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Individuals In Mass Media Organizations
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Book Synopsis Individuals in Mass Media Organizations by : James S. Ettema
Download or read book Individuals in Mass Media Organizations written by James S. Ettema and published by SAGE Publications, Incorporated. This book was released on 1982-01-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ettema and Whitney have collected essays that study the ways in which the organizational life of mass media limit, shape, and encourage the creativity of individuals within them. Commercial demands, the values of people within the industry, ideas of product image, and the forces that form broadcast news are among the subjects discussed. 'Ettema and Whitney have edited an interesting, often provocative collection whose unifying theme...represents an important application of organization theory to the communication process.' -- Journal of Communication, Spring 1983
Book Synopsis Individuals in Mass Media Organizations by : James S. Ettema
Download or read book Individuals in Mass Media Organizations written by James S. Ettema and published by SAGE Publications, Incorporated. This book was released on 1982 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ettema and Whitney have collected essays that study the ways in which the organizational life of mass media limit, shape, and encourage the creativity of individuals within them. Commercial demands, the values of people within the industry, ideas of product image, and the forces that form broadcast news are among the subjects discussed. 'Ettema and Whitney have edited an interesting, often provocative collection whose unifying theme...represents an important application of organization theory to the communication process.' -- Journal of Communication, Spring 1983
Book Synopsis Making Media Content by : John A. Fortunato
Download or read book Making Media Content written by John A. Fortunato and published by Routledge. This book was released on 2006-04-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration. This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.
Book Synopsis Mass Media in 2025 by : Erwin K. Thomas
Download or read book Mass Media in 2025 written by Erwin K. Thomas and published by Bloomsbury Publishing USA. This book was released on 2001-08-30 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us. Regardless of the visual, aural, or printed form, Mass Media in 2025 illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of infotainment in news organizations. This book shows not only how all of this has come to be, but also, more importantly, where it will go.
Download or read book Media and Society written by John Ryan and published by Allyn & Bacon. This book was released on 1999 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television ratings, celebrity-sponsored products, and high-profile crimes and scandals, all finding their way into living rooms across America by satellites, cable wires, and modems. This book examines the real, imagined, and potential effects of the mass media on individuals and society. The book explores the processes through which the mass media is enabled and constrained by such factors as technology, law, industry structure, and occupational careers, accounting for the vast changes that have developed in recent years. This book is divided into two parts. Part I defines mass communication and locates its role in social life. Part II considers the factors which influence media content, providing insight into how the industry operates. Sociologists, Communication and Mass Media specialists, film, music, and pop culture critics, and enthusiasts of these fields.
Book Synopsis Individuals in Mass Media Organizations by : James S. Ettema
Download or read book Individuals in Mass Media Organizations written by James S. Ettema and published by . This book was released on 1982 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Media in Your Life by : Jean Folkerts
Download or read book The Media in Your Life written by Jean Folkerts and published by Allyn & Bacon. This book was released on 2001 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a strong emphasis on media convergence throughout, this book helps readers develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Written by two highly regarded scholars and teachers, this book goes beyond other textbooks to help readers understand where, how, and why they fit into the contemporary media environment. Too often, mass communication texts rely only on popular publications or on academic research. In this interactive text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide readers through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. For anyone interested in gaining knowledge of the media.
Book Synopsis The SAGE International Encyclopedia of Mass Media and Society by : Debra L. Merskin
Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 2169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Book Synopsis Mediating the Message by : Pamela J. Shoemaker
Download or read book Mediating the Message written by Pamela J. Shoemaker and published by Allyn & Bacon. This book was released on 1996 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediating the Message, 2/e demonstrates the many ways in which a wide variety of forces including media owners, advertisers, audiences, politicians, interest groups, and journalist" personal attitudes affect mass media content.
Book Synopsis International Organizations and the Media in the Nineteenth and Twentieth Centuries by : Jonas Brendebach
Download or read book International Organizations and the Media in the Nineteenth and Twentieth Centuries written by Jonas Brendebach and published by Routledge. This book was released on 2018-04-09 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Organizations and the Media in the Nineteenth and Twentieth Centuries is the first volume to explore the historical relationship between international organizations and the media. Beginning in the early nineteenth century and coming up to the 1990s, the volume shows how people around the globe largely learned about international organizations and their activities through the media and images created by journalists, publicists, and filmmakers in texts, sound bites, and pictures. The book examines how interactions with the media are a formative component of international organizations. At the same time, it questions some of the basic assumptions about how media promoted or enabled international governance. Written by leading scholars in the field from Europe, North America, and Australasia, and including case studies from all regions of the world, it covers a wide range of issues from humanitarianism and environmentalism to Hollywood and debates about international information orders. Bringing together two burgeoning yet largely unconnected strands of research—the history of international organizations and international media histories—this book is essential reading for scholars of international history and those interested in the development and impact of media over time.
Download or read book MediaMaking written by Lawrence Grossberg and published by SAGE. This book was released on 2006 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a unique approach to the study of mass communication and cultural studies, MediaMaking is a volume that presents the current knowledge about the relationship between media, culture, and society. What sets this volume apart from competing texts is the approach taken and the distinguished scholarship. Rather than examining each major medium separately (newspapers, books, magazines, radio, television, film), the authors contend that mass communication cannot be studied apart from the other institutions in society and the other dimensions of social life-each is shaping and defining the other. They hold that media can only be understood in relation to their context-institutional, economic, social, cultural, and historical. As such, this book explores the variety of ways in which the media are involved in our social lives. The authors explore the different relationships between the media and the systems of social value and social differences that organize power in contemporary society. They examine how the media are reproduced and consumed and what they produce in turn. Theoretically and analytically organized with sections on media′s relation to behavior, politics, media effects, the public, globalization, organizations, meaning , and ideology, this text offers students a more comprehensive understanding of the nature of media communication processes-an absolutely necessary part of understanding contemporary life.
Book Synopsis History and Future of Mass Media by : David Demers
Download or read book History and Future of Mass Media written by David Demers and published by Hampton Press (NJ). This book was released on 2007 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the no-Marxists mostly have it wrong. Although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals, this does not mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. In fact, historical evidence and comparative critical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions and value systems as they become more "corporatized."This proposition is part of a larger theoretical model that integrates the role of both social structure and human agency in explaining the persistence of modern capitalism. The structural part of the theory also enables scholars to make predictions about the future of mass media, including the ideas that the Internet is "stealing" some of the mediating power of traditional mass media, and the market power of global media will grow in absolute terms but will shrink in relative terms because of increasing competition from new and traditional media.
Book Synopsis Manufacturing Consent by : Edward S. Herman
Download or read book Manufacturing Consent written by Edward S. Herman and published by Pantheon. This book was released on 2011-07-06 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intellectual dissection of the modern media to show how an underlying economics of publishing warps the news.
Book Synopsis The Media and Globalization by : Terhi Rantanen
Download or read book The Media and Globalization written by Terhi Rantanen and published by SAGE. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.
Book Synopsis Culture, Society and the Media by : Tony Bennett
Download or read book Culture, Society and the Media written by Tony Bennett and published by Routledge. This book was released on 2005-07-05 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses two related themes concerning the role and processes of mass communication in society. The first deals with questions regarding the power of the media: how should it be defined? how is it wielded and by whom? are previous approaches and answers to such questions adequate? The second theme revolves around the divisions between the liberal pluralist and Marxist approaches to the analysis of the nature of the media. These divisions have, in recent years, been fundamental to the debate concerning the understanding of the role of mass communication, and the examination of them in this book will challenge the reader to look more closely at a number of assumptions that have long been taken for granted.
Book Synopsis Diversity in U.S. Mass Media by : Catherine A. Luther
Download or read book Diversity in U.S. Mass Media written by Catherine A. Luther and published by John Wiley & Sons. This book was released on 2011-09-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the mass media of the United States. Focuses on past and current mass media representations of social groups Provides an overview of key theories that have guided research in mass media representations and stereotyping Discusses the impact new media has on representation and how technology is giving a new voice to various social groups Includes a chapter on how mass media industries are addressing diversity, complete with specially-commissioned interviews with media professionals Offers helpful supplementary features such as a glossary, questions for reflection, suggestions for projects related to diversity in mass media, and online resources for both instructors and students Accompanying website provides a glossary, links to related sites, recommendations of films to watch in the classroom, ideas for research projects, and an instructor's manual with sample syllabi
Download or read book Mass Media written by James B. Martin and published by Nova Publishers. This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
