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Author : Phyllis M. Thornton
Publisher :
ISBN 13 : 9780977793808
Total Pages : 189 pages
Book Rating : 4.7/5 (938 download)
Download or read book Inside Advice on Marketing Senior Housing written by Phyllis M. Thornton and published by . This book was released on 2006 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Benjamin W. Pearce
Publisher : JHU Press
ISBN 13 : 9780801887185
Total Pages : 360 pages
Book Rating : 4.8/5 (871 download)
Download or read book Senior Living Communities written by Benjamin W. Pearce and published by JHU Press. This book was released on 2007-12-10 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demand for residential communities for seniors rises as the U.S. population continues to age. This growth means that new administrators and staff members often are learning by trial and error the complicated task of delivering high-quality and consistent services to elderly persons. While many new facilities have been successful, others have been plagued by a variety of administrative and financial difficulties. Senior Living Communities remains the definitive guide to managing these facilities. In this thoroughly updated and revised edition, Benjamin W. Pearce offers a wealth of sound advice and practical solutions. He discusses resident relations, operating methods, staffing ratios, department management, cost containment, sales and marketing strategies, techniques of financial analysis, budgeting, and human resources. New chapters address issues particular to dementia care and architecture, and the appendix contains a department-by-department audit of senior living operations. From the front lines to the boardroom, this book should be a part of every decision-making process for improving and maintaining assisted living, congregate, and continuing care retirement communities.
Author : Diane Masson
Publisher :
ISBN 13 : 9781456426323
Total Pages : 220 pages
Book Rating : 4.4/5 (263 download)
Download or read book Senior Housing Marketing written by Diane Masson and published by . This book was released on 2011-05-02 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's challenging for senior citizens to sell their homes and move into retirement communities. But obviously they are doing it. Do you want them to relocate to your place or your competitor's? This book was written to help CEOs, CFOs, administrators, and marketing directors determine if their marketing teams are performing optimally with every single marketing encounter. Find out if your marketing team might be sabotaging potential sales. Discover new strategies to develop a strong and consistent occupancy marketing program.The strategies within this book will also provide your new or current salesperson insight into the senior mindset and how to strategically sell your retirement community.While many senior living communities have been coasting on robust wait lists for years, in many cities, the days of lists are gone and apartment homes are sitting open. You and your team may be experiencing some challenges in occupancy for the first time. Is it the economy? Your team? Or your strategy? This book will provide you with 12 keys to building occupancy at your retirement community. Sometimes you need to search for and identify a problem in order to solve it. If you keep doing what you are currently doing, you will end up with the same results. Or worse. *12 keys to unlock your senior housing occupancy blockade! *Effective strategies for independent living, assisted living, and CCRCs!*Could your sales team be unknowingly sabotaging their sales?*Beneficial for CEOs, CFOs, marketing staff and other key team members!*Every chapter is designed to help your financial performance!*Discover surprising reasons why occupancy could be down!*New sales and marketing people will be successful sooner!*How to increase occupancy to 100 percent for existing retirement communities! *Ideas on how to market a developing senior housing community! *Tips in every chapter to start helping your occupancy increase today!
Author : Janis Ehlers
Publisher :
ISBN 13 : 9781452078847
Total Pages : 196 pages
Book Rating : 4.0/5 (788 download)
Download or read book Marketing Senior Housing written by Janis Ehlers and published by . This book was released on 2010-11 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Diane Twohy Masson
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502898173
Total Pages : 0 pages
Book Rating : 4.8/5 (981 download)
Download or read book Your Senior Housing Options written by Diane Twohy Masson and published by Createspace Independent Publishing Platform. This book was released on 2015-03-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we age, it's never easy to face the prospect of what to do when we need living assistance. But the reality is that two-thirds of today's seniors will eventually need long-term care, with 20 percent needing it for longer than five years. If you are a retirement-age baby boomer or senior, don't wait for a health crisis to occur. You owe it to yourself-and your family-to plan for the future today. Although we've all heard horror stories, great facilities where residents are treated like gold are out there. How do you find them? You have to do your homework, ask the right questions, and look beyond the superficial to find what's right for you. With experience as both an industry expert and a loving daughter, Diane Twohy Masson is passionate about helping seniors find the retirement community that fits their price range, lifestyle, and needs. This guidebook offers a proactive approach to navigating the complex maze of senior housing options. It will help you understand the costs and consequences of the various possibilities including home care, independent living, assisted living, group homes, memory care, and skilled nursing care facilities.
Author : Debbie and Michael Campbell
Publisher :
ISBN 13 : 9781539014645
Total Pages : 0 pages
Book Rating : 4.0/5 (146 download)
Download or read book Your Keys, Our Home written by Debbie and Michael Campbell and published by . This book was released on 2016-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever dreamed of casting off your worldly possessions and traveling to your heart's content, this story about two intrepid seniors will inspire you no matter your age. Michael and Debbie Campbell felt they had one more adventure in them before considering retirement in the traditional sense, so they filled two rolling duffel bags with life's essentials (including their own pillows) and hit the road. Three years later, having sold their home in Seattle, their "Senior Nomad" lifestyle has no end in sight. Ride along as they share tales of living full-time in Airbnbs in over 50 countries and pay tribute to the many hosts who not only helped them live daily life, but also offered unique opportunities to experience their cities. From the barber's chair in Dublin and the dentist's chair in Split, to a wild motorcycle ride in Athens, a peek behind the Soviet Curtain in Transnistria, and the demise of a chicken for dinner in Marrakech, hosts made the Campbell's dream of adventure come true. Discover how Debbie and Michael find their next Airbnb, how they get there, and the many ways they enjoy their new city just as the locals do. Learn their tips and tricks for using Airbnb and how they get the most out of each stay, all while spending little more than they would have spent settled into their rocking chairs in Seattle.
Author : John E. Harrigan
Publisher : John Wiley & Sons
ISBN 13 : 9780471190615
Total Pages : 342 pages
Book Rating : 4.1/5 (96 download)
Download or read book Senior Residences written by John E. Harrigan and published by John Wiley & Sons. This book was released on 1998-04-02 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive framework for capitalizing on the growing market for Continuing Care Retirement Communities. Senior Residences equips architects and other industry professionals with a proven executive strategy for the design and development of successful Continuing Care Retirement Community (CCRC) projects. Using two of America's foremost CCRCs as best practice case studies, it guides readers through every critical aspect of the process, from research and planning through construction, including: * The enterprise concept * Formation of an executive organization * Financial and legal due diligence * Marketing and sales preparation * Residents' expectations and requirements * Healthcare and residential services * The design and build process * Project monitoring and assessment The over-65 population is increasing rapidly and dramatically, raising crucial concerns about the housing and care of senior citizens in the years ahead. How can we provide the best possible quality of care to the elderly? How can architects, developers, and others capitalize on the growing senior housing industry and stay competitive in the future? How can the facilities they create deliver both good service and strong financial returns? While there are no easy answers to these important questions, the Continuing Care Retirement Community (CCRC) model has emerged as a flexible and attractive option for providing combined housing, services, and nursing care to the elderly. Senior Residences equips architects and other industry professionals with a comprehensive, three-part strategic framework for designing and developing successful CCRC projects. Part I identifies the eight critical success factors of a CCRC enterprise and illustrates them through an in-depth examination of two exemplary developments, The Cypress of South Carolina's Hilton Head Island and The Stratford in the San Francisco Peninsula. Part II details a computer-based "standard of performance" system to track progress and assess project performance. Finally, Part III examines how to use different types of research to stay on top of market trends and forecasts, legal and licensing requirements, and more. Together, the three elements of this executive strategy cover every aspect of the development process, from the initial enterprise concept and executive organization building to financial and legal due diligence, marketing and sales, residents' services and healthcare, and design and build. Readers gain essential guidance in tackling key project management issues as well as in developing effective problem-solving and troubleshooting skills. Written by an author team with extensive CCRC experience, Senior Residences helps encourage avenues of thought that will lead to more cohesive, responsive, and successful CCRC projects that benefit the professionals who build them and the residents who live in them.
Author : Benjamin W. Pearce
Publisher : JHU Press
ISBN 13 : 1421448076
Total Pages : 385 pages
Book Rating : 4.4/5 (214 download)
Download or read book Senior Living Communities written by Benjamin W. Pearce and published by JHU Press. This book was released on 2024-05-07 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential guide to managing senior living communities—now updated! Senior Living Communities has long been considered the most comprehensive guide to revolutionizing the management practices of communities catering to seniors. Now in its third edition, Benjamin W. Pearce's updated book lays out the latest operational guidelines, assessment tools, and intervention options to transform how to provide care and enhance the quality of life for residents. With a focus on measuring and understanding health and lifestyle progression, this edition introduces how assessment tools can establish a baseline and enable tracking of changes in residents' health conditions. Equipped with this invaluable information, providers and primary care professionals can make informed decisions, tailor treatments, and improve the quality of life for their residents. Offering guidance on improving safety alongside advice on navigating increasingly complex lifestyle challenges, Pearce also provides actionable intervention options for staff implementation and strategies to respond proactively rather than reactively as residents' needs evolve. Informed by lessons learned during the pandemic, this edition features the latest advances in infection control strategies and outlines best practices in digital marketing, electronic record keeping, standards of care, and architectural design. It also contains revised appendixes, including a senior living metrics glossary, an operations audit, a sample SWOT analysis, and an executive director responsibilities checklist.
Author : Gene Guarino
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781727270327
Total Pages : 122 pages
Book Rating : 4.2/5 (73 download)
Download or read book Insider's Guide to Investing in Senior Housing written by Gene Guarino and published by Createspace Independent Publishing Platform. This book was released on 2018-09-20 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Insider's Guide to Investing in Senior Housing, "America's Best Financial Opportunity for the Next 25 Years!" is the definitive handbook for those wanting to discover how who to best capitalize on the the massive demographic shift called the "Silver Tsunami".Written by seasoned business/investment experts, brothers Gene and Jim Guarino share how to participate as an active or passive investor in the exciting new real estate investment opportunity of senior housing.
Author : Jane Nk Nwanne
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.6/5 (459 download)
Download or read book Deluxe Assisted Living Business Plan written by Jane Nk Nwanne and published by . This book was released on 2020-05-15 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in starting a business in the field of profitable assisted living? Do you know that starting a business without a business plan often brings a negative result? If so then keep reading.... With the number of elderly persons needing long-term care expected to double to 14 million over the next two decades, assisted living has become the popular choice for housing or care. Assisted living represents a promising model of long-term care that blurs the sharp distinction between nursing homes and community-based care and reduces the gap between receiving long-term care in one's own home and in an "institution." In this book you will learn: Business Plan Template Sample Assisted Living Business Plan Financing Your New Business and Crowdfunding 30 Marketing Tips to Grow Your Assisted Living Investment How to Structure Your Business for Maximum Sales Value at Retirement Projected Monthly/Annual Operating expenses Budget Step-by-step Checklist for Opening an Assisted Living Business And much more!! It will help you predict problems before they happen and help you market your business without breaking the bank. The Business Plan Template could pay for itself, many times over, the first time you use it - and it's sure to spare you lots of costly mistakes every step of the way. So, what are you waiting for? ★★★Scroll up, click on "Buy Now" and start reading! ★★★
Author :
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4.:/5 (32 download)
Download or read book Marketing Senior Housing written by and published by . This book was released on 2004 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gilbert Guide
Publisher : Penguin
ISBN 13 : 1101150092
Total Pages : 290 pages
Book Rating : 4.1/5 (11 download)
Download or read book Gilbert Guide To Senior Housing written by Gilbert Guide and published by Penguin. This book was released on 2009-11-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding the best place to live in the golden years of life 2008 was a landmark year, as over 79 million people became eligible for Social Security benefits. More and more senior citizens and their children will need to make decisions about where they will live the remainder of their lives and most will seek to downsize and seek out age-appropriate communities. Gilbert Guide, America's premier source of information for senior care and housing needs, provides helpful and comprehensive information about: *How to evaluate housing needs *Each available housing option, including services, contacts, and financing *Subsidized housing *Moving and settling in *How to get the best services *Government agencies and other resources
Author : Pamela Pierson
Publisher :
ISBN 13 : 9781439212288
Total Pages : 0 pages
Book Rating : 4.2/5 (122 download)
Download or read book The Pocket Guide to Senior Housing written by Pamela Pierson and published by . This book was released on 2009-01-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide was written to help seniors and their families navigate their way through the sometimes confusing process of selecting the best affordable housing for themselves or their loved ones.
Author : Christian Potra
Publisher : Made For Success Publishing
ISBN 13 : 164146576X
Total Pages : 160 pages
Book Rating : 4.6/5 (414 download)
Download or read book Senior Care by Design written by Christian Potra and published by Made For Success Publishing. This book was released on 2021-05-25 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today there are 77 million Baby Boomers living in the U.S., meaning, 10,000 people will be turning 65 years old every day. Currently, most Boomers aren’t in assisted living … yet. However, they will be moving into senior housing in droves over the next couple of decades. Add to this the increasing numbers of Boomer’s parents already making this transition. With limited resources available at this time, planning for assisted living can be overwhelming for those who are making difficult choices for their loved ones (or themselves). These choices have only been complicated and made more urgent by the Covid 19 pandemic. Contrary to popular belief, retirement homes are not the only option for our population’s aging members anymore. Adult Family Homes designed to allow senior citizens to live mostly independently with access to a variety of amenities, provide an alternative for individuals or couples who can no longer safely live on their own but don’t want to relegate themselves to assisted living facilities. Investment in this innovative category of senior living is a relatively new opportunity that many are not aware of. This book will give you the tools to decide if this could be a right fit for you and your family. You will learn: What is happening in the senior care industry today, and what the options are How smaller senior care homes are becoming ever-popular in the wave of COVID19 How to invest in a senior care home How to convert your home or property into a senior care home How to protect the wealth of your family and honor Mom and Dad Designed as a practical guide through the complex world of senior living, here is the advice and guidance to help you make decisions that honor the elderly, protect family resources, and provide an investment opportunity in today’s fast growing segment of the real estate market.
Author : Jim Moore
Publisher : Westridge Publishing
ISBN 13 :
Total Pages : 558 pages
Book Rating : 4.E/5 ( download)
Download or read book Assisted Living Strategies for Changing Markets written by Jim Moore and published by Westridge Publishing. This book was released on 2001 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gini Dietrich
Publisher : Que Publishing
ISBN 13 : 0132939541
Total Pages : 265 pages
Book Rating : 4.1/5 (329 download)
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author : United States. Congress. Senate. Special Committee on Aging
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.:/5 (327 download)
Download or read book Assisted Living written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 2003 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
