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Download or read book Influencia de los gabinetes de prensa en el proceso de comunicación written by and published by . This book was released on 1993 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lito García Abad
Publisher : Netbiblo
ISBN 13 : 9788497450973
Total Pages : 264 pages
Book Rating : 4.4/5 (59 download)
Download or read book Altavoces de la Actualidad. written by Lito García Abad and published by Netbiblo. This book was released on 2005-10 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro presenta el primer estudio científico sobre la situación actual de los departamentos de comunicación en España. La obra, fruto de una investigación realizada a través de casi 2000 entrevistas con directores de comunicación, explica el fenómeno de los gabinetes de comunicación dentro de la sociedad actual y del sistema de medios, no sólo desde el punto de vista de la existencia de unas determinadas estructuras de comunicación, sino como uno de los principales elementos de conformación de la opinión pública. Tras una introducción teórica e histórica a la comunicación organizacional, se adentra en el análisis de las características de los gabinetes de comunicación en España en la administración pública, en las empresas privadas y en el sector terciario. Finalmente, presenta un estudio sobre los gabinetes de comunicación en el ámbito local y en el Unión Europea.
Author : Javier Díaz Noci
Publisher : Netbiblo
ISBN 13 : 9788497450881
Total Pages : 206 pages
Book Rating : 4.4/5 (58 download)
Download or read book Los Resúmenes de Prensa en los Gabinetes de Comunicación: una Aproximación Jurídica written by Javier Díaz Noci and published by Netbiblo. This book was released on 2004-12 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet es un mercado que ha venido para quedarse. No hay ya empresa periodística que se precie que no tenga presencia en la Red. La digitalización de los contenidos y la posibilidad de puesta a disposición, de forma rápida y muy barata, de la información para todo el mundo conectado ha acentuado algunos problemas jurídicos. Los resúmenes de prensa que ahora son fundamentalmente digitales y lo pueden ser también de informaciones no sólo de prensa, sino audiovisuales han proliferado, y han llevado a empresas, profesionales y clientes a plantearse la licitud de los mismos y el reparto de los beneficios generados. Este libro analiza la problemática jurídica que presentan los resúmenes de prensa desde el punto de vista de los gabinetes de comunicación, pero sin olvidar también sus repercusiones entre los profesionales de la información. Incluye un apéndice con algunas preguntas frecuentes entre quienes trabajan en gabinetes.
Author : Miguel del Río Martínez
Publisher :
ISBN 13 : 9788460721413
Total Pages : 183 pages
Book Rating : 4.7/5 (214 download)
Download or read book Gabinetes de prensa written by Miguel del Río Martínez and published by . This book was released on 2001 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pablo Francescutti
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Los gabinetes de prensa como fuente de información política en España written by Pablo Francescutti and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las fuentes informativas son un elemento estructural clave en la elaboración de la noticia y uno de los factores más determinantes de las prácticas periodísticas. Cualquier modificación de la trama de fuentes habituales implica necesariamente una reconf iguración del entorno noticiable y abre una fase de disputa por el dominio de la información. Una de esas transformaciones la ha causado la proliferación de gabinetes de prensa y de comunicación en organismos gubernamentales e instituciones políticas desde los años 90, un proceso que todavía no ha culminado, pero que ya ha alterado profundamente los canales tradicionales de la comunicación política. En este artículo presentamos los resultados de un estudio de cómo los responsables de Política Nacional en 16 medios españoles de referencia en prensa, radio, televisión y agencias de noticias perciben y valoran a los gabinetes de prensa de par tidos políticos y de instituciones gubernamentales como fuentes informativas, y su papel mediador entre políticos y periodistas. Las actitudes y valores identificados han sido enmarcados en modelos de relación que, par tiendo de la consideración de dichos organismos como un mal necesario, van de la mutua dependencia a la competición.
Author : Ana Almansa Martínez
Publisher :
ISBN 13 : 9788492860906
Total Pages : 208 pages
Book Rating : 4.8/5 (69 download)
Download or read book Del gabinete de prensa al gabinete de comunicación written by Ana Almansa Martínez and published by . This book was released on 2011-11-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: En la actualidad, cualquier organización que se precie debe contar con un gabinete de comunicación que satisfaga sus crecientes necesidades en comunicación. Por ello, estos órganos internos han vivido una gran expansión en las últimas décadas, estando hoy muy presentes en todos los sectores, como son las organizaciones sociales, las instituciones y administraciones públicas, o las empresas, entidades financieras y organizaciones empresariales. Del gabinete de prensa al gabinete de comunicación detalla los conceptos y la forma en la que debe organizarse un gabinete de comunicación para poder hacer frente a las funciones que tiene asignadas. Un gabinete de comunicación debe ocuparse de la gestión global de la comunicación de la organización, y su relación con todos los públicos de la misma (internos, entorno, etc.) es vital para proyectar la mejor imagen posible de la organización. El lector encontrará en estas páginas las principales herramientas que el profesional de un gabinete de comunicación tiene a su alcance para realizar el trabajo que tiene encomendado. Este libro resultará de gran interés para el sector profesional, así como para estudiantes, docentes e investigadores de la comunicación, pues la utora acomete, además, una completa revisión bibliográfica y hemerográfica, en el ámbito internacional, de las publicaciones existentes vinculadas a los gabinetes de comunicación.
Author : Ridao i Martín, Joan
Publisher : Editorial UOC
ISBN 13 : 8491161619
Total Pages : 328 pages
Book Rating : 4.4/5 (911 download)
Download or read book Comunicación política y gobierno de coalición written by Ridao i Martín, Joan and published by Editorial UOC. This book was released on 2016-09-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.
Author : Ivan Jaksic
Publisher : Cambridge University Press
ISBN 13 : 0521027594
Total Pages : 293 pages
Book Rating : 4.5/5 (21 download)
Download or read book Andrés Bello written by Ivan Jaksic and published by Cambridge University Press. This book was released on 2006-11-02 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book-length biography of Andrés Bello, the nineteenth-century Latin American intellectual, to appear in English. Bello was also a poet, a literary critic, and an influential statesman whose contributions to nation-building and Spanish American identity are widely recognized across the region. This work provides a comprehensive interpretation of Bello's work, gives an account of Bello's life based on new information from archives in four countries, and sheds new light on this critical period in Latin American history.
Author : Francisco Sánchez
Publisher : Springer Nature
ISBN 13 : 3030276252
Total Pages : 393 pages
Book Rating : 4.0/5 (32 download)
Download or read book Assessing the Left Turn in Ecuador written by Francisco Sánchez and published by Springer Nature. This book was released on 2019-12-05 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the “left turn” in Latin American politics, specifically through the lens of Ecuador and the effects of the Citizens’ Revolution’s actions and public policies on relevant actors and institutions. Through a comprehensive analysis of one country’s turn to the left and the outcomes generated by that process, the authors and editors provide a clearer understanding of the ways in which the popular desire for change (predominant through the region in recent times, as a response to late-twentieth-century neoliberalism) was realized—or not. The particular case of Ecuador further potentiates analysis of the entire region-wide process, considering that the “corrector” cycle is now at an end, and that the economic and international conditions that favored the return of left governments have also changed.
Author : Fred R. David
Publisher : Prentice Hall
ISBN 13 : 9780136015703
Total Pages : 0 pages
Book Rating : 4.0/5 (157 download)
Download or read book Strategic Management written by Fred R. David and published by Prentice Hall. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
Author : Eduardo Fayos-Solà
Publisher : Springer
ISBN 13 : 3319899414
Total Pages : 343 pages
Book Rating : 4.3/5 (198 download)
Download or read book The Future of Tourism written by Eduardo Fayos-Solà and published by Springer. This book was released on 2018-08-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.
Author : Eduardo Posada Carbó
Publisher : Oxford University Press
ISBN 13 : 9780198206286
Total Pages : 322 pages
Book Rating : 4.2/5 (62 download)
Download or read book The Colombian Caribbean written by Eduardo Posada Carbó and published by Oxford University Press. This book was released on 1996 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a study of the role of regions in the development of modern nations in Latin America. Eduardo Posada-Carbo focuses on the Colombian Caribbean between 1870 and 1950. He examines the achievements and shortcomings of arable agriculture and the significance of the livestock industry, the links between town and countryside, the influence of foreign migrants and foreign capital, the relationship between local and national politics, and the extent to which regionalism represented a challenge to the consolidation of the national state in Colombia. This original study opens up the area to scholarly scrutiny, and has wider implications for Latin American historiography.
Author : Marcia W. DiStaso
Publisher : Routledge
ISBN 13 : 1317917898
Total Pages : 278 pages
Book Rating : 4.3/5 (179 download)
Download or read book Ethical Practice of Social Media in Public Relations written by Marcia W. DiStaso and published by Routledge. This book was released on 2014-06-27 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.
Author : Evandro Oliveira
Publisher : Vernon Press
ISBN 13 : 1622736516
Total Pages : 308 pages
Book Rating : 4.6/5 (227 download)
Download or read book Strategic Communication for Non-Profit Organisations written by Evandro Oliveira and published by Vernon Press. This book was released on 2019-03-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.
Author : Lynne Bowker
Publisher : Routledge
ISBN 13 : 1134560672
Total Pages : 257 pages
Book Rating : 4.1/5 (345 download)
Download or read book Working with Specialized Language written by Lynne Bowker and published by Routledge. This book was released on 2002-09-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working with Specialized Language: a practical guide to using corpora introduces the principles of using corpora when studying specialized language. The resources and techniques used to investigate general language cannot be easily adopted for specialized investigations. This book is designed for users of language for special purposes (LSP). Providing guidelines and practical advice, it enables LSP users to design, build and exploit corpus resources that meet their specialized language needs. Highly practical and accessible, the book includes exercises, a glossary and an appendix describing relevant resources and corpus-analysis software. Working with Specialized Language is ideal for translators, technical writers and subject specialists who are interested in exploring the potential of a corpus-based approach to teaching and learning LSP.
Author : Leigh Hunt
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.:/5 (89 download)
Download or read book Dante written by Leigh Hunt and published by . This book was released on 1846 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Communication of Science (psci-com). written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Features Public Communication of Science (psci-com), a catalogue of Internet resources on science, compiled by the information officers at the Wellcome Trust in the United Kingdom. Contains a calendar of events, bibliographies, and a mailing list.
