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Author : E. S. Kamata
Publisher :
ISBN 13 : 9789401741989
Total Pages : 436 pages
Book Rating : 4.7/5 (419 download)
Download or read book Influence of Psychological Factors on Product Development written by E. S. Kamata and published by . This book was released on 2014-01-15 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : E.S. Kamata
Publisher : Springer Science & Business Media
ISBN 13 : 0306480794
Total Pages : 422 pages
Book Rating : 4.3/5 (64 download)
Download or read book Influence of Psychological Factors on Product Development written by E.S. Kamata and published by Springer Science & Business Media. This book was released on 2006-01-19 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the interrelationship of social, technical, and organizational aspects of and related to the product development process. It originated from activities in practice in industry and research laboratories. In order to ensure relative autonomy from the short-term economic interests of a given industrial branch or specific company, the research for this work was first conducted in pursuit of a PhD thesis intended to provide practice-oriented results. With the ansatz practice – theory – practice, a generalizable approach was achieved. It then evolved to cover additional issues brought forth by recent cases in the aerospace industry, among others. A combination of scientific methodologies is used to focus on the psychological factors that influence the quality of technical product development processes. The basic framework is provided by the grounded theory—a qualitative approach, in which data was not only collected by this author but is extended to cases from the history of technology described in the published literature. The inclusion of historical cases is possible, thanks to the availability of sufficiently detailed descriptions for examination in terms of the grounded theory principles. They appear in the Appendix. Cases cited were verified by comparing them with contrasting viewpoints from various sources. I was able to examine and complement some cases by contacting persons associated with the programs analyzed. Quantitative studies are also integrated in this research to verify the elements resulting from the grounded theory integration.
Author : Roland P. Carpenter
Publisher : Springer Science & Business Media
ISBN 13 : 1461544475
Total Pages : 224 pages
Book Rating : 4.4/5 (615 download)
Download or read book Guidelines for Sensory Analysis in Food Product Development and Quality Control written by Roland P. Carpenter and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory testing has been in existence ever since man started to use his senses to judge the quality and safety of drinking water and foodstuffs. With the onset of trading, there were several developments that led to more formalized testing, involving professional tasters and grading systems. Many of these grading systems are still in existence today and continue to serve a useful purpose, for example in assessing tea, coffee, and wines. However, there has also been a growing need for methods for well-repli cated, objective, unbiased sensory assessment, which can be applied rou tinely across a wide range of foods. Sensory analysis seeks to satisfy this need. Sensory analysis is not new to the food industry, but its application as a basic tool in food product development and quality control has not always been given the recognition and acceptance it deserves. This, we believe, is largely due to the lack of understanding about what sensory analysis can offer in product research, development, and marketing and a fear that the discipline is "too scientific" to be practical. To some extent, sensory scien tists have perpetuated this fear by failing to recognize the industrial con straints to implementing sensory testing procedures. These Guidelines are an attempt to redress the balance.
Author : D. CHANDRA BOSE
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120345819
Total Pages : 494 pages
Book Rating : 4.1/5 (23 download)
Download or read book PRINCIPLES OF MANAGEMENT AND ADMINISTRATION written by D. CHANDRA BOSE and published by PHI Learning Pvt. Ltd.. This book was released on 2012-03-09 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, now in its second edition, continues to provide a thorough treatment of the principles of management and administration. The contents of this book in this edition have been enhanced to serve the expanding needs of management students. Divided into eleven parts, this book in Part I (Introduction) provides an overview of the key concepts of management. In Part II (Planning) and in Part III (Organising and Staffing), the emphasis has been laid on the traditional functions of management. Similiarly, Part IV (Direction and Controlling) and Part V (Management in Future) of this book outline the key futuristic thoughts. As the book advances to Part VI (Personnel Management) and Part VII (Financial Management), it explains the best practices and steps to their implementation its potential benefits and pitfalls. Part VIII (Production Management) deals with the organisational functions. Part IX (Marketing Management) and Part X (Management Information System) of this book discuss the role played by the information system in an organisation. Finally, in Part XI (Project Management), it describes the meaning, life cycles and the method of preparing a project in an organisation. Designed for the students of B.Com (Pass and Hons.) and BBA courses, this book will also be valuable to all those who are studying for professional qualifications such as MBA, CA, ICWA and CS. NEW TO THIS EDITION Includes three new parts—Part VIII (Production Management); Part X (Management Information System) and Part XI (Project Management) Contains two new chapters, Organisational Culture and Group Dynamics (Chapter 11) and Career Strategy and Career Development (Chapter 23). Incorporates new sections in several chapters to broaden the coverage.
Author : Robert Kronenburg
Publisher : Taylor & Francis
ISBN 13 : 1135805792
Total Pages : 225 pages
Book Rating : 4.1/5 (358 download)
Download or read book Transportable Environments written by Robert Kronenburg and published by Taylor & Francis. This book was released on 2013-04-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transportable Environments explores aspects of the historical and theoretical basis for portable architecture and provides an insight into the wide range of functions that it is used for today, the varied forms that it takes and the concerns and ideas for its future development. Written by a team of international commentators, this volume provides a state-of-the-art survey of this specialist area and will be of interest to a wide range of professionals across the construction and design industries.
Author :
Publisher : Pearson South Africa
ISBN 13 : 9781868919772
Total Pages : 428 pages
Book Rating : 4.9/5 (197 download)
Download or read book Fresh Perspectives: Tourism Development 1 written by and published by Pearson South Africa. This book was released on 2009 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hal MacFie
Publisher : Elsevier
ISBN 13 : 1845693388
Total Pages : 632 pages
Book Rating : 4.8/5 (456 download)
Download or read book Consumer-Led Food Product Development written by Hal MacFie and published by Elsevier. This book was released on 2007-06-30 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research and methods in this important area. Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumers’ food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods. Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry. Introduces the factors affecting consumer food choice Explores issues such as sensory perception, culture and ethics Analyses methods to understand food related attitudes
Author : Johnny Ch LOK
Publisher :
ISBN 13 :
Total Pages : 83 pages
Book Rating : 4.6/5 (162 download)
Download or read book Psychological Factors Influence Consumer Behaviors written by Johnny Ch LOK and published by . This book was released on 2020-02-21 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging effect influences consumer behaviorDoes packaging factor influence the consumer buying desire to the product? Why does packaging factor impact consumption behavior? What packaging elements can help companies to attract consumer attraction or the product consideration? Has packaging factor an impact and influences to consumers' purchase decision?In fact, the primary purpose of packaging is to protect the product, but packaging can be used as an instrument for promoting marketing offer, and for boosting sales in possible. I shall indicate the reasons at below:The first reason is that it is only feel packaging is used for easily delivery and safety purpose in benefit to consumers, but it has another function, such as it can differentiate the product brand form other brands. Companies must understand what influences consumers in their consumer buying process. They must also understand what factors influence the buying behavior and what is the role of the packaging element toward buying decision process of consumers during their purchase decision.Hence, when the consumers recognize the product's brand packaging is different to other brands. The consumers will become loyal consumers to the company , due to it's packaging is very attractive. The loyal customers tend to buy more frequently and are less likely to be influenced by competitors' promotion and communication strategies, due to its packaging is very attractive. So, the brand will be built familiar loyalty to let customers to know, due to attractive packaging elements influence. The company can use this right packaging element design understanding in a very strategic way in order to offer the right products and services to the right customers at the right time.Usually, consumers respond to packaging based on previous information, learned reactions and individual preferences. So, packaging elements include: shapes, colors, sizes and labels which might influence consumers to respond positively.The second reason is that packaging is an image of the product or service to attract consumer consideration. I shall assume packaging can be built this image by this elements to attract consumer consideration. They include: packaging color, label, quality of packaging material, design of wrapper material, printed information , the language used on the package brand image. So, these information will represent the product image from the package design to influence consumer consideration or attraction. Moreover, these packaging elements are factors that influence the buying behavior of consumers, such as packaging color, printed information, packaging information brand image, innovation and practicality. This is visual packaging image to influence consumer buying behavior.The third reasons is that every element of package will influence consumer buying behavior. For color example, colors are used in packaging , which can help every customer attention because color can differentiate its product from other competitors, it makes an important role in a potential customer's decision making process. Companies use different colors for emphasizing a different mood, like e.g. blue is for trust feeling, black is for power feeling, red is for energy feeling, green is for balance feeling or fresh or organic. So, colors can influence consumer's feeling to the product image. Different colors can represent different product images to let consumers to feel as well as different colors also symbolize different meanings to consumers. Hence, color perception can influence different countries' consumer cultures to be leaded to let them to choose the product, due to the country consumers feel the product color can represent to their culture.
Author : Erik M. Gregory
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.2/5 (16 download)
Download or read book Exploring Positive Psychology written by Erik M. Gregory and published by Bloomsbury Publishing USA. This book was released on 2016-10-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for an introduction to positive psychology that offers real-life examples? This overview of the science of happiness supplies case studies from some of the world's most successful organizations and describes ways to experience the personal impact of this exciting scientific field. Rather than focusing on treating what is "wrong" with a person, positive psychology seeks to understand and foster the things that drive happiness, creativity, and emotional fulfillment. This is a relatively new area of psychological study, and this reference book presents the research and practice of positive psychology in an informative and accessible format. Readers are given a history of the field, its current applications, and the future implications of this psychological discipline. Case studies from companies such as The Body Shop, Volvo, Zappos, and Google highlight the impact of positive psychology when it's applied in a modern business setting. These case studies, along with biographies of leaders in the field, highlight each chapter and connect the dots between the empirical theory of positive psychology and its practice. Readers also receive tools to apply the practices to their own lives.
Author : Dr.D.David Winster Praveenraj
Publisher : Archers & Elevators Publishing House
ISBN 13 : 939495824X
Total Pages : 404 pages
Book Rating : 4.3/5 (949 download)
Download or read book MARKETING MANAGEMENT written by Dr.D.David Winster Praveenraj and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr A Madeswaran
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8194706572
Total Pages : pages
Book Rating : 4.1/5 (947 download)
Download or read book Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) written by Dr A Madeswaran and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rudani R.B.
Publisher : S. Chand Publishing
ISBN 13 : 8121931681
Total Pages : pages
Book Rating : 4.1/5 (219 download)
Download or read book Basics of Marketing Management (Theory & Practice) written by Rudani R.B. and published by S. Chand Publishing. This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction To Marketing 1 – 42 2. Emerging Issues In Marketing 43 – 66 3. Marketing Environment And Demand Forecasting 67 – 81 4. Consumer Behavior And Market Segmentation 82 – 119 5. Product Decisions 120 – 152 5.1. Product-Related Strategies 153 – 174 6. Pricing Decisions 175 – 189 7. Market Promotion Mix 190 – 198 7.1. Advertising 199 – 235 7.2. Personal Selling And Sales Force Management 236 – 262 7.3. Sales Promotion 263 – 268 7.4. Publicity And Public Relations 269 – 283 8. Physical Distribution And Channel Of Distribution 284 – 305 9. Marketing Information System And Marketing Research 306 – 341 10. Rural Marketing 342 – 357 11. Marketing Of Services 358 – 264 12. Elements Of Retailing 365 – 387 13. International Marketing 388 – 399 14. Marketing Control 400 – 413 15. Analysing Competition 414 – 430 16. Case Study – Marketing Cases And Analysis 431 – 448 17. Project Report In Marketing – Practical Study 449 – 469 Bibliography
Author : Tareq Ahram
Publisher : Springer Nature
ISBN 13 : 3030518280
Total Pages : 940 pages
Book Rating : 4.0/5 (35 download)
Download or read book Advances in Usability, User Experience, Wearable and Assistive Technology written by Tareq Ahram and published by Springer Nature. This book was released on 2020-07-01 with total page 940 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses emerging issues in usability, interface design, human–computer interaction, user experience and assistive technology. It highlights research aimed at understanding human interactions with products, services and systems and focuses on finding effective approaches for improving the user experience. It also discusses key issues in designing and providing assistive devices and services for individuals with disabilities or impairment, offering them support with mobility, communication, positioning, environmental control and daily living. The book covers modeling as well as innovative design concepts, with a special emphasis on user-centered design, and design for specific populations, particularly the elderly. Further topics include virtual reality, digital environments, gaming, heuristic evaluation and forms of device interface feedback (e.g. visual and haptic). Based on the AHFE 2020 Virtual Conference on Usability and User Experience, the AHFE 2020 Virtual Conference on Human Factors and Assistive Technology, the AHFE Virtual Conference on Human Factors and Wearable Technologies, and the AHFE 2020 Virtual Conference on Virtual Environments and Game Design, held on July 16–20, 2020, it provides academics and professionals with an extensive source of information and a timely guide to tools, applications and future challenges in these fields.
Author : Ricardo Martinez Cañas
Publisher : Frontiers Media SA
ISBN 13 : 288971067X
Total Pages : 157 pages
Book Rating : 4.8/5 (897 download)
Download or read book Social and Psychological Determinants of Value Co-creation in the Digital Era written by Ricardo Martinez Cañas and published by Frontiers Media SA. This book was released on 2021-07-21 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : P.A. Hancock
Publisher : Elsevier
ISBN 13 : 9780080867014
Total Pages : 452 pages
Book Rating : 4.8/5 (67 download)
Download or read book Human Factors Psychology written by P.A. Hancock and published by Elsevier. This book was released on 1987-10-01 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of contemporary applications of psychological insights into practical human factors issues. The topics are arranged largely according to an information processing/energetic approach to human behavior. Consideration is also given to human-computer interaction and organizational design.
Author : Bahaaeddin Alareeni
Publisher : Springer Nature
ISBN 13 : 3031080939
Total Pages : 1026 pages
Book Rating : 4.0/5 (31 download)
Download or read book Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on 2022-07-29 with total page 1026 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business & Technology (EMABT), held in Istanbul, between 06–07 November 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers were selected for inclusion in the conference proceedings from forty countries. Each of these chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process. The book highlights a range of topics in the fields of technology, entrepreneurship, business administration, accounting, and economics that can contribute to business development in countries, such as learning machines, artificial intelligence, big data, deep learning, game-based learning, management information system, accounting information system, knowledge management, entrepreneurship, and social enterprise, corporate social responsibility and sustainability, business policy and strategic management, international management and organizations, organizational behavior and HRM, operations management and logistics research, controversial issues in management and organizations, turnaround, corporate entrepreneurship, innovation, legal issues, business ethics, and firm gerial accounting and firm financial affairs, non-traditional research, and creative methodologies. These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate.
Author : Wendy Gunn
Publisher : Taylor & Francis
ISBN 13 : 0857853716
Total Pages : 306 pages
Book Rating : 4.8/5 (578 download)
Download or read book Design Anthropology written by Wendy Gunn and published by Taylor & Francis. This book was released on 2013-08-29 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design is a key site of cultural production and change in contemporary society. Anthropologists have been involved in design projects for several decades but only recently a new field of inquiry has emerged which aims to integrate the strengths of design thinking and anthropological research. This book is written by anthropologists who actively participate in the development of design anthropology. Comprising both cutting-edge explorations and theoretical reflections, it provides a much-needed introduction to the concepts, methods, practices and challenges of the new field. Design Anthropology moves from observation and interpretation to collaboration, intervention and co-creation. Its practitioners participate in multidisciplinary design teams working towards concrete solutions for problems that are sometimes ill-defined. The authors address the critical potential of design anthropology in a wide range of design activities across the globe and query the impact of design on the discipline of anthropology. This volume will appeal to new and experienced practitioners in the field as well as to students of anthropology, innovation, science and technology studies, and a wide range of design studies focusing on user participation, innovation, and collaborative research.
