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Inside Spin
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Download or read book Inside Spin written by Bob Burton and published by Allen & Unwin. This book was released on 2007-08-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether. Bob Burton peers inside the hidden world of corporate and government spin to reveal the extraordinary impact of the PR industry. He illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through a series of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear and think about the organisations that manage our society.
Book Synopsis Spin/Adventures in Typography 2 by :
Download or read book Spin/Adventures in Typography 2 written by and published by . This book was released on 2016 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spin written by Robert Charles Wilson and published by Tor Books. This book was released on 2010-07-01 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Axis and Vortex, the first Hugo Award-winning novel in the environmental apocalyptic Spin Trilogy... One night in October when he was ten years old, Tyler Dupree stood in his back yard and watched the stars go out. They all flared into brilliance at once, then disappeared, replaced by a flat, empty black barrier. He and his best friends, Jason and Diane Lawton, had seen what became known as the Big Blackout. It would shape their lives. The effect is worldwide. The sun is now a featureless disk--a heat source, rather than an astronomical object. The moon is gone, but tides remain. Not only have the world's artificial satellites fallen out of orbit, their recovered remains are pitted and aged, as though they'd been in space far longer than their known lifespans. As Tyler, Jason, and Diane grow up, space probe reveals a bizarre truth: The barrier is artificial, generated by huge alien artifacts. Time is passing faster outside the barrier than inside--more than a hundred million years per day on Earth. At this rate, the death throes of the sun are only about forty years in our future. Jason, now a promising young scientist, devotes his life to working against this slow-moving apocalypse. Diane throws herself into hedonism, marrying a sinister cult leader who's forged a new religion out of the fears of the masses. Earth sends terraforming machines to Mars to let the onrush of time do its work, turning the planet green. Next they send humans...and immediately get back an emissary with thousands of years of stories to tell about the settling of Mars. Then Earth's probes reveal that an identical barrier has appeared around Mars. Jason, desperate, seeds near space with self-replicating machines that will scatter copies of themselves outward from the sun--and report back on what they find. Life on Earth is about to get much, much stranger. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Book Synopsis Republic of Spin: An Inside History of the American Presidency by : David Greenberg
Download or read book Republic of Spin: An Inside History of the American Presidency written by David Greenberg and published by W. W. Norton & Company. This book was released on 2016-01-11 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency.”—Bob Woodward In Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan’s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media—figures like George Cortelyou, TR’s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower’s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod. Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century’s most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations—its capacity not only to mislead but also to lead.
Book Synopsis Spin to Survive: Frozen Mountain by : Emily Hawkins
Download or read book Spin to Survive: Frozen Mountain written by Emily Hawkins and published by Spin to Survive. This book was released on 2021-11-02 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your chances with the pop-out fortune spinner in the adventure-filled game book, Frozen Mountain.
Book Synopsis Dyeing to Spin & Knit by : Felicia Lo
Download or read book Dyeing to Spin & Knit written by Felicia Lo and published by Penguin. This book was released on 2017-01-12 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspire and unleash a passion for hand-crafted color! "Unapologetic" is how Felicia Lo always describes her obsession with color and craft. In Dyeing to Spin and Knit, Felicia, founder and creative director of SweetGeorgia Yarns and highly sought after teacher and lecturer, provides clear and accessible guidance for creating gorgeous hand-dyed yarns and spinning fibers and an understanding of how dyeing affects knitted yarn and handspun yarn. Fiber artists will learn the fundamentals of how color works, how to combine and coordinate colors, and how to control the results when dyeing wool and silk yarns and fibers. Spinners will learn how to subdue intense and bright colorways or prevent muddiness in handspun. Knitters will gain the knowledge to avoid or maximize the effects of pooling. And finally, this book will include 10 patterns that use hand-dyed and handspun yarns and fibers to their most exciting advantage in knitting projects. Complete with detailed photographs from Felicia's own dyeing studio, Dyeing to Spin and Knit offers a master class in preparing hand-dyed yarns and fibers. Ignite your love of color--unapologetically!
Book Synopsis A New Spin On Color by : Alanna Wilcox
Download or read book A New Spin On Color written by Alanna Wilcox and published by Alanna Wilcox. This book was released on 2017-07-01 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever tried spinning hand painted top or dyed rovings only to be disappointed with the color outcomes in your yarns or finished projects? This book clearly and artfully walks you through understanding color theory making it less intimidating for both novice and expert spinners alike. Never before has a book presented the same dyed top worked up into 20+ different approaches accompanied by easy to follow directions. You will be able to see how the techniques look in both a skein and a knitted swatch. Plus there are photos of finished products accompanying the techniques to make envisioning the spinning applications even easier. After reading this book you will be inspired to delve into your stash with excitement and colorful confidence in your spinning.
Download or read book Spills and Spin written by Tom Bergin and published by Random House. This book was released on 2011-07-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In April 2010, the world watched in alarm as BP's Macondo well suffered a fatal explosion and a catastrophic leak. Over the next three months, amid tense scenes of corporate and political finger-pointing, millions of barrels of crude oil dispersed across the Gulf of Mexico in what became one of the worst oil spills in history. But there is more to BP's story than this. Tom Bergin, an oil broker turned Reuters reporter, watched the 'two-pipeline company' of the early 1980s grow into a dynamic oil giant and PR machine by the turn of the twenty-first century. His unique access to key figures before, during and after the spill - including former CEO Tony Hayward - has enabled him to piece together this compelling account of a corporation in crisis, and to examine how crucial decisions made during BP's remarkable turnaround paved the way for its darkest hour.
Download or read book Spin written by Peter Zheutlin and published by Simon and Schuster. This book was released on 2021-06-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ride away on a 'round-the-world adventure of a lifetime—with only a change of clothes and a pearl-handled revolver—in this trascendent novel inspired by the life of Annie Londonderry. “Bicycling has done more to emancipate women than anything else in the world.”—Susan B. Anthony Who was Annie Londonderry? She captured the popular imagination with her daring ‘round the world trip on two wheels. It was, declared The New York World in October of 1895, “the most extraordinary journey ever undertaken by a woman.” But beyond the headlines, Londonderry was really Annie Cohen Kopchovsky, a young, Jewish mother of three small children, who climbed onto a 42-pound Columbia bicycle and pedaled away into history. Reportedly set in motion by a wager between two wealthy Boston merchants, the bet required Annie not only to circle the earth by bicycle in 15 months, but to earn $5,000 en route, as well. This was no mere test of a woman’s physical endurance and mental fortitude; it was a test of a woman’s ability to fend for herself in the world. Often attired in a man’s riding suit, Annie turned every Victorian notion of female propriety on its head. Not only did she abandon, temporarily, her role of wife and mother (scandalous in the 1890s), she earned her way selling photographs of herself, appearing as an attraction in stores, and by turning herself into a mobile billboard. Zheutlin, a descendent of Annie, brilliantly probes the inner life and seeming boundless courage of this outlandish, brash, and charismatic woman. In a time when women could not vote and few worked outside the home, Annie was a master of public relations, a consummate self-promoter, and a skillful creator of her own myth. Yet, for more than a century her remarkable story was lost to history. In SPIN, this remarkable heroine and her marvelous, stranger-than-fiction story is vividly brought to life for a new generation.
Download or read book SPIN written by and published by . This book was released on 2006-11 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.
Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Download or read book Hubris written by Michael Isikoff and published by Crown. This book was released on 2007-05-29 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real story behind the investigation of Iraq, and the basis for the MSNBC documentary of the same name hosted by Rachel Maddow Filled with news-making revelations that made it a New York Times bestseller, Hubris takes us behind the scenes at the White House, CIA, Pentagon, State Department, and Congress to show how George W. Bush came to invade Iraq--and how his administration struggled with the devastating fallout. Hubris connects the dots between Bush's expletive-laden outbursts at Saddam Hussein, the bitter battles between the CIA and the White House, the fights within the intelligence community over Saddam's supposed weapons of mass destruction, the outing of an undercover CIA officer, and the Bush administration's misleading sales campaign for war. Written by veteran reporters Michael Isikoff and David Corn, this is an inside look at how a president took the nation to war using faulty and fraudulent intelligence. It's a dramatic page-turner and an intriguing account of conspiracy, backstabbing, bureaucratic ineptitude, journalistic malfeasance, and arrogance.
Download or read book Spin written by Lamar Giles and published by Scholastic Inc.. This book was released on 2019-01-29 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even in murder, the music lives on. When rising star Paris Secord (aka DJ ParSec) is found dead on her turntables, it sends the local music scene reeling. No one is feeling that grief more than her shunned pre-fame best friend, Kya, and ParSec's chief groupie, Fuse -- two sworn enemies who happened to be the ones who discovered her body. The police have few leads, and when the trail quickly turns cold, the authorities don't seem to be pushing too hard to investigate further. But nobody counted on Paris's deeply loyal fans, ParSec Nation, or the outrage that would drive Fuse and Kya to work together. As ParSec Nation takes to social media and the streets in their crusade for justice, Fuse and Kya start digging into Paris's past, stumbling across a deadly secret. With new info comes new motives. New suspects. And a fandom that will stop at nothing in their obsessive quest for answers, not even murder...
Download or read book SPIN written by and published by . This book was released on 2000-10 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.
Book Synopsis Concepts in Spin Electronics by : Sadamichi Maekawa
Download or read book Concepts in Spin Electronics written by Sadamichi Maekawa and published by Oxford University Press, USA. This book was released on 2006-01-26 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, a new branch of physics and nanotechnology called The aim of this book is tod, which aims at simultaneously present new directions in the development of spin electronics in both the basic physics and the technologywhich will become the foundation of future electronics.ich will become the foundation of future electronics.
Book Synopsis How to Be a Spin Doctor by : Paul Richards
Download or read book How to Be a Spin Doctor written by Paul Richards and published by Biteback Publishing. This book was released on 2016-06-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world. Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as: Snagging positive media coverage Creating eye-catching news releases and photo opportunities Avoiding the endless traps set by journalists Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.
Download or read book Cycles of Spin written by Patrick Sellers and published by Cambridge University Press. This book was released on 2009-10-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sellers examines strategic communication campaigns in the U.S. Congress, arguing that they create cycles of spin: leaders create messages, rank-and-file legislators decide whether to promote those messages, journalists decide whether to cover the messages, and any coverage feeds back to influence the policy process.
