Inside Yahoo

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Inside Yahoo!

Author : Karen Angel
Publisher : John Wiley & Sons
ISBN 13 : 0471421022
Total Pages : 290 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Inside Yahoo! by : Karen Angel

Download or read book Inside Yahoo! written by Karen Angel and published by John Wiley & Sons. This book was released on 2002-10-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intriguing look at an Internet pioneer and global powerhouse Reaching sixty percent of all Net users, Yahoo! is one of the most popular Internet portals and one of the most successful companies in the world today. Inside Yahoo! takes readers on a fascinating journey through the thoughts and motivations behind the company. Revealing stories of on-again, off-again management, the race for innovation, and the constant focus on survival, this book will engage readers on many different levels. With access to Yahoo's top executives, author Karen Angel describes the complementary, but different styles that have made Yahoo! one of the few surviving business models in the struggling Internet sector. An informed and astute narrative traces the company's transformation from a twenty-something brainstorm to a sophisticated community to a onetime Wall Street darling that managed to ride-out the recent market shakeout. Along the way, readers will follow in the steps and missteps of this unique company and see how it keeps reinventing itself to keep ahead of a changing marketplace.

We Were Yahoo!

Author : Jeremy Ring
Publisher : Post Hill Press
ISBN 13 : 1682615790
Total Pages : 272 pages
Book Rating : 4.6/5 (826 download)

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Book Synopsis We Were Yahoo! by : Jeremy Ring

Download or read book We Were Yahoo! written by Jeremy Ring and published by Post Hill Press. This book was released on 2018-01-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone paying attention, the beginning of the end for Yahoo! began with decisions made by the first team of executives while the company was on its way up, which set the stage for horrific decisions made by subsequent generations of Yahoo! leadership. Most decisions were either pure incompetence or just lack of vision by CEOs from 2001 to the present. Twenty-one years after its incorporation and sixteen years after its stock peak, Yahoo sold for 96% less than its value on January 3, 2000, when it had closed at an all-time high of $118.75 per share, resulting in a market capitalization of $120 billion. Wall Street valued Yahoo!, at that time in business less than six years, higher than it did Disney, News Corporation, and Comcast combined. Also on that day, the iPhone was more than seven years away from launch, Google was four years from its IPO, Amazon was hemorrhaging money, and Mark Zuckerberg was still in high school! At the end of 2016, the top seven businesses on the list of the highest-valued companies in the world by market capitalization include Apple at #1, Alphabet (Google’s Parent Company) at #2, Amazon.com at #5, and Facebook at #7. Those companies combined are valued in excess of $2 trillion more than the price Verizon paid to acquire Yahoo! Yahoo!’s story is one of missed strategies, failed opportunities, and poor execution. Early decisions to de-emphasize search features, undervalue Google, and overplay Yahoo’s hand in the Facebook negotiations haunted the rest of the company’s existence. In addition, factors outside of Yahoo’s control—most notably how irrational expectations of Wall Street created an environment where short-term decisions were made at the expense of the long-term good. The story of Yahoo! is a cautionary tale not intended for the faint of heart.

Let's Log In 10

Author : Sehgal Nancy
Publisher : Pearson Education India
ISBN 13 : 9788177589474
Total Pages : 236 pages
Book Rating : 4.5/5 (894 download)

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Book Synopsis Let's Log In 10 by : Sehgal Nancy

Download or read book Let's Log In 10 written by Sehgal Nancy and published by Pearson Education India. This book was released on 2003-09 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marissa Mayer and the Fight to Save Yahoo!

Author : Nicholas Carlson
Publisher : Twelve
ISBN 13 : 1455556629
Total Pages : 310 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Marissa Mayer and the Fight to Save Yahoo! by : Nicholas Carlson

Download or read book Marissa Mayer and the Fight to Save Yahoo! written by Nicholas Carlson and published by Twelve. This book was released on 2015-01-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? Marissa Mayer and the Fight to Save Yahoo! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.

Search Engine Optimization All-in-One For Dummies

Author : Bruce Clay
Publisher : John Wiley & Sons
ISBN 13 : 1119837499
Total Pages : 775 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Search Engine Optimization All-in-One For Dummies by : Bruce Clay

Download or read book Search Engine Optimization All-in-One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2022-02-23 with total page 775 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get search engines to rank your site as the No. 1 result with help from this comprehensive resource What's the best hiding place in the world? The second page of Google's search results! If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you'll find practical and easy-to-follow advice to increase your site's chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines. You'll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You'll also find out how to: Optimize your webpage with responsive design that makes it irresistible to Google Create a keyword strategy that keeps interested and engaged visitors flowing to your website Generate the backlinks that will teach Google you're a trusted resource and help you climb the search engine results page Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic.

New Frontiers in Applied Artificial Intelligence

Author : Leszek Borzemski
Publisher : Springer
ISBN 13 : 3540690522
Total Pages : 896 pages
Book Rating : 4.5/5 (46 download)

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Book Synopsis New Frontiers in Applied Artificial Intelligence by : Leszek Borzemski

Download or read book New Frontiers in Applied Artificial Intelligence written by Leszek Borzemski and published by Springer. This book was released on 2008-06-17 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st International Conference on Industrial, Engineering and Other Applications of Applied Intelligent Systems (IEA-AIE 2008) held in Wroclaw, Poland was an international scientific forum for researchers in the field of applied artificial intelligence. The presentations of the invited speakers and the authors focused on developing and employing methods and systems to solve real-life problems in all applied intelligence areas. The IEA-AIE conference series, chaired by Moonis Ali, has a very long tradition, and it is the first time it was hosted in Poland. We received 302 papers from 52 countries. Each paper was sent to at least three Program Committee members for review. Although the general quality of the submissions was very high, only 90 best papers were selected for oral presentation and publication in the LNAI proceedings. The papers in the proceedings cover the following topics: computer vision, fuzzy system applications, robot, manufacturing, data mining and knowledge discovery, neural network, machine learning, natural language processing, Internet application, e-learning, heuristic search, application systems, agent-based system, evolutionary and genetic algorithms, knowledge management, and other applications. These papers highlight new trends and frontiers of applied artificial intelligence and show how new research could lead to new and innovative applications. We hope you will find these works useful and inspiring for your own research. We would like to express our sincere thanks to the Program Committee members and all the reviewers for their hard work, which helped us to select the highest quality papers for the conference.

Managing Cyber Attacks in International Law, Business, and Relations

Author : Scott J. Shackelford
Publisher : Cambridge University Press
ISBN 13 : 1107354773
Total Pages : 435 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Managing Cyber Attacks in International Law, Business, and Relations by : Scott J. Shackelford

Download or read book Managing Cyber Attacks in International Law, Business, and Relations written by Scott J. Shackelford and published by Cambridge University Press. This book was released on 2014-07-10 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a framework to reconceptualize internet governance and better manage cyber attacks. It examines the potential of polycentric regulation to increase accountability through bottom-up action. It also provides a synthesis of the current state of cybersecurity research, bringing features of cyber attacks to light and comparing and contrasting the threat to all relevant stakeholders. Throughout the book, cybersecurity is treated holistically, covering issues in law, science, economics and politics. This interdisciplinary approach is an exemplar of how strategies from different disciplines as well as the private and public sectors may cross-pollinate to enhance cybersecurity. Case studies and examples illustrate what is at stake and identify best practices. The book discusses technical issues of Internet governance and cybersecurity while presenting the material in an informal, straightforward manner. The book is designed to inform readers about the interplay of Internet governance and cybersecurity and the potential of polycentric regulation to help foster cyber peace.

Mobile Telecommunications in a High-Speed World

Author : Peter Curwen
Publisher : CRC Press
ISBN 13 : 131709526X
Total Pages : 273 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Mobile Telecommunications in a High-Speed World by : Peter Curwen

Download or read book Mobile Telecommunications in a High-Speed World written by Peter Curwen and published by CRC Press. This book was released on 2016-07-22 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Telecommunications in a High Speed World tells the story of 3G and higher-speed mobile communication technologies. Over ten years have passed since the first third-generation (3G) licences were awarded following debates about the merits of auctions versus 'beauty contests' then, nothing much happened. More licences were issued, a few roll-outs commenced and everyone began to think it had all been a horribly expensive mistake. That may still turn out to be the case, but in the meantime there have been massive developments in terms of the number of licences and launches worldwide, in the range of services that can be accessed, in the range of devices that can be used to access them, in operator strategies etc. Even the technology has improved considerably with 4G now under discussion. Much of this story has been chronicled, largely on the Internet, but the information is in tens of thousands of bits and pieces and a large part of it is either misleading or just plain wrong. Here, Peter Curwen and Jason Whalley introduce the outcomes of research that has involved the compilation of a unique database which details every licence and launch worldwide involving 3G. The authors discuss the structure of the industry and the strategic behaviour of operators, as well as the social consequences of the spread of 3G. They examine the role of new entry upon competition, and present analysis of the main operators involved, the development of handsets and especially smartphones. A number of country case studies are included. This comprehensive and up-to-date volume includes a number of country studies and is written by two of the world's foremost researchers on this industry. Mobile Telecommunications in a High Speed World will serve the needs of students, academics and those involved, or contemplating involvement, with the telecoms industry. Why pay thousands of dollars to consultancies to separate the wheat from the chaff with respect to 3G when you can read this book.

Conducting Network Penetration and Espionage in a Global Environment

Author : Bruce Middleton
Publisher : CRC Press
ISBN 13 : 148220648X
Total Pages : 582 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Conducting Network Penetration and Espionage in a Global Environment by : Bruce Middleton

Download or read book Conducting Network Penetration and Espionage in a Global Environment written by Bruce Middleton and published by CRC Press. This book was released on 2014-04-28 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it's all said and done, penetration testing remains the most effective way to identify security vulnerabilities in computer networks. Conducting Network Penetration and Espionage in a Global Environment provides detailed guidance on how to perform effective penetration testing of computer networks-using free, open source, and commercially avai

Investing in China

Author : Jonsson Yinya Li
Publisher : GMB Publishing Ltd
ISBN 13 : 190505050X
Total Pages : 385 pages
Book Rating : 4.9/5 (5 download)

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Book Synopsis Investing in China by : Jonsson Yinya Li

Download or read book Investing in China written by Jonsson Yinya Li and published by GMB Publishing Ltd. This book was released on 2005 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investing in China: The Emerging Venture Capital Industry is a unique and invaluable guide to venture capital in China. This important new book provides a detailed profile of the current state of the venture capital backed SME sector and an authoritative look at trends and future prospects. It provides an explanation of the mechanics of the investment process, from due diligence and investment monitoring, to exit, and a unique look at M & A opportunities and rules for foreign investors. The guide includes many detailed case studies and profiles of the IT, E-commerce, bio-technology and other sectors with potential for VC investment.

Internet Philanthropy in China

Author : Yidan Chen
Publisher : Springer Nature
ISBN 13 : 9811625662
Total Pages : 442 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Internet Philanthropy in China by : Yidan Chen

Download or read book Internet Philanthropy in China written by Yidan Chen and published by Springer Nature. This book was released on 2021-08-27 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the work of Charles Chen Yidan, “the Father of China’s Internet Philanthropy”. It is based on the long-term research and practices of Tencent Research Institute and the Tencent Foundation. It reviews the recent history of internet-based charity during the past 20 years. It provides a first-time comprehensive review and study of internet-based charity from different dimensions, including the nature of internet-based charity, typical innovations and practices at home and abroad, as well as future prospects for integrating new technology and charity. It offers important insights into the transformation of many charitable organizations, the regulatory approach of governments towards these organizations, and the development of future society. This book contains not only a large set of the latest data from foreign countries but also exclusive interviews of many industry experts, including the directors of online charity platforms and chairmen of typical charitable organizations. It provides valuable references and is highly recommended for enterprises, organizations, and authorities that want to understand and promote the advancement of philanthropy in China.

Takeover!

Author : David Shen
Publisher :
ISBN 13 : 9780998511214
Total Pages : 160 pages
Book Rating : 4.5/5 (112 download)

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Book Synopsis Takeover! by : David Shen

Download or read book Takeover! written by David Shen and published by . This book was released on 2017-03-17 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1994, "Jerry's Guide to the World Wide Web" was little more than a digital storing house for sites Jerry Yang had discovered on the internet. But then it became Yahoo! and the whole world felt the effects of its brilliance.David Shen was the fledgling company's 17th employee, and its first designer, where he took on the overwhelming job of maintaining a good user experience while trying to figure out this new paradigm of online advertising for the company's ever-growing mass of daily visitors, many of whom saw Yahoo! as the internet's front page.As the company grew, so did the stakes. As David's responsibilities grew, so did the challenges. Yahoo! was raking in the dough, but a global financial crisis was looming, and the dot-boom years were about to go bust.That's when things got really interesting. Faced with a crashing stock price and threats of a Microsoft buyout, Yahoo! had to change its ways, and fast.In Takeover!, David Shen drives you through the nerdy, make-it-or-break-it inside story of the web's first mega-company, where every day brought a new problem, every ad pushed the boundaries further, and every story added up to what became Yahoo!, the undisputed pioneer of the online advertising revolution.

Media Selling

Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1444359274
Total Pages : 617 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2011-08-26 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Barbarians in the Boardroom

Author : Owen Walker
Publisher : Pearson UK
ISBN 13 : 1292114002
Total Pages : 265 pages
Book Rating : 4.2/5 (921 download)

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Book Synopsis Barbarians in the Boardroom by : Owen Walker

Download or read book Barbarians in the Boardroom written by Owen Walker and published by Pearson UK. This book was released on 2016-06-07 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Ethics

Author : K. Praveen Parboteeah
Publisher : Routledge
ISBN 13 : 1136262679
Total Pages : 496 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Business Ethics by : K. Praveen Parboteeah

Download or read book Business Ethics written by K. Praveen Parboteeah and published by Routledge. This book was released on 2013-04-12 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Ethics provides a thorough review and analysis of business ethics issues using several learning tools: Strategic Stakeholder Management as the Theme: All chapters use a strategic stakeholder approach as a unifying theme. The text is thus the first text that adopts this approach. Most business ethics scholars and practitioners agree that successful ethical companies are the ones that can strategically balance the needs of their various stakeholders. By adopting this approach, students will be able to see how the various aspects of business ethics are connected. Theory-based and Application-based: All chapters have important applicable theories integrated with discussion of how such theories apply in practice. Unlike other texts that are either too theoretical or too practical, this text provides the appropriate blend of theory and practice to provide deeper insights into the concepts covered in the chapter. Global Perspective: Unless most other texts, this text provides a global perspective on business ethics. Most chapters include material pertaining to ethics in global contexts. Included are cases about companies in a wide range of countries including Japan, U.K., China and India among many others. Cases: The text contains over 30 real world global cases. Each chapter ends with a short two page case as well as a longer case that varies in length. Each has discussions questions at the end. Finally each of the four parts ends with a Comprehensive Case; proven teaching cases from The Ivey School and other sources.

Enterprise Cybersecurity in Digital Business

Author : Ariel Evans
Publisher : Routledge
ISBN 13 : 1000459330
Total Pages : 562 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Enterprise Cybersecurity in Digital Business by : Ariel Evans

Download or read book Enterprise Cybersecurity in Digital Business written by Ariel Evans and published by Routledge. This book was released on 2022-03-23 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber risk is the highest perceived business risk according to risk managers and corporate insurance experts. Cybersecurity typically is viewed as the boogeyman: it strikes fear into the hearts of non-technical employees. Enterprise Cybersecurity in Digital Business: Building a Cyber Resilient Organization provides a clear guide for companies to understand cyber from a business perspective rather than a technical perspective, and to build resilience for their business. Written by a world-renowned expert in the field, the book is based on three years of research with the Fortune 1000 and cyber insurance industry carriers, reinsurers, and brokers. It acts as a roadmap to understand cybersecurity maturity, set goals to increase resiliency, create new roles to fill business gaps related to cybersecurity, and make cyber inclusive for everyone in the business. It is unique since it provides strategies and learnings that have shown to lower risk and demystify cyber for each person. With a clear structure covering the key areas of the Evolution of Cybersecurity, Cybersecurity Basics, Cybersecurity Tools, Cybersecurity Regulation, Cybersecurity Incident Response, Forensics and Audit, GDPR, Cybersecurity Insurance, Cybersecurity Risk Management, Cybersecurity Risk Management Strategy, and Vendor Risk Management Strategy, the book provides a guide for professionals as well as a key text for students studying this field. The book is essential reading for CEOs, Chief Information Security Officers, Data Protection Officers, Compliance Managers, and other cyber stakeholders, who are looking to get up to speed with the issues surrounding cybersecurity and how they can respond. It is also a strong textbook for postgraduate and executive education students in cybersecurity as it relates to business.

Protecting Youths in an Online World

Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Protection, Product Safety, and Insurance
Publisher :
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Protecting Youths in an Online World by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Protection, Product Safety, and Insurance

Download or read book Protecting Youths in an Online World written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Protection, Product Safety, and Insurance and published by . This book was released on 2011 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: