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Author : Doug Newsom
Publisher : Thomson
ISBN 13 : 9780534522926
Total Pages : 130 pages
Book Rating : 4.5/5 (229 download)
Download or read book Instructor's Manual for Public Relations Writing, Form and Style, Fifth Edition written by Doug Newsom and published by Thomson. This book was released on 1998 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Doug Newsom
Publisher :
ISBN 13 : 9780534556419
Total Pages : pages
Book Rating : 4.5/5 (564 download)
Download or read book Public Relations Writing written by Doug Newsom and published by . This book was released on 2000-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Whitney Lehmann
Publisher : Routledge
ISBN 13 : 1351261908
Total Pages : 282 pages
Book Rating : 4.3/5 (512 download)
Download or read book The Public Relations Writer’s Handbook written by Whitney Lehmann and published by Routledge. This book was released on 2019-12-06 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.
Author : Charles Marsh
Publisher : Routledge
ISBN 13 : 100025836X
Total Pages : 370 pages
Book Rating : 4.0/5 (2 download)
Download or read book Strategic Writing written by Charles Marsh and published by Routledge. This book was released on 2020-11-16 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach. Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor’s manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book’s PowerPoint slides to videos with voiceovers for online lectures. The book’s recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website’s sample assignments and grading rubrics for every document. Visit the site at www.routledge.com/cw/marsh.
Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 1317302974
Total Pages : 992 pages
Book Rating : 4.3/5 (173 download)
Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Routledge. This book was released on 2016-08-05 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 1135466416
Total Pages : 96 pages
Book Rating : 4.1/5 (354 download)
Download or read book Becoming a Public Relations Writer Instructor's Manual written by Ronald D. Smith and published by Routledge. This book was released on 2013-10-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book addresses the most comprehensive list of public relations writing formats to be found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in this book as part of an integrated communication package. Becoming a Public Relations Writer is a different kind of textbook for college and university students. It provides writing instruction for people preparing to enter the profession and guides students with models and step-by-step patterns designed to increase competence and build confidence in students on their way to becoming public relations writers.
Author : Jim Haynes
Publisher : Wadsworth Publishing Company
ISBN 13 : 9781285074733
Total Pages : 480 pages
Book Rating : 4.0/5 (747 download)
Download or read book Public Relations Writing written by Jim Haynes and published by Wadsworth Publishing Company. This book was released on 2013-01-01 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: PUBLIC RELATIONS WRITING: FORM AND STYLE, 10E, International Edition combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques behind writing principles that you'll need to develop. The 10th edition features a "Writing for Select Publics" section that covers public relations writing assignments that you'll likely come across early in your career: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports also are covered in this comprehensive guide. The new edition features a separate exercise book that contains three PR Scenarios and a quick study for each chapter.
Author : Thomas Bivins
Publisher :
ISBN 13 : 9780844232621
Total Pages : 102 pages
Book Rating : 4.2/5 (326 download)
Download or read book Instructor's Guide to Handbook for Public Relations Writing written by Thomas Bivins and published by . This book was released on 1991 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Doug Newsom
Publisher : Wadsworth Publishing Company
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.3/5 ( download)
Download or read book Public Relations Writing written by Doug Newsom and published by Wadsworth Publishing Company. This book was released on 2001 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully updated to reflect the current realities of the public relations field (including the emerging importance of graphic design and the use of the Web), this revision of Newsom and Carrell's practical text covers all aspects of public relations writing. The book offers the practical approach one would expect to find in a trade book, but uses the principles and theories of public relations to give students what they need to write with understanding and purpose. Part One provides the background for all public relations writing tasks by explaining how this kind of writing is unique and by exploring the legal and ethical obligations. Part Two is the writing principle section, which covers both style and techniques. Part Three begins with basic public relations writing assignments that students are likely to be exposed to early in their jobs: letters, e-mail, memos, and eventually reports and proposals, backgrounders and position papers. Part Four covers writing for mass media. Part Five covers the more complex public relations writing-including media kits, newsletters, brochures, magazines, annual reports, and crisis communication.
Author : Thomas Harvey Bivins
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.F/5 ( download)
Download or read book Handbook for Public Relations Writing written by Thomas Harvey Bivins and published by N T C Business Books. This book was released on 1995 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations.
Author : Doug Newsom
Publisher : Cengage Learning
ISBN 13 : 9781439082720
Total Pages : 448 pages
Book Rating : 4.0/5 (827 download)
Download or read book Public Relations Writing: Form & Style written by Doug Newsom and published by Cengage Learning. This book was released on 2010-01-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The text introduces different styles and techniques behind writing principles. Freshly rearranged to better suit the progress of your course through the semester, the Ninth Edition features a writing for select publics section that covers the types of writing assignments students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex Public Relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, (both online and print), and annual reports are also covered in this thorough and comprehensive guide. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author : Ronald D. Smith
Publisher : Psychology Press
ISBN 13 : 9780805848168
Total Pages : 96 pages
Book Rating : 4.8/5 (481 download)
Download or read book Becoming a Public Relations Writer Instructor's Manual written by Ronald D. Smith and published by Psychology Press. This book was released on 2003-06 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book addresses the most comprehensive list of public relations writing formats to be found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in this book as part of an integrated communication package. Becoming a Public Relations Writeris a different kind of textbook for college and university students. It provides writing instruction for people preparing to enter the profession and guides students with models and step-by-step patterns designed to increase competence and build confidence in students on their way to becoming public relations writers.
Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 113563338X
Total Pages : 481 pages
Book Rating : 4.1/5 (356 download)
Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Routledge. This book was released on 2010-04-26 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media. Updated to reflect the current technologies and practices of today’s PR professional, the contents of this third edition: addresses principles of effective writing useful in all disciplines focuses on news as the bridge an organization builds to its various publics overviews a variety of writing formats and environments that provide an internal or controlled approach. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.
Author : Whitney Lehmann
Publisher :
ISBN 13 : 9781351261920
Total Pages : 184 pages
Book Rating : 4.2/5 (619 download)
Download or read book The Public Relations Writer's Handbook written by Whitney Lehmann and published by . This book was released on 2019-12-06 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text"--
Author : Doug Newsom
Publisher :
ISBN 13 : 9781337008310
Total Pages : 385 pages
Book Rating : 4.0/5 (83 download)
Download or read book Public Relations Writing written by Doug Newsom and published by . This book was released on 2013 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: PUBLIC RELATIONS WRITING: FORM AND STYLE, 10E, International Edition combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. It also introduces you to the different styles and techniques behind writing principles that you'll need to develop. The 10th ed.
Author : Joseph M. Zappala
Publisher : Routledge
ISBN 13 : 1135231575
Total Pages : 312 pages
Book Rating : 4.1/5 (352 download)
Download or read book Public Relations Writing Worktext written by Joseph M. Zappala and published by Routledge. This book was released on 2010-04-02 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addition to defining and detailing the writing activities involved. It presents in-depth information on the writing formats and approaches used in implementing strategic public relations plans, and offers instruction for developing all types of writing assignments, starting with memos, proposals, and news releases, and moving on to the more complex tasks of advocacy writing, newsletters, crisis planning, and online communication. Examples accompany the discussions, providing guidance and structure for the varied writing activities. Retaining the approach of the second edition, this text incorporates numerous changes and updates, making it suitable for use as a primary course text. Updates include: increased focus on writing for the web, blogs, and electronic media, including information on writing social media releases and a new chapter entitled "New and Social Media" a new planning outline to help writers develop more effective messages expanded checklists for writers to reference when working on assignments additional examples of effective public relations writing by leading companies in a variety of organizational settings, including Mattel, UPS, Burger King, Sara Lee, Xerox, Frito-Lay, and many more new assignments based on topics, issues and problems that public relations professionals in all sectors face today restructured content for improved writing flow and consistency full instructor manual available via the Support Material link on www.routledge.com/9780415997546. Authors Joseph M. Zappala and Ann R. Carden offer a clear and engaging introduction to the writing activities involved in public relations practice, resulting in a valuable resource for professionals as well as a practical classroom text for students planning careers in public relations.
Author : Newsom
Publisher : Arden Shakespeare
ISBN 13 : 9780495096252
Total Pages : pages
Book Rating : 4.0/5 (962 download)
Download or read book Im-Public Relations Writing written by Newsom and published by Arden Shakespeare. This book was released on 2007-03-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
