Consumer Packaging Strategy

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000637689
Total Pages : 141 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Consumer Packaging Strategy by : Huda Khan

Download or read book Consumer Packaging Strategy written by Huda Khan and published by Taylor & Francis. This book was released on 2022-08-18 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers. Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands. The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.

Improving Marketing Strategies for Private Label Products

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Author :
Publisher : IGI Global
ISBN 13 : 1799802590
Total Pages : 407 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Improving Marketing Strategies for Private Label Products by : Arslan, Yusuf

Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319131591
Total Pages : 697 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference by : Michael Levy

Download or read book Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference written by Michael Levy and published by Springer. This book was released on 2015-01-29 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Aging Consumer

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Author :
Publisher : Routledge
ISBN 13 : 1000202755
Total Pages : 260 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis The Aging Consumer by : Aimee Drolet

Download or read book The Aging Consumer written by Aimee Drolet and published by Routledge. This book was released on 2020-10-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.

Effects of Household Socioeconomic Features on Dairy Purchases

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Author :
Publisher :
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Effects of Household Socioeconomic Features on Dairy Purchases by : James Blaylock

Download or read book Effects of Household Socioeconomic Features on Dairy Purchases written by James Blaylock and published by . This book was released on 1983 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Income and Wealth

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Author :
Publisher : Greenwood
ISBN 13 : 0313336881
Total Pages : 0 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Income and Wealth by : Alan Reynolds

Download or read book Income and Wealth written by Alan Reynolds and published by Greenwood. This book was released on 2006-09-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the hows and whys of income distribution--why some are rich, some are poor, how income is measured, and the impact of goverment policies on jobs and personal wealth.

A Framework for Assessing Effects of the Food System

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Author :
Publisher : National Academies Press
ISBN 13 : 030930783X
Total Pages : 340 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis A Framework for Assessing Effects of the Food System by : National Research Council

Download or read book A Framework for Assessing Effects of the Food System written by National Research Council and published by National Academies Press. This book was released on 2015-06-17 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: How we produce and consume food has a bigger impact on Americans' well-being than any other human activity. The food industry is the largest sector of our economy; food touches everything from our health to the environment, climate change, economic inequality, and the federal budget. From the earliest developments of agriculture, a major goal has been to attain sufficient foods that provide the energy and the nutrients needed for a healthy, active life. Over time, food production, processing, marketing, and consumption have evolved and become highly complex. The challenges of improving the food system in the 21st century will require systemic approaches that take full account of social, economic, ecological, and evolutionary factors. Policy or business interventions involving a segment of the food system often have consequences beyond the original issue the intervention was meant to address. A Framework for Assessing Effects of the Food System develops an analytical framework for assessing effects associated with the ways in which food is grown, processed, distributed, marketed, retailed, and consumed in the United States. The framework will allow users to recognize effects across the full food system, consider all domains and dimensions of effects, account for systems dynamics and complexities, and choose appropriate methods for analysis. This report provides example applications of the framework based on complex questions that are currently under debate: consumption of a healthy and safe diet, food security, animal welfare, and preserving the environment and its resources. A Framework for Assessing Effects of the Food System describes the U.S. food system and provides a brief history of its evolution into the current system. This report identifies some of the real and potential implications of the current system in terms of its health, environmental, and socioeconomic effects along with a sense for the complexities of the system, potential metrics, and some of the data needs that are required to assess the effects. The overview of the food system and the framework described in this report will be an essential resource for decision makers, researchers, and others to examine the possible impacts of alternative policies or agricultural or food processing practices.

Exploring the Links Between International Business and Poverty Reduction

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Author :
Publisher : Oxfam
ISBN 13 : 0855985666
Total Pages : 67 pages
Book Rating : 4.8/5 (559 download)

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Book Synopsis Exploring the Links Between International Business and Poverty Reduction by : Jason W. Clay

Download or read book Exploring the Links Between International Business and Poverty Reduction written by Jason W. Clay and published by Oxfam. This book was released on 2005 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreign direct investment is recognized to be important for economic development, in terms of wealth creation, employment, skills development, and technology transfer. But there is an ongoing debate about the extent to which these contributions translate into real benefits for people living in poverty. In an attempt to evaluate the impacts of international business on people living in poverty, two organizations with very different aims and perspectivese"Unilever (a major company operating in some of the poorest countries in the world) and Oxfam (an international development and humanitarian organization)e"collaborated on an ambitious research project. The research considered the impacts of Unilever Indonesia across the entire business value chain, from producers and suppliers, through the company's core business operations, to its distributors, retailers, and consumers. This report presents the findings of the research. It is a contribution to the debates among the wider business community, governments, civil-society organizations, and academics who seek to understand how the wealth, employment, and products that a large company creates could bring increased benefits to people living in poverty.

The Curious Science of Modern Marketing Management

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Author :
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9394958517
Total Pages : 404 pages
Book Rating : 4.3/5 (949 download)

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Book Synopsis The Curious Science of Modern Marketing Management by : Dr.M.G.Bhaskar

Download or read book The Curious Science of Modern Marketing Management written by Dr.M.G.Bhaskar and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fair Packaging and Labeling

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Author :
Publisher :
ISBN 13 :
Total Pages : 558 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Fair Packaging and Labeling by : United States. Congress. House. Committee on Interstate and Foreign Commerce

Download or read book Fair Packaging and Labeling written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1966 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers (89) H.R. 7493, (89) H.R. 7600, (89) H.R. 8475, (89) H.R. 11982, (89) H.R. 12759, (89) H.R. 13660, (89) H.R. 13779, (89) H.R. 14158, (89) H.R. 14633, (89) H.R. 15269, (89) H.R. 7534, (89) H.R. 7619, (89) H.R. 8764, (89) H.R. 12043, (89) H.R. 12977, (89) H.R. 13719, (89) H.R. 13951, (89) H.R. 14498, (89) H.R. 15102, (89) H.R. 15370, (89) H.R. 15707, (89) H.R. 15711, (89) H.R. 15850, (89) H.R. 15924, (89) H.R. 15958, (89) H.R. 16010, (89) H.R. 16047, (89) H.R. 16163, (89) H.R. 16298, (89) H.R. 16566, (89) H.R. 15617, (89) H.R. 15708, (89) H.R. 15832, (89) H.R. 15856, (89) H.R. 15949, (89) H.R. 16002, (89) H.R. 16014, (89) H.R. 16059, (89) H.R. 16207, (89) H.R. 16429, (89) H.R. 15440, (89) S. 985.

Consumer Behaviour

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Author :
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9788120339637
Total Pages : 364 pages
Book Rating : 4.3/5 (396 download)

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Book Synopsis Consumer Behaviour by : Ramanuj Majumdar

Download or read book Consumer Behaviour written by Ramanuj Majumdar and published by PHI Learning Pvt. Ltd.. This book was released on 2010 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.

Strategic Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Strategic Marketing by : Frank Bradley

Download or read book Strategic Marketing written by Frank Bradley and published by John Wiley & Sons. This book was released on 2003-06-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a short and concise look at the field. * Presents information that will have an international appeal.

Distribution Data Guide

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Author :
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Distribution Data Guide by :

Download or read book Distribution Data Guide written by and published by . This book was released on 1959 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Debt, Global Governance and Economic Dynamism

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 8847053315
Total Pages : 367 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Public Debt, Global Governance and Economic Dynamism by : Luigi Paganetto

Download or read book Public Debt, Global Governance and Economic Dynamism written by Luigi Paganetto and published by Springer Science & Business Media. This book was released on 2014-07-08 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a selection of contributions to the XXIV Villa Mondragone International Economic Seminar on “Public debt, global governance and economic dynamism”. For the past 23 years, the Seminar has provided an ideal opportunity to meet and discuss the most topical issues in economic research. The quality of the scientific contributions and ensuing debates has consistently been outstanding owing to the participation of leading experts, and the most recent Seminar was no exception. The Seminar was held against the backdrop of high levels of public debt, especially in Europe, combined with very low growth in productivity. Furthermore, markets have been dominated by financial instability, raising the question of whether this is the result of the high debt levels or insufficient economic dynamism. Among the topics covered in this book are the economic challenges and growth policies in the United States; issues relating to the G20, global governance and regional integration; EU governance, growth and the Eurozone crisis; and EMU policy and public debt. Individual contributions also address the impact of labor market reforms, the need for sectoral rebalancing in the Euro area, fiscal multipliers and public debt dynamics, and the effects of fiscal shocks in Italy. The book concludes with a contribution on policy recommendations.

The Balance Sheet

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Author :
Publisher :
ISBN 13 :
Total Pages : 896 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Balance Sheet by :

Download or read book The Balance Sheet written by and published by . This book was released on with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dairy Programs

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Author :
Publisher :
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Dairy Programs by : United States. Congress. Senate. Committee on Agriculture and Forestry

Download or read book Dairy Programs written by United States. Congress. Senate. Committee on Agriculture and Forestry and published by . This book was released on 1963 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Information Guide

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Author :
Publisher :
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Information Guide by :

Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: