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Author :
Publisher :
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4.:/5 ( download)
Download or read book International Directory of Marketing Research Houses and Services written by and published by . This book was released on 1986 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 670 pages
Book Rating : 4.3/5 ( download)
Download or read book International Commerce written by and published by . This book was released on 1969 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Neelankavil
Publisher : M.E. Sharpe
ISBN 13 : 0765628856
Total Pages : 490 pages
Book Rating : 4.7/5 (656 download)
Download or read book International Business Research written by Neelankavil and published by M.E. Sharpe. This book was released on 2015-05-18 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.
Author : V. Kumar
Publisher : John Wiley & Sons
ISBN 13 : 1119497582
Total Pages : 770 pages
Book Rating : 4.1/5 (194 download)
Download or read book Marketing Research written by V. Kumar and published by John Wiley & Sons. This book was released on 2018-11-13 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they’ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.
Author : Lorna M. Daniells
Publisher : Univ of California Press
ISBN 13 : 9780520029460
Total Pages : 456 pages
Book Rating : 4.0/5 (294 download)
Download or read book Business Information Sources written by Lorna M. Daniells and published by Univ of California Press. This book was released on 1976-01-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.
Author : Rebecca Elmore-Yalch
Publisher : Transportation Research Board
ISBN 13 : 9780309062725
Total Pages : 218 pages
Book Rating : 4.0/5 (627 download)
Download or read book A Handbook written by Rebecca Elmore-Yalch and published by Transportation Research Board. This book was released on 1998 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research.
Author : John Shaw
Publisher : Routledge
ISBN 13 : 1134386362
Total Pages : 619 pages
Book Rating : 4.1/5 (343 download)
Download or read book International Marketing written by John Shaw and published by Routledge. This book was released on 2008-01-28 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
Author : Sak Onkvisit
Publisher : Routledge
ISBN 13 : 1135275475
Total Pages : 737 pages
Book Rating : 4.1/5 (352 download)
Download or read book International Marketing written by Sak Onkvisit and published by Routledge. This book was released on 2009-05-07 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.
Author :
Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing in the Netherlands written by and published by . This book was released on 1978 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Industry and Trade Administration
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (31 download)
Download or read book Measuring Markets written by United States. Industry and Trade Administration and published by . This book was released on 1979 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1476 pages
Book Rating : 4.:/5 (31 download)
Download or read book Foreign Commerce Weekly written by and published by . This book was released on 1963 with total page 1476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (5 download)
Download or read book Overseas Business Reports written by and published by . This book was released on 1993 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1961 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Theodore A. Nelson
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.3/5 (91 download)
Download or read book Measuring Markets written by Theodore A. Nelson and published by . This book was released on 1979 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ruth A. Pagell
Publisher : Global Professional Publishi
ISBN 13 : 9781888998832
Total Pages : 474 pages
Book Rating : 4.9/5 (988 download)
Download or read book International Business Information written by Ruth A. Pagell and published by Global Professional Publishi. This book was released on 1999 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Author : Michael Halperin
Publisher : Taylor & Francis
ISBN 13 : 1135932824
Total Pages : 464 pages
Book Rating : 4.1/5 (359 download)
Download or read book International Business Information written by Michael Halperin and published by Taylor & Francis. This book was released on 2024-02-02 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Author : Richard E. Wallace
Publisher :
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.3/5 (243 download)
Download or read book Food, Science, and Technology written by Richard E. Wallace and published by . This book was released on 1978 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
