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Author : Jonathan Jungwoo Kwak
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.:/5 (156 download)
Download or read book Influence of Customers on Retail Patronage Intentions written by Jonathan Jungwoo Kwak and published by . This book was released on 2005 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William R. Darden
Publisher : North Holland
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.3/5 (512 download)
Download or read book Patronage Behavior and Retail Management written by William R. Darden and published by North Holland. This book was released on 1983 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographical references and index
Author : Gongjian Kan
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783659315206
Total Pages : 216 pages
Book Rating : 4.3/5 (152 download)
Download or read book Effect of Country Image on Consumers' Hypermarket Patronage Intentions written by Gongjian Kan and published by LAP Lambert Academic Publishing. This book was released on 2013-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing saturation of retail markets in developed countries and the resulting fierce competition within their borders pushes global retailers to seek overseas markets. A comparison of different retailers' responses to different environment points to some effective implications for global retailers. Most COO studies have been conducted with respect to physical products, whereas research on the COO effect for services is very limited. Therefore, exploring the effect of COO of a retailer on the patronage intention and further understanding the difference of COO effect on retail patronage behavior between different cultures is of great significance to understand the determinants of retailers' loyal patronage behavior. This book firstly explores the experiences and lessons learned from global retailers' operations in East Asian countries followed by discussing the cross-cultural effect of country image on consumers' hypermarket store patronage intentions. The research findings should be especially useful to global retail managers in formulating their international marketing strategies, or anyone else who are interested in the cross-cultural study in retailing field.
Author : Torben Hansen
Publisher : Springer Science & Business Media
ISBN 13 : 1402079559
Total Pages : 132 pages
Book Rating : 4.4/5 (2 download)
Download or read book New Perspectives on Retailing and Store Patronage Behavior written by Torben Hansen and published by Springer Science & Business Media. This book was released on 2006-04-18 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing and consumer patronage behavior. Together, these topics involve different problem settings and draw on different theories, models and statistical techniques. However, it is common to all the results presented in the following chapters (with the exception of chapter II) that they, in total or in part, rest on a major survey, which was conducted by the authors in 1999. Our now retired colleague, Hans Engstrøm participated in preparing this survey and did a great job in providing research ideas. For this, and for many stimulating discussions, we are highly grateful.
Author : Gongjian Kan
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.:/5 (819 download)
Download or read book Effect of Country Image on Consumers' Hypermarket Patronage Intention written by Gongjian Kan and published by . This book was released on 2012 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation firstly explores the experiences and lessons learned from global retailers' operation in East Asian countries followed by discussing the effect of country image on consumers' hypermarket patronage intention across different cultures. The empirical results from China case indicate that country image has only an indirect impact on consumers' hypermarket patronage intention while in Spain case it seems that country image has direct influence on consumer' store patronage intention. In both Spain and China, country image has a significant impact on consumers' function based evaluation and experience based evaluation of a hypermarket store. These two kinds of evaluation have significant effects on consumers' brand attitude towards the target store. The major difference of hypermarket store patronage behavior between Chinese consumers and Spanish consumers is that the former attaches more importance on experience attributes in formulating their store image and on social referents in making their shopping decisions than the latter. Besides, Chinese consumers have stronger ethnocentric tendency in their hypermarket shopping behavior than Spanish consumers. These research findings offer valuable implications to both domestic and foreign retail practitioners in making their marketing strategies.
Author : Pasi Falk
Publisher : SAGE
ISBN 13 : 144623875X
Total Pages : 228 pages
Book Rating : 4.4/5 (462 download)
Download or read book The Shopping Experience written by Pasi Falk and published by SAGE. This book was released on 1997-08-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the same time it avoids the moralizing tone of many contemporary discussions of shopping and consumption. It also contains an appendix which gives a brief history and selected literature of shopping.
Author : John F. Sherry
Publisher : NTC/Contemporary Publishing Company
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.3/5 (91 download)
Download or read book Servicescapes written by John F. Sherry and published by NTC/Contemporary Publishing Company. This book was released on 1998 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores a marketing and retailing idea that is as old as commerce itself and yet as new as tomorrow. The marketing leaders of our time explain the evolution of the servicescape as the transformation of the traditional selling environment from space to place, and from place to product. Servicescapes: The Concept of Place in Contemporary Markets analyzes contemporary developments in retail marketing around the world. Based on the experience and insight of the leading retailing and marketing experts of our time, Servicescapes points the way to the new markets and marketing environments of tomorrow. Its ideas will fuel the strategies and tactics of the marketplace in the new millennium.
Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)
Download or read book The Influence of Experiential Marketing on Consumers' Re-patronage Intentions of Vintage Stores written by and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Samrena Jabeen
Publisher : Partridge Publishing Singapore
ISBN 13 : 1543752039
Total Pages : 192 pages
Book Rating : 4.5/5 (437 download)
Download or read book Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia written by Samrena Jabeen and published by Partridge Publishing Singapore. This book was released on 2019-06-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Service Quality is a vital driver in determining customer satisfaction, which in turn promotes customer loyalty and reduces switching intentions. Service quality is a solution to build customer satisfaction which could lead to customer loyalty hence reducing switching intentions. The current study has investigated the interrelationship between service quality, customer satisfaction, customer loyalty with switching intentions of customers, and the moderating role of price discounts and store ethnicity, in a single framework. Random sampling was used by administering standardized questionnaires personally to 450 hypermarket customers located in the Eastern Province of Saudi Arabia. The results confirmed that retail service quality has significant positive influence on customer satisfaction, and the positive effect of customer satisfaction on customer loyalty. Besides, the study verified store ethnicity and price discounts acted as moderating mechanism for explaining the switching intentions of satisfied and loyal customers. The results serve as a guideline for top managers of the hypermarkets to design appropriate policies and strategies in terms of retail service quality, price discounts and identifying the needs of ethnic groups in a particular region. This will help to enhance customer satisfaction and customer loyalty hence reducing switching intentions of customers.
Author : Julia Katharina Weindel
Publisher : Springer
ISBN 13 : 3658150378
Total Pages : 215 pages
Book Rating : 4.6/5 (581 download)
Download or read book Retail Brand Equity and Loyalty written by Julia Katharina Weindel and published by Springer. This book was released on 2016-09-06 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Author : Chen-Yu Lin
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book How Does Perceived Retail Service Innovativeness Affect Retail Patronage Intentions? written by Chen-Yu Lin and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study aims to conceptualize the effects of perceived retailer service innovativeness (PRSI), perceived service advantage, customer emotional satisfaction, and attitudes to retail patronage intentions. The proposed model is examined by structural equation modelling (SEM) using 1,386 samples from three retail formats in Taiwan. Results suggest that PRSI can be used as a strategic tool to create competitive advantage and customer satisfaction. PRSI is a critical antecedent factor that affects store patronage intentions through material-based and experience-based routes. This study affirms that a retailer's ability to offer service innovations, especially free in-store services, may not immediately increase the financial performance of firms; however, it can change a consumer's attitude towards the store by becoming a critical determinant of success of the retailing system. The research model can be utilized by other retail studies, especially in this era of increased competition when innovation has become a critical strategic tool for differentiation.
Author : Manoj Kumar Dash
Publisher : Springer Nature
ISBN 13 : 9811935939
Total Pages : 187 pages
Book Rating : 4.8/5 (119 download)
Download or read book Customer-Centricity in Organized Retailing written by Manoj Kumar Dash and published by Springer Nature. This book was released on 2023-06-26 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state. This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.
Author : Elazar J. Pedhazur
Publisher : Psychology Press
ISBN 13 : 1135807086
Total Pages : 834 pages
Book Rating : 4.1/5 (358 download)
Download or read book Measurement, Design, and Analysis written by Elazar J. Pedhazur and published by Psychology Press. This book was released on 2013-04-15 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: In textbooks and courses in statistics, substantive and measurement issues are rarely, if at all, considered. Similarly, textbooks and courses in measurement virtually ignore design and analytic questions, and research design textbooks and courses pay little attention to analytic and measurement issues. This fragmentary approach fosters a lack of appreciation of the interrelations and interdependencies among the various aspects of the research endeavor. Pedhazur and Schmelkin's goal is to help readers become proficient in these aspects of research and their interrelationships, and to use that information in a more integrated manner. The authors offer extensive commentaries on inputs and outputs of computer programs in the context of the topics presented. Both the organization of the book and the style of presentation allow for much flexibility in choice, sequence, and degree of sophistication with which topics are dealt.
Author :
Publisher :
ISBN 13 :
Total Pages : 29 pages
Book Rating : 4.:/5 (21 download)
Download or read book Examining the Influence of Service Quality on Customer Satisfaction and Patronage Intentions in Convenience Store Industry written by and published by . This book was released on 2014 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Faruqi Ismael and Suresh Kumar, S.T., M.Si.
Publisher : Rasibook
ISBN 13 : 6237214739
Total Pages : 182 pages
Book Rating : 4.2/5 (372 download)
Download or read book Indonesian Consumers' Patronage Invention Toward Shopping Malls written by Faruqi Ismael and Suresh Kumar, S.T., M.Si. and published by Rasibook. This book was released on 2020-03-11 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph is expected to find out what factors that are being concerned by customers to choose a shopping mall. Based on the previous studies some variables are considered very important to determine customers’ intention to choose a shopping mall, they are perceived value, convenience orientation, trust, customer satisfaction and willingness to buy. Hence, to confirm the previous studies, quantitative method is employed with a survey as a tool to collect data. Since DKI Jakarta has the highest number of shopping malls and it is the capital city of Indonesia where many Indonesians from various races live, hence DKI Jakarta is taken as the place of study to represent Indonesia as a whole.
Author : Alexander Chernev
Publisher :
ISBN 13 : 9780982512630
Total Pages : 283 pages
Book Rating : 4.5/5 (126 download)
Download or read book Strategic Marketing Management written by Alexander Chernev and published by . This book was released on 2009 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
