Integrated Marketing Communications In Risk And Crisis Contexts

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Integrated Marketing Communications in Risk and Crisis Contexts

Author : Robert S. Littlefield
Publisher : Lexington Books
ISBN 13 : 179361878X
Total Pages : 211 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis Integrated Marketing Communications in Risk and Crisis Contexts by : Robert S. Littlefield

Download or read book Integrated Marketing Communications in Risk and Crisis Contexts written by Robert S. Littlefield and published by Lexington Books. This book was released on 2021-03-09 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.

Marketing Communications in Emerging Economies, Volume I

Author : Thomas Anning-Dorson
Publisher : Springer Nature
ISBN 13 : 3030813290
Total Pages : 318 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Marketing Communications in Emerging Economies, Volume I by : Thomas Anning-Dorson

Download or read book Marketing Communications in Emerging Economies, Volume I written by Thomas Anning-Dorson and published by Springer Nature. This book was released on 2021-10-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.

Corporate Communication and Integrated Marketing Communication

Author : Christina L. McDowell Marinchak
Publisher : Rowman & Littlefield
ISBN 13 : 1498566839
Total Pages : 119 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Corporate Communication and Integrated Marketing Communication by : Christina L. McDowell Marinchak

Download or read book Corporate Communication and Integrated Marketing Communication written by Christina L. McDowell Marinchak and published by Rowman & Littlefield. This book was released on 2023 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders"--

Handbook of Risk and Crisis Communication

Author : Robert L. Heath
Publisher : Routledge
ISBN 13 : 1000153088
Total Pages : 653 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Handbook of Risk and Crisis Communication by : Robert L. Heath

Download or read book Handbook of Risk and Crisis Communication written by Robert L. Heath and published by Routledge. This book was released on 2020-10-28 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and vigilance prevent or mitigate negative outcomes?" and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. Now available in paperback, the Handbook of Risk and Crisis Communication can be readily used in graduate coursework and individual research programs. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook provides vital insights for all disciplines studying risk, and is required reading for scholars and researchers investigating risk and crisis in various contexts.

Integrated Marketing Communication

Author : Jeanne M. Persuit
Publisher : Lexington Books
ISBN 13 : 1498540031
Total Pages : 199 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Integrated Marketing Communication by : Jeanne M. Persuit

Download or read book Integrated Marketing Communication written by Jeanne M. Persuit and published by Lexington Books. This book was released on 2016-09-22 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

Communicating Risk and Safety

Author : Timothy L. Sellnow
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110752506
Total Pages : 469 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Communicating Risk and Safety by : Timothy L. Sellnow

Download or read book Communicating Risk and Safety written by Timothy L. Sellnow and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-12-31 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is wrought with risks that may harm people and cost lives. The news is riddled with reports of natural disasters (wildfires, floods, earthquakes, hurricanes), industrial disasters (chemical spills, water and air pollution), and health pandemics (e.g., SARS, H1NI, COVID19). Effective risk communication is critical to mitigating harms. The body of research in this handbook reveals the challenges of communicating such messages, affirms the need for dialogue, embraces the role of instruction in proactively communicating risk, acknowledges the function of competing risk messages, investigates the growing influence of new media, and constantly reconsiders the ethical imperative for communicating recommendations for enhanced safety.

Crisis Communication

Author : Audra Diers-Lawson
Publisher : Routledge
ISBN 13 : 0429793871
Total Pages : 314 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Crisis Communication by : Audra Diers-Lawson

Download or read book Crisis Communication written by Audra Diers-Lawson and published by Routledge. This book was released on 2019-09-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger. Despite the proliferation of research and books related to crisis communication, the voice that is often lost is that of the stakeholder. Yet, as both a public relations and management function, stakeholders are central to the success and failure of organizations responding to and managing crises in a cross-platform and global environment. This core textbook provides a comprehensive and research-driven introduction to crisis communication, critical factors influencing crisis response, and what we know about predicting stakeholder responses to crises. Incorporated into each chapter are global case studies, ethical challenges, and practitioner considerations. Online resources include an extensive set of multimedia materials ranging from podcast mini-lectures to in-class exercises, and simulation-based activities for skills development (https://audralawson.com/resources/crisis-communication-managing-stakeholder-relationships/). Demonstrating the connection between theory, decision-making, and strategy development in a crisis context, this is a vital text for advanced undergraduate and postgraduate students of Communications, Public Relations, Marketing, and Strategic Management.

Marketing Communications Management

Author : Paul Copley
Publisher : Routledge
ISBN 13 : 1136380434
Total Pages : 447 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Communications Management by : Paul Copley

Download or read book Marketing Communications Management written by Paul Copley and published by Routledge. This book was released on 2007-03-30 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.

Strategic Integrated Marketing Communications

Author : Larry Percy
Publisher : Routledge
ISBN 13 : 1136776206
Total Pages : 335 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Strategic Integrated Marketing Communications by : Larry Percy

Download or read book Strategic Integrated Marketing Communications written by Larry Percy and published by Routledge. This book was released on 2014-06-27 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes

Marketing Management and Communications in the Public Sector

Author : Martial Pasquier
Publisher : Routledge
ISBN 13 : 1317222601
Total Pages : 296 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Marketing Management and Communications in the Public Sector by : Martial Pasquier

Download or read book Marketing Management and Communications in the Public Sector written by Martial Pasquier and published by Routledge. This book was released on 2017-08-18 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study. This refreshed text is essential reading for postgraduate students on public management degrees, and aspiring or current public managers. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781315622309, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Integrated Marketing Communications

Author : Eric Stewart Henry
Publisher : Cognella Academic Publishing
ISBN 13 : 9781634874847
Total Pages : pages
Book Rating : 4.8/5 (748 download)

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Book Synopsis Integrated Marketing Communications by : Eric Stewart Henry

Download or read book Integrated Marketing Communications written by Eric Stewart Henry and published by Cognella Academic Publishing. This book was released on 2015-12-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Integrated Marketing Communications

Author : Tony Yeshin
Publisher : Routledge
ISBN 13 : 0750619236
Total Pages : 372 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Integrated Marketing Communications by : Tony Yeshin

Download or read book Integrated Marketing Communications written by Tony Yeshin and published by Routledge. This book was released on 1998 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communications is a new interpretation of one of the most difficult areas in marketing. The author, using his extensive teaching experience, provides students with an invaluable understanding of marketing communications.

Integrated Marketing Communications

Author : Chris Fill
Publisher : Routledge
ISBN 13 : 9780750653114
Total Pages : 216 pages
Book Rating : 4.6/5 (531 download)

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Book Synopsis Integrated Marketing Communications by : Chris Fill

Download or read book Integrated Marketing Communications written by Chris Fill and published by Routledge. This book was released on 2001 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Integrated Marketing Communications 2001-2002' is a specifically tailored coursebook for students undertaking the Integrated Marketing Communications module of the CIM Certificate. butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: ·a firmly international perspective and a more strategic focus ·new material to cover e-marketing issues, and more emphasis placed on integrated marketing communications and internal marketing ·new and up to date examples and case studies to illustrate the theory ·additional text references and website references ·preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.

Theorizing Crisis Communication

Author : Timothy L. Sellnow
Publisher : John Wiley & Sons
ISBN 13 : 1119615917
Total Pages : 368 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Theorizing Crisis Communication by : Timothy L. Sellnow

Download or read book Theorizing Crisis Communication written by Timothy L. Sellnow and published by John Wiley & Sons. This book was released on 2021-02-17 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the major theories within crisis communication, fully revised and updated Theorizing Crisis Communication provides a comprehensive and state-of-the-art review of both current and emerging theoretical frameworks designed to explain the development, management, and consequences of natural and human-caused crises. A critique of the many theoretical approaches of crisis communication, this volume provides readers with an in-depth understanding of the management, response, resolution, and significance of failures in corporate responsibility, as well as destructive global events such as pandemics, earthquakes, hurricanes, tsunamis, chemical spills, and terrorist attacks. This second edition contains new theories from related subfields and updated examples, references, and case examples. New chapters discuss metatheoretical considerations and theoretical advancements in the study of social media. Throughout the text, the authors highlight similarities, patterns, and relationships across different crisis types and offer insight into the application of theory in the real world. Integrating work from organizational studies, social sciences, public relations, and public health, this book: Covers a broad range of crisis communication theories, including those relevant to emergency response, risk management, ethics, resilience and crisis warning, development, and outcomes Presents theoretical frameworks based on research disciplines including sociology, psychology, applied anthropology, and criminal justice Provides clear and compelling examples of application of theory in contexts such as rhetoric, mass communication, social media, and warning systems Offers a systematic and accessible presentation of topics by explaining each theory, describing its applications, and discussing its advantages and drawbacks Theorizing Crisis Communication, Second Edition, is the perfect textbook for advanced undergraduate and graduate students of crisis and risk communication, and an importance reference for scholars, researchers, and practitioners in fields including crisis communication, emergency management, disaster studies, sociology, psychology, and anthropology.

Integrated Marketing Communications

Author : Edwina Luck
Publisher : Cengage AU
ISBN 13 : 0170443000
Total Pages : 62 pages
Book Rating : 4.1/5 (74 download)

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Book Synopsis Integrated Marketing Communications by : Edwina Luck

Download or read book Integrated Marketing Communications written by Edwina Luck and published by Cengage AU. This book was released on 2020-11-12 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and coordinate all of a brand’s marketing communications elements to effectively engage the target market. Conceptual framework models demonstrate the integration of theory and practice to help students to better understand the whole IMC process and concept connections. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

Culture, Migration, and Health Communication in a Global Context

Author : Yuping Mao
Publisher : Routledge
ISBN 13 : 1315401320
Total Pages : 280 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Culture, Migration, and Health Communication in a Global Context by : Yuping Mao

Download or read book Culture, Migration, and Health Communication in a Global Context written by Yuping Mao and published by Routledge. This book was released on 2017-09-14 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both international and internal migration brings new challenges to public health systems. This book aims to critically review theoretical frameworks and literature, as well as discuss new practices and lessons related to culture, migration, and health communication in different countries. It features research and applied projects conducted by scholars from various disciplines including media and communication, public health, medicine, and nursing.

Communication and Catastrophic Events

Author : H. Dan O'Hair
Publisher : John Wiley & Sons
ISBN 13 : 1119751829
Total Pages : 276 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Communication and Catastrophic Events by : H. Dan O'Hair

Download or read book Communication and Catastrophic Events written by H. Dan O'Hair and published by John Wiley & Sons. This book was released on 2022-11-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative compendium of new research findings and case studies in the application of communication theory during catastrophic events Communicating Science in Times of Crisis: Communication and Catastrophic Events addresses the practical application and research implications of communication theory in the context of man-made and natural catastrophes. Bringing together contributions by leading experts in crisis management and strategic communication, this timely collection of resources links scientific issues with public policy while discussing the challenges and opportunities for using communication to manage extreme events in the evolving media landscape of the 21st century. In this second volume of the Wiley-Blackwell Communicating Science in Times of Crises series, 15 substantial chapters explore a varied range of catastrophic conditions, such as mass violence incidents, disease outbreaks, catastrophic mudslides, cascading and simultaneous disasters, extreme weather events, diffusion of misinformation during crises, students traveling internationally during a global health crisis, and more. Each chapter focuses on a particular issue or concern, revealing the difficult choices that confront academics and practitioners across communication disciplines and presenting original frameworks and models alongside ongoing research programs. Discusses approaches for balancing scientific findings with social and cultural issues Highlights the ability of legacy and digital media to facilitate science in mitigating the effects of adverse events Examines the ethical repercussions of communication during unfolding and unpredictable events Addresses the use of social media communication during a crisis and navigating an increasingly media-savvy society with multiple levels of science literacy Covers key theoretical and practical aspects of the associated fields of risk management and crisis management Available as a standalone book or as part of a two-volume set, Communicating Science in Times of Crisis: Communication and Catastrophic Events is essential reading for scholars, researchers, practitioners, and advanced students in the fields of crisis communication, risk and emergency management, disaster studies, policy management, social media communication, and healthcare communication.