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Innovating For The Middle Of The Pyramid In Emerging Countries
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Book Synopsis Innovating for the Middle of the Pyramid in Emerging Countries by : Alvaro Cuervo-Cazurra
Download or read book Innovating for the Middle of the Pyramid in Emerging Countries written by Alvaro Cuervo-Cazurra and published by Cambridge University Press. This book was released on 2021-03-04 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how firms innovate for the new and growing middle classes in emerging economies, i.e. the middle of the pyramid.
Book Synopsis Innovating for the Middle of the Pyramid in Emerging Countries by : Alvaro Cuervo-Cazurra
Download or read book Innovating for the Middle of the Pyramid in Emerging Countries written by Alvaro Cuervo-Cazurra and published by Cambridge University Press. This book was released on 2021-03-04 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.
Book Synopsis The Fortune at the Bottom of the Pyramid by : C. K. Prahalad
Download or read book The Fortune at the Bottom of the Pyramid written by C. K. Prahalad and published by Pearson Prentice Hall. This book was released on 2006 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid," now available in paperback, " "shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive "everywhere." This new paperback edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for "everyone." Preface xi About the Author xix Part I: The Fortune at the Bottom of the Pyramid 1 Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2: Products and Services for the BOP 23 Chapter 3: BOP: A Global Opportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63 Chapter 5: Reducing Corruption: Transaction Governance Capacity 77 Chapter 6: Development as Social Transformation 99 Part II: Business Success Stories from the Bottom of the Pyramid 113 Financing the Poor 115 Aravind Eye Care-The Most Precious Gift 131 Energy for Everyone 137 Agricultural Advances for the Poor-The EID Parry Story 149 Retail for the Poor 159 Information Technology to the Poor 169 The Jaipur Foot Story 187 Health Alerts for All 191 Transparent Government 201 The Annapurna Salt Story 213 Homes for the Poor-The CEMEX Story 221 From Hand to Mouth-The HHL Soap Story 235 Part III: On the Web at Whartonsp.com Video Success Stories Casas Bahia CEMEX Annapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI Bank ITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh Full Success Case Stories in pdf format The Market at the Bottom of the Pyramid Known Problems and Known Solutions: What Is the Missing Link? Known Problems and Unique Solutions Known Problems and Systemwide Reform Scaling Innovations Creating Enabling Conditions for the Development of the Private Sector The EID Parry Story Biographies of the Researchers/Writers of the Success Case Stories from "The Fortune at the Bottom of the Pyramid" 247 About the Video Success Stories 255 Index 257
Book Synopsis Business Strategies for the Bottom of the Pyramid (Collection) by : Ted London
Download or read book Business Strategies for the Bottom of the Pyramid (Collection) written by Ted London and published by FT Press. This book was released on 2011-08-18 with total page 1484 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable! Three remarkable books help you overcome the pitfalls of “bottom of the pyramid” business, learn from the pioneers’ successes and failures, and build “BoP” businesses that are sustainable, scalable, and consistently profitable! In Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation, Eric Kacou shows how to escape the “survival trap” that keeps many BoP businesses small, inefficient, and unprofitable. Drawing on his unique on-the-ground experience in Africa’s most challenging business environments, Kacou identifies new business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly and successfully. In Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value, Ted London and Stuart L. Hart share proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, really will help alleviate social ills, and really can scale. Finally, in Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition, Hart offers an up-to-the-minute primer on sustainable business for today’s executives, practical insights into what’s working and what isn’t, and expert insights for crafting and executing your company’s optimal sustainability strategy. From world-renowned leaders in successful bottom-of-the-pyramid business innovation, including Ted London, Stuart L. Hart, and Eric Kacou.
Book Synopsis Innovation and Development by : Mario Pansera
Download or read book Innovation and Development written by Mario Pansera and published by John Wiley & Sons. This book was released on 2019-02-06 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation, often tempered by the language of inclusion, has become an indispensable element of contemporary development policy and practice in the so-called Global South. Driven by multinational companies, public–private partnerships and social enterprises, “innovation for development” aims to co-produce social goods (things of value) such as poverty alleviation with associated profit through innovative market-led solutions, opening up untapped and unserved markets in the developing world and exploiting the potential “fortune at the bottom of the pyramid”. But innovation for development is a contested notion with the capacity to shelter multiple political agendas. By reviewing existing academic theory and discussing four in-depth case studies from Bangladesh and India, this book interrogates how innovation for development is being framed, its politics and the impacts it is having on rural communities on the ground. The analysis suggests both an emerging hegemony constructed around a neoliberal, market-led agenda and the existence of countervailing voices that question this framing, sometimes radically so.
Book Synopsis Base of the Pyramid Markets in Affluent Countries by : Stefan Gold
Download or read book Base of the Pyramid Markets in Affluent Countries written by Stefan Gold and published by Routledge. This book was released on 2021-05-30 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always addresses the poorest people or socioeconomic order or groups within a country, society, region or continent, thus, this series contributes a profound understanding of BOP markets across the most important geographical areas around the world and presents valuable insights on how the private sector can work together with other stakeholders to develop and operationalize economically viable business models in BOP markets, all the while contributing to sustainable development. Private actors such as multinationals, SMEs and entrepreneurs have a critical role to play in achieving the Sustainable Development Goals agenda as laid down by United Nations in September 2015. Yet, BOP markets face unique challenges and the private sector alone cannot orchestrate sustainable value creation activities. Each volume presents several theoretical strands that highlight the diverse approaches and solutions to developing BOP markets further. Frugal, reverse and inclusive innovations can foster (sustainable) development and provide new business models and value streams that other countries can also benefit from. A variety of stylistic elements, such as research work, interviews and roundtable discussions, offer a wide and vivid impression of ongoing challenges and fruitful solutions.
Book Synopsis Base of the Pyramid Markets in Asia by : Marlen Gabriele Arnold
Download or read book Base of the Pyramid Markets in Asia written by Marlen Gabriele Arnold and published by Routledge. This book was released on 2020-02-13 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located – Latin America, Asia, Africa, and affluent countries. This book focuses on the BOP markets in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner. Base of the Pyramid Markets in Asia deals with, amongst other topics, the innovation and innovativeness that is necessary to better the life of resource-poor population groups. The book covers various themes and aspects of BOP markets in Asia and their embeddedness in socio-cultural settings, and adopts a variety of theoretical angles for analysing the phenomena. Thus, this book aims at furthering our understanding of BOP markets in Asia and at deriving valuable recommendations for managers and policy makers. BOP markets face unique challenges and private sector actors alone cannot ensure sustainable value creation activities. Multidimensional elements and factors are needed to alleviate poverty and create economic development aligned with principles of sustainable development. Therefore, the book comprises critical and empirical studies as well as conceptual papers on the challenges linked to BOP markets in Asian countries. This book is recommended reading for managers and policy makers, as well as students and academics interested in Base of the Pyramid markets.
Book Synopsis Innovation from Emerging Markets by : Fernanda Cahen
Download or read book Innovation from Emerging Markets written by Fernanda Cahen and published by Cambridge University Press. This book was released on 2021-03-25 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, emerging markets have come to represent the largest share of global GDP and have made gains in economic development and political influence. In turn, emerging market companies have taken on a new level of importance in driving innovation, local development and global competition. Advancing an integrative view that captures the diversity of innovation among companies in emerging markets, this book highlights the rapid evolution of emerging markets from imitators to innovation leaders. Building upon research conducted by the Emerging Multinational Research Network (EMRN) in collaboration with several universities in North and South America, Europe and China, this rich and expansive collection includes studies of innovation in regions yet to receive focused analysis in the field. The authors also re-examine dominant theories of innovation and capability creation based on a broad range of case studies and research insights. Offering a taxonomy of emerging market innovations, this collection reveals the unique drivers, types, and outcomes of innovation in emerging markets.
Book Synopsis Next Generation Business Strategies for the Base of the Pyramid by : Ted London
Download or read book Next Generation Business Strategies for the Base of the Pyramid written by Ted London and published by FT Press. This book was released on 2011 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its “second-generation” techniques reflect crucial lessons learned by “BoP” pioneers: lessons that dramatically increase the likelihood of success.
Book Synopsis Innovation from Emerging Markets by : Fernanda Cahen
Download or read book Innovation from Emerging Markets written by Fernanda Cahen and published by Cambridge University Press. This book was released on 2021-03-25 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the breadth of innovation in emerging markets, from drivers and types to outcomes and implications.
Book Synopsis Base of the Pyramid 3.0 by : Fernando Casado Caneque
Download or read book Base of the Pyramid 3.0 written by Fernando Casado Caneque and published by Routledge. This book was released on 2017-09-08 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: For well over 4 billion people – approximately 60% of all humanity – annual income is less than $1,500. The term "Base of the Pyramid" was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catch phrases like "inclusive business", "opportunities for the majority", "sustainable livelihoods", "pro-poor business" and “social business”, and thousands of new businesses, institutions and investment funds have been set up.In this ground-breaking new book, Stuart L. Hart and Fernando Casado Cañeque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven’t worked and propose new objectives and ways of working to formulate more sustainable solutions. The book challenges the reader and organizations to think about the mindset and purpose across whole organizations, open innovation rather than simply co-creation, and a complete review of the innovation ecosystem. Through this book, practitioners will gain a clearer insight into which business models can work within different communities to ensure a sustainable transition to improved local economies. Equally, the book is a must-read for researchers and students in the fields of entrepreneurship, innovation, sustainable development and environmental management.
Book Synopsis Innovation in Emerging Markets by : J. Haar
Download or read book Innovation in Emerging Markets written by J. Haar and published by Springer. This book was released on 2016-11-16 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is sweeping the globe at breakneck speed, and emerging markets are where tremendous growth and opportunity reside. Jerry Haar and Ricardo Ernst delve into the forces and drivers that shape innovation in emerging markets and present case studies, along with a summation of the key features and outlook for innovation over the next decade.
Book Synopsis Operating in Emerging Markets by : Luciano Ciravegna
Download or read book Operating in Emerging Markets written by Luciano Ciravegna and published by Pearson Education. This book was released on 2013 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a "developed world" mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today's most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you. An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future. "Publications devoted to rapidly transforming economies are on the rise, but the contribution is often marginal. This new book, Operating in Emerging Markets , authored by Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception. It provides valuable insights into what makes these economies grow and prosper. Most importantly, it responds to the need for practical approaches to tapping emerging markets. Thus it should assist current and future managers in navigating these high-potential but high-risk countries." --S. Tamer Cavusgil, Callaway Professorial Chair and Executive Director, CIBER, J. Mack Robinson College of Business. Georgia State University
Book Synopsis Next Generation Business Strategies for the Base of the Pyramid by : Ted London
Download or read book Next Generation Business Strategies for the Base of the Pyramid written by Ted London and published by FT Press. This book was released on 2010-11-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: More and more enterprises are seeking to craft winning "base of the pyramid" (BoP) ventures, serving the world's four billion poorest customers while alleviating poverty at the same time. Early first-generation ventures focused primarily on selling products to this massive and growing under-served market. Many of these initiatives did not scale, and some have failed. Crucial lessons have been learned along the way, and innovators are now succeeding with a more sophisticated and nuanced approach to "BoP." These second-generation business strategies have remained invisible to many leaders in the for-profit, non-profit, and development communities--until now. In this book, Ted London, Stuart L. Hart, and nine leading BoP thought and practice leaders show how to apply today's most significant BoP innovations, techniques, and business models. London, Hart, and their contributors go beyond providing low-cost products and extending distribution reach, demonstrating how to promote market development, innovation, and capability creation "with" BoP new customers, not "at" them. Readers will learn how to reconceptualize their opportunities, create sustainable business ecosystems, design new technologies with BoP in mind, and even transform entire sectors through collaborative entrepreneurship. From start to finish, this book shares proven, "on-the-ground" insights for building scalable, profitable businesses that are sustainable, and truly can help alleviate social ills.
Book Synopsis Innovate Your Company by : Michael Träm
Download or read book Innovate Your Company written by Michael Träm and published by John Wiley & Sons. This book was released on 2010-06-14 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consulting experience and a feeling for trends is the basis for this book, written by the global Head of consulting firm Arthur D. Little. Seven trends form the framework for a book that tells about recent insights, ideas and approaches to innovation in different contexts and under different perspectives. The author is sure that innovation still has a lot in stock for companies who are open to it and willing to change. Many different influences and trends ask for new ideas and the author found many examples were these trends have been used successfully by companies around the world. Readers will profit from the examples and case studies. The more they understand what will be going on in the mid and long term, the more they are enabled to prepare and act accordingly.
Book Synopsis Bottom of the Pyramid Marketing by : Ramendra Singh
Download or read book Bottom of the Pyramid Marketing written by Ramendra Singh and published by Emerald Group Publishing. This book was released on 2018-12-03 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
Book Synopsis Base of the Pyramid Markets in Latin America by : Taylor & Francis Group
Download or read book Base of the Pyramid Markets in Latin America written by Taylor & Francis Group and published by Routledge. This book was released on 2021-08-19 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. Deep inequalities, violence and urbanization characterize the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world; and both elements--violence and inequality--are deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to the unemployed youth, paving the way for a safer, more peaceful and sustainable development. In this book, the authors present a collection of cases in which the private sector (mainly large corporations) have attempted to close the gap in access to goods and services, all with diverse outcomes. The book also offers a theoretical reflection on the role community enterprises that manage common-pool resources and who can play a role in serving markets and creating income opportunities for the rural poor. The book is recommended for managers, policy makers, students and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.
