisher : GRIN Verlag
ISBN 13 : 3638115348
Total Pages : 34 pages
Book Rating : 4.6/5 (381 download)
Download or read book Contract Manufacturing - Foreign Market Entry via Contract Manufacturing - Conceptualization and Implementation in Industrial Goods Markets written by Reinhard Nickel and published by GRIN Verlag. This book was released on 2002-03-08 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2000 in the subject Business economics - Offline Marketing and Online Marketing, grade: good (2,0), Ruhr-University of Bochum (VWA Lippstadt), language: English, abstract: There is almost no day passing without any news about mergers, acquisitions or cooperations between two or more companies. In most cases, one of the major motivations is the recognition of cost reduction potentials to stabilize profits. Daimler-Benz and Chrysler, since early 1999 known as DaimlerChrysler, merged their R & D and sourcing activities to achieve economies of scale. But for what reason do they have to stabilize profits? Because they live in a world of decreasing margins and stagnating sales. It is evident that despite their high volumes the markets of the industrialized countries are almost satisfied and lack appreciable growth rates. Product life cycles (PLCs) become gradually shorter, reducing the profit periods of products. Moreover, these markets are mostly dominated by a destructive price competition so that often companies are forced to offer at almost dumping prices in order to survive. The big German mineral oil enterprises recently claimed that the introduction of Dea′s payback card to bind their customers via a one-pfennig (!) patronage refund per consumed liter had been, in their opinion, responsible for a follow-up ruinous price "battle". At the same time, they were all fighting together against the private brands. Shortly afterwards, it was the food trade battling, which had been instigated by Wal Mart′s dumping-price policy with basic foodstuff. And this development will continue. Therefore, companies more and more initiate activities to conquer foreign markets, with many of them evading to less developed countries. This apparent contradiction turns out to be a logical step of enlarging upon business activities because many of these countries are on the threshold of becoming industrialized and consequently, they reveal huge potentials of unsatisfied demands, which, up to that point, remained unattended. Hence, even small and medium-sized enterprises turn "international", seeking advantages in distribution and sourcing as well.
Author : Malcolm T Cunninghamd
Publisher : Springer
ISBN 13 : 1349054755
Total Pages : 146 pages
Book Rating : 4.3/5 (49 download)
Download or read book International Marketing and Purchasing written by Malcolm T Cunninghamd and published by Springer. This book was released on 1981-04-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henok Heruy Gizaw
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783659115332
Total Pages : 116 pages
Book Rating : 4.1/5 (153 download)
Download or read book Industrial Goods Marketing Strategy written by Henok Heruy Gizaw and published by LAP Lambert Academic Publishing. This book was released on 2012-07 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial product, unlike consumer goods, are not sold every so often for the same customers. Due to this fact, searching for demand in a new location is the motive that has forced companies to grow further in the international market. Companies who want to operate internationally should have a comprehensive understanding of the candidate country including the mode of operation, business conduct, regional policy, environment or global effect prior to implementing such strategies. Understanding the local business culture leads to better decision-making and an understanding of how local and/or international governmental policy impacts on operations. Market selection tools that have been developed by Root F.R (1994) for selecting a target country for market entry, as well as further works by Cavusgil, Knight, Riesenberger (2007) to fit the recent market research tool have been readjusted to adapt to this specific segment of marketing strategy. This will further be enhanced by research conducted for a high-tech company's pursuit to engage in an international market in the Middle East and North Africa.
Author : Stanley Paliwoda
Publisher : Routledge
ISBN 13 : 1135126666
Total Pages : 394 pages
Book Rating : 4.1/5 (351 download)
Download or read book Perspectives on International Marketing - Re-issued (RLE International Business) written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
Download or read book INDUSTRIAL MARKETING MANAGEMENT written by and published by . This book was released on 1995 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claudio A. Saavedra
Publisher : Springer
ISBN 13 : 3319306103
Total Pages : 440 pages
Book Rating : 4.3/5 (193 download)
Download or read book The Marketing Challenge for Industrial Companies written by Claudio A. Saavedra and published by Springer. This book was released on 2016-04-29 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch. Furthermore, it reviews significant variations concerning other issues such as branding, distribution, product development and the organizational structure of the commercial department. Each chapter features both authoritative, novel concepts suited for global application and hands-on protocols. By presenting these concepts and their implementation, this book is the first of its kind in the field to help practitioners avoid using consumer-marketing techniques that could in fact be inappropriate for and detrimental to an industrial company strategy.
Author : Frank Bradley
Publisher : Pearson Education
ISBN 13 : 9780273686880
Total Pages : 452 pages
Book Rating : 4.6/5 (868 download)
Download or read book International Marketing Strategy written by Frank Bradley and published by Pearson Education. This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.
Author : Michael D. Hutt
Publisher : Chicago ; Montréal : The Dryden Press
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 (91 download)
Download or read book Industrial Marketing Management written by Michael D. Hutt and published by Chicago ; Montréal : The Dryden Press. This book was released on 1981 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Author : Hans Jansson
Publisher :
ISBN 13 : 9781560244264
Total Pages : 229 pages
Book Rating : 4.2/5 (442 download)
Download or read book Industrial Products written by Hans Jansson and published by . This book was released on 1994 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
