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Author : Jack Z. Sissors
Publisher : National Textbook Company
ISBN 13 : 9780844231624
Total Pages : 133 pages
Book Rating : 4.2/5 (316 download)
Download or read book Instructor's Manual for Media Planning Workbook written by Jack Z. Sissors and published by National Textbook Company. This book was released on 1989 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack Zanville Sissors
Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.:/5 (11 download)
Download or read book Teacher's Manual for Media Planning Workbook written by Jack Zanville Sissors and published by . This book was released on 1983 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack Zanville Sisssors
Publisher :
ISBN 13 : 9780872510296
Total Pages : 125 pages
Book Rating : 4.5/5 (12 download)
Download or read book Teacher's Manual for Media Planning Workbook written by Jack Zanville Sisssors and published by . This book was released on 1983 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack Zanville Sissors
Publisher :
ISBN 13 :
Total Pages : 131 pages
Book Rating : 4.:/5 (432 download)
Download or read book Media Planning Workbook written by Jack Zanville Sissors and published by . This book was released on 1976 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Don L. Dickinson
Publisher :
ISBN 13 : 9781933199399
Total Pages : 0 pages
Book Rating : 4.1/5 (993 download)
Download or read book Media Strategy and Planning Workbook written by Don L. Dickinson and published by . This book was released on 2012-09-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Media Strategy & Planning Workbook: How to Create a Comprehensive Media Plan is now available from Racom Communications. This edition features four significantly upgraded chapters (11 total), 94 new content pages, 112 new exhibits and illustrations, 3 new tear-out exercises, "a 50 percent larger glossary and one completely new chapter focusing on how the media industry operates. The book includes how a media buy is actually made in each paid medium; media plan pretesting; ad agency media department operations; detailed term project specifications for instructors; instructor's guide featuring a course syllabus, exercise answer keys, proposed mid-term and final exams, PowerPoint files to support chapter exhibits and illustrations, and PDF files of exercises and tests. This new book is designed to teach students how to create a comprehensive media plan. It is the most how-to teaching tool available and focuses on teaching marketable skills.
Author : Helen Katz
Publisher : Routledge
ISBN 13 : 042978564X
Total Pages : 236 pages
Book Rating : 4.4/5 (297 download)
Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2019-05-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.
Author : Helen Katz
Publisher : Taylor & Francis
ISBN 13 : 1000579654
Total Pages : 231 pages
Book Rating : 4.0/5 (5 download)
Download or read book The Media Handbook written by Helen Katz and published by Taylor & Francis. This book was released on 2022-07-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today with: a new chapter on how audiences are defined and created reorganization of the media channel chapters to cover planning and buying together expanded coverage of digital formats in all channels added discussion of measurement completely updated data and examples. The Media Handbook, Eighth Edition is the ideal text for courses in media planning and buying in advertising/communication departments. Supplemental online resources for both students and instructors are also available. For students, there is a list of key media associations and chapter overviews. To assist in their course preparation, instructors will find lecture slides, sample test questions, and new sample media planning exercise scenarios with accompanying practice spreadsheets. These resources are available at www.routledge.com/9780367775568, under Support Material.
Author : Jack Zanville Sissors
Publisher :
ISBN 13 :
Total Pages : 147 pages
Book Rating : 4.:/5 (11 download)
Download or read book Instructor's Manual written by Jack Zanville Sissors and published by . This book was released on 1993 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry D. Kelley
Publisher : Routledge
ISBN 13 : 131751937X
Total Pages : 361 pages
Book Rating : 4.3/5 (175 download)
Download or read book Advertising Media Planning written by Larry D. Kelley and published by Routledge. This book was released on 2015-03-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.
Author : Helen E. Katz
Publisher : Routledge
ISBN 13 : 9781138689169
Total Pages : 0 pages
Book Rating : 4.6/5 (891 download)
Download or read book The Media Handbook written by Helen E. Katz and published by Routledge. This book was released on 2016-09-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various media is planned, bought, and sold by today¿s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, covering paid, owned, and earned media forms, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and the client. Also available is a Companion Website that expands The Media Handbook¿s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
Author : William B. Goodrich
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.:/5 (319 download)
Download or read book Media Planning Workbook written by William B. Goodrich and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1996 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions. Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy.
Author : Larry D. Kelley
Publisher : Taylor & Francis
ISBN 13 : 1000814564
Total Pages : 312 pages
Book Rating : 4.0/5 (8 download)
Download or read book Advertising Media Planning written by Larry D. Kelley and published by Taylor & Francis. This book was released on 2022-12-30 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media • New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
Author : Toby Miller
Publisher : Thomson
ISBN 13 : 9780324149883
Total Pages : pages
Book Rating : 4.1/5 (498 download)
Download or read book Instructors Course Planning Guide Media Handbook written by Toby Miller and published by Thomson. This book was released on 2003-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald P. Kauchak
Publisher :
ISBN 13 : 9780131149809
Total Pages : 196 pages
Book Rating : 4.1/5 (498 download)
Download or read book Instructor's Manual and Media Guide to Accompany Introduction to Teaching written by Donald P. Kauchak and published by . This book was released on 2004-06 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 1135466343
Total Pages : 92 pages
Book Rating : 4.1/5 (354 download)
Download or read book Becoming a Public Relations Writer Instructor's Manual written by Ronald D. Smith and published by Routledge. This book was released on 2013-10-18 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book addresses the most comprehensive list of public relations writing formats to be found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies. Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in this book as part of an integrated communication package. Becoming a Public Relations Writer is a different kind of textbook for college and university students. It provides writing instruction for people preparing to enter the profession and guides students with models and step-by-step patterns designed to increase competence and build confidence in students on their way to becoming public relations writers.
Author : Larry D. Kelley
Publisher : Routledge
ISBN 13 : 9780765626356
Total Pages : 0 pages
Book Rating : 4.6/5 (263 download)
Download or read book Advertising Media Planning written by Larry D. Kelley and published by Routledge. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Author : Jack Zanville Sissors
Publisher : National Textbook Company
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.X/5 (1 download)
Download or read book Media Planning Workbook written by Jack Zanville Sissors and published by National Textbook Company. This book was released on 1983 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
