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Influencers And Streaming
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Book Synopsis Social Live Video Streaming In Your Influencer Marketing Strategy by : Laura Maya
Download or read book Social Live Video Streaming In Your Influencer Marketing Strategy written by Laura Maya and published by Estalontech. This book was released on 2022-04-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Video Marketing has again breached a new level . Video has been very accessible to anyone with internet access, both to watch and to produce. While the technology is trending towards higher quality video on a professional level ,but with new enhancement , its ease of use has made it possible for anyone to hop onto their laptop and create their own video in under an hour The global live video streaming market is estimated to reach $128 billion by 2026 and is one of the most valuable vehicles for marketers and brand advertising. Live streaming on social media is a relatively new phenomenon but more and more brands are adapting their social media strategies and influencer marketing strategies. Many Online Marketers are doing a crossover to social live video streaming and the trend is catching steam. Live video streaming differs from video content in that video content is recorded and accessed directly by the user. It takes the form of a broadcast in which the creator videos be transferred simultaneously to several users. A live video stream transmits the video in real time over the Internet. You don’t need to be ‘sold’ on the reasons why you need a video marketing strategy, but let’s be real, it feels daunting to even start. Creating video content sounds simple enough on paper but when it comes down to actually whipping out your iPhone and going Live . Where do you even start? Yes, it can be intimidating thinking of yourself as the star of your videos; however, is there a better way to reach your ideal audience and showcase your coaching style AND expertise all at the same time? Remember, don’t overthink this process. You don’t need a fully equipped studio, nor do you need a hair and makeup team. Everyday people film millions of videos by simply hitting the Record button on their smart phones. Give it a try…I bet you’ll be surprised at how easy the whole process is. With a well crafted workbook as your guidance ,this book will guide readers to explore with the type of content they wish to record and publish , get some decent feedback or measure on analytics about what types of video perform best for you. Are you ready to get started?
Book Synopsis Contemporary Politics, Communication, and the Impact on Democracy by : Palau-Sampio, Dolors
Download or read book Contemporary Politics, Communication, and the Impact on Democracy written by Palau-Sampio, Dolors and published by IGI Global. This book was released on 2021-11-12 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The loss of credibility of traditional media and democratic institutions points to the important challenges for the democratic system. Social networks have allowed new political and social actors to disseminate their messages, which has raised diversity. However, it has also lowered the standards for the circulation of messages and has increased disinformation and hate speech. Contemporary Politics, Communication, and the Impact on Democracy addresses communication and politics and the impact on democracy. This book offers a valuable contribution regarding the challenges and threats faced by traditional and stable democracies while disinformation, polarization, and populism have a main role in the present hybrid communicative scenario. Covering topics such as digital authoritarianism, emotional and rational frames, and political conflict on social media, this is an essential resource for political scientists, communication specialists, analysts, policymakers, politicians, critical media scholars, graduate students, professors, researchers, and academicians.
Book Synopsis Influencers, Online Alliances and Reconciliation in Southeast Europe by : Ivana Stepanovic
Download or read book Influencers, Online Alliances and Reconciliation in Southeast Europe written by Ivana Stepanovic and published by Taylor & Francis. This book was released on 2024-12-09 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the transformative role of social media in fostering reconciliation in the former Yugoslavia, a region still grappling with unresolved conflicts and ethnic divides. Focusing on platforms like YouTube and TikTok, it highlights how Balkan influencers blend personal storytelling with commercial outreach to promote interethnic understanding. The study employs digital ethnography and narrative analysis to reveal the intricate dynamics between human actors and algorithms, uncovering how social media facilitate grassroots reconciliation initiatives. The author critiques traditional reconciliation efforts driven by political elites and emphasises the potential of bottom-up approaches enabled by social media. It presents the concept of “algorithmic reconciliation”, where social media algorithms inadvertently foster interethnic collaborations and create transnational online communities. By examining the economic and cultural practices of influencers, the book illustrates how digital platforms can serve as modern arenas for peacebuilding. This book is primarily aimed at undergraduates and postgraduates in social history, digital media studies, and peace studies, but will also be relevant to academics, policymakers, and anyone interested in the intersection of technology and social change.
Book Synopsis Influencers and Creators by : Robert V Kozinets
Download or read book Influencers and Creators written by Robert V Kozinets and published by SAGE. This book was released on 2023-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.
Download or read book Influencer written by T. Bettina Cornwell and published by Routledge. This book was released on 2020-12-29 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.
Book Synopsis Parenting in the Screen Age by : Delaney Ruston
Download or read book Parenting in the Screen Age written by Delaney Ruston and published by . This book was released on 2020-10 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does every conversation with your child or teen about screen time blow up into a fight? Or maybe you avoid bringing up the topic but silently harbor worry and frustration. How can you better understand what you're up against - and most importantly, ensure the healthiest screen time possible? In Parenting in the Screen Age, award-winning filmmaker, and mental health advocate Dr. Delaney Ruston distills more than a decade of communications research into a definitive guide for today's parents. Packed with evidence-based insights on screen time from researchers, input from kids and teens, and solutions drawn from Dr. Ruston's own messy parenting struggles, this guide shows you how to start - and sustain - productive family talks about technology. You'll learn how to: Bring up screen time without making your child or teen defensive Talk through difficult issues like online social cruelty, sexting, and mental health Engage your child in creating boundaries around Netflix, video gaming, and social media Have screen time limits that actually work - with less of the sneaking or arguing During the COVID pandemic or after, this book will help you lead your child to become more tech-wise and life balanced - empowering them to build a healthier relationship with our digital world, now and into their future.
Book Synopsis Social Media Influencers in Strategic Communication by : Nils S. Borchers
Download or read book Social Media Influencers in Strategic Communication written by Nils S. Borchers and published by Routledge. This book was released on 2021-12-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.
Book Synopsis Locating the Influencer by : Christian S. Ritter
Download or read book Locating the Influencer written by Christian S. Ritter and published by Emerald Group Publishing. This book was released on 2024-11-15 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amid climate disasters inducing lasting debates about both the future of tourism and sustainable tourism, Locating the Influencer comprehensively investigates the digital phenomenon of the travel influencer and offers a way to trace the polyvocal voices of platform-nested storytelling in global tourism.
Book Synopsis Influencer Marketing Strategy by : Gordon Glenister
Download or read book Influencer Marketing Strategy written by Gordon Glenister and published by Kogan Page Publishers. This book was released on 2021-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
Book Synopsis Chinese Research Perspectives on Society, Volume 8 by :
Download or read book Chinese Research Perspectives on Society, Volume 8 written by and published by BRILL. This book was released on 2022-01-31 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume reviews China’s social conditions in 2018. The articles cover income and consumption, employment, social security, welfare assistance, education, public safety, social and political participation and others. University students and the urban poor received special attention.
Download or read book ICICA 2022 written by Johan Debayle and published by European Alliance for Innovation. This book was released on 2023-03-27 with total page 1295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2022 2nd International Conference on Information, Control and Automation (ICICA 2022) was held on December 2nd-4th, 2022 in Chongqing, China (virtual event). Invited and contributed papers present the state-of-the-art research in information, control and automation. This workshop always welcomes a fruitful mix of experienced researchers and students, to allow a better understanding of related fields. The 2022 session of the information, control and automation was doubtlessly a great success. The program covered a wide variety of topics, namely Numerical Analysis, Information Theory, Genetic Algorithm, Distributed Control System, Industrial Control, Motors and Appliances, etc. The conference agenda was divided into two parts, including Keynote Speeches and Oral Presentations. ICICA 2022 is to bring together innovative academics and industrial experts in the field of Information, Control and Automation to a common forum. The primary goal of the conference is to promote research and developmental activities in Information, Control and Automation and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in Information, Control and Automation and related areas. Everyone interested in these fields were welcomed to join the online conference and to give comments and raise questions to the speeches and presentations.
Book Synopsis Information for a Better World: Normality, Virtuality, Physicality, Inclusivity by : Isaac Sserwanga
Download or read book Information for a Better World: Normality, Virtuality, Physicality, Inclusivity written by Isaac Sserwanga and published by Springer Nature. This book was released on 2023-03-09 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 13971 + 13972 constitutes the refereed proceedings of the 18th International Conference on Information for a Better World: Normality, Virtuality, Physicality, Inclusivity, held in March 2023. The 36 full papers and the 46 short papers presented in these proceedings were carefully reviewed and selected from 197 submissions. They cover topics such as: Archives and Records, Behavioral Research, Information Governance and Ethics, AI and Machine Learning, Data Science, Information and Digital literacy, Cultural Perspectives, Knowledge Management and Intellectual Capital, Social Media and Digital Networks, Libraries, Human-Computer Interaction and Technology, Information Retrieval, Community Informatics, and Digital Information Infrastructure.
Book Synopsis E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future by : Yiliu Paul Tu
Download or read book E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future written by Yiliu Paul Tu and published by Springer Nature. This book was released on with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Influencer Marketing for Brands by : Aron Levin
Download or read book Influencer Marketing for Brands written by Aron Levin and published by Apress. This book was released on 2019-11-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
Book Synopsis Exploring Mass Communication by : Vincent F. Filak
Download or read book Exploring Mass Communication written by Vincent F. Filak and published by SAGE Publications. This book was released on 2023-06-26 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak′s conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today’s students will connect with. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Book Synopsis Harmony in Business: A Comprehensive Guide to Establishing a Record Label by : Jim Grout
Download or read book Harmony in Business: A Comprehensive Guide to Establishing a Record Label written by Jim Grout and published by Richards Education. This book was released on with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the symphony of success in the music industry with 'Harmony in Business: A Comprehensive Guide to Establishing a Record Label.' This definitive playbook offers aspiring entrepreneurs and seasoned professionals alike a roadmap to navigate the dynamic world of record labels. From crafting a visionary business plan to nurturing talent, mastering marketing strategies, and navigating legal waters, each chapter is composed to help you orchestrate your label's rise to prominence. Whether you're passionate about music or driven by entrepreneurial spirit, 'Harmony in Business' conducts you through every crescendo and cadence, ensuring your label's journey is not just a performance, but a masterpiece of sustained success.
Book Synopsis Sustainability Communication across Asia by : Mohamad Saifudin Mohamad Saleh
Download or read book Sustainability Communication across Asia written by Mohamad Saifudin Mohamad Saleh and published by Taylor & Francis. This book was released on 2022-12-30 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability Communication across Asia distils the core components of environmental communication in the diverse milieu of Asian nations such as Indonesia, Malaysia, the Philippines, Thailand, and China. The chapters in this book engage readers in a clear-sighted view of issues, challenges, and strategies related to sustainability communication in Asia, examining fundamental principles, digital strategies, and the role of language, as well as community engagement. The first part of the book features underpinning ideologies of sustainability communication. The authors go on to explore the prevalent trends and approaches in sustainable communication in the digital realm, examining the internet in general, social media, and gaming platforms. Finally, the book discusses the green efforts adopted among selected Asian communities, the role of communication, and the resulting societal impacts. Readers will be introduced to many related examples of Asian sustainability cases and issues that may differ from Western experiences. Interesting topics such as environmental gamification, edutainment and sustainability communication, and social media and sustainability are among those presented and elaborated at length by 21 writers with industrial and academic backgrounds. Practical and inspiring, this book will be of great interest to students and scholars of sustainability and environmental communication, and Asian studies in general.
