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Information Management And Market Engineering
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Book Synopsis Information Management and Market Engineering by : Thomas Dreier
Download or read book Information Management and Market Engineering written by Thomas Dreier and published by KIT Scientific Publishing. This book was released on 2006 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research program Information Management and Market Engineering focuses on the analysis and the design of electronic markets. Taking a holistic view of the conceptualization and realization of solutions, the research integrates the disciplines business administration, economics, computer science, and law. Topics of interest range from the implementation, quality assurance, and further development of electronic markets to their integration into business processes, innovative business models, and legal frameworks.
Book Synopsis Principles of Marketing Engineering, 2nd Edition by : Gary L. Lilien
Download or read book Principles of Marketing Engineering, 2nd Edition written by Gary L. Lilien and published by DecisionPro. This book was released on 2013 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Book Synopsis The Making of Information Systems by : Karl E. Kurbel
Download or read book The Making of Information Systems written by Karl E. Kurbel and published by Springer Science & Business Media. This book was released on 2008-04-24 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information systems (IS) are the backbone of any organization today, supporting all major business processes. This book deals with the question: how do these systems come into existence? It gives a comprehensive coverage of managerial, methodological and technological aspects including: Management decisions before and during IS development, acquisition and implementation Project management Requirements engineering and design using UML Implementation, testing and customization Software architecture and platforms Tool support (CASE tools, IDEs, collaboration tools) The book takes into account that for most organizations today, inhouse development is only one of several options to obtain an IS. A good deal of IS development has moved to software vendors – be it domestic, offshore or multinational software firms. Since an increasing share of this work is done in Asia, Eastern Europe, Latin America and Africa, the making of information systems is discussed within a global context.
Book Synopsis Systems Management for Information Technology and Software Engineering by : Andrew P. Sage
Download or read book Systems Management for Information Technology and Software Engineering written by Andrew P. Sage and published by Wiley-Interscience. This book was released on 1995-04-03 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book on systems management discusses important concerns for the development of systems from the perspective of information technology, information systems, and software systems engineering. It focuses on the systems management process for information technology and software development organizations.
Book Synopsis Project Management for Engineering, Business and Technology by : John M. Nicholas
Download or read book Project Management for Engineering, Business and Technology written by John M. Nicholas and published by Routledge. This book was released on 2020-08-02 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Management for Engineering, Business and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application. Coverage includes project initiation and proposals, scope and task definition, scheduling, budgeting, risk analysis, control, project selection and portfolio management, program management, project organization, and all-important "people" aspects—project leadership, team building, conflict resolution, and stress management. The systems development cycle is used as a framework to discuss project management in a variety of situations, making this the go-to book for managing virtually any kind of project, program, or task force. The authors focus on the ultimate purpose of project management—to unify and integrate the interests, resources and work efforts of many stakeholders, as well as the planning, scheduling, and budgeting needed to accomplish overall project goals. This sixth edition features: updates throughout to cover the latest developments in project management methodologies; a new chapter on project procurement management and contracts; an expansion of case study coverage throughout, including those on the topic of sustainability and climate change, as well as cases and examples from across the globe, including India, Africa, Asia, and Australia; and extensive instructor support materials, including an instructor’s manual, PowerPoint slides, answers to chapter review questions and a test bank of questions. Taking a technical yet accessible approach, this book is an ideal resource and reference for all advanced undergraduate and graduate students in project management courses, as well as for practicing project managers across all industry sectors.
Book Synopsis Information Systems: Crossroads for Organization, Management, Accounting and Engineering by : Marco De Marco
Download or read book Information Systems: Crossroads for Organization, Management, Accounting and Engineering written by Marco De Marco and published by Springer Science & Business Media. This book was released on 2012-06-14 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines a wide range of issues that characterize the current IT based innovation trends in organizations. It contains a collection of research papers focusing on themes of growing interest in the field of Information Systems, Organization Studies, Management, Accounting and Engineering. The book offers a multidisciplinary view on Information Systems with the aim of disseminating academic knowledge. It would be particularly relevant to IT practitioners such as information systems managers and IT consultants. The 12 sections cover a broad spectrum of topics including: eServices in Public and Private Sectors; Organizational Change and the Impact of ICT in Public and Private Sectors; Information and Knowledge Management; Human-Computer Interaction; Information Systems, Innovation Transfer, and New Business Models; Business Intelligence Systems, their Strategic Role and Organizational Impacts; New Ways to Work and Interact with the Internet; IS, IT and Security; Blending Design and Behavioral Research in Information Systems; Professional Skills, Certification of Curricula, Online Education and Communities; IS Design, IS Development, Metrics and Compliance; ICT4LAW: Information and communication technologies to help firms, public administrations, legislators and citizens to operate in a highly regulated world. The content of each section is based on a selection of original double-blind peer reviewed contributions.
Book Synopsis Computer and Information Science by : Roger Lee
Download or read book Computer and Information Science written by Roger Lee and published by Springer. This book was released on 2008-05-07 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 7th IEEE/ACIS Conference and the 2nd IEEE/ACIS Workshop on e-Activity (IWEA 2008) featured researchers from around the world. The conference organizers selected 23 outstanding papers for this volume of Springer’s Studies in Computational Intelligence.
Book Synopsis Financial Decision Making Using Computational Intelligence by : Michael Doumpos
Download or read book Financial Decision Making Using Computational Intelligence written by Michael Doumpos and published by Springer Science & Business Media. This book was released on 2012-07-23 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing complexity of financial problems and the enormous volume of financial data often make it difficult to apply traditional modeling and algorithmic procedures. In this context, the field of computational intelligence provides an arsenal of particularly useful techniques. These techniques include new modeling tools for decision making under risk and uncertainty, data mining techniques for analyzing complex data bases, and powerful algorithms for complex optimization problems. Computational intelligence has also evolved rapidly over the past few years and it is now one of the most active fields in operations research and computer science. This volume presents the recent advances of the use of computation intelligence in financial decision making. The book covers all the major areas of computational intelligence and a wide range of problems in finance, such as portfolio optimization, credit risk analysis, asset valuation, financial forecasting, and trading.
Book Synopsis Experience and Knowledge Management in Software Engineering by : Kurt Schneider
Download or read book Experience and Knowledge Management in Software Engineering written by Kurt Schneider and published by Springer Science & Business Media. This book was released on 2009-06-05 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays, there is software everywhere in our life. It controls cars, airplanes, factories, medical implants. Without software, banking, logistics and transportation, media, and even scientific research would not function in the accustomed way. Building and maintaining software is a knowledge-intensive endeavour and requires that specific experiences are handled successfully. However, neither knowledge nor experience can be collected, stored, and shipped like physical goods, instead these delicate resources require dedicated techniques. Knowledge and experience are often called company assets, yet this is only part of the truth: it is only software engineers and other creative employees who will effectively exploit an organisation's knowledge and experience. Kurt Schneider’s textbook is written for those who want to make better use of their own knowledge and experience – either personally or within their group or company. Everyone related to software development will benefit from his detailed explanations and case studies: project managers, software engineers, quality assurance responsibles, and knowledge managers. His presentation is based on years of both practical experience, with companies such as Boeing, Daimler, and Nokia, and research in renowned environments, such as the Fraunhofer Institute. Each chapter is self-contained, it clearly states its learning objectives, gives in-depth presentations, shows the techniques’ practical relevance in application scenarios, lists detailed references for further reading, and is finally completed by exercises that review the material presented and also challenge further, critical examinations. The overall result is a textbook that is equally suitable as a personal resource for self-directed learning and as the basis for a one-semester course on software engineering and knowledge management.
Book Synopsis Engineering Global E-Commerce Sites by : James Bean
Download or read book Engineering Global E-Commerce Sites written by James Bean and published by Morgan Kaufmann. This book was released on 2003-03-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, written from a software engineering point of view, provides the practitioner's guide to developing global e-commerce sites.
Book Synopsis Knowledge Discovery, Knowledge Engineering and Knowledge Management by : Ana Fred
Download or read book Knowledge Discovery, Knowledge Engineering and Knowledge Management written by Ana Fred and published by Springer. This book was released on 2013-04-10 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-conference proceedings of the Third International Joint Conference on Knowledge Discovery, Knowledge Engineering, and Knowledge Management, IC3K 2011, held in Paris, France, in October 2011. This book includes revised and extended versions of a strict selection of the best papers presented at the conference; 39 revised full papers together with one invited lecture were carefully reviewed and selected from 429 submissions. According to the three covered conferences KDIR 2011, KEOD 2011, and KMIS 2011, the papers are organized in topical sections on knowledge discovery and information retrieval, knowledge engineering and ontology development, and on knowledge management and information sharing.
Book Synopsis Group Decision and Negotiation (GDN) 2006 by : Stefan Seifert
Download or read book Group Decision and Negotiation (GDN) 2006 written by Stefan Seifert and published by KIT Scientific Publishing. This book was released on 2006 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Quantitative Problem Solving Methods in the Airline Industry by : Cynthia Barnhart
Download or read book Quantitative Problem Solving Methods in the Airline Industry written by Cynthia Barnhart and published by Springer Science & Business Media. This book was released on 2011-12-22 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews Operations Research theory, applications and practice in seven major areas of airline planning and operations. In each area, a team of academic and industry experts provides an overview of the business and technical landscape, a view of current best practices, a summary of open research questions and suggestions for relevant future research. There are several common themes in current airline Operations Research efforts. First is a growing focus on the customer in terms of: 1) what they want; 2) what they are willing to pay for services; and 3) how they are impacted by planning, marketing and operational decisions. Second, as algorithms improve and computing power increases, the scope of modeling applications expands, often re-integrating processes that had been broken into smaller parts in order to solve them in the past. Finally, there is a growing awareness of the uncertainty in many airline planning and operational processes and decisions. Airlines now recognize the need to develop ‘robust’ solutions that effectively cover many possible outcomes, not just the best case, “blue sky” scenario. Individual chapters cover: Customer Modeling methodologies, including current and emerging applications. Airline Planning and Schedule Development, with a look at many remaining open research questions. Revenue Management, including a view of current business and technical landscapes, as well as suggested areas for future research. Airline Distribution -- a comprehensive overview of this newly emerging area. Crew Management Information Systems, including a review of recent algorithmic advances, as well as the development of information systems that facilitate the integration of crew management modeling with airline planning and operations. Airline Operations, with consideration of recent advances and successes in solving the airline operations problem. Air Traffic Flow Management, including the modeling environment and opportunities for both Air Traffic Flow Management and the airlines.
Book Synopsis Innovations in Enterprise Information Systems Management and Engineering by : Michael Felderer
Download or read book Innovations in Enterprise Information Systems Management and Engineering written by Michael Felderer and published by Springer. This book was released on 2016-04-02 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the revised and peer reviewed contributions of the ‘ERP Future 2015’ conference held in Munich, Germany on November 16-17, 2015. The ERP Future 2015 Research conference is a scientific platform for research on enterprise information systems in general and specifically on core topics like business process management (BPM), business intelligence (BI) and enterprise resource planning (ERP) systems. Besides the scientific community the event also addresses businesses developing, implementing and using enterprise information systems. The 7 full papers and 5 short papers accepted for ERP were selected from 23 submissions. The papers consider topics in education in enterprise systems; business process management; enterprise systems and solution providers; and IT-trends.
Book Synopsis Cases on Semantic Interoperability for Information Systems Integration: Practices and Applications by : Kalfoglou, Yannis
Download or read book Cases on Semantic Interoperability for Information Systems Integration: Practices and Applications written by Kalfoglou, Yannis and published by IGI Global. This book was released on 2009-10-31 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents the use of semantic interoperability for a variety of applications ranging from manufacturing to tourism, e-commerce, energy Grids' integration, geospatial systems interoperability and automated agents interoperability for web services"--Provided by publisher.
Book Synopsis Information Management for Engineering Design by : Randy H. Katz
Download or read book Information Management for Engineering Design written by Randy H. Katz and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer-aided design syst,ems have become a big business. Advances in technology have made it commercially feasible to place a powerful engineering workstation on every designer's desk. A major selling point for these workstations is the computer aided design software they provide, rather than the actual hardware. The trade magazines are full of advertisements promising full menu design systems, complete with an integrated database (preferably "relational"). What does it all mean? This book focuses on the critical issues of managing the information about a large design project. While undeniably one of the most important areas of CAD, it is also one of the least understood. Merely glueing a database system to a set of existing tools is not a solution. Several additional system components must be built to create a true design management system. These are described in this book. The book has been written from the viewpoint of how and when to apply database technology to the problems encountered by builders of computer-aided design systems. Design systems provide an excellent environment for discovering how far we can generalize the existing database concepts for non-commercial applications. This has emerged as a major new challenge for database system research. We have attem pted to avoid a "database egocentric" view by pointing out where existing database technology is inappropriate for design systems, at least given the current state of the database art. Acknowledgements.
Book Synopsis Challenges at the Interface of Data Analysis, Computer Science, and Optimization by : Wolfgang A. Gaul
Download or read book Challenges at the Interface of Data Analysis, Computer Science, and Optimization written by Wolfgang A. Gaul and published by Springer Science & Business Media. This book was released on 2012-02-06 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides approaches and solutions to challenges occurring at the interface of research fields such as data analysis, computer science, operations research, and statistics. It includes theoretically oriented contributions as well as papers from various application areas, where knowledge from different research directions is needed to find the best possible interpretation of data for the underlying problem situations. Beside traditional classification research, the book focuses on current interests in fields such as the analysis of social relationships as well as statistical musicology.
