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Influencers And Revolutionaries
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Book Synopsis Influencers and Revolutionaries by : Sean Pillot de Chenecey
Download or read book Influencers and Revolutionaries written by Sean Pillot de Chenecey and published by Kogan Page Publishers. This book was released on 2020-02-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2021 - Change & Sustainability The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow. People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required. Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams. Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy. Featuring a new innovation manifesto, this book is a guidebook covering important topics including: - Trend research, forecasting and scenario planning - Classic innovation theory vs current leading-edge thinking - New consumption patterns and fragmented niches of growth - Dynamic cross-category innovation from legacy brands and start-ups - Challenging convention via catalytic leadership and next-generation practises - How agile organizations leverage cultural and social trends to anticipate change - Utilizing business innovation to tackle social, cultural and environmental problems Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.
Book Synopsis The Post-Truth Business by : Sean Pillot de Chenecey
Download or read book The Post-Truth Business written by Sean Pillot de Chenecey and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of 'brand trust' The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.
Book Synopsis Business Unusual by : Nathalie Nahai
Download or read book Business Unusual written by Nathalie Nahai and published by Kogan Page Publishers. This book was released on 2021-09-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: It all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships. Join the trailblazers that are transforming how we think of, and conduct, business. With insights from cutting-edge research and real-world case studies, learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in, both inside and outside the organization.
Book Synopsis Managing Fashion by : Kaled K. Hameide
Download or read book Managing Fashion written by Kaled K. Hameide and published by Routledge. This book was released on 2020-11-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.
Book Synopsis INFLUENCER by : Sonia González Boysen
Download or read book INFLUENCER written by Sonia González Boysen and published by Whitaker House. This book was released on 2024-01-15 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: INFLUENCER: Communication for Leaders in the Digital Age. This is an invitation, including a wake-up call, to rethink the power of conscious and positive influence. Influence is not an exclusive profession of the so-called “influencers”, “content creators” of social networks, which companies seek to market their products. Just as conscious leadership seeks to focus more on people than on results, on the “who” rather than on the “how”, now we must aim towards a conscious influence, focused on adding value, under this premise: It is about “them”, “not about “you”. Conscious influence is aimed at influencing through purposeful communication, aimed at transforming, inspiring and motivating change and the continuous development of people. Not to be swept away by the overwhelming trend of decadent communication that gives the power of influence to: • People who only love themselves and money • Pretentious, arrogant, daring, ungrateful leaders, without faith and without love • Implacable, those who like to practice bullying – harassment – and slander • Those who do not have self-control or emotional intelligence • Someone aggressive, not loyal, or prudent • Proud and lovers of their pleasures and vices more than God himself. The “why” of your message should be the beginning, the thread, and the closure of everything you say and publish. To achieve this, you must ask yourself these questions: what do I want to say? Why do I want to say it? And… most importantly: what do I want to say it for? All this and more awaits you with INFLUENCER: Communication for Leaders in the Digital Age.
Book Synopsis Road Map for Revolutionaries by : Elisa Camahort Page
Download or read book Road Map for Revolutionaries written by Elisa Camahort Page and published by Ten Speed Press. This book was released on 2018-09-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handbook for effective activism, advocacy, and social justice for people of all ages and backgrounds. Are you ready to take action and make your voice heard, but don't know how to go about it? This hands-on, hit-the-ground-running guide delivers lessons on practical tactics for navigating and protecting one's personal democracy in a gridlocked, heavily surveilled, and politically volatile country. If you want to start making a difference but don’t know what to do next, Road Map for Revolutionaries provides the resources needed to help you feel safer, more empowered, invested in, and intrinsic to the American experiment. The book addresses timely topics such as staying safe at protests, supporting marginalized communities, online privacy, and how to keep up the fight for the long term, breaking down key issues and outlining action steps for local, state, and federal levels of government.
Book Synopsis Introduction to International Politics by : William D. Coplin
Download or read book Introduction to International Politics written by William D. Coplin and published by . This book was released on 1974 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Radical Act of Free Magic by : H. G. Parry
Download or read book A Radical Act of Free Magic written by H. G. Parry and published by Redhook. This book was released on 2021-07-20 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A rich, sprawling epic full of history and magic, Declaration is Jonathan Strange with international politics and vampires. I loved it."―Alix E. Harrow A sweeping tale of revolution and wonder in a world not quite like our own, A Radical Act of Free Magic is the conclusion to this genre-defying series of magic, war, and the struggle for freedom in the early modern world. The Concord has been broken, and a war of magic engulfs the world. In France, the brilliant tactician Napoléon Bonaparte has risen to power, and under his command, the army of the dead has all but conquered Europe. Britain fights back, but Wilberforce’s own battle to bring about free magic and abolition has met a dead end in the face of an increasingly repressive government. In Saint-Domingue, Fina aids Toussaint Louverture as he navigates these opposing forces to liberate the country. But there is another, even darker war being fought beneath the surface: the first vampire war in hundreds of years. The enemy blood magician who orchestrated Robespierre’s downfall is using the French Revolutionary Wars to bring about a return to dark magic. Across the world, only a few know of his existence, and the choices they make will shape the new age of magic. Praise for The Shadow Histories: "Magnificent...[turns] the part of history class you might have slept through into something new, exciting and deeply magical."―BookPage "A witty, riveting historical fantasy . . . Parry has a historian's eye for period detail and weaves real figures from history—including Robespierre and Toussaint L'Ouverture—throughout her poetic tale of justice, liberation, and dark magic. This is a knockout." ―Publishers Weekly (starred review) The Shadow Histories A Declaration of the Rights of Magicians A Radical Act of Free Magic For more from H. G. Parry, check out The Unlikely Escape of Uriah Heep.
Book Synopsis A Modern History of China's Art Market by : Kejia Wu
Download or read book A Modern History of China's Art Market written by Kejia Wu and published by Taylor & Francis. This book was released on 2023-05-08 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first English-language account of the modern history of China’s art market that explains the radical transformations from the end of the Cultural Revolution, when a market for art and artifacts did not exist, to today. The book is divided into three sections: Part I examines how the art market in China was suspended during the Cultural Revolution, restarted, grew, and expanded into its current scale. Part II analyzes the distinctive value system of the Chinese art market where the state-run art system including academies, artist associations and museums co-exist with an independent market-oriented system; and traverses the most significant policies that drive decision-making and market structure. Part III explores the driving force of art creation by telling the stories of five contemporary artists across three generations. Arts and culture professionals, scholars, and students interested in Chinese art, global art markets, Chinese government policy, and China will find this to be a valuable resource.
Book Synopsis Psychoanalysis in China by : David E. Scharff
Download or read book Psychoanalysis in China written by David E. Scharff and published by Routledge. This book was released on 2018-03-08 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The introduction of psychoanalysis to China over the last twenty years brings a clash between Eastern and Western philosophical backgrounds. Chinese patients, therapists and trainees struggle with assumptions inherent in an analytic attitude steeped in Western ideas of individualism that are often at odds with a Chinese Confucian ethic of respect for the family and the work group. The situation is further complicated by the rapid evolution of Chinese culture itself, emerging from years of trauma, new economics, and the one child policy of the last generation that has introduced a new Chinese brand of individualism and new family structure that are not equivalent to those of the West. This volume breaks new ground in exploring these issues and challenges to the introduction of analytic therapies into China, from the viewpoint of Western teachers, and Chinese teachers, clinicians, anthropologists and observers.
Book Synopsis The Investing Revolutionaries: How the World's Greatest Investors Take on Wall Street and Win in Any Market by : James N. Whiddon
Download or read book The Investing Revolutionaries: How the World's Greatest Investors Take on Wall Street and Win in Any Market written by James N. Whiddon and published by McGraw Hill Professional. This book was released on 2009-04-24 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past five years, James Whiddon has interviewed some of the world’s brightest, best, and most influential men and women in finance on his popular radio show, The Investing Revolution. While the topics under discussion have ranged widely, the show’s mission has remained constant: Reveal the truth about how Wall Street has rigged the game so that it always wins—at everyone else’s expense—and offer investors an alternative to Wall Street to help them participate directly in free market capitalism and achieve astonishing longterm gains. In The Investing Revolutionaries, Whiddon distills all of that financial genius into a witty, wise elixir guaranteed to cure what ails your aching portfolio. Indispensable reading for professional and retail investors who want to free themselves from the tyranny of the Wall Street status quo, it delivers the insights of a host of luminaries, including John Bogle, Michael Mauboussin, Mohamed El-Erian, Richard Thaler, and Jeremy Siegel. Each financial powerhouse featured in the book weighs in on the slick marketing ploys, statistical sleights of hand, and psychological button-pushing the denizens of Lower Manhattan routinely employ to separate you from your money. They also offer priceless tips on such topics as The advantages of passive versus active portfolio management (how to achieve stellar gains through superdiversification) Global investing (is China really a good investment?) Avoiding common behavioral traps (running with the herd will get you gored) Forget about stock picking and market timing. Say farewell to mutual fund gurus and the hyperbolic claims of the technical wizards. Investors of the world, you have nothing to lose but your chains. And now The Investing Revolutionaries provides you with the key.
Download or read book Revolution written by George Barna and published by Tyndale House Publishers, Inc.. This book was released on 2012-10-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book shows that a revolution is already taking place within the church—one that will affect every believer in America. Committed, born-again Christians are exiting the established church in massive numbers. Why are they leaving? Where are they going? And what does this mean for the future of the church? Drawing upon extensive data, renowned researcher and author George Barna predicts how this revolution will affect the organized church, how Christ's body of believers should react, and how individuals who are considering leaving (or those who have already left) can respond. For leaders working for positive change in the church, and for believers struggling to find a spiritual community and worship experience that resonates . . . get ready, because a revolution is here.
Book Synopsis The Art of Peace by : Juliana Geran Pilon
Download or read book The Art of Peace written by Juliana Geran Pilon and published by Routledge. This book was released on 2017-07-05 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sun Tzu, author of 'The Art of War', believed that the acme of leadership consists in figuring out how to subdue the enemy with the least amount of fighting a fact that America's Founders also understood, and practiced with astonishing success. For it to work, however, a people must possess both the ability and the willingness to use all available instruments of power in peace as much as in war. US foreign policy has increasingly neglected the instruments of civilian power and become overly dependent on lethal solutions to conflict. The steep rise in unconventional conflict has increased the need for diplomatic and other non-hard power tools of statecraft. The United States can no longer afford to sit on the proverbial three-legged national security stool ("military, diplomacy, development"), where one leg is a lot longer than either of the other two, almost forgetting altogether the fourth leg information, especially strategic communication and public diplomacy. The United States isn't so much becoming militarized as DE civilianized. According to Sun Tzu, self-knowledge is as important as knowledge of one's enemy: "if you know neither yourself nor the enemy, you will succumb in every battle." Alarmingly, the United States is deficient on both counts. And though we can stand to lose a few battles, the stakes of losing the war itself in this age of nuclear proliferation are too high to contemplate.
Book Synopsis The Politics of Architectural Pedagogy in Iran by : Ali Javid
Download or read book The Politics of Architectural Pedagogy in Iran written by Ali Javid and published by Taylor & Francis. This book was released on 2024-08-26 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Politics of Architectural Pedagogy in Iran explores the evolution of architectural pedagogy during two significant socio-political upheavals in Iran: The White Revolution (1963) and the Islamic Revolution (1979). It examines how these transformative periods influenced the field, providing valuable insights into the intersection of architectural education and broader socio-political shifts in Iran. By examining the critical role of education in achieving geopolitical objectives during the Cold War, this book explores architectural pedagogy as an agent for resistance and revolution. It highlights how architectural pedagogy not only reflects radical ideologies but also actively engages in socio-political transformation. The book uncovers how architectural pedagogy became one of the mechanisms to accomplish revolutionary goals. This is evident in initiatives like the "Pedagogical Revolution" during the White Revolution (1963), aimed at modernizing educational institutions, and the "Revolutionary Pedagogy" during the Islamic Revolution (1979), which sought to serve the masses and the religious revolutionary society. In this way, the book adds a new geopolitical perspective to the contemporary discourse of radical pedagogies. This book explores the intricate connections between architectural pedagogy and politics through a transdisciplinary approach. It analyzes original multilingual documents, including political agendas, cultural agreements, curricula, teaching methods, student works, exhibitions, and conferences. It will be of interest to architectural historians and architecture students, particularly those interested in Global South development, modernism, architectural pedagogy, international relations, and Middle Eastern studies.
Download or read book ROI of Social Media written by Guy Powell and published by John Wiley & Sons. This book was released on 2011-02-18 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study. –Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience. –Jeremiah Owyang, Partner, Altimeter Group The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both "dollars" and "sense" for social marketers to live by. Fundamentals, strategies and tactics ...this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point. –John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together. –Professor JC Larreche, InSEAD, Author of The Momentum Effect
Book Synopsis Christianity, Femininity and Social Change in Contemporary China by : Li Ma
Download or read book Christianity, Femininity and Social Change in Contemporary China written by Li Ma and published by Springer Nature. This book was released on 2019-12-11 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women make up the vast majority of Protestant Christians in China—a largely faceless majority, as their stories too often go untold in scholarly research as well as popular media. This book writes Protestant Chinese women into the history of twenty-first-century China. It features the oral histories of over a dozen women, highlighting themes of spiritual transformation, politicized culture, social mobility, urbanization, and family life. Each subject narrates not only her own story, but that of her mother, as well, revealing a deeply personal dimension to the dramatic social change that has occurred in a matter of decades. By uncovering the stories of Christian women in China, Li Ma offers a unique window onto the interactions between femininity and Christianity, and onto the socioeconomic upheavals that mark recent Chinese history.
Book Synopsis An Influencer's World by : Caroline Baker
Download or read book An Influencer's World written by Caroline Baker and published by University of Iowa Press. This book was released on 2023-06-26 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the influencer lifestyle? How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? Influencing is a business built around likes and hate, which can take a huge psychological toll on those who choose to play the game. An Influencer’s World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators. INTERVIEWEES INCLUDE: Isabella Avila (17.7m on TikTok) Jacques Bastien (cofounder, SHADE) Mark Cuban (8.6m on Twitter) Mary Fitzgerald (1.8m on Instagram) GloZell Green (4.6m on YouTube) Tim Karsliyev (1.7m on Instagram) Kevin Kreider (431k on Instagram) Max Levine (cofounder, Amp Studios) Cindy Pham (468k on YouTube) Michael Schweiger (CEO, Central Entertainment Group) LaToya Shambo (CEO/founder, Black Girl Digital) Joshua Suarez (14.4m on TikTok)
