Innovation Creative

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Creative People Must Be Stopped

Author : David A Owens
Publisher : John Wiley & Sons
ISBN 13 : 1118129024
Total Pages : 304 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Creative People Must Be Stopped by : David A Owens

Download or read book Creative People Must Be Stopped written by David A Owens and published by John Wiley & Sons. This book was released on 2011-10-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A framework for overcoming the six types of innovation killers Everybody wants innovation—or do they? Creative People Must Be Stopped shows how individuals and organizations sabotage their own best intentions to encourage "outside the box" thinking. It shows that the antidote to this self-defeating behavior is to identify which of the six major types of constraints are hindering innovation: individual, group, organizational, industry-wide, societal, or technological. Once innovators and other leaders understand exactly which constraints are working against them and how to overcome them, they can create conditions that foster innovation instead of stopping it in its tracks. The author's model of constraints on innovation integrates insights from the vast literature on innovation with his own observations of hundreds of organizations. The book is filled with assessments, tools, and real-world examples. The author's research has been featured in the New York Times, Wall Street Journal, London Guardian and San Jose Mercury News, as well as on Fox News and on NPR's Marketplace Includes illustrative examples from leading organizations Offers a practical guide for bringing new ideas to fruition even within a previously rigid organizational culture This book gives people in organizations the conceptual framework and practical information they need to innovate successfully.

Creative Strategy

Author : William Duggan
Publisher : Columbia University Press
ISBN 13 : 0231160534
Total Pages : 178 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Creative Strategy by : William Duggan

Download or read book Creative Strategy written by William Duggan and published by Columbia University Press. This book was released on 2014-09-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: William DugganÕs 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. DugganÕs book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they donÕt guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of ÒbrainstormingÓÑjust tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. ThatÕs how innovation really happens. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle stepÑthe search for past examplesÑtakes readers beyond their own brain to a Òwhat-works scanÓ of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as PorterÕs Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp.

Prophet of Innovation

Author : Thomas K. McCraw
Publisher : Harvard University Press
ISBN 13 : 0674736966
Total Pages : 734 pages
Book Rating : 4.6/5 (747 download)

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Book Synopsis Prophet of Innovation by : Thomas K. McCraw

Download or read book Prophet of Innovation written by Thomas K. McCraw and published by Harvard University Press. This book was released on 2010-03-30 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pan Am, Gimbel’s, Pullman, Douglas Aircraft, Digital Equipment Corporation, British Leyland—all once as strong as dinosaurs, all now just as extinct. Destruction of businesses, fortunes, products, and careers is the price of progress toward a better material life. No one understood this bedrock economic principle better than Joseph A. Schumpeter. “Creative destruction,” he said, is the driving force of capitalism. Described by John Kenneth Galbraith as “the most sophisticated conservative” of the twentieth century, Schumpeter made his mark as the prophet of incessant change. His vision was stark: Nearly all businesses fail, victims of innovation by their competitors. Businesspeople ignore this lesson at their peril—to survive, they must be entrepreneurial and think strategically. Yet in Schumpeter’s view, the general prosperity produced by the “capitalist engine” far outweighs the wreckage it leaves behind. During a tumultuous life spanning two world wars, the Great Depression, and the early Cold War, Schumpeter reinvented himself many times. From boy wonder in turn-of-the-century Vienna to captivating Harvard professor, he was stalked by tragedy and haunted by the specter of his rival, John Maynard Keynes. By 1983—the centennial of the birth of both men—Forbes christened Schumpeter, not Keynes, the best navigator through the turbulent seas of globalization. Time has proved that assessment accurate. Prophet of Innovation is also the private story of a man rescued repeatedly by women who loved him and put his well-being above their own. Without them, he would likely have perished, so fierce were the conflicts between his reason and his emotions. Drawing on all of Schumpeter’s writings, including many intimate diaries and letters never before used, this biography paints the full portrait of a magnetic figure who aspired to become the world’s greatest economist, lover, and horseman—and admitted to failure only with the horses.

My Creative Space

Author : Donald M. Rattner
Publisher : Skyhorse
ISBN 13 : 1510736719
Total Pages : 290 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis My Creative Space by : Donald M. Rattner

Download or read book My Creative Space written by Donald M. Rattner and published by Skyhorse. This book was released on 2019-10-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: 48 Techniques to Boost Your Creativity at Home, According to Science Creativity isn’t all in your head. Sometimes it’s in what's around you—especially when you’re at home. For over twenty years, scientists have been discovering connections between our physical surroundings and the creative mind. Written by a noted architect, My Creative Space is the first book to turn this rich trove of psychological research into practical techniques for shaping a home that will boost your creativity. Here’s a sampling of the techniques you’ll learn about: Which colors lead to peak creative performance How furniture affects idea flow Pros and cons of messy versus neat environments Optimal lighting and noise levels for achieving insights How memorabilia can break creative logjams Why ceiling height matters Which scents improve creative problem solving And more Illustrating the book's 48 techniques are over 200 high-quality photos of interiors from around the world, many the work of top-tier architects, designers, and creatives. Whether you pursue creativity for pleasure or profit, whether you’re a writer, entrepreneur, work in a creative industry, or simply enjoy doing creative things, this book will help you do them better. No prior expertise in design psychology required! *Winner, 2019 Gold Medal Award, Nonfiction Authors Association

Fast Company Innovation by Design

Author : Stephanie Mehta
Publisher : Abrams
ISBN 13 : 1647004713
Total Pages : 402 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis Fast Company Innovation by Design by : Stephanie Mehta

Download or read book Fast Company Innovation by Design written by Stephanie Mehta and published by Abrams. This book was released on 2021-09-21 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast Company, the world’s leading business media brand, offers a comprehensive and vibrant look at the way design has permeated all areas of life and work Design has become a critical part of doing business in today’s economy. Some of the most innovative companies in tech—Apple, Airbnb, Google, Tesla, and many more—have made human-centered design a hallmark of their brands. From fashion to architecture to office plans, and from digital processes to artisanal craftsmanship, design is having a moment in business. Or maybe business is finally having its design moment. Fast Company Innovation by Design highlights the people, companies, and trends that have steadily advanced design to the forefront of the business conversation. Drawing from Fast Company’s vast library of stories that chronicle innovation in technology, leadership, world-changing ideas, and creativity, this lively book is urgent reading for any anyone seeking to understand the ways that design is fundamentally changing and enhancing business and daily life. A focus on “green” and socially conscious design draws attention to creative solutions to the most pressing concerns we face today.

Creative Construction

Author : Gary P. Pisano
Publisher : PublicAffairs
ISBN 13 : 1610398769
Total Pages : 288 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Creative Construction by : Gary P. Pisano

Download or read book Creative Construction written by Gary P. Pisano and published by PublicAffairs. This book was released on 2019-01-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This myth-busting book shows large companies can construct a strategy, system, and culture of innovation that creates sustained growth. Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation. He begins with the simply reality that bigger companies are, well, different. Demanding that they "be like Uber" is no more realistic than commanding your dog to speak French. Bigger companies are complex. They need to sustain revenue streams from existing businesses, and deal with Wall Street's demands. These organizations require a different set of management practices and approaches--a discipline focused on the strategies, systems and culture for taking their companies to the next level. Big can be beautiful, but it requires creative construction by leaders to avoid the creative destruction that is all-too-often the fate of too many.

The Innovation Book

Author : Max Mckeown
Publisher : Pearson UK
ISBN 13 : 1292011920
Total Pages : 297 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis The Innovation Book by : Max Mckeown

Download or read book The Innovation Book written by Max Mckeown and published by Pearson UK. This book was released on 2014-08-06 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Innovation Book is your hands-on guide to turning new thinking into exciting opportunities. The quick-read format features an overview of each topic, what success looks like, the pitfalls to dodge and an action plan of what you can start doing - right now - to achieve success. Includes: Your Creative Self – how to become a more powerful innovator Leading Innovators – how to inspire and motivate creative people Creating Innovation – how to develop and test new concepts Winning with Innovation – how to sell your new ideas The Innovator’s Toolkit – 20+ tools to help you create, shape and share your ideas The Innovator’s Case Notes – real-life examples of innovation in action; what would you have done?

How to Innovate

Author : Aristotle
Publisher : Princeton University Press
ISBN 13 : 0691213739
Total Pages : 162 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis How to Innovate by : Aristotle

Download or read book How to Innovate written by Aristotle and published by Princeton University Press. This book was released on 2021-11-02 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: What we can learn about fostering innovation and creative thinking from some of the most inventive people of all times—the ancient Greeks When it comes to innovation and creative thinking, we are still catching up with the ancient Greeks. Between 800 and 300 BCE, they changed the world with astonishing inventions—democracy, the alphabet, philosophy, logic, rhetoric, mathematical proof, rational medicine, coins, architectural canons, drama, lifelike sculpture, and competitive athletics. None of this happened by accident. Recognizing the power of the new and trying to understand and promote the conditions that make it possible, the Greeks were the first to write about innovation and even the first to record a word for forging something new. In short, the Greeks “invented” innovation itself—and they still have a great deal to teach us about it. How to Innovate is an engaging and entertaining introduction to key ideas about—and examples of—innovation and creative thinking from ancient Greece. Armand D’Angour provides lively new translations of selections from Aristotle, Diodorus, and Athenaeus, with the original Greek text on facing pages. These writings illuminate and illustrate timeless principles of creating something new—borrowing or adapting existing ideas or things, cross-fertilizing disparate elements, or criticizing and disrupting current conditions. From the true story of Archimedes’s famous “Eureka!” moment, to Aristotle’s thoughts on physical change and political innovation, to accounts of how disruption and competition drove invention in Greek warfare and the visual arts, How to Innovate is filled with valuable insights about how change happens—and how to bring it about.

Creativity in Product Innovation

Author : Jacob Goldenberg
Publisher : Cambridge University Press
ISBN 13 : 0521800897
Total Pages : 241 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Creativity in Product Innovation by : Jacob Goldenberg

Download or read book Creativity in Product Innovation written by Jacob Goldenberg and published by Cambridge University Press. This book was released on 2002-01-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.

Creative Approaches to Problem Solving

Author : Scott G. Isaksen
Publisher : SAGE
ISBN 13 : 1412977738
Total Pages : 321 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Creative Approaches to Problem Solving by : Scott G. Isaksen

Download or read book Creative Approaches to Problem Solving written by Scott G. Isaksen and published by SAGE. This book was released on 2011 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Approaches to Problem Solving (CAPS) is a comprehensive text covering the well-known, cited, and used system for problem solving and creativity known as Creative Problem Solving (CPS). CPS is a flexible system used to help individuals and groups solve problems, manage change, and deliver innovation. It provides a framework, language, guidelines, and set of easy-to-use tools for understanding challenges, generating ideas and transforming promising ideas into action. Features and Benefits: - Specific objectives in each chapter for the reader - This provides a clear focus for instruction or independent learning - Practical case study introduced in the beginning of each chapter and then completed as a "rest of the story" toward the end of the chapter - This feature provides an application anchor for the reader - Upgraded mix of graphics - These updated and refreshed graphics include tables, figures, and illustrative images that are designed to provide "pictures" to go along with the word. The aim has been to aid attention, retention, and practical application - Enhanced emphasis on flexible, dynamic process-- Enables users to select and apply CPS tools, components, and stages in a meaningful way that meets their actual needs - A framework for problem solving that has been tested and applied across ages, settings, and cultures-- Readers can apply a common approach to process across many traditional "boundaries" that have limited effectives. Creative Approaches to Problem Solving has been (and continues to be) used as a core text for faculty who are teaching courses in Creative Problem Solving or Creativity and Innovation as part of an MBA program, or in Education, a course on Creativity (often as a component of certification or endorsement requirements in gifted education). It is also used as a core text for those enrolled in professional development, continuing education, or executive education programmes.

Corporate Creativity

Author : Sam Stern
Publisher : Berrett-Koehler Publishers
ISBN 13 : 9781609941536
Total Pages : 300 pages
Book Rating : 4.9/5 (415 download)

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Book Synopsis Corporate Creativity by : Sam Stern

Download or read book Corporate Creativity written by Sam Stern and published by Berrett-Koehler Publishers. This book was released on 1997 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A company's creativity is the source of new ideas that lead to everything from the tiniest improvements to dramatic innovations. Most companies are only too aware that their creative performance falls far short of potential. The problem is that they don't know what to do about it. Evidence shows that most creative acts are not planned for, and come from where they are least expected. It is impossible to predict what they will be, who will be involved, and when and how they will happen. This is the true nature of corporate creativity, and it is where a company's creative potential really.

Creativity on Demand

Author : Eitan Y. Wilf
Publisher : University of Chicago Press
ISBN 13 : 022660702X
Total Pages : 240 pages
Book Rating : 4.2/5 (266 download)

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Book Synopsis Creativity on Demand by : Eitan Y. Wilf

Download or read book Creativity on Demand written by Eitan Y. Wilf and published by University of Chicago Press. This book was released on 2019-02-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business consultants everywhere preach the benefits of innovation—and promise to help businesses reap them. A trendy industry, this type of consulting generates courses, workshops, books, and conferences that all claim to hold the secrets of success. But what promises does the notion of innovation entail? What is it about the ideology and practice of business innovation that has made these firms so successful at selling their services to everyone from small start-ups to Fortune 500 companies? And most important, what does business innovation actually mean for work and our economy today? In Creativity on Demand, cultural anthropologist Eitan Wilf seeks to answer these questions by returning to the fundamental and pervasive expectation of continual innovation. Wilf focuses a keen eye on how our obsession with ceaseless innovation stems from the long-standing value of acceleration in capitalist society. Based on ethnographic work with innovation consultants in the United States, he reveals, among other surprises, how routine the culture of innovation actually is. Procedures and strategies are repeated in a formulaic way, and imagination is harnessed as a new professional ethos, not always to generate genuinely new thinking, but to produce predictable signs of continual change. A masterful look at the contradictions of our capitalist age, Creativity on Demand is a model for the anthropological study of our cultures of work.

Innovation and the Creative Process

Author : Lars Fuglsang
Publisher : Edward Elgar Publishing
ISBN 13 : 1848440103
Total Pages : 339 pages
Book Rating : 4.8/5 (484 download)

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Book Synopsis Innovation and the Creative Process by : Lars Fuglsang

Download or read book Innovation and the Creative Process written by Lars Fuglsang and published by Edward Elgar Publishing. This book was released on 2008-01-01 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: After phenomenology and feminism the concept of care is taken forward to conceive innovation as an interactive process requiring diversity and collectivity. A fresh look at innovation is grounded in the long standing experience of the Roskilde group and it takes the readers into an intriguing voyage in practical creativity. Silvia Gherardi, Dipartimento di Sociologia e Ricerca Sociale, Italy It is not an easy task to be innovative in the large and increasing field of innovation studies. We should therefore thank and welcome the Roskilde School for achieving such a difficult task. This book provides a new and promising vision of innovation which is metaphorically called innovation with care . This new theory draws upon a sociological perspective in order to open up the black box of the organization. It brings interacting people and social process to the forefront of innovation phenomena. Innovation and the Creative Process explores innovation with care, illustrating that it is possible to integrate in the innovation theory a wide range of specialized and non-specialized actors, activities and forms of business and social innovations. Following the Schumpeterian tradition, it provides a more comprehensive notion of innovation and enlarges the scope of innovation theory. This book represents a fruitful approach to innovation which academics, private and public practitioners should consider with much care. Faïz Gallouj, University of Lille, France This book explores new frameworks and methods of understanding and analysing innovation. These are set against a backdrop of innovation with care , which is seen as a phenomenon that takes place among many actors with different perspectives, ideas and cultures that must be carefully woven together in order to achieve the benefits of innovation The new perspectives presented by the contributors will be important in encouraging successful innovation across sectors, organizations and people. They examine how people and organizations deal with the tensions and paradoxes in the innovative process between creativity and innovation, variation and selection, and sense and strategy-making. The book also includes a sociological approach to innovation as a complement to economic perspectives in order to better understand how people can benefit from innovation in a number of interesting private and public cases. To benefit from innovation, it concludes, people depend less on formal roles and formal organization than on a caring approach that enables them to deal with and interpret evolutions across people, organizations and sectors. This highly original, innovative book will provide fascinating reading for a diverse audience, including academics, researchers, policymakers and managers with an interest in innovation, organization studies, institutional theory and, more generally, business and management.

Creativity, Inc. (The Expanded Edition)

Author : Ed Catmull
Publisher : Random House
ISBN 13 : 0679644504
Total Pages : 367 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis Creativity, Inc. (The Expanded Edition) by : Ed Catmull

Download or read book Creativity, Inc. (The Expanded Edition) written by Ed Catmull and published by Random House. This book was released on 2014-04-08 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

Innovative Intelligence

Author : David S. Weiss
Publisher : John Wiley & Sons
ISBN 13 : 0470964081
Total Pages : 305 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Innovative Intelligence by : David S. Weiss

Download or read book Innovative Intelligence written by David S. Weiss and published by John Wiley & Sons. This book was released on 2011-02-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is a key source of competitive advantage, but it remains frustratingly elusive for many organizations. This book shows you how to close the innovation gap by making individuals and organizations systematically and sustainably innovative. You will learn how to embrace a culture of innovation and make it permeate every level of the organization. You will find a clear road map and practical tools to redefine your workplace's culture, identify and tap into the existing innovative intelligence, and develop leaders who can close the innovation gap for greater business success.

How To Use Innovation and Creativity in the Workplace

Author : Patrick Collister
Publisher : Pan Macmillan
ISBN 13 : 1509814469
Total Pages : 186 pages
Book Rating : 4.5/5 (98 download)

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Book Synopsis How To Use Innovation and Creativity in the Workplace by : Patrick Collister

Download or read book How To Use Innovation and Creativity in the Workplace written by Patrick Collister and published by Pan Macmillan. This book was released on 2017-04-20 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you hungry to increase productivity in your workplace? Do you want to solve problems and enhance working relationships? A creative director with more than 25 years' experience, Patrick Collister introduces new ways to get the creative juices flowing. Whatever your career, how to: use innovation and creativity in the workplace is packed with simple and practical techniques that are easy to introduce into the working day. Find out how to encourage the exchange of ideas with colleagues and make meaningful and positive changes. Use technology and digital platforms, break established work patterns and engineer working environments to harness creative potential and increase innovation.

The Art Of Innovation

Author : Tom Kelley
Publisher : Profile Books
ISBN 13 : 1847656781
Total Pages : 365 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis The Art Of Innovation by : Tom Kelley

Download or read book The Art Of Innovation written by Tom Kelley and published by Profile Books. This book was released on 2016-06-16 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service -Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focussed, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.